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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | The Twinkie Awards | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

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janlgordon's curator insight, November 17, 2013 10:27 AM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 11:18 AM

Growing stream of customers from inbound or attraction marketing works

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What Should Worry B2B Marketers Most This Year? [CHART]

What Should Worry B2B Marketers Most This Year? [CHART] | The Twinkie Awards | Scoop.it

Goals are personal. As marketers we all have different ideas of what we need to accomplish. 

 

But when charting out gaps and room for improvement, it’s nice to know what your peers are most concerned about. If you put improving how you manage your contacts or measure marketing effectiveness among your top goals for this year, don’ worry. You’re not alone.

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5 Content Marketing Lessons from Breaking Bad | B2B Insights Blog

5 Content Marketing Lessons from Breaking Bad | B2B Insights Blog | The Twinkie Awards | Scoop.it

We’ve added a new Happy Hour category to B2B Insights, which will appear from time to time on Fridays to help you ease into the weekend.

 

Today’s Happy Hour installment is devoted to content marketing, one of the hottest topics going in the marketing space. It’s new, it’s complicated, it’s confusing — and, it’s something every B2B firm should be doing.


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The Ayantek Team's curator insight, August 12, 2013 6:28 AM

In celebration of Breaking Bad returning last night here are 5 content marketing lessons that can be learned from this legendary show.

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Infographic: A History of Disruptions in B2B Marketing

Infographic: A History of Disruptions in B2B Marketing | The Twinkie Awards | Scoop.it

This infographic looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.

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