The visual story
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The visual story
The visual story
The truth of story through visual language
Curated by Cheryl Savala
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5 Storytelling Techniques for your Social Media Campaign

How character, setting, and visuals can be used to turn a social media campaign into a story.
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Transmedia Storytelling for Content Creators by @jasonkonopinski | Spin Sucks

Transmedia Storytelling for Content Creators by @jasonkonopinski | Spin Sucks | The visual story | Scoop.it
Transmedia storytelling is technique that ties multiple platforms together allowing content creators to build communities of passionate and engaged advocates.
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What Twitter teaches us about writing short & well | Poynter.

What Twitter teaches us about writing short & well | Poynter. | The visual story | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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Rescooped by Cheryl Savala from How to find and tell your story
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Helpful Links and Resources | Storytelling Course

Helpful Links and Resources | Storytelling Course | The visual story | Scoop.it

This graduate course emphasizes storytelling theory and applications within digital formats.

 

One of the oldest instructional methods, storytelling is used across sectors to build upon case-based reasoning that engaged the learner through the analysis of personal experience. The course paints broad-brush strokes providing opportunities for the students to perceive oral and digital forms of storytelling in multiple constructs: cultural, methods, strategies, and purposes.

 

The course is outlined on this site and includes a number of resources and examples.

 

Table of Contents:
- IST 5883 Storytelling as Instructional Method Home
- About the Course
- Course Map
- Documents
- Helpful Links and Resources
- Storytelling Examples
- Syllabus


Via Kim Zinke (aka Gimli Goose)
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Christopher Nolan and Storytelling | Big Fish Presentations

Christopher Nolan and Storytelling | Big Fish Presentations | The visual story | Scoop.it
Christopher Nolan and Storytelling http://t.co/3YzCH3bj...
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Curate Content as Part of Your Business Content Strategy

Curate Content as Part of Your Business Content Strategy | The visual story | Scoop.it
Collect, curate, and share other people's content as part of your content strategy with tools like Delicious that help you add value for your Web audience.
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Google Semantic Search Gives Your Brand Story a Boost

Google Semantic Search Gives Your Brand Story a Boost | The visual story | Scoop.it
The rise of semantic search makes strong, compelling content and your brand story more important than ever.
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Humanizing Your Business & The Importance of Storytelling in the ...

Humanizing Your Business & The Importance of Storytelling in the ... | The visual story | Scoop.it
See on Scoop.it – Story and Narrative Showing the faces behind the business and giving a voice to your services through the art of storytelling is an outstanding humanization-marketing tactic. Videos are the most effective and ...
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Visual Notes on The Infamous Robert McKee: STORY Seminar in London

Visual Notes on The Infamous Robert McKee: STORY Seminar in London | The visual story | Scoop.it

Sunni Brown: "As I grow in my visual thinking work, it’s become abundantly clear that the story is 100 times more powerful than the visuals that support it" ...


Via siobhan-o-flynn, The Digital Rocking Chair, José Carlos
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'Jaws' on Blu-ray: A Triumph of Storytelling Over Special Effects - Big Hollywood

'Jaws' on Blu-ray: A Triumph of Storytelling Over Special Effects - Big Hollywood | The visual story | Scoop.it
Big Hollywood'Jaws' on Blu-ray: A Triumph of Storytelling Over Special EffectsBig HollywoodAnd, most likely, the film's storytelling would suffer as a result.
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Brand Storytelling: Social Business Strategist on Brands vs. Stories

Brand Storytelling: Social Business Strategist on Brands vs. Stories | The visual story | Scoop.it
As part of a series of online research videos crafted created by Strategic Documentaries, we invited social business strategist Bob Roan to share his thoughts on branding and brand storytelling in our social media age.

 

Roan asserts that a brand is “an outdated Web 1.0 concept.” ”Web 2.0 is about stories that are somehow based in your product. Customers don’t think in terms of brands but in terms of stories.”

 

Whereas brands, he continues, are permanent and static, like “the brand on a cow,” stories are “vaguer” and more dynamic.

 

Roan goes on to argue that contemporary marketers should generate and collect stories, and then “tie them up in some strategically meaningful way” to engage consumers in our new social media world.


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5 Tips for Better Storytelling

5 Tips for Better Storytelling | The visual story | Scoop.it
At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves.

Via José Carlos
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Love at First "Write": My 10 Favorite Inbound Marketing Bloggers

Love at First "Write": My 10 Favorite Inbound Marketing Bloggers | The visual story | Scoop.it
With so much marketing content on the web, it's hard finding the great ones. Here's my list of 10 favorite inbound marketing bloggers.

Via El Copy Canalla
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Great Design is Just Powerful Storytelling | The Daily Egg

Great Design is Just Powerful Storytelling | The Daily Egg | The visual story | Scoop.it
Babar Suleman shares what great storytellers and designers have in common.
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How Visual Storytelling Can Improve Your Online Marketing | Business 2 Community

How Visual Storytelling Can Improve Your Online Marketing | Business 2 Community | The visual story | Scoop.it
The term visual storytelling is being thrown about by marketers quite a bit lately, but what exactly is it? And how can you benefit from it?
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Why community managers should think like art directors | Articles | Main | Content Marketing & Break

Why community managers should think like art directors | Articles | Main | Content Marketing & Break | The visual story | Scoop.it
With the rise of Pinterest and Instagram, it's clear people love images. Here's how to use them to bring social media engagement to a whole new level.
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Creating the Best Website: Content, Design, & Function

Creating the Best Website: Content, Design, & Function | The visual story | Scoop.it
Creating the best website means starting with content and using design and function to keep the communication flowing.
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The importance of storytelling

The importance of storytelling | The visual story | Scoop.it
See on Scoop.it – Story and Narrative Here is a very interesting report on storytelling compiled by Nancy Kanter, Senior Vice President, Original Programming and General Manager at Disney Junior, Walt Disney's television ...
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John Cleese Shows You How To Foster Creativity in This 36-Minute Lecture - NoFilmSchool

John Cleese Shows You How To Foster Creativity in This 36-Minute Lecture - NoFilmSchool | The visual story | Scoop.it
As artists, it's important for us to be able to be creative, but much like telling two people to have a conversation, most attempts at trying to force...
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7 Reasons Storytelling is Important for Branded Content via ...

7 Reasons Storytelling is Important for Branded Content via ... | The visual story | Scoop.it
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates.
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MSLGROUP Storytelling

Why is storytelling important? We tell you all you need to know about it: the why, the how, even the science behind it. How have stories evolved over the yea...

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