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Marketing, Journalism, and Truth as Competitive Advantage

Marketing, Journalism, and Truth as Competitive Advantage | The Word | Scoop.it
Is journalism the new marketing? Does "truth" sell? The social web has brought these fields together in ways that might surprise you!
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The Word
The mass and the media are nothing without it
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Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps

Facebook Is Forcing All Users To Download Messenger By Ripping Chat Out Of Its Main Apps | The Word | Scoop.it
 Facebook is taking its standalone app strategy to an extreme new level today.
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Doing It For The Likes | TechCrunch

Doing It For The Likes | TechCrunch | The Word | Scoop.it
We crave approval, but we already knew that. Conventional thinking would suggest we seek digital validation because it means we've impressed people and raised..
Dana Balan's insight:

When I feel empty or lonely, anonymous Likes fill the hole and offer comfort. But when I feel steadfast in my identity and self-worth, when I feel comfortable with myself, I don’t need the external validation. I don’t have to play jester and entertain the crowd. I’m content having a thought and keeping it to myself.

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What tech trends will change journalism next: 8 good questions with futurist Amy Webb - American Press Institute

What tech trends will change journalism next: 8 good questions with futurist Amy Webb - American Press Institute | The Word | Scoop.it
Amy Webb thinks a lot about how emerging tech might affect the news industry, from anticipatory computing to the increased usage of smart virtual personal assistants and the rise of the drones.
Dana Balan's insight:

The very notion of what a news story is needs to be reexamined.

It’s something we’ve been working on intensively with Webbmedia Group’s clients. If we know that there are new technologies coming down the pipeline that won’t offer a good consumer experience for the way we’re currently packaging news, what should be the next templates? This might mean adding in some utility, combining anticipatory or predictive tools to engage consumers and the like

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Mixing Oil and Water: Social Media and Nonprofits

Mixing Oil and Water: Social Media and Nonprofits | The Word | Scoop.it
You, as a nonprofit, can successfully mix water and oil by properly communicating your important call to action and appeal to emotion through social media
Dana Balan's insight:

Consistency is vital to making your page one worth following. People won’t follow you (usually) because of one interaction.

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What to do if your social media account has been hacked or hijacked

What to do if your social media account has been hacked or hijacked | The Word | Scoop.it
Almost everyone has had their social media accounts compromised at least once in the past, where their accounts automatically share scam links to friends and followers. Today's attack ...
Dana Balan's insight:

There are a few other things you can do to prevent attacks on your account but they require some forward thinking and annoyance when you are logging in. The first of these is ensuring you always use unique passwords for each account and never share passwords across networks. This means if one account is compromised it’s not possible for attackers to gain access to your other ones as well.

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Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide | The Word | Scoop.it
Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature.
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Supporting Copyright Reform - Creative Commons

Supporting Copyright Reform - Creative Commons | The Word | Scoop.it
Creative Commons licenses provide a flexible range of protections and freedoms for authors, artists, and educators.

Today Creative Commons released a policy statement expressing its support for copyright reform efforts around the world.
Dana Balan's insight:

t its core, Creative Commons is rooted in the broader work to reform copyright. The founders of Creative Commons believed that copyright law was out of sync with how people share content on the Internet, and they developed the CC licenses as one way to address that problem. But we’d like to see copyright law itself better aligned to its original purpose–to enable and reward creative participation in culture and society.

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Predictions for Journalism 2013 » Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2013  »  Nieman Journalism Lab » Pushing to the Future of Journalism | The Word | Scoop.it
A collaborative effort to figure out the future of journalism. A project of Harvard University.

Via Anamaria Mocanu
Dana Balan's insight:

To close out 2012, we asked some of the smartest people we know to predict what 2013 will bring for the future of journalism. 

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Study: Facebook Comments Are More Civil Than Newspaper Website Comments

Study: Facebook Comments Are More Civil Than Newspaper Website Comments | The Word | Scoop.it
Hypothesis: A person is less likely to accuse a complete stranger of being a socialist demon hell-bent on killing babies with free health insurance, when their friends can see him being a complete asshat.
Dana Balan's insight:

Comparing comments on the website to those made on the same article when posted on Facebook, Rowe found that users were more than half as likely to be uncivil on the website, with comments on stereotypes, sarcasm, name calling, and a host of other characteristics that we’ve all seen before. Now, it wasn’t all roses and sunshine for Facebook: Users were more likely to call people names and be vulgar, though vulgarity appears to be statistically insignificant.

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New York Times's Jill Abramson: 'The First Amendment is first for a reason'

New York Times's Jill Abramson: 'The First Amendment is first for a reason' | The Word | Scoop.it
The executive editor on the new challenges facing investigative journalism and the paper's international expansion programme. By Ed Pilkington
Dana Balan's insight:

For Jill Abramson, executive editor of the New York Times, the rebranding is the culmination of a long-held ambition to create what she calls the "24-hour global newsroom". The new website and print edition will aim to reverse the recent flow of energy across the Atlantic that has seen UK news outlets – the Guardian and the Mail Online primarily – make inroads in the US. Now it's the turn of the Gray Lady to see whether she can turn the tide by taking on the famously cut-throat UK market.

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Facebook's future is in your past (Wired UK)

Facebook's future is in your past (Wired UK) | The Word | Scoop.it
Why do you check in? Why do you tweet? Why do you share those holiday snaps and tag your friends? The social network experience today is a transient one, both in sharing and consumption
Dana Balan's insight:

There's a lot of criticism about people getting too wrapped up in sharing and interacting via social networks instead of living in the moment. But if these tools can resurface those memories automatically, all that collateral (and perhaps even that sacrifice) becomes less futile. It will also be interesting to see if greater awareness of these experiences arising in the future changes the way in which they are recorded in the moment.

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Notes From Last Week’s Skill Share on Citizen Reporting

Notes From Last Week’s Skill Share on Citizen Reporting | The Word | Scoop.it
We’re experimenting with methods to help advocacy initiatives directly share experiences, tactics and lessons without needing to comb the web for projects relevant to their own work or access the inte...

Via WikiRendum
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WikiRendum's curator insight, October 8, 2013 1:17 AM

Tactics were shared from What’s your Doctor Like in Serbia, Bribe Market in Romania, Transparent Chennai in India, Open Intelligence in Mexico, and The Punjab Model in Pakistan. We were also joined by a number of other people doing great work in this area, and who posed questions and thoughts for the group, including Erika Hagen (Groundtruth Initiative), Dave Algoso (Reboot), Jecel Censoro (Check My School), Heath Morrison(Aybolit/independent developer), Olena Kifenko(Aybolit/Transparency International Ukraine), Derek Dohler (formerly of Transparency International Georgia) and Kuriakin Zeng (Fix my Street Singapore, not launched yet).

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The Art of Curation: An Interview with Maria Popova from BrainPickings

The Art of Curation: An Interview with Maria Popova from BrainPickings | The Word | Scoop.it
As more and more people and brands take to producing digital content, a group of individuals has arisen with the goal of filtering the wheat from the chaff.
Dana Balan's insight:

I went to an Ivy League school, but in my first month of watching TED Talks I got more insight and knowledge and inspiration than in my entire four years of “liberal arts education.” I really believe our own curiosity is our greatest and most powerful tool for personal growth – but I also think curiosity needs a curatorial approach that guides it, that lets it absorb the signal and tune out the noise. 

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The case against hate speech bans

The case against hate speech bans | The Word | Scoop.it
Rejecting the classical liberal defences of free speech, Eric Heinze insists that the strongest case for free speech is grounded on specifically democratic principles.
Dana Balan's insight:

add your insight...

On all sides of the debate, we can agree that speech is necessary for democracy. Governments ought not to abridge speech willy-nilly. They must show how the speech in question poses a genuine danger. In the case of hate speech, has any such menace been shown?

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MIT Open Documentary Lab Launches _docubase | Filmmaker Magazine

MIT Open Documentary Lab Launches _docubase | Filmmaker Magazine | The Word | Scoop.it
As a consumer of new media – to say nothing of its makers – how does one go about keeping abreast of the emerging form's constant developments? MIT Open Docum
Dana Balan's insight:

_docubase will rely on audience participation, not just in the viewing experience, but in determining film categorization. With an expansive set of tags to be treated as metadata, users will organize their selections through language, which _docubase hopes will shed light on the means of enhancing communication across the form’s disciplinary divides.

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Why I don’t check Facebook until 6 p.m.

Why I don’t check Facebook until 6 p.m. | The Word | Scoop.it
Herbert Lui does marketing for clients such as Pivotal Labs, Busy Building Things, and Renegades. He is the author of a free guide to building credibility online. This post was originally published on his Medium blog.
Dana Balan's insight:

So, what happens if you’re not accessible every hour of the day?

Nothing. Nobody dies. You won’t. And now, even better: people won’t always expect you to get back to them ASAP, and you can get some more time to do the things you’ve always wanted to do.

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8 Subconscious Mistakes Our Brains Make Every Day--And How To Avoid Them

8 Subconscious Mistakes Our Brains Make Every Day--And How To Avoid Them | The Word | Scoop.it
The swimmers body illusion and other ways our brains play tricks on us.
Dana Balan's insight:
1. WE SURROUND OURSELVES WITH INFORMATION THAT MATCHES OUR BELIEFS.

We tend to like people who think like us. If we agree with someone’s beliefs, we’re more likely to be friends with them. While this makes sense, it means that we subconsciously begin to ignore or dismiss anything that threatens our world views, since we surround ourselves with people and information that confirm what we already think.

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Wikipedia Will Start Texting Info To Users In Kenya Who Lack Internet

Wikipedia Will Start Texting Info To Users In Kenya Who Lack Internet | The Word | Scoop.it
Wikipedia Zero is an experiment in bringing the Internet's encyclopedia to anyone who owns a cell phone through text messages.

Via WikiRendum
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WikiRendum's curator insight, October 27, 2013 9:08 AM

The SMS-based Wikipedia Zero is simple: When users dial *515# on their phone, they will receive a text prompting them to enter a search term as they would a normal text message. Wikipedia will then prompt users to choose the specific entry and sub-topic they'd like to read about before sending over about a paragraph from the appropriate entry. Users can press "1" to receive more from the entry.

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It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools

It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools | The Word | Scoop.it

Excerpt from "Home Page" of the new Google's hub:
"Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.

Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."

Here are the sections of this new Google’s Suite:

1. Gather and Organize
- Advanced Search
- Google Trends and Analytics
- Google Consumer Surveys
- Google Drive

2. Publish
- Google News
- Google Images
- Webmaster Central
- Google Analytics
- Custom Search Engine

3. Engage
- Google+ and Hangouts
- YouTube

4. Develop
- Google Web Toolkit
- Google App Engine
- Android developers
- YouTube Partnerships

5. Visualize
- Google Maps Engine
- Google Maps API
- Google Crisis Map
- Google Earth
- Google Earth Engine Timelapse
- Google Fusion Tables
- Google Charts

6. Additional Resources
- Google Politics & Elections
- Transparency Report
- Google Crisis Response

Check out it: http://www.google.com/get/mediatools

Announced by The Next Web some hours ago with this article:
http://thenextweb.com/google/2013/10/16/google-guides-journalists-towards-digital-resources-google-media-tools-hub

 


Via Giuseppe Mauriello
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Jorge Izquierdo's curator insight, October 17, 2013 12:24 AM

Google entrando en el periodismo. Todo un paquete de aplicaciones para periodistas.

 

Stephen Dale's curator insight, October 18, 2013 5:46 AM

Google's new suite of digital media tools. It's not just for journalists! #google

thomaslisterman's curator insight, October 20, 2013 3:42 PM

Helpful interface to interact with Google's suite of tools for digital story-telling. 

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Eric Newton: Journalism education isn’t evolving fast enough, and you should help change that

Eric Newton: Journalism education isn’t evolving fast enough, and you should help change that | The Word | Scoop.it
"What digital natives can do is make the status quo uncomfortable for professors who won't change."
Dana Balan's insight:

I realize now that change in journalism and communications education is like climate change, chock-full of deniers. The digital deniers say journalism’s fundamentals have not been upended. Some go so far as to claim that bad leadership alone, and not a sea change, cost America a third of its daily paper newsroom workforce. They claim journalism education stays abreast of any important developments. They caution against caring “too much” about technology.

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Your social media obsession won’t make an enduring mark on the world

Your social media obsession won’t make an enduring mark on the world | The Word | Scoop.it
Claudio Gandelman is the CEO and founder of Teckler. His career began in 1992 working in the financial market at Banco Nacional in Brazil.
Dana Balan's insight:

But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. As far as technology has come, it may in fact be worse at preserving content in a way that matters.

Yes, the Library of Congress is archiving all Twitter feeds and a few select Facebook pages, and yes, your writings are going onto servers.

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Social Media Updates That Make Recruiters See Red

Social Media Updates That Make Recruiters See Red | The Word | Scoop.it
With the popularity that social media sites are gaining and their increased usage, it is becoming quite hard to separate personal and professional lives.
Dana Balan's insight:

With this active use of social media sites by professional colleagues it becomes necessary to make sure you are constantly aware of the way your social profile is taking shape. What you post and share, even on a personal level with friends, can have consequences at a professional level. This remains a vital fact to keep in mind whether you are looking for a new job, or even looking to keep your present one. 

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The End Of The Library

The End Of The Library | The Word | Scoop.it
A simple link. That’s all it took to unleash a hailstorm of angry emails, messages, tweets, and comments. Why? I dared wonder if libraries will continue to exist in the future.
I mean, it’s not that crazy a notion, right?
Dana Balan's insight:

As Brodsky notes:

Imagine walking into a library or bookstore and needing three or four pairs of different glasses to read different books manufactured to specific viewing equipment. Or buying a book and then having to arbitrarily destroy it after say, two weeks. That’s just nuts. But it’s the current situation we’re in with ebooks.

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Technology killed storytelling, then resurrected it (Wired UK)

Technology killed storytelling, then resurrected it (Wired UK) | The Word | Scoop.it
Storytelling platforms that use images, Vines, videos and social media updates are telling old stories in new ways and new stories in old ways
Dana Balan's insight:

"The breadth of media formats, data and communication channels is constantly growing and means storytelling needs to be an always-on and agile activity to connect with the right audiences. This always works best when they are made part of the storytelling experience, something the web enables perfectly," said Alex Vaidya, Founder of StoryStream.

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Free speech on Facebook: you can ‘like’ but you can't threaten | Lexology

Free speech on Facebook: you can ‘like’ but you can't threaten | Lexology | The Word | Scoop.it
It is another sign that Facebook has arrived. Facebook communications have become the newest testing ground for free speech. And the results, at…

Via WikiRendum
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WikiRendum's curator insight, October 8, 2013 12:37 AM

How can the law perversely classify expressive text as something other than speech, and call a mere click, a simple action, “speech”? Does the law misunderstand Facebook? No, the law properly understands Facebook as a digital communication space where standard free speech ground rules apply. On examination, both of these cases applied standard and understandable First Amendment analysis.