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Mobile Marketing: Building A Digital Asset To Get More For Your Money

Mobile Marketing: Building A Digital Asset To Get More For Your Money | The Twinkie Awards | Scoop.it
Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to shift dollars toward mobile. In fact, mobile budgets have increased more than 735% between 2011 and 2014, according to eMarketer (PDF), and spending is expected to continue to grow at more accelerated rates in the future.

Via Brian Yanish - MarketingHits.com
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How To Create An Infographic To Promote Any Business

How To Create An Infographic To Promote Any Business | The Twinkie Awards | Scoop.it

You don’t have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there’s only one thing you need to have to create a great infographic… a…


Via massimo facchinetti
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7 Ways to Get People to Believe, Like and Respect You

7 Ways to Get People to Believe, Like and Respect You | The Twinkie Awards | Scoop.it
These timeless practices can be the cornerstone of your everyday reperatoire.

Via Hannah Kramer
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Top 5 Reasons Why Job Hunters Aren't Getting Hired

Top 5 Reasons Why Job Hunters Aren't Getting Hired | The Twinkie Awards | Scoop.it

Most candidates don’t stand out enough from their competition, according to one poll.

At first glance, it’s puzzling. The job market is finally looking something like its old self, with unemployment at 5.9%, a bit below its 6% pre-recession rate.

Yet, as anyone trying to change jobs (or get one) these days knows all too well, plenty of employers are dragging their feet, taking longer to hire than at any time in more than a decade.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, November 7, 2014 4:01 AM

Most candidates in recruitment don’t stand out enough from their competition, according to one poll.

Amena Capital's curator insight, November 7, 2014 4:23 AM

http://capitalamena8.wordpress.com/tag/amena-capital/

Kathy's curator insight, November 10, 2014 2:20 AM

If you are looking for best career change ideas that can pay, Uber has recently emerged as one of the best options for people looking for something new and different.

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10 Ways to Find More Local Facebook Fans

10 Ways to Find More Local Facebook Fans | The Twinkie Awards | Scoop.it
Do you need to localize your marketing efforts to reach your real customers? Here's how to build your local Facebook community.

Via Peg Corwin
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Peg Corwin's curator insight, September 27, 2014 4:13 PM

Learn how to use local keywords, audience insights (for larger pages), community influencers, customers and check-ins to deepen your Facebook engagement.

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Bill Gates Reveals The 3 Most Important Business Lessons He Learned From Warren Buffett

Bill Gates Reveals The 3 Most Important Business Lessons He Learned From Warren Buffett | The Twinkie Awards | Scoop.it
Even the super-rich still have lessons to learn.

Via Hannah Kramer
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7 Tips to Get Your Team to Actually Listen to You

7 Tips to Get Your Team to Actually Listen to You | The Twinkie Awards | Scoop.it
Whether you are giving a speech, a presentation, or simply running your business, there is no replacement for delivering your message in person and speaking from the heart.

Via Hannah Kramer
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11 Ways Social Media Can ROCK Your Travel World!

11 Ways Social Media Can ROCK Your Travel World! | The Twinkie Awards | Scoop.it
Power to the people! Once social media shook up the travel world, there was no turning back—and that's a good thing!
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Are You a Benefit to Your Network?

Are You a Benefit to Your Network? | The Twinkie Awards | Scoop.it
Value your contacts and they will value you. Entrepreneurs swear by their connections. But sometimes they swear at them as well.

Via Hannah Kramer
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17 Ways to Know You Were Born to Be an Entrepreneur

17 Ways to Know You Were Born to Be an Entrepreneur | The Twinkie Awards | Scoop.it

Being an entrepreneur is hard. Really hard.

 

You put everything on the line: your talent, your creativity, your ideas, your money, and yet you still do it, sometimes again and again.

 

That's why your friends often don't understand. (Sometimes even your family doesn't understand.)

 

"Why don't you just play it safe and get a job?" they ask. The next time people ask, show them this.

 

Here's why you're an entrepreneur:


Via Vicki Kossoff @ The Learning Factor
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Oliver Durrer's comment, October 23, 2014 8:39 AM
Beautiful. Thanks for this gem!
Oliver Durrer's curator insight, October 23, 2014 8:50 AM

Great reasons to explain to anyone why you are an entrepreneur. It is not about fame or getting rich quick. It's about having to (rather than just wanting to) contribute, make a dent in the universe, realize your dream helping others realize their dreams. Following your purpose with passion equals developing your full potential and live your dream. Live, learn and contribute!

"You make a living by what you get; you make a life by what you give." (falsely attributed to Winston Churchill)
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How to Create Awesome Visuals to Promote Your Personal Brand

How to Create Awesome Visuals to Promote Your Personal Brand | The Twinkie Awards | Scoop.it
It's likely you've noticed how popular visuals are becoming on social media. People love to comment, like and share beautiful images across many of the social channels.

When my book From Unknown To Expert was published, I knew I wanted to have a p...

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, October 23, 2014 9:18 AM

aggiungi la tua intuizione ...

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Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags

Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags | The Twinkie Awards | Scoop.it
When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this strange habit in 2007.


Today the hashtag is used almost everywhere. They are even now appearing on TV, billboards and on the backs of buses!


But identifying the right hashtag is complex when it comes to social engagement and monitoring. It allows us to search conversations where our target customers mostly hang out. When you want to reach a large audience by launching a visual social campaign, then you can use hashtags. It seems like a pound symbol (#), but it is a powerful way to improve your reach to your target audience across different social media platforms.


Via Brian Yanish - MarketingHits.com
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How the Social Media Disconnect Will Affect Business Schools

How the Social Media Disconnect Will Affect Business Schools | The Twinkie Awards | Scoop.it
For all the good social media brings, a generally unmentioned corollary is the fact that the more someone posts or tweets, the less time he or she has to read, experience or listen. Time is a limited resource....
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Entitlement Might Make You More Creative (But You Probably Knew That Already) - Co.Design

Entitlement Might Make You More Creative (But You Probably Knew That Already) - Co.Design | The Twinkie Awards | Scoop.it
According to a new study, the more entitled people feel, "the more willing and able they will be to generate creative solutions."

Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, November 6, 2014 2:19 PM

Interesting study.  Do you feel entitled?  You may be more creative!

Steven Saura's curator insight, November 7, 2014 9:08 AM

A justification for entitlement? At what cost?    

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How to Get an Enormous User Base Without Spending a Dime on Marketing

How to Get an Enormous User Base Without Spending a Dime on Marketing | The Twinkie Awards | Scoop.it
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.

Via Hannah Kramer
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Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds

Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds | The Twinkie Awards | Scoop.it

#38. BasicBlogTips (RSS) BasicBlogTips posts an average of 2 blog posts per week. With a focus on blogging tips, social media and Youtube tutorials, BasicBlogTips has quickly become a trusted source of inspiration for aspiring bloggers.

 

#38. BasicBlogTips (RSS) BasicBlogTips posts an average of 2 blog posts per week. With a focus on blogging tips, social media and Youtube tutorials, BasicBlogTips has quickly become a trusted source of inspiration for aspiring bloggers.


Via Ileane Smith
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Ileane Smith's curator insight, November 7, 2014 3:37 AM

I read a lot of these blogs and got introduced to some new ones too! Honored to be mentioned here as well!

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How Stress Is Making You Lose Your Mind

How Stress Is Making You Lose Your Mind | The Twinkie Awards | Scoop.it

Stress is affecting your brain much more than you think. Sure, you've experienced the distraction, forgetfulness, negativity or anxiety that comes from stressful situations, but did you know it's also shrinking your brain? Hormones released in response to stress not only affect brain function, they also change the physical structure of your brain.

The stress hormone cortisol can kill, shrink, and stop the generation of new neurons in a portion of the brain called the hippocampus. The hippocampus is critical for learning, memory and emotional regulation, as well as shutting off the stress response after a stressful event is over: all much-needed processes in both our professional and personal lives.


Via Vicki Kossoff @ The Learning Factor
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Brotman Nusbaum Ibrahim's curator insight, November 7, 2014 12:29 PM

Read this carefully, take a deep breathe and relieve the stress of the day. 

Alfonso Gomez hernandez's curator insight, November 8, 2014 11:49 AM
Stop saying to ylurself that a problem, a situation o sceary of your work, marriage or school is killing you. Yur brain is listening and give you on return a payment in stress
Graeme Reid's curator insight, November 10, 2014 5:52 PM

Another good reason to keep exercising.

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To Be Successful, Do Only What Matters

To Be Successful, Do Only What Matters | The Twinkie Awards | Scoop.it
Popular wisdom says your sphere of influence -- your communications and social network -- should be big. Popular wisdom is wrong.

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The 3 Types of Marketing Emails That Nobody Has Opened in Years - Entrepreneur

The 3 Types of Marketing Emails That Nobody Has Opened in Years - Entrepreneur | The Twinkie Awards | Scoop.it
Email remains the workhorse of online marketing but these steeds have been flogged much too long.

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But, What Are You Really Marketing? | McMURRY/TMG

But, What Are You Really Marketing? | McMURRY/TMG | The Twinkie Awards | Scoop.it
If you listen to the oddsmakers, you’re more likely to become President of the United States, date a supermodel, or become a saint than you are to win the lottery. Yet Americans spend about $78 billion annually on lottery tickets.
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When It Comes to Finding Your Path. Don't Overthink. Do.

When It Comes to Finding Your Path. Don't Overthink. Do. | The Twinkie Awards | Scoop.it
Sometimes the right career direction isn't immediately apparent. The only way to get there, though, is to experiment.

Via Hannah Kramer
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Ecommerce Sites: Mastering Successful Social Media Management

Ecommerce Sites: Mastering Successful Social Media Management | The Twinkie Awards | Scoop.it
Cat looks at how a popular book retailer manage their social media and the lessons that can be learnt to help grow your social media presence.

Via Peg Corwin
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Peg Corwin's curator insight, September 25, 2014 8:36 AM

Case study of how this book retailer, with an ecommerce site. uses Facebook, Twitter, YouTube, Pinterest and Google+

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How to Determine the Best Times to Post on Your Facebook Page

How to Determine the Best Times to Post on Your Facebook Page | The Twinkie Awards | Scoop.it
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.

I’ll admit that for a bit too long, I ignored our page’s insights. They’re confusing, hard-to-follow and time-consuming. I keep up on social media best practices, so I figured that I knew the best times to post based on everyone else’s studies.

One day, that strategy stopped working. I was posting roughly three to five times per day (the general recommended amount), and I was posting at peak times when our audience was online, and one time in off hours, since we have an international audience.

Then, all of a sudden, Facebook’s algorithm hit our Facebook reach. Hard. Our posts went from being seen by 2,000 to 3,000 people to just 200 to 300 people. Even worse, they were getting no engagement. Something had to change.

Via Brian Yanish - MarketingHits.com
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Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week

Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week | The Twinkie Awards | Scoop.it
Retweets were the classic way to discover new content and accounts on Twitter. Let’s say you follow @CocaCola, and they retweet @DietCoke, which you don’t follow. You check out @DietCoke, and you like what you see. You decide to follow that account, and that was the standard for discovering new users on Twitter. Now, Twitter...

Via Thomas Faltin, massimo facchinetti
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Marco Favero's curator insight, October 23, 2014 9:20 AM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, October 23, 2014 10:30 AM

Twitter Inserts Calculated Tweets Into Your Timeline For Content Discovery - Social Media Week

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15 Awesome Video Ads Big Brand CMOs Loved

15 Awesome Video Ads Big Brand CMOs Loved | The Twinkie Awards | Scoop.it
Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that inspired an entire generation to ask, “Wasssup?

Via Brian Yanish - MarketingHits.com
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