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Why Acting as One Company Isn’t Easy

Why Acting as One Company Isn’t Easy | The Twinkie Awards | Scoop.it

A sales manager recently told me about an embarrassing scene that unfolded before an important client meeting. “Two teams from our firm were waiting in the lobby when the client walked in, and the groups didn’t recognize each other,” she said. “What a contradiction of our promise to provide integrated solutions! We looked like the Keystone Kops.”


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The Learning Factor's curator insight, January 31, 7:17 PM

Firms that want to unite far-flung units often struggle to get employees to collaborate.

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Google X has a new logo and name

Google X has a new logo and name | The Twinkie Awards | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

Via Leroux Sylvain, Sylvain Leroux
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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | The Twinkie Awards | Scoop.it
Heinz Ketchup Fans to Share Their Happiness

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Sylvain Leroux's curator insight, December 24, 2014 5:17 AM

After Coca-cola, Heinz try to spread happiness.

Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | The Twinkie Awards | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | The Twinkie Awards | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...

Via Sylvain Leroux
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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | The Twinkie Awards | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.

Via Sylvain Leroux
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The Brands In Spectre — 007 Product Placement in James Bond's 24th Film

The Brands In Spectre — 007 Product Placement in James Bond's 24th Film | The Twinkie Awards | Scoop.it
James Bond's latest outing dominates the box office its opening weekend — along with the cast of brands along for the ride

Via Sylvain Leroux
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Sylvain Leroux's curator insight, November 9, 2015 5:55 AM

A complete list of the brands that are visible (or audible) in Spectre, the second-most expensive movie of all time, which dominated the box office its opening weekend with $73 million in ticket sales, the second-highest for a Bond movie opening.

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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | The Twinkie Awards | Scoop.it
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.

Via Sylvain Leroux
The Twinkie Awards's insight:

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

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Sylvain Leroux's curator insight, January 7, 2013 5:49 AM

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

Mafalda Marques's curator insight, February 24, 2013 6:48 PM

To think about...