This graduate course emphasizes storytelling theory and applications within digital formats.
One of the oldest instructional methods, storytelling is used across sectors to build upon case-based reasoning that engaged the learner through the analysis of personal experience. The course paints broad-brush strokes providing opportunities for the students to perceive oral and digital forms of storytelling in multiple constructs: cultural, methods, strategies, and purposes.
The course is outlined on this site and includes a number of resources and examples.
Table of Contents: - IST 5883 Storytelling as Instructional Method Home - About the Course - Course Map - Documents - Helpful Links and Resources - Storytelling Examples - Syllabus
See on Scoop.it – Story and Narrative Showing the faces behind the business and giving a voice to your services through the art of storytelling is an outstanding humanization-marketing tactic. Videos are the most effective and ...
As part of a series of online research videos crafted created by Strategic Documentaries, we invited social business strategist Bob Roan to share his thoughts on branding and brand storytelling in our social media age.
Roan asserts that a brand is “an outdated Web 1.0 concept.” ”Web 2.0 is about stories that are somehow based in your product. Customers don’t think in terms of brands but in terms of stories.”
Whereas brands, he continues, are permanent and static, like “the brand on a cow,” stories are “vaguer” and more dynamic.
Roan goes on to argue that contemporary marketers should generate and collect stories, and then “tie them up in some strategically meaningful way” to engage consumers in our new social media world.
See on Scoop.it – Story and Narrative Here is a very interesting report on storytelling compiled by Nancy Kanter, Senior Vice President, Original Programming and General Manager at Disney Junior, Walt Disney's television ...
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