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6 Ways to Improve Your Facebook Page Results

6 Ways to Improve Your Facebook Page Results | The Twinkie Awards | Scoop.it
Do you want better Facebook engagement?Are your Facebook posts optimized?How and when you post on Facebook makes an important impact on how fans engage with your content.In this article you'll discover 6 ways to optimize your Facebook posting tactics. #1: Include Properly Sized Ima

Via Peg Corwin
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Peg Corwin's curator insight, March 1, 12:05 PM

To get better results with your Facebook page, include properly sized images, share links the right way, use Facebook targeting options, include calls to action, post at the right time and keep self-promotion light.

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Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives

Keep It Simple: Content Marketing & The 7 Step Recipe for Success with Clients - Perspectives | The Twinkie Awards | Scoop.it

...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value.

 

Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 3:21 PM

This post offered a little down-home wisdom and creativity along with a really nice example of smart small business engagement with customers.

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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | The Twinkie Awards | Scoop.it

Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges...

 

...

Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for.

 

In general, both groups are similarly challenged with producing the kind of content that engages — and it is the top challenge for enterprise companies. In a way, I think it’s encouraging to see this as a top challenge, as it shows that marketers are focusing on the value of quality over quantity. And, there is good reason why engaging content matters: Customers and prospects who engage with content are more likely to reach out or initiate a relationship with your organization....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 15, 2013 10:14 PM

Michele Linn offers nine possible solutions for big content challenges.

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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | The Twinkie Awards | Scoop.it

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.

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Marshall Van Fleet's curator insight, June 13, 2014 12:34 PM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world