A Good PR Consultant Needs to Understand BusinessHuffington Post (blog)Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media.
"it is not about finding eternal sun shine but eternal truth" photography by Richard Schemmerer. Posted by The sustainable Life at ... The sustainable Life: communication for contemporary humanity. View my complete profile ...
I just had an epiphany reading this article that explains how curation is the shaping out of a global brain for mankind. I've used this analogy in the past (such as recently in this TechCoktail interview) and I've always thought I was maybe sounding a bit crazy.
Well, good to see I'm not the only one. Thanks Eliot van Buskirk: you just made my day!
And as I said in the comments on this post, the other important point that's happening is that human curators are not just passing the information: they enrich it. With context and meaning to a particular audience. So yes, this global brain we're building will be smart.