How Stuff Spreads will look at how digital content (videos, articles, websites, and images) travels the social web. This, the first instalment, looks at how two memes spread on Twitter: Gangnam Style vs Harlem Shake.
With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to help pay the bills. But, the funny thing is, if you want to get the word out about your brand, product, or cause, influencers aren’t actually where you should be focusing your efforts. Let me explain.
When news shows rely on “viral” videos for their programming, without bothering to even try and verify whether they are real or not, all they do is push their viewers towards the original source of that content.
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.