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Nissan's Interactive Print Campaign Wins Top Advertising Award

Nissan's Interactive Print Campaign Wins Top Advertising Award | The World of Marketing | Scoop.it
Over the summer we told you about how automaker Nissan was taking over newspapers in Canada with a massive interactive print campaign.
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Viagra Direct Marketing Door Knob Advertisement Stickers

Viagra Direct Marketing Door Knob Advertisement Stickers | The World of Marketing | Scoop.it
The Shanghai, China advertising agency Charm Communications Inc. has created a series of direct marketing advertisement stickers (released in the May 2012) for the male erectile dysfunction drug brand Viagra in China ...
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What Does The Color Of Your Brand Say About Your Business?

What Does The Color Of Your Brand Say About Your Business? | The World of Marketing | Scoop.it
I found this infographic from Marketo rather interesting.  It isn't just for brands, but any materials you put together for presentation to the public.
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The 10 commandments of a good brand in quotes

The 10 commandments of a good brand in quotes | The World of Marketing | Scoop.it
After the 10 commandments of social media in quotes,  here is another list following the same principle. This time, I chose to focus on branding. Thou shalt be approachable #LeadershipAny #leader w...
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The hidden meaning behind really good logos

The hidden meaning behind really good logos | The World of Marketing | Scoop.it

One feature that can make a logo shine more than any other is hidden meaning.


Remember the last time you saw a logo that made you go ‘Ahaaa!’? So, that’s what I’m going to approach in this article, the cherry on the top of the logo cake.


There are plenty of articles that skirt around this topic on the web, but too many think that hidden meaning is just about negative space; that’s wrong.


There’s much more to hidden meaning than just using negative space. While negative space does help to create good logos, it’s the actual concept behind it that makes the big difference.


So what the heck? Let’s take a look at some really cool examples. Even if you have seen these before, you’ll probably end up learning something interesting by reading the details.


Via Gabriel Catalano
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Dare

Dare | The World of Marketing | Scoop.it

Via Ashka, Gabriel Catalano
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Facebook makes it official -- an external advertising network is coming soon | GigaOM Tech News

Facebook makes it official -- an external advertising network is coming soon | GigaOM Tech News | The World of Marketing | Scoop.it

There’s been a lot of discussion over the past few days about the recent changes to Facebook’s privacy and governance policies — including the revelation that (gasp!) Facebook is not actually a democracy — but one element of the new rules has gotten less attention than it probably should: namely, the fact that the giant social network is going to use the data it has about your likes and dislikes to show you ads outside of Facebook.

 

This is the first real confirmation that the company is going to roll out an advertising network that extends beyond just its own walled garden, and it could turn out to be one of the biggest factors in the success or failure of Facebook’s revenue-growth strategy.

 

It’s true that the network wants to do away with the voting process that it implemented as a way of improving its governance policies, which required it to get 30 percent of its users to support something before it could make a significant change.

 

But this approach was mostly a failure before it could even get started, since the last vote the company held saw .03 percent of users participate — and as more than one person has pointed out, getting 30 percent of Facebook users to vote would mean 300 million people, which is more than twice as many as voted in the recent federal election in the United States.

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Gabriel Catalano
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You Are What You Tweet: How Social Media Define Our Professional Brands

You Are What You Tweet: How Social Media Define Our Professional Brands | The World of Marketing | Scoop.it
Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day.

Via Rami Kantari, Gabriel Catalano
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The Histories Of 11 Super Famous Logos, From Apple To Levi’s

The Histories Of 11 Super Famous Logos, From Apple To Levi’s | The World of Marketing | Scoop.it

LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.

 

Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.

 

Here's a slideshow showing 11 logo's history.


Via Gabriel Catalano
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Cocoa Centre's curator insight, July 31, 2013 4:05 PM

Interesting read, surely...

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Which content works on Facebook [Infographic]

Which content works on Facebook [Infographic] | The World of Marketing | Scoop.it

Via Denis Failly, Gabriel Catalano
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How to Build Brand Evangelists with 3 Winning Examples « Ignite ...

How to Build Brand Evangelists with 3 Winning Examples « Ignite ... | The World of Marketing | Scoop.it
Getting a lot of likes and follows out of a social media campaign is all well and good and can open up a much larger audience to share a brand's message with, but even a handful of brand evangelists can do a lot more for ...
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"Prevent Social Media Catastrophes" | Social Media Today

"Prevent Social Media Catastrophes" | Social Media Today | The World of Marketing | Scoop.it
[Sponsored] KitchenAid’s grandma gaffe. Kenneth Cole’s Cairo catastrophe.
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SETH GODIN: This Is How You Create A Remarkable Product

SETH GODIN: This Is How You Create A Remarkable Product | The World of Marketing | Scoop.it
No longer acceptable to be ordinary.;...
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Top 20 Entrepreneurial Quotes - Cheap Revolution

I recently read a quote that inspired me and thought, "Why not share it with others?" I've also collected a list of quotes from entrepreneurs and other quotes that are relevant to entrepreneurship.
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How Much Did Famous Logos Cost to Design? [PICS]

How Much Did Famous Logos Cost to Design? [PICS] | The World of Marketing | Scoop.it
With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of truly iconic logo design?

 

The Internet tends to throw a fit when big brands change their logos — so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand’s visual corporate identity at stake, a logo change is no small task.

 

Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?

 

Another great example is the recent Microsoft logo, which was recently updated for the first time in 25 years. The price tag? According to the Seattle Times, the tech company leveraged its employees’ design skills to develop the new identity for free. The cost could’ve easily scaled up to half a million had they decided to employ a design firm. Can we expect more brands to take this route as they seek ways to cut cost and be more efficient?

 

VIEW SLIDESHOW HERE 


Via Gabriel Catalano
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Juice Creative's curator insight, August 17, 2013 8:43 AM

I promise to never charge any of my clients $211,000 to design their logo. I promise!

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Top 29 Best Ways to Stay Creative in Life Inspirational | All Infographics

Top 29 Best Ways to Stay Creative in Life Inspirational | All Infographics | The World of Marketing | Scoop.it
Infographics on being creative in life and inspiration with top 29 ways to be creative on success and startup exploring and researching ideas and concept...

Via Susan Bainbridge, Gabriel Catalano
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Elisa Vivancos's comment, December 22, 2012 12:46 AM
http://allinfographics.org/top-29-best-ways-to-stay-creative-in-life-inspirational
Kathy Jordan's curator insight, February 10, 2013 8:27 AM

I need motivation to stay creative and this infographic by @all_infographic is a winner.

Ana Gea's curator insight, March 19, 2013 6:03 PM

Most importantly- Have fun & Finish something. 

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Which US Brands Spend the Most on Advertising? [INFOGRAPHIC]

Which US Brands Spend the Most on Advertising? [INFOGRAPHIC] | The World of Marketing | Scoop.it

How much are U.S. companies spending to boost their brand? The infographic from KISSmetrics explains who are the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each year on advertising.

 

Additionally the infographic shows the ad spend divided up for each of the franchises of these megabrands. Most notably, Proctor and Gamble came in as the top U.S. ad spender in 2009 by spending $4.18 billion on media.

 

Full graphic here: http://ijustdid.org/2012/06/top-brand-advertisers-in-us/


Via Jonha Revesencio, brandideas, Gabriel Catalano
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How Brands Will Carry On the Social Conversation In 2013

How Brands Will Carry On the Social Conversation In 2013 | The World of Marketing | Scoop.it

What will brands and consumers talk about in 2013?

 

SUMMARY: The Olympics and the U.S. election gave brands a plethora of easy conversation-starters to kindle conversations with their customers, writes Marcus Fischer. It will be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes.

 

READ ARTICLE 


Via Gabriel Catalano
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Inspiring Examples of Type in Printed Ads

Inspiring Examples of Type in Printed Ads | The World of Marketing | Scoop.it

Being able to put together beautiful typography is important for every designer. Being able to distinguish the difference of type, where type is a set of characters and typography is the art of arranging type in beautiful ways. A good way to get typographical inspiration is browsing other designers work. In all media the challenge is the same, deliver something that will get users attention and will have an impressive visual.

 

With that in mind, today we gathered some nice examples of type in printed ads to inspire you.


Via Gabriel Catalano
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Alejandro Coronado's curator insight, January 4, 4:13 PM

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