A Good PR Consultant Needs to Understand BusinessHuffington Post (blog)Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media.
Via LPM Comunicação SA
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Rescooped by Elsa Luz from Hybrid PR onto The world goes round |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Putting old wine in new bottles isn't going to make it more expensive. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A Good PR Consultant Needs to Understand BusinessHuffington Post (blog)Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media. Via LPM Comunicação SA
Scoop.it!
"it is not about finding eternal sun shine but eternal truth" photography by Richard Schemmerer. Posted by The sustainable Life at ... The sustainable Life: communication for contemporary humanity. View my complete profile ... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Agricultural Outlook for the period 2012-2021 now published by OECD and FAO Water scarcity in agriculture, over-exploitation of natural resources, concerns about the increasing of frequency of extreme weather events are some of the issues underlined for its negative impacts. Productivity and sustainability are strategic guidelines to address policies and modulate practices in order to guarantee food security for all. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Why don't successful people and organizations automatically become very successful? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas. Via Alex Butler Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Q: How many PR people does it take to change a light bulb? A: Four. One to change the bulb and three to write the holding statement, key messages, and the news release. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I just had an epiphany reading this article that explains how curation is the shaping out of a global brain for mankind. I've used this analogy in the past (such as recently in this TechCoktail interview) and I've always thought I was maybe sounding a bit crazy.
Well, good to see I'm not the only one. Thanks Eliot van Buskirk: you just made my day!
And as I said in the comments on this post, the other important point that's happening is that human curators are not just passing the information: they enrich it. With context and meaning to a particular audience. So yes, this global brain we're building will be smart.
gdecugis Via Ton de Looijer, gdecugis 
Scott D.Warner, R.L.S.'s comment,
July 8, 2012 4:43 PM
Firstly, I must apologize for not reading the links in the post, however, I am not sure that I need to to understand the gravity of the epiphany. We are all curators of our own minds, and as an extension of our mind, we curate similarly online and in person. A properly cultivated idea can grow into a sort of "universal mind", or even a "universal mankind". These are not original ideas. I do not believe in original thought. What I do see is that social media has had the communicative effect on human beings that has been unrivaled since the development of the alphabet.
gdecugis's comment,
July 9, 2012 2:19 PM
@Scott - The idea in the article is that curators pass ideas in a similar manner to neurons and synapses in the human brain, forming a global brain. An idea which isn't new but which could be taking shape with the Internet, social media and... curation.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
