The Shanghai, China advertising agency Charm Communications Inc. has created a series of direct marketing advertisement stickers (released in the May 2012) for the male erectile dysfunction drug brand Viagra in China ...
There’s been a lot of discussion over the past few days about the recent changes to Facebook’s privacy and governance policies — including the revelation that (gasp!) Facebook is not actually a democracy — but one element of the new rules has gotten less attention than it probably should: namely, the fact that the giant social network is going to use the data it has about your likes and dislikes to show you ads outside of Facebook.
This is the first real confirmation that the company is going to roll out an advertising network that extends beyond just its own walled garden, and it could turn out to be one of the biggest factors in the success or failure of Facebook’s revenue-growth strategy.
It’s true that the network wants to do away with the voting process that it implemented as a way of improving its governance policies, which required it to get 30 percent of its users to support something before it could make a significant change.
But this approach was mostly a failure before it could even get started, since the last vote the company held saw .03 percent of users participate — and as more than one person has pointed out, getting 30 percent of Facebook users to vote would mean 300 million people, which is more than twice as many as voted in the recent federal election in the United States.
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LOGO LIFE, A NEW BOOK BY RON VAN DER VLUGT, COMPILES THE STORIES BEHIND 100 NOTABLE LOGOS. HERE’S A TASTE.
Try as you might, it’s impossible to avoid the influence of advertising in the modern world. Starting as early as age three, kids can recognize and match logos to their respective brands, whether the Disney Channel or Camel. Since we’re surrounded by them every day, brand marks form an indelible part of our collective visual memory. And while they may seem like immutable features of the cultural landscape, they actually evolve with changing times, as companies pour millions of dollars into rebranding efforts in the hopes of appealing to current tastes. Logo Life (BIS Publishers), a new book by Ron van der Vlugt, compiles the stories behind 100 famous logos, from Apple and Adidas to Nike and Volkswagen, providing graphic histories of some of the world’s most influential companies.
Getting a lot of likes and follows out of a social media campaign is all well and good and can open up a much larger audience to share a brand's message with, but even a handful of brand evangelists can do a lot more for ...
With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of truly iconic logo design?
The Internet tends to throw a fit when big brands change their logos — so much so that some brands decide to drop the new look and revert back to the older version. (Remember Gap?) With a brand’s visual corporate identity at stake, a logo change is no small task.
Stock Logos, the largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to ask: What is the value of a logo? What does it take to create an icon? And can it be done for free?
Another great example is the recent Microsoft logo, which was recently updated for the first time in 25 years. The price tag? According to the Seattle Times, the tech company leveraged its employees’ design skills to develop the new identity for free. The cost could’ve easily scaled up to half a million had they decided to employ a design firm. Can we expect more brands to take this route as they seek ways to cut cost and be more efficient?
How much are U.S. companies spending to boost their brand? The infographic from KISSmetrics explains who are the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each year on advertising.
Additionally the infographic shows the ad spend divided up for each of the franchises of these megabrands. Most notably, Proctor and Gamble came in as the top U.S. ad spender in 2009 by spending $4.18 billion on media.
What will brands and consumers talk about in 2013?
SUMMARY: The Olympics and the U.S. election gave brands a plethora of easy conversation-starters to kindle conversations with their customers, writes Marcus Fischer. It will be harder to keep conversations flowing in 2013, so brands will need to work to ensure their social media presences don't stagnate. "In the absence of a shared agenda, brands are going to have to create their own conversations," Fischer writes.
Being able to put together beautiful typography is important for every designer. Being able to distinguish the difference of type, where type is a set of characters and typography is the art of arranging type in beautiful ways. A good way to get typographical inspiration is browsing other designers work. In all media the challenge is the same, deliver something that will get users attention and will have an impressive visual.
With that in mind, today we gathered some nice examples of type in printed ads to inspire you.