The Twinkie Awards
Follow
Find tag "mobile"
1.5K views | +11 today
Your new post is loading...
Your new post is loading...
Rescooped by The Twinkie Awards from The Marketing Technology Alert
Scoop.it!

The State of Mobile Content Marketing | Visual.ly

The State of Mobile Content Marketing | Visual.ly | The Twinkie Awards | Scoop.it

Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget.


Via iNeoMarketing
more...
iNeoMarketing's curator insight, February 20, 2013 4:44 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Scooped by The Twinkie Awards
Scoop.it!

Mobile should drive more personalized Web communications

Mobile should drive more personalized Web communications | The Twinkie Awards | Scoop.it

Mobile invites more engaging digital experience for marketing

 

Moving marketing from PCs to mobile devices should mean more than simply downsizing established sites, writes Darren Guarnaccia. Mobile platforms invite a different type of engagement by users, who are often multitasking and demand a different, more personalized experience for meaningful engagement.

more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

5 reasons to embrace in-game mobile advertising

5 reasons to embrace in-game mobile advertising | The Twinkie Awards | Scoop.it

If you haven't tapped into in-game advertising, you're missing out on a goldmine of potential customers. Here's why you can't ignore mobile gamers.

 

Mobile apps are a huge market right now, and they are partially the reason why so many people are adopting smartphones. In fact, some people choose their smartphone based on the types of apps available. There are apps for literally everything -- you can control the lights in your home, access your bank account, read the news, visit social media sites, and more -- but mobile games are probably the most popular apps that users install. This presents a unique opportunity for you to tap into the potential of mobile marketing by buying in-game advertisements.

 

Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy to reach a larger audience.

 

Here are some other reasons to embrace it.

more...
No comment yet.