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this is where we take a look at all the topics involving money
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Sales vs. Marketing -- Marketing Always Changes - Forbes

Sales vs. Marketing -- Marketing Always Changes - Forbes | the world in numbers | Scoop.it
Guest blog written by Chip Doyle In 2005, I wrote an article outlining the differences between marketing and selling. Many of my clients were making the mistake of doing marketing after the conversation with a prospect had started.
Paul Lorenc's insight:

When people try to tell you that sales and marketing are two different thing do not listen to them. They may sound the same, and let face it do mostly the same job, but no they are different. Sales is the communication between the buyer and the seller. Whereas marketing is the communication from the seller to the buyer and potential prospects. The article is about the difference between the two as well as the evolution. In the olden days marketing was a one-way conversation the sell telling the buyer what was good to thing of the product. But in sales it was a conversation with the buyer doing most of the talking. In sales it was a two-way conversation. With the advance with social media marketing has now become a two-way conversation.  This article is a very informative one and I agree with what was being said. The author did a good job with telling the story of sales and marketing. The article is a great source to understand the two career field better.

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Andrew Mitchell's comment, January 13, 2013 4:45 PM
I agree with Paul that sales and marketing are two separate strategies. In my opinion, marketing is the more difficult, and more important, of the two. Marketing requires more personnel, more money, and more effort. As the article pointed out, marketing is always changing. Corporations are constantly trying to oversee our history and traits in order to better understand our buying habits. Simply put, if something can be marketed, it can be sold. As the article said, good salespeople are usually the ones who spend the most time listening, instead of talking. This is, to me, a constant. Even though sales statistics while change year to year, month to month, due to economic situations, a good sales team will always be a good sales team, whether or not people are buying. Marketing, on the other hand, can change dramatically. Marketing, as is mentioned in the article, uses people's psychology as a method of luring them into purchase. Not to mention using their search history as a way to predict a person's habits. Simply put, sales changes less thank marketing, in my opinion.
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Job Seeking Coaching › CareerBuilders « Career Coaching

Job Seeking Coaching › CareerBuilders « Career Coaching | the world in numbers | Scoop.it
When job seeking, you are the salesperson, and the product. Read more from CareerBuilders can how you can sell yourself.
Paul Lorenc's insight:

When people first look for a job the are often nervous and have many doubts about the job. But the article helps the interviewee to better understand what to expect when they begin to search for a career.  The article is more less of a reference, but more of a coach. It tells you what to do and how to do. Through the idea of positive thinking the article helps a person feel better bout them self and how to handle the interview better. It is hard to imagine an article being a “coach” but reading the article, it felt like it was coaching me on what to say and how to act. Now not anywhere does it say what to say but it is written in such a way that it gets you thing about what to say in the interview.  I really feel as though the author did a great job on being a coach for and interview and also writing it in such a way to get the reader to thing what to say.

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The Best Cities For Marketing Jobs Right Now - Forbes

The Best Cities For Marketing Jobs Right Now - Forbes | the world in numbers | Scoop.it
The ailing job market isn’t recovering fast enough for the 12.7 million unemployed Americans, but there is hope for thousands of jobless marketing professionals in major metro areas across the country.
Paul Lorenc's insight:

In this economy it has become even harder for job specialist to find jobs. But luckily now it can be found, were the top places to work are.  Now many of the cities most people would agree, as I do. But after the first city the number of jobs available drops dramatically. For example New York is number one with three thousand and fifty-seven then the number two city, San Francisco has one thousand five hundred sixty-seven. That a drop of two thousand jobs!  This article is a guide to help the wandering sales man or women find a job in the city of their choice.  This article is a great source for the unemployed person. Also  It is a very informative articical that helps people decided which city is best for the type of personality. The only problem I have with the article is the amount of information it has about each of the cities. It is from a very credible source, but I would want to see mor information about the cities.

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Andrew Mitchell's comment, January 13, 2013 5:05 PM
It is interesting to me to see that San Francisco comes in second to New York. I would have suspected a larger city, such as Los Angeles or Houston. Another interesting thing about this article is the fact that most of the job openings in New York and San Francisco are marketing-based. It seems to me that many large corporations are looking to hire marketing employees in large cities so that they can boost their sales. Another interesting fact is that two cosmetics companies, Estee Lauder and Avon, are near the top of the list of hiring companies. As I said before, it seems that these companies are trying their best to boost sales. Furthermore, this article would be extremely helpful to anyone looking for a position in the marketing world. One thing that I don't find helpful about this article is that, as Paul pointed out, there is a lack of detail or description. The article doesn't specify as to why these cities made the cut, or why New York was by far number one.
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How Do You Make the Transition From Sales to Marketing? | CAREEREALISM

How Do You Make the Transition From Sales to Marketing? | CAREEREALISM | the world in numbers | Scoop.it
So, you went to school for marketing but you ended up in sales. What do you need to do to transition back into the marketing field?
Paul Lorenc's insight:

In this ever-changing economy it is hard for a person to usually find or keep the job he or she is looking for. Most of the time the jobs that they have know is the complete opposite of what they have trained for. This article shows how to get out of the job without any real damage to what you know. But at the same time working in another career can help you develop new and different strategies when it comes to your new job.  The article has a good message but it is being said in quite a confusing way. The article is a dialogue between two people, and I guess it does a good job, but it is still very confusing.  In all the confusion the reader can make out the points of the story. I know even though I felt confused I could still understand the things that were being said. My only question would be why would they choose to write it in a format that is a dialogue. It makes everything more confusing.

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Marketing Career Blog - How To Build Your Digital Footprint In 8 Easy Steps

Marketing Career Blog - How To Build Your Digital Footprint In 8 Easy Steps | the world in numbers | Scoop.it
Helping marketers careers with every post. Offering career advice to the marketing industry. Marketing career advice,tips and tricks to land your next marketing job.
Paul Lorenc's insight:

Many times when an individual leaves collage they go out on their own looking for jobs. Many succeed but for the remaining few it is hard to get a career going this article is a golden child for people like that. The article has eight easy steps for a person to follow to get a life started in a social media-marketing career. Only eight steps how ingenious of the author. Not only did the author give you eight steps but also he elaborates on them very well.  Also when you just look t the bold print and just read over, you still get a great sense of what to do.  But is you read the full article you get a great idea of what to do. Although the author had a great idea I do not agree with him that much. The article is great but only eight steps?  I Belive that the article would be stellar if he included a few more steps. With only eight steps the article seems a bit crud in my opinion    

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The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic]

The Marketing Market: Career and Salary Breakdown for Marketing Professionals [Infographic] | the world in numbers | Scoop.it
Check out this infographic to gain understanding of the current marketing job market, and what one can expect to earn as a B2C or B2B marketing professional.
Paul Lorenc's insight:

This article shows the number side of a career in marketing. The article tells all of the statistics needed to gather a better understanding of what it takes to have a job in marketing. The article its self is a short piece but, the bulk of the information is in a picture. The picture contains many graphs and many numbers. It shows the reader what it takes in percent to make it. The author of this article had a great idea to use the pictures as an article. In the article they not only talk about what it takes, but what you can suspect to earn in many field, positions, and cities. Another reason why this article is amazing is because it tells you what you are most likely to aspect with your education and choices you make. The author of this article had it very well planed, and thought out. I completely agree with what he says and what he is trying to say. This is one of the best articles I read to date. Especially if you are going into the marketing field 

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