The visual story
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The visual story
The visual story
The truth of story through visual language
Curated by Cheryl Savala
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PR Blogs: The Art of Storytelling

PR Blogs: The Art of Storytelling | The visual story | Scoop.it
This week my focus is on PR blogs. Public relations may be its own industry, but, at the same time, every industry needs its own public relations. You can call it messaging, crisis communications, ...
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Design Thinking Requires Storytelling

Design Thinking Requires Storytelling | The visual story | Scoop.it
 
How to Protect Your Screenplay 
 
by C.J. Perry
 
Finally, you have completed your script. After countless drafts, workshops, and merciless editing sessions, you now have a correctly formatted, workable manuscript.
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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | PB&J Publishing - Holt Think: Ed, Creativity, Tech, Administration

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | PB&J Publishing - Holt Think: Ed, Creativity, Tech, Administration | The visual story | Scoop.it
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Tim Holt shares his views on edu­ca­tion, cre­ativ­i­ty, edu­ca­tion admin­is­tra­tion, tech­nol­o­gy and the merg­er of all of them here. Whether it is links, arti­cles, essays, or news, he shares a ton of infor­ma­tion.
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Is Storytelling the Secret Weapon of the 2012 Race?

Is Storytelling the Secret Weapon of the 2012 Race? | The visual story | Scoop.it
Barack Obama's campaign has given us all a crash course on the ills of Bain, but hasn't given us an alternative narrative of the kind of capitalism that should define the nation as we emerge from the financial crisis -- if, in fact, we ever do.
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Why Visual Storytelling Works for B2B Marketing | Story Selling

Why Visual Storytelling Works for B2B Marketing | Story Selling | The visual story | Scoop.it
"Admit it – you’re sick to death of being forced to sit through boring Power Point pitches, given by drab salespeople in stifling conference rooms. The real problem is that it isn’t just you that feels this way!
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4 Tips About Non-Profit Storytelling From The Dark Knight Rises « Portnoy Media Group

4 Tips About Non-Profit Storytelling From The Dark Knight Rises « Portnoy Media Group | The visual story | Scoop.it
4 tips about non-profit storytelling from The Dark Night Rises. In theaters at midnight!
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Geeking Out About Storytelling with Joss Whedon

Geeking Out About Storytelling with Joss Whedon | The visual story | Scoop.it
Joss Whedon is in the unique position of being both a cult icon and a huge mainstream creator, thanks to projects like Firefly and The Avengers.
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Logic+Emotion: How To Think And Communicate Visually

Logic+Emotion: How To Think And Communicate Visually | The visual story | Scoop.it
Originally posted on Edelman Digital Visual storytelling is nothing new. We only need to look to the earliest signs of humanity for proof—simple paintings on the walls of caves tell the story that people are a visual tribe.
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Visual Storytelling for Data & Development: Infographics for the World Bank | Reboot

Visual Storytelling for Data & Development: Infographics for the World Bank | Reboot | The visual story | Scoop.it
Sweet!MT @mollieruskin: Proud 2 share recent @worldbank infographic @jlthibault & I made on mobile development http://t.co/VIcWlNPd...
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The Next Generation of Storytelling – Mark Staufer’s “The Numinous Place” | Stories and storytelling

The Next Generation of Storytelling – Mark Staufer’s “The Numinous Place” | Stories and storytelling | The visual story | Scoop.it
While technology evolves faster than any of us can keep pace with – it has yet to truly change the way we read and absorb fiction. E-books and e-readers have made reading more convenient, but...
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MIRANDA JULY AND IRA GLASS TELL THE FUTURE OF STORYTELLING | Filmmaker Magazine

MIRANDA JULY AND IRA GLASS TELL THE FUTURE OF STORYTELLING | Filmmaker Magazine | The visual story | Scoop.it

The Silent History is a fascinating new publishing project that merges app distribution with geolocational storytelling. Launched by former McSweeney’s publisher Eli Horowitz and colleagues, the project will launch next month, downloading stories to readers’ iOS devices and then coaxing them out into the streets of nearly 400 cities for more. Here is the trailer featuring the voices of Miranda July and Ira Glass.


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Five Principles for Storytelling in a Multi-Screening World

The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve.

Via José Carlos
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Russell Quinn — The World’s Most Wired Storyteller

Russell Quinn — The World’s Most Wired Storyteller | The visual story | Scoop.it
[HTML1] World's Most Wired Storyteller ...

Via José Carlos
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The 22 rules of storytelling, according to Pixar

The 22 rules of storytelling, according to Pixar | The visual story | Scoop.it
On Twitter, Pixar storyboard artist Emma Coats has compiled nuggets of narrative wisdom she's received working for the animation studio over the years.
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linking everything 2 everything 2 create a brandstory > 5 KILLER tips! — by Kurt Frenier, The Red Hot Marketing Blender

linking everything 2 everything 2 create a brandstory > 5 KILLER tips! — by Kurt Frenier, The Red Hot Marketing Blender | The visual story | Scoop.it
You will have seen from my various previous posts that I am passionate about how brands tell their stories. [e.g. here] And I keep searching for more answers on how to do that better.
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Anyone catch Bernie in the theaters this weekend?...

Anyone catch Bernie in the theaters this weekend? Before it was released in theaters, director Richard Linklater came to TFA to talk to students about his storytelling process. Watch the view, or read...
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5 Brands Taking Digital Storytelling To The Next Level

5 Brands Taking Digital Storytelling To The Next Level | The visual story | Scoop.it
Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck.
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An Ex-Pixar Designer Creates Astounding Kids’ Book On iPad

An Ex-Pixar Designer Creates Astounding Kids’ Book On iPad | The visual story | Scoop.it
E-books are already a fraught subject for many readers, writers, publishers and designers, but children's e-books are even more so. Is it rotting their minds? Is it as good as good ol' paper? Is it too interactive for their own good?
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How to Use Storytelling Like Chris Nolan to Write Website Content

How to Use Storytelling Like Chris Nolan to Write Website Content | The visual story | Scoop.it
RT @SarahLynnHicks: How to Use Storytelling Like Chris Nolan to Write Website Content http://t.co/ZLgMdi7x #copywriting #webdesign #contentfirst...
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Tom Hanks Talks “Electric City,” Web Content Economics, Expletives

Tom Hanks Talks “Electric City,” Web Content Economics, Expletives | The visual story | Scoop.it
“I wanted to do something, for lack of a better phrase, deadly serious--meaning with serious themes, because the vast majority of stuff you see on the Internet is a one-off or almost always humorous.” And with that, Tom Hanks introduced Co.Create...
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5 Ways to Boost Sales Performance Using Visual Storytelling

5 Ways to Boost Sales Performance Using Visual Storytelling | The visual story | Scoop.it
“Death by PowerPoint" has become a common way to describe the lack of interactivity and boredom engendered by slide presentations.
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5 Places To Look For Your Brand’s Story | Storytelling by Química visual

5 Places To Look For Your Brand’s Story | Storytelling by Química visual | The visual story | Scoop.it
See on Scoop.it – Story and Narrative Finding your authentic brand’s story isn’t a luxury for the touchy-feely.
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Our 7 Tenets of Future Storyworlds – Transmedia Storyteller

Our 7 Tenets of Future Storyworlds – Transmedia Storyteller | The visual story | Scoop.it

Via Anca Toader
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A Technical Approach to Storytelling

A Technical Approach to Storytelling | The visual story | Scoop.it
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.

 

But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.

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n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."


Via Gregg Morris
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How to Sell Through Storytelling

How to Sell Through Storytelling | The visual story | Scoop.it
Inbound storytelling is the best way to connect with potential customers, expand your expertise and connect with your readers.

 

Michael Bosworth, an author and sales trainer, has successfully used “storyselling” in promoting his own work as well as training others to do the same. His underlying theory of why storytelling produces more sales has to do with the way that the left brain and the right brain deal with information.

 

You’re probably familiar with what neuroscience has told us about the left brain vs. the right brain – the former is more analytical and precise while the latter is more emotion-based and creative. During a sales presentation that emphasizes facts, figures and hard-lined data, the left brain takes over. It’s looking for a reason to say no and clarifies everything in black and white.

 

On the other hand, the right brain is looking for the big picture. It’s the domain of the “gut reaction” and emotional decision making. The right brain influences whether or not a prospect will decide to trust a vendor or buy something.

 

Storytelling speaks directly to the right brain. When a story is told, the left brain relaxes and the right brain takes over.


Via Gregg Morris
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