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Ewan Crawford: Self-empowerment is vital in uncertain times

Ewan Crawford: Self-empowerment is vital in uncertain times | The UPWoman | Scoop.it
THE SNP Government’s GUBU moment should not distract voters from the bigger, better picture that is now on offer, writes Ewan Crawford...
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Making credit decisions - expert opinions

Making credit decisions - expert opinions | The UPWoman | Scoop.it

To help small businesses with tough credit decisions, a panel of experts shared their top tips. Here are the highlights of our live discussion


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Why Editing Is the Single Best Marketing Tool

Why Editing Is the Single Best Marketing Tool | The UPWoman | Scoop.it
With all of the options out there to publish, it's pretty tempting to just point and click your way to a completed book. It's hard enough to compete in publishing. Put in the effort and put forth your best book.

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Curt Ashburn's curator insight, December 27, 2012 1:29 PM

Authors write and self-edit. It is hard work and takes a lot of time to edit a book properly. This article is an excellent summary of the why's and how's of editing. My own srength is content editing; copyediting is what most people mean when they think of an editor. Then there is proofreading and peer review by friends and colleagues. Notice, I left out family, but if you  dare, family can be part of the editing process, too.

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The 50 Coolest New Businesses in America

The 50 Coolest New Businesses in America | The UPWoman | Scoop.it

Via Bovee & Thill's Business in Action Online Magazine Supplement
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Bovee & Thill's Business in Action Online Magazine Supplement's curator insight, December 28, 2012 5:10 AM


Year after year, cities across America continue to surprise us with new, innovative, and downright awesome businesses.


This year we've already brought you the coolest new businesses in Philadelphia, Chicago, and San Francisco, and now we've gone nationwide, finding the hottest restaurants, boutiques, startups, and everything in between across the U.S.


Photo - original article - statigr.am/laurenltran

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10 Legendary Maverick Entrepreneurs

10 Legendary Maverick Entrepreneurs | The UPWoman | Scoop.it
From Steve Jobs to Charles Schwab these big names in business did things their way.

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Peter John Baskerville's curator insight, December 16, 2012 2:08 AM

Read more stories about: Richard Branson, Innovation, Steve Jobs, Mark Zuckerberg, Thought Leaders

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Five leadership qualities your staff are looking for

Five leadership qualities your staff are looking for | The UPWoman | Scoop.it
Leaders and managers have come under sustained criticism recently, as reports amass showing that they are too focused on technical skills, under-educated in management theory and practice (compared to their counterparts around the world) and poor...

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Anthony M Turner's curator insight, December 16, 2012 10:28 PM

simple and true from my experience

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14 Experts Predict 2013 Social Media Trends for Small Business | AT&T Networking Exchange Blog

14 Experts Predict 2013 Social Media Trends for Small Business | AT&T Networking Exchange Blog | The UPWoman | Scoop.it
Not the Same Old, Same Old Social Media

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Making credit decisions - expert opinions

Making credit decisions - expert opinions | The UPWoman | Scoop.it

To help small businesses with tough credit decisions, a panel of experts shared their top tips. Here are the highlights of our live discussion


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Content Marketing For Your Small Business

Content Marketing For Your Small Business | The UPWoman | Scoop.it
Content marketing works.  It is without a doubt a giant killer for small businesses.  Failing to create and publish content is a sure-fire way to watch your business disappear. Strong words?  Yes. ...

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3 Ways To Keep Your Best Customers

3 Ways To Keep Your Best Customers | The UPWoman | Scoop.it
You've got three ways to keep your best customers on board. Here's how to manage each.

In my last column, we discussed three types of customers, categorized by the type and strength of the attachment they have to your company. The biggest category, the “brain” customers, are the most analytical folks, and the ones you need to pay the most attention to.

What you need to do is simple. Accomplishing it is not. You need to have a conversation with your ‘brain’ customers that will address their concerns. Then you need to provide them with the “strokes,” or incentives, that will convince them to stay.

This is tricky. These customers don’t want to feel as if you’ve convinced them to do a certain thing. They want to make their own decisions. So your ‘conversation’ has to be conducted passively rather than actively. It’s not as if you can simply send someone a coupon in the mail. If you’re in an industry where it’s relatively easy to make comparisons between brands, and where customers don’t have strong attachments, your job just got a lot harder.

There are three large buckets of benefits that you can manage to try to reach and convince these customers. I call them:

1. Where’s the beef?

To borrow from Clay Christensen, the question here is how well does the product or service do its job? You’ll be judged on two metrics: the price/value equation (is it worth it?) and the cost of alternative solutions (where else can I find it?). You should do whatever you can, as quickly and as often as possible, to bolster and improve the customer’s perceptions in these two areas.

2. Where’s the heat?

The more “heat” or, more accurately, the more friction that is built into your systems and processes, the more likely that there will be direct and negative customer reactions. Anything that takes too much time, requires repetition, or seems to serve only your interests is a risk to your business. Customers buy for their reasons, not ours. Radio Shack has a pretty strong and flexible automatic return policy, but if you want a cash refund, you need to give them your phone number. That’s good for them, because it helps prevent internal fraud. But for a lot of customers, it seems like gross overreaching and defeats the whole salutary basis of the general policy. The customer doesn’t work for us.

Sometimes, businesses don’t even really understand the “job” that the customer wants done. Inadvertently, they make things harder or more expensive than they need to be. Customer loyalty punch cards are a well-intentioned retention device, but they were often more frustrating than rewarding to customers. How many half-punched cards can we jam in our wallets? Encouraging customers to consolidate their spending with you and return often is the holy grail, but only if the process is as painless as possible.

3. Who’s your Mama?

At the end of the day, everything in business is about relationships. The greater the connection and relationship that you can build with each and every customer, the longer you’ll keep them. Save me time or money, or make me more productive, and it’s going to take a very substantial and persuasive argument to make me walk away. Nine times out of 10, price alone won’t do it. The impression of “belonging”; being a coveted or top-tier customer; or receiving special perks can all improve your connection with the customer.

The best customers are those that “never come up for air” to look at competitors. That’s because you’ve satisfied their past needs and their present requirements, and you’ve anticipated their future desires.

Author Credit:

Howard A. Tullman is president and CEO of Tribeca Flashpoint Media Arts Academy. He is also the general managing partner for Chicago High Tech Investors. Over the past 40 years, he has founded more than a dozen high-tech companies.


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TheIWC_AJA's curator insight, December 13, 2012 2:35 PM

Customers are the lifeline of your company's activities. Maintaining a Customer-centric focus is imperative to moving forward in your Mission and Vision. It is my hope that this article will provide keys ways to help you advance your business. ~ Alicia J. Alexander

 
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8th Annual Women Writers Conference

8th Annual Women Writers Conference | The UPWoman | Scoop.it

The 8th Annual Women Writers Conference will be at the University of Belize tomorrow.

 

"The Women In Literature class presents: An opportunity to embrace and acknowledge women who have contributed to our literary development and, at the same time, reach out to emerging writers.  Wednesday, November 28th. UB Jaguar Auditorium.  1:30 - 3:30.  Refreshments will be provided."


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Five tips to creating a winning business plan

Five tips to creating a winning business plan | The UPWoman | Scoop.it

Business plans help to focus your attention, set your goals and impress investors. They're your tactics sheet for making your business a success and therefore it's vital you get the formula right.

 

Here are five tips to making sure your business plan is as in-depth and winning as a top football manager's playbook....


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Inspiring Working Women - Huffington Post UK (blog)

Inspiring Working Women - Huffington Post UK (blog) | The UPWoman | Scoop.it

Inspiring Working WomenHuffington Post UK (blog)2012 has been the year of many things - but if one thing stands out to me more than anything else (even more than sport, and that's saying something) it's that 2012 has been the year of inspiring women.


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How To Calculate Lifetime Value [Infographic] | V1shal

#Hacker #Innovator #Entrepreneur #Dad #Mentor. #Founder #ChiefGeek @tcelab / @bigdataclub / @bostonpreneur

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What's In Your 2013 SEO Playbook?

What's In Your 2013 SEO Playbook? | The UPWoman | Scoop.it

Do not confuse Social Media for SEO with Social media for conversions. They can overlap, yes, but often they don’t.

 

You want to identify and foster an audience that will follow, like, share, retweet, etc.

 

If the people who make buying decisions do not congregate together online, you need to find an audience that does, one you can engage. This is often the case in B2B.

 

If your social media program does not create search engine ranking authority, you need a separate social media for SEO campaign.

 

Read More Here: http://searchengineland.com/2013-seo-playbook-143224

 


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Randi Thompson's curator insight, December 28, 2012 9:22 AM

How are you using SEO for social media?  It is so important and will make a difference in how you are marketing.

Bill Chen's comment, December 28, 2012 8:26 PM
http://www.freenikes.org/
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Mobile Marketing: A Powerful Tool For Your Business

Mobile Marketing: A Powerful Tool For Your Business | The UPWoman | Scoop.it
Mobile marketing has steadily been growing for the past couple of years and is expected to double every year for the next five years, as more and more people get smartphones or other wireless mobile devices.
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Inspiring Working Women - Huffington Post UK (blog)

Inspiring Working Women - Huffington Post UK (blog) | The UPWoman | Scoop.it

Inspiring Working WomenHuffington Post UK (blog)2012 has been the year of many things - but if one thing stands out to me more than anything else (even more than sport, and that's saying something) it's that 2012 has been the year of inspiring women.


Via Mala Sarat Chandra
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Blaming Women For The Behavior of Others - Forbes

Blaming Women For The Behavior of Others - Forbes | The UPWoman | Scoop.it
It's time to end rape culture in this country.

Via Marion Chapsal, MBA Women International
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MBA Women International's curator insight, December 16, 2012 1:37 PM

You gotta love the magazines that offer us a humorous look at a real problem.  Haven't seen too many jokes on women not being in the C-suite...or board of directors.  let's find some great opportunities to raise awareness.  Best joke submitted to MBA Women International on Linkedin will get a free "scholarship" to the 30th anniversary Leadership Conference and Career Fair in Boston, October 3-5!  Don't miss the entrepreneur track this year as well as the business marketplace.  

Lauran Star's curator insight, January 8, 2013 9:43 AM

Time to raise awareness. 

Erika Watson's curator insight, January 8, 2013 5:10 PM

It's unbelievable that young women are taught classes at University to "avoid rape" in the States and no class "don't rape", at freshman orientation.

As always, Liza Donnelly uses her creative talent to foster a change in our mind first, in our representations, so that it eventually translates into action.

Bravo Liza!

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5 Inbound and Social Media Predictions For 2013 | Social Media Today

5 Inbound and Social Media Predictions For 2013 | Social Media Today | The UPWoman | Scoop.it
If you’re reading this, then the world didn’t come to an end last night and I’m already batting 1000 on this year’s list of predictions. As 2012 draws to a close we’re apt to start looking ahead to 2013.

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Developing a Marketing Plan to Reach A Goal | Financial Solutions for Business World

Developing a Marketing Plan to Reach A Goal | Financial Solutions for Business World | The UPWoman | Scoop.it

Marketing takes time, money, and plenty of preparation. One in every of the simplest ways in which to organize yourself is to develop a solid selling set up. A robust selling set up can guarantee you’re not solely projecting to your schedule, however that you’re payment your selling funds with wisdom and fittingly.

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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | The UPWoman | Scoop.it
Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but it most cases it isn’t.

Read More Here: http://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing/
Via Antonino Militello
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Eliza Steely's curator insight, December 14, 2012 9:42 AM

The words you choose and how you choose to promote them really does matter. 

Sheldon Smickley's comment, December 14, 2012 1:29 PM
I think the biggest thing I have learned here is way to communicate with website owners. #1 tip, be super positive and fun!!
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.freenikes.org/
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The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | The UPWoman | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
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How Great Leaders Bring in the New Year

How Great Leaders Bring in the New Year | The UPWoman | Scoop.it
The year is almost over. Great leaders know how to tie up loose ends and make sure their employees are happy and ready to move forward.

Via Steve Cassady
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