5 reasons to embrace in-game mobile advertising | The Twinkie Awards | Scoop.it

If you haven't tapped into in-game advertising, you're missing out on a goldmine of potential customers. Here's why you can't ignore mobile gamers.

 

Mobile apps are a huge market right now, and they are partially the reason why so many people are adopting smartphones. In fact, some people choose their smartphone based on the types of apps available. There are apps for literally everything -- you can control the lights in your home, access your bank account, read the news, visit social media sites, and more -- but mobile games are probably the most popular apps that users install. This presents a unique opportunity for you to tap into the potential of mobile marketing by buying in-game advertisements.

 

Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy to reach a larger audience.

 

Here are some other reasons to embrace it.