During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.
See on Scoop.it – Story and Narrative Are there content marketing techniques out there so engaging that they can transform the physical world around us, bringing life to our thoughts and experiences shared with others?
When Brave Director, Mark Andrews walked into the room where we were interviewing him, there was a certain way about him that just screamed “Storyteller.” Mark Andrews is a ball of fun energy. Pixar must be a riot when he ...
The entertainment business is engaged in nothing less than the reinvention of narrative, and leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform means” more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.
In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots. One click later, I was hopelessly hooked on a marketing campaign for the film A.I.
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia.
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