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Google's Strategy Explained

Google's Strategy Explained | The World of Google | Scoop.it
I recently had a dozen or so conversations with executives and entrepreneurs about what Google is doing. Some imagined buying yachts after a Google acquisition. Others feared downgrading to a canoe
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fascinating article ......

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How To Build The Perfect Google Plus Profile (Infographic) | Business 2 Community

How To Build The Perfect Google Plus Profile (Infographic) | Business 2 Community | The World of Google | Scoop.it
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex
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What is Google doing?

What is Google doing? | The World of Google | Scoop.it
Google won us over with a revolutionary approach to Web search that made its predecessors seem archaic. It quickly toppled Yahoo as the coolest company on the planet based solely on its efficient and fast way of finding everyone else's content.

Via Anthony Burke
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Europe Will Likely Force Google to Change Search Practices

Europe Will Likely Force Google to Change Search Practices | The World of Google | Scoop.it
European regulators will likely force Google to change the way it displays search results or else face fines, per Europe's competition chief.
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Google Launches New Experimental Search Features For Tracking Your Online Purchases, Reservations & Events From Gmail | TechCrunch

Google Launches New Experimental Search Features For Tracking Your Online Purchases, Reservations & Events From Gmail | TechCrunch | The World of Google | Scoop.it
Google has long been running a number of experimental Search and Gmail field trials anybody can sign up for and today it's launching a few nifty new search features for searching your Gmail inbox from Google.com on the desktop and your iOS or...
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Google Maps brings over 10,000 indoor floor plans to the desktop

Google Maps brings over 10,000 indoor floor plans to the desktop | The World of Google | Scoop.it
Google on Wednesday announced an update to the desktop version of its mapping service that brings it inline with the Android version: indoor maps are now a go. There are now over 10,000 ...
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How Google's Page Redesign Could Affect Your Business

How Google's Page Redesign Could Affect Your Business | The World of Google | Scoop.it
Just in time for the holiday shopping season, the search giant tweaked its search result pages. Here's what you need to know.
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An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC]

An Industry Breakdown of Google's $100 Million Per Day Advertising Revenue [INFOGRAPHIC] | The World of Google | Scoop.it
Read an infographic that breaks down Google's PPC revenue by industry.
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Google News Gets Updated Search Results Layout With Click-To-Expand News Results Clusters, More Photos & Videos | TechCrunch

Google News Gets Updated Search Results Layout With Click-To-Expand News Results Clusters, More Photos & Videos | TechCrunch | The World of Google | Scoop.it
Google just announced an update to Google News' search results pages that makes some changes to the popular news site's layout. Most importantly, Google News search now features click-to-expand news results clusters.
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Google Data centers

Google Data centers | The World of Google | Scoop.it
Google’s secure data centers are some of the most energy efficient in the world. Each year we save millions of dollars on energy costs, and we use renewable energy whenever we can.
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10 Things You Need to Know About Google+ Local Reviews | Business 2 Community

10 Things You Need to Know About Google+ Local Reviews | Business 2 Community | The World of Google | Scoop.it
Recently, Google launched some major changes to Google Places, its local listing service, that allow local business owners to connect with their existing and...
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Google brings AdWords Business Credit to the UK

Google brings AdWords Business Credit to the UK | The World of Google | Scoop.it
Last year, Google launched a new initiative designed to help small and medium-sized businesses pay for their AdWords campaigns.
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Google Tag Manager - OsakaBentures

Google Tag Manager - OsakaBentures | The World of Google | Scoop.it

Tags generate metadata in website code to provide insights and make pages searchable within a site. Tagging pages within a site can cause challenges, however. Too many tags can slow a site and also render search within the site useless. Poorly applied tags can skew analytics. Finally, it can be rather time-consuming to add new tags. As such, many bloggers and site content creators do not tag pages at all, or do not do it well.

Many rely on smart #hashtagging of the social media updates that include site links.

 

Google aims to help take the pain out of tagging for everyone. In early October, 2012, they released the first iteration of Google Tag Manager, launched globally in English, initially.

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How to Bring Back the Delete Button in the New Gmail for Android - Lifehacker

How to Bring Back the Delete Button in the New Gmail for Android - Lifehacker | The World of Google | Scoop.it
Droid Life
How to Bring Back the Delete Button in the New Gmail for Android
Lifehacker
If you've updated to the new Gmail app for Android, you'll see there's a lot to love about it.
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Google's Secrets Of Innovation: Empowering Its Employees - Forbes

Google's Secrets Of Innovation: Empowering Its Employees - Forbes | The World of Google | Scoop.it
Google, a great marketplace success, has fostered continuous innovation by smartly managing its employees. Laszlo Bock, Senior Vice President of Google's People Operations, talked to me on Thursday about Google’s innovation secrets.
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Google Has Its First $50 Billion Year

Google Has Its First $50 Billion Year | The World of Google | Scoop.it
It looks like 2012 was a pretty good year for Google. The company hit $50 billion in annual revenue last year for the first time ever thanks in part to the strength of its fourt...
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There's No Avoiding Google+

There's No Avoiding Google+ | The World of Google | Scoop.it
Google is gaining ground against Facebook thanks to a controversial tactic: requiring people to use the Google+ social network.
Peter Rees's insight:

Increased integration of Google's products and services under the Google + umbrella is increasingly valuable. If you or your clients use Google AdWords, then take particular note of the potential increase in 'click though rates' - see last paragraph.

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Google-FTC Antitrust Suit Reportedly Coming To A Close | TechCrunch

Google-FTC Antitrust Suit Reportedly Coming To A Close | TechCrunch | The World of Google | Scoop.it
The negotiations in the antitrust case between Google and the U.S. Federal Trade Commission is reportedly drawing to a close, with things looking up for Google, according to reports.
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Google Ramps Up Business Pages: Will 2013 Be Year Of Google Plus?

Google Ramps Up Business Pages: Will 2013 Be Year Of Google Plus? | The World of Google | Scoop.it
Google is quietly ramping up features of Google Plus, its slow-burning social networking competitor to Facebook, offering new tools for businesses and brands and making alliances with companies, as one Google executive promises massive updates in...
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Google Makes Its New Search Results Design Without Sidebar Official, Gives Results “More Breathing Room” | TechCrunch

Google Makes Its New Search Results Design Without Sidebar Official, Gives Results “More Breathing Room” | TechCrunch | The World of Google | Scoop.it
Earlier today, we noticed that Google was showing an increasing number of its users a new search results page with more whitespace and without a sidebar.
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Search Advertising Equates to $100 Million Daily for Google | ClickZ

Search Advertising Equates to $100 Million Daily for Google | ClickZ | The World of Google | Scoop.it
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network.
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Google Launches A Web Reader For Google Play Magazines: Now You Can Read On Phone, Tablet & In Google Chrome | TechCrunch

Google Launches A Web Reader For Google Play Magazines: Now You Can Read On Phone, Tablet & In Google Chrome | TechCrunch | The World of Google | Scoop.it
Google quietly announced the addition of an online magazine reader this week, which works within its Google Play media and applications store.
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Google's Disavow Links Tool For Sites Harmed By Low Quality Links - Seo Sandwitch Blog

Google's Disavow Links Tool For Sites Harmed By Low Quality Links - Seo Sandwitch Blog | The World of Google | Scoop.it
Google launches its own version of Disavow links tool which would help webmasters whose sites have been harmed by low quality links.
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7-Year Battle To Stop Google From Digitizing Libraries Is Ending With A Whimper

7-Year Battle To Stop Google From Digitizing Libraries Is Ending With A Whimper | The World of Google | Scoop.it
Google's long-running fight to digitize the world's written works has closed two more chapters, but the story hasn't quite reached the end.
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Google Updates The Business Rating Scale On Google+ Local, Numbers Be Gone | TechCrunch

Google Updates The Business Rating Scale On Google+ Local, Numbers Be Gone | TechCrunch | The World of Google | Scoop.it
Google rolled out its own integrated, social review system for businesses with Google+ Local in May of this year. Not only was this a nice addition for Google+, but it finally utilized Google's acquisition of Zagat.
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