Revenue generation is the most expensive function at most companies, and arguably the most inefficient. With blog posts, videos, and executive interviews, Marketo CEO Phil Fernandez shows how companies can transform the way marketing and sales work – and work together – to improve revenue performance.
Overall, most marketers (87%) report at least one marketing performance metric to senior management (average 43% per metric). Three out of four (77%) forecast leads, opportunities, sales and/or revenue (average 41% per metric). Just 65% are reporting at least one financial metric related to marketing’s contribution to senior management (average 30% per metric).
Companies outgrowing their competitors are much more likely to report marketing contribution to senior management than companies with the same or slower growth, using the metrics Percent of Total Sales Contributed by Marketing (38% vs. 23%) and Percent of Total Revenue Contributed by Marketing (30% vs. 18%). These higher growth companies are also more likely to report Marketing-Generated Revenue to senior management (38% vs. 26%).
The top-tier of highly effective and efficient marketers calculate ROI or similar financial measures to assess their marketing effectiveness (62% vs. 23% of all other marketers) and are more likely to indicate they are experiencing much greater growth than their competitors (55% vs. 13% of all others).
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to (RT @B2Community: 10 Reasons Why “Liquid” Content Should be Included in Your ...
So, what has changed that makes this content so important on your website? Google has made a number of changes to its algorithm over the course of the last 18 month making the method of crawling your website much more focussed on content and making sure that websites have both unique content and content of depth.
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Having the right resources to staff a content marketing strategy is a widespread issue for many startup and growing technology companies. While some companies have the luxury of utilizing internal resources to actively contribute to a corporate blog, write eBooks or pen articles, this isn’t true for every company. Maybe writing does not fall into your team’s forte (which is OK, by the way). Or maybe your team does not have time to blog. Using freelance copywriters can be a great resource for your content strategy in order help you maintain your content development efforts.
Experienced content strategist and writer: email@example.com.