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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | The Twinkie Awards | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

Via janlgordon, Stan Smith
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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Follow A Company On Twitter? Get Ready For Personalized DMs From Brands

Follow A Company On Twitter? Get Ready For Personalized DMs From Brands | The Twinkie Awards | Scoop.it
SocialRank's new premium platform allows brands to better target and reward their social following.

Via Jay
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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | The Twinkie Awards | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Karen Dietz, John van den Brink, Ivo Nový, Stan Smith
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Karen Dietz's curator insight, January 12, 2016 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Why Brands are Getting it Wrong in Social Media

Why Brands are Getting it Wrong in Social Media | The Twinkie Awards | Scoop.it
Stop talking about social media as a means to an…

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 14, 2013 3:19 PM

As always, Brian Solis says it like it is. 

"Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to traditional thinking and processes rather than adapting business philosophies and supporting methodologies to meet new opportunities."

Can I get an amen?

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The 20 biggest logo design trends

The 20 biggest logo design trends | The Twinkie Awards | Scoop.it

You don't have to follow them, but you need to be aware of them. We reveal the latest trends in branding, identity and logo design.

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Javier Díaz González's curator insight, March 12, 2013 5:37 AM

Tendencias e influencias

Brandsupply's curator insight, March 20, 2013 7:24 AM

Les dernières tendances dans la création de logo

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Tips for improving your online branding

Tips for improving your online branding | The Twinkie Awards | Scoop.it

Some people think that branding is a highly expensive marketing activity that can only be pursued by multinationals with million dollar budgets while others regard branding as a highly complex strategy that only those well trained are able to use efficiently.


These statements are not false, but they are only a small part of a bigger picture. There’s at least one aspect of branding which is so simple that even a child could do it, as easy as pie, and with little to practically no cost whatsoever.


I’m talking about online branding.


Business of all sizes are joining the web experience, not only to build their own websites, but also to expand their digital presence with secondary sites, social media outlets and company blogs. It’s at this initial stage that it’s more important than ever to establish a successful online branding strategy.


Here’re a few tips on how to go about doing that.

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An, SungBin's comment, March 15, 2013 1:14 AM
i agree with that brand is more than a just name and logo, it is philsophy. also, because of social networks, it is easy to create a brand by online. However, you have to be careful of setting a logo in internet, because there are too many logos and brands, your brand has to be stands out than other brands. therefore you have to make your logo simple and memoriable.
Jack Tang's comment, March 15, 2013 1:40 AM
Online branding is a good tool for people to know your brand. Unlike the tradtional way of promoting your brand, online branding is more convent for both brands and customers to read the ads and know what kind of promotion is going on for that brand
Kevin Chai's comment, March 16, 2013 9:32 AM
Considering branding to be a philosphy is quite extreme in my opinion. Yes, branding is in essence how the company presents itself, but it is subject to change and is not always consistent. Japanese car companies for example had once had a reputation of 'cheap jap crap', and they had turned that around to quality cars. If they had focused on the cheapness they would never have become as successful as they are now, being worldwide.
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Why Every Artist Should be a Great Storyteller

Why Every Artist Should be a Great Storyteller | The Twinkie Awards | Scoop.it
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.

Via Ariana Amorim, massimo facchinetti
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3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO | The Twinkie Awards | Scoop.it
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.

Via Jay
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Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First | The Twinkie Awards | Scoop.it
Finding the right name can make or break your business. (RT @igornaming: Naming a Product or Company?

Via Chris Reese
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Chris Reese's curator insight, September 11, 2014 8:21 AM

Step 1 of building a great brand: Create a great name! Here's a great article outlining some do's and don'ts when choosing a name for your business. "A good name has layers of meaning and association, evokes emotion and is easy to pronounce."


And stop with the cute shortened names already, "It's a mistake to be quirky for the sake of it. When startups choose names like kwkly or qwerly, all they are thinking about is whether the name is unique, without regard for how it looks to the world. Your name has to be different for a good reason. And we need to be able to spell it."

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How Many Social Media Channels Should Your Brand Be Using?

How Many Social Media Channels Should Your Brand Be Using? | The Twinkie Awards | Scoop.it

Jeff Bullas
Categories: Blog, Social Media 


Via Alison D. Gilbert
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Alison D. Gilbert's curator insight, May 2, 2013 7:29 AM

Words of social media marketing wisdom from Jeff Bullas

Renee Baribeau's curator insight, May 10, 2013 11:45 AM

Another Great one. Thanks Alison.

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Content curation: An introduction (slideshow)

In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills.

 

If you want to stand out from the competition, you have to show off your skills in different ways:


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, February 15, 2013 11:18 AM
Thank you all for sharing my presentation!
Kirstine Østergaard's comment, February 15, 2013 11:31 AM
The pleasure is completely with us - Awesome content :-)
Cendrine Marrouat - cendrinemarrouat.com's comment, February 15, 2013 11:45 AM
Glad you like it! I hope you visit the blog again. :-)
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7 Ways To Build A Brand Like Bond

7 Ways To Build A Brand Like Bond | The Twinkie Awards | Scoop.it

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...


Via The Digital Rocking Chair, Cheryl Rubin
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