What we thought would be a short-lived social experiment on Twitter has become one of the most popular weekly HR business chats online today – #TChat. Every Wednesday at 7PM ET, we tackle a different world-of-work topic – HR, recruiting, HR Technology, talent management, career development, training and development, leadership development, product/service development, business development, ideation, innovation and social media. http://www.talentculture.com
Earlier this week NextGen's blog went viral with an article from a 2012 recent grad who stated, that every social media manager should be under 25. I read the blog. It was ridiculous. I got angry, and then I had a moment of clarity.
When you think of a group of people with good recruiting practices, it’s likely your mind doesn’t go back to prehistoric times. Most cavemen probably did not draw stick figure resumes of their past hunting and gathering experience.
Making your thought leadership materials go viral.
At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don't have the likability as say Skittles or Oreo cookies. That saying is, "You don't need a million fans."
The reality is most companies, and most likely your company, will never have a million fans. But somehow social media marketing still gets boiled down to how many Facebook fans you have. What that notion misses is that social media for most organizations is not about how many people connect to your Facebook page. It's about how many people talk about you positively and share your stuff. It's about getting people to incorporate your brand and content into their social and real-world dialogues and purchasing decisions.
So this is where thought leadership and social sharing come in. In thought leadership, the share (the act of someone emailing or posting your materials to Facebook, Twitter, LinkedIn, or other social sites) can be far more valuable than a Facebook "like." When people share your content they are a) endorsing it and b) weaving it into the very fabric of the web. It becomes popular and echoes out into blogs and mainstream media and pops more in the search engines. When this happens you not only embed your influence directly into the web - your social media marketing success starts to be realized via organic search. People search on terms related to your content and your content pops in results on other companies' sites. This is social success realized through search!
[Here] are two big sets of recommendations to help you with your social media thought leadership programs:
Socially enable your content Implement best practices to the production of your thought leadership materials
Another four years has passed, and a bunch of athletically gifted people running, jumping, biking, twisting, swimming, etc., are going to dominate your 52” plasma for the next two weeks. So what’s the big deal?
It is one of the great challenges of recruitment — particularly social recruitment — to grab the attention of the ever-elusive passive candidate. This cohort is neither thrilled with their current employment, nor active in the job hunt ...