A Good PR Consultant Needs to Understand BusinessHuffington Post (blog)Once upon a time, the public relations business was relatively straightforward. You developed a campaign, then sold it into the media.
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I just had an epiphany reading this article that explains how curation is the shaping out of a global brain for mankind. I've used this analogy in the past (such as recently in this TechCoktail interview) and I've always thought I was maybe sounding a bit crazy.
Well, good to see I'm not the only one. Thanks Eliot van Buskirk: you just made my day!
And as I said in the comments on this post, the other important point that's happening is that human curators are not just passing the information: they enrich it. With context and meaning to a particular audience. So yes, this global brain we're building will be smart.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.