The Viral Marketi...
Follow
Find
55 views | +0 today
The Viral Marketing Way
Everything about viral marketing et viral campaigns
Curated by Hugo Clery
Your new post is loading...
Your new post is loading...
Scooped by Hugo Clery
Scoop.it!

Behind the Scenes on Successful Viral Video Advertising Campaigns

Behind the Scenes on Successful Viral Video Advertising Campaigns | The Viral Marketing Way | Scoop.it
We spoke with both content marketers and content creators to get their perspectives on the viral marketing process. Here are their insights.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Full Study and Data Visualization

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Full Study and Data Visualization | The Viral Marketing Way | Scoop.it

How Stuff Spreads will look at how digital content (videos, articles, websites, and images) travels the social web. This, the first instalment, looks at how two memes spread on Twitter: Gangnam Style vs Harlem Shake.

more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

Facegroup » Small Networks Trump Influencers

Facegroup » Small Networks Trump Influencers | The Viral Marketing Way | Scoop.it

With all the talk about online influencers over the past few years, you’d think they were the holy grail of online marketing. Klout has made a business of it and many bloggers use sponsored posts to help pay the bills. But, the funny thing is, if you want to get the word out about your brand, product, or cause, influencers aren’t actually where you should be focusing your efforts. Let me explain.

more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

What a pig, a goat and an eagle can tell us about the decline of traditional media

What a pig, a goat and an eagle can tell us about the decline of traditional media | The Viral Marketing Way | Scoop.it
When news shows rely on “viral” videos for their programming, without bothering to even try and verify whether they are real or not, all they do is push their viewers towards the original source of that content.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

4 Tips to Create a Viral Video

4 Tips to Create a Viral Video | The Viral Marketing Way | Scoop.it
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

4 Rules for a Video to Go Viral

4 Rules for a Video to Go Viral | The Viral Marketing Way | Scoop.it
Learn how to make a successful video by following these 4 tips which have been pulled from some of the most popular viral videos on the web.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

4 Key Elements for a Viral Video | Jeffbullas's Blog

4 Key Elements for a Viral Video | Jeffbullas's Blog | The Viral Marketing Way | Scoop.it
Has the formula for a viral video been discovered?
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

The Essential Guide To Creating Viral Content

The Essential Guide To Creating Viral Content | The Viral Marketing Way | Scoop.it
It's the dream for all marketers, to create a piece of content that will be seen by the world.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

5 Reasons to Track How Content Spreads in Social Media – Even If It’s Not Yours…

5 Reasons to Track How Content Spreads in Social Media – Even If It’s Not Yours… | The Viral Marketing Way | Scoop.it

So, you’re the brand behind a sensational viral marketing campaign, and you want to understand all of the nooks that your brilliant work reached. Of course you do!

more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

The Secret Recipe for Viral Content Marketing Success

The Secret Recipe for Viral Content Marketing Success | The Viral Marketing Way | Scoop.it
We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns?
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

How to Approach the Creation of Viral Marketing Content

How to Approach the Creation of Viral Marketing Content | The Viral Marketing Way | Scoop.it
Read through some insights on the art of going, based off of some of our own experiences trying to create viral videos.
more...
No comment yet.
Rescooped by Hugo Clery from Transmedia: Storytelling for the Digital Age
Scoop.it!

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem

Henry Jenkins on 'Spreadable Media': How Web 2.0 went wrong, why 'viral' sucks, and the UGC problem | The Viral Marketing Way | Scoop.it

"Let's start by making a distinction between participatory culture and Web 2.0. Today's partic­ipatory culture is the result of more than a hundred years of struggle" ...


Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, January 23, 2013 11:38 PM

Part II of Frank Rose's interview with Henry Jenkins about his upcoming book, Spreadable Media.  Part I of the interview can be found here.

Molly Westmoreland's curator insight, October 2, 2014 1:40 PM

A key assumption in Jenkin's book, Spreadable Media, is that words matter, that the metaphors we use shape the assumptions we make and thus the actions we take, all the more so in the context of an emerging and still ill-defined phenomenon. 

Claims today we use words to describe the internet that are not only misleading but damaging. For example he despises the terminology user-generated content.  

Problem with Web 2.0: It is a business model which seeks to capture and capitalize on the public's desire to participate. In doing so, it has provided some key affordances which have helped to expand the communicative capacities of everyday people, but it has also set restrictions or extracted tolls from their participation in ways which have been highly destructive

Scooped by Hugo Clery
Scoop.it!

Why Content Goes Viral: the Theory and Proof

Why Content Goes Viral: the Theory and Proof | The Viral Marketing Way | Scoop.it
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
more...
No comment yet.
Scooped by Hugo Clery
Scoop.it!

Emotional Engagement Is The Key To Viral Content Marketing Success | Business 2 Community

Emotional Engagement Is The Key To Viral Content Marketing Success | Business 2 Community | The Viral Marketing Way | Scoop.it
Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly.
more...
No comment yet.