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Engaging Your Customer Base on Facebook - Webinar With Ekaterina Walter

Full webinar: Engaging Your Customer Base on Facebook with Ekaterina Walter, Global Social Media Strategist at Intel and author of 'Think Like Zuck.' Origina...
Andrew Kavanagh's insight:

This is truly excellent! Great info & guidelines!

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Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] - AllTwitter

Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC] - AllTwitter | The World of Social Media & SEO | Scoop.it
Facebook, Twitter Hugely Important In SEO Ranking, Reveals Study [INFOGRAPHIC]

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Alexandra Gebhardt's curator insight, June 29, 2013 11:32 AM

Are you using Google+ for your business? If you are looking to increase your SEO rank, you should be ;)

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Facebook Updates Page Insights | Social Media Today

Facebook Updates Page Insights | Social Media Today | The World of Social Media & SEO | Scoop.it
After listening to feedback, Facebook has updated the Page Insights tool, adding new metrics and improving the insights that were already available.

Via Abir Roy
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How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy | The World of Social Media & SEO | Scoop.it

f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.


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Jennifer Niebrugge's curator insight, July 21, 2013 11:35 PM

This is a great resource giving advice on how to effectively use social media tools to grow your business or your brand. The poster companies used here are Disney and WWE. "You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy."

 

4 steps are provided to help businesses strategize their social media pursuits. I personally agree that being strategic about using social media is vital to the growth of a brand. It is not enough to just post an update on Facebook, but having goals and a plan to reach those goals can allow for much better results. 

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Social Strategy and Social Media Trends | Social Media Today

Social Strategy and Social Media Trends | Social Media Today | The World of Social Media & SEO | Scoop.it
Every body is on the content band wagon. Businesses daunted by the prospect of social media are nowing having to recognise that search marketing is converging with social and this needs to fueled by a healthy flow of quality content.

Via Abir Roy
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Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide | The World of Social Media & SEO | Scoop.it
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you.
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Social SEO for Small Businesses | Social Media Today

Social SEO for Small Businesses | Social Media Today | The World of Social Media & SEO | Scoop.it
Image Let’s start with what is SEO?SEO stands for Search Engine Optimization.
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A Visual Guide To Staying Safe On Social Media - Edudemic

A Visual Guide To Staying Safe On Social Media - Edudemic | The World of Social Media & SEO | Scoop.it
Staying safe on social media isn't easy. Social networks want a LOT of your information. Here's a visual guide to what you can (and can't) post.
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Why Facebook’s New Verified Pages Matter

Why Facebook’s New Verified Pages Matter | The World of Social Media & SEO | Scoop.it
In a move to lend pages greater authenticity, Facebook introduced Verified Pages for high-profile people and businesses.

Via Abir Roy
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Laura Brown's comment, June 3, 2013 9:58 AM
Facebook is making more attempts to cling to life beyond Facebook games.
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Google+ Unveils Redesign for Mobile Web [PICS]

Google+ Unveils Redesign for Mobile Web [PICS] | The World of Social Media & SEO | Scoop.it
Less than a week after Google+ unveiled a redesign for desktop, the social network is also getting overhauled on the mobile web.
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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | The World of Social Media & SEO | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 13, 2013 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Facebook Works to Incorporate Hashtag

Facebook Works to Incorporate Hashtag | The World of Social Media & SEO | Scoop.it
Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics.
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Social Media Glossary: 25 Social Media Technology Terms Explained

Social Media Glossary: 25 Social Media Technology Terms Explained | The World of Social Media & SEO | Scoop.it
We have a compiled a social media glossary of 25 technology terms that are confusing and need to be explained. Check out the article now!

Via Cendrine Marrouat - www.socialmediaslant.com
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Carla Richardson's comment, June 9, 2013 7:06 AM
Very useful. Great for newbies. Thanks!
Carla Richardson's curator insight, June 9, 2013 7:11 AM

Do you know what's a Mashup or an Avatar?   Social Media can be confusing. This article helps to explain some of the basic terms. Very useful indeed!

CyC Comunica's curator insight, June 10, 2013 6:43 AM

Pequeño diccionario de las redes sociales

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Are you a small business? Check ...

Are you a small business? Check ... | The World of Social Media & SEO | Scoop.it

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Mandy Minor's curator insight, July 15, 2013 9:49 AM

Clearly, people are online.  People = potential customers, right?  Every business needs a website, and they need to update it and improve it on a regular basis.

computa.cat55's curator insight, July 15, 2013 6:12 PM

Something to consider...

Brian Hendricks's curator insight, July 16, 2013 2:45 PM

I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers.  Try it and see for yourself.  Remember, be patient, and persistent.   Contact me for more info!

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Social Media Advice to Ignore | Social Media Today

Social Media Advice to Ignore | Social Media Today | The World of Social Media & SEO | Scoop.it
Here are five social media tips you may want to ignore, but you didn’t hear that from me.

Via Alexandra Gebhardt
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Alexandra Gebhardt's curator insight, June 28, 2013 7:34 AM

Have you heard these tips too many times? Social Media Today hopes to debunk some common misconceptions in this article.

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Hashtag History | Social Media Today

Hashtag History | Social Media Today | The World of Social Media & SEO | Scoop.it
Recently, Facebook allowed its users to use the #Hashtag, following the trend Twitter inspired. How about taking a look at the history of the now well-known symbol?

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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | The World of Social Media & SEO | Scoop.it
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.
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Facebook Roll-out of Hashtags | Social Media Today

Facebook Roll-out of Hashtags | Social Media Today | The World of Social Media & SEO | Scoop.it
Rumors of Facebook hashtags began to circulate in March, but now that they’re finally here we will begin to see whether they enhance user experience and functionality on Facebook, or indicate that Facebook developers are losing their creative edge...

Via Abir Roy
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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | The World of Social Media & SEO | Scoop.it
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.

Via Abir Roy
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5 Steps to Create a Website That Both Your Customers & Search Engines Will Love

5 Steps to Create a Website That Both Your Customers & Search Engines Will Love | The World of Social Media & SEO | Scoop.it
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5 steps you can implement to avoid this, and create a website that both your customers and search engines will love.
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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | The World of Social Media & SEO | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


Via The Fish Firm
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Denyse Drummond-Dunn's curator insight, June 2, 2013 10:44 AM

How to Follow your customers wherever they may go - on social media

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

Phyllis Smith's curator insight, August 11, 2013 10:11 PM

Great article - check it out.

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Google Penguin 2.0 Update is Live

Google Penguin 2.0 Update is Live | The World of Social Media & SEO | Scoop.it
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.
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Google's Impressive "Conversational Search" Goes Live On Chrome

Google's Impressive "Conversational Search" Goes Live On Chrome | The World of Social Media & SEO | Scoop.it
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.
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How to Compare Your Facebook Page With the Competition | Social Media Examiner

How to Compare Your Facebook Page With the Competition | Social Media Examiner | The World of Social Media & SEO | Scoop.it
Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.

Via Zbynek Kysela ✔
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Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today

Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | The World of Social Media & SEO | Scoop.it
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
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"OK Google" -- Hands-Free, Conversational Search Coming From Google

"OK Google" -- Hands-Free, Conversational Search Coming From Google | The World of Social Media & SEO | Scoop.it
Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started.
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