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Marketing, ad firms join forces to pursue Nissan brand clarity - Automotive News

Marketing, ad firms join forces to pursue Nissan brand clarity Automotive News Nissan took a dramatic step in global branding last year when it created Nissan United in New York, a central office that will coordinate global advertising, marketing...
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Branding Strategy Insider | 50 Things Successful Brand Managers ...

Branding Strategy Insider | 50 Things Successful Brand Managers ... | The Twinkie Awards | Scoop.it
Companies often ask us to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing yet another comprehensive brand ...
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5 Brilliant Ways to Use #Hashtags in Social Media Marketing - Search Engine Watch

5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Search Engine Watch
It's no surprise that for the masses over the age of 30, hashtags are still a novelty.
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'Dumb Starbucks' opens, becomes social media sensation - USA TODAY

'Dumb Starbucks' opens, becomes social media sensation - USA TODAY | The Twinkie Awards | Scoop.it
'Dumb Starbucks' opens, becomes social media sensation
USA TODAY
'Dumb Starbucks' opens, becomes social media sensation. A 'Dumb Starbucks' coffee shop opened in Los Angeles, claiming it is a parody of Starbucks.
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After 10 Years of Facebook, 10 Things You Should Know About ...

After 10 Years of Facebook, 10 Things You Should Know About ... | The Twinkie Awards | Scoop.it
And ten years later so many brands and companies still stumble using social media to win customers over. Far too many marketers bring an advertorial mentality to social marketing. The reality is that a majority of social users ...
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How to build a better content strategy for social media - BRW

BRW
How to build a better content strategy for social media
BRW
For the most successful companies operating in the realms of social media, this is a governing consideration.
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Transforming Social Media from Repository to a Stream, From Status to Ambition

Transforming Social Media from Repository to a Stream, From Status to Ambition | The Twinkie Awards | Scoop.it
I still struggle with Facebook, Twitter and LinkedIn and the current concept of social media. Before it was called social media, it was called micro-blogging and that is actually the true context o...
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CBS has its sand marketing ruined by SAND VANDALS - SB Nation

CBS has its sand marketing ruined by SAND VANDALS - SB Nation | The Twinkie Awards | Scoop.it
CBS did a bit of clever self-marketing by having someone write "@CBSSPORTS" in the Pebble Beach sand. Unfortunately for them, someone noticed and issued a sandy retort. Can't see what that is? Here you go.
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Book Review: Branding the Nation: The Global Business of National ...

Book Review: Branding the Nation: The Global Business of National ... | The Twinkie Awards | Scoop.it
National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them “brand” their jurisdiction. Using the tools, techniques and expertise of ...
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B2C Branding: Can You Relate? | Truth Marketing | Marketing and ...

B2C Branding: Can You Relate? | Truth Marketing | Marketing and ... | The Twinkie Awards | Scoop.it
Branding In A Way That Relates. In today's society, it is extremely important to brand your product and/or service according to the interest of your target. For example: If you own a swimwear collection, your main objective is to ...
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REwatch: Validating Green Marketing Claims - nwitimes.com

REwatch: Validating Green Marketing Claims - nwitimes.com | The Twinkie Awards | Scoop.it
REwatch: Validating Green Marketing Claims nwitimes.com While it's probably more important than ever to call out marketers for “green washing,” it's equally as important to recognize the value of labels you can rely on when it comes to “greening”...
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7 Top Reasons Why Educators Need To Use Social Media | Edubabbling for the Masses

7 Top Reasons Why Educators Need To Use Social Media | Edubabbling for the Masses | The Twinkie Awards | Scoop.it
As educators, it is our responsibility to do whatever it takes to help our students learn. As such, we need to utilize every tool which is provided for us.
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Filipino film highlights dangerous power of social media - Reuters

Filipino film highlights dangerous power of social media - Reuters | The Twinkie Awards | Scoop.it
Filipino film highlights dangerous power of social media Reuters I would show people how social media has changed the way we live our lives, how we have become performers, and how social media has also made us voyeurs and exhibitionists," Altarejos...
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6 Social Media Valentines for the One You 'Like' - Mashable

6 Social Media Valentines for the One You 'Like' - Mashable | The Twinkie Awards | Scoop.it
6 Social Media Valentines for the One You 'Like'
Mashable
You, your significant other and your friends all live online, so why not use that to your gift-giving advantage?
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How to Choose the Right Digital Marketing Model

How to Choose the Right Digital Marketing Model | The Twinkie Awards | Scoop.it
Four clear paths for winning over—and retaining—customers in the digital era.
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Retailers promise 'robust' sales tax campaign - The Hill (blog)

Retailers promise 'robust' sales tax campaign - The Hill (blog) | The Twinkie Awards | Scoop.it
Retailers promise 'robust' sales tax campaign
The Hill (blog)
A trade group for the retail industry is vowing to make 2014 the year that Congress enacts an Internet sales tax law.
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With Content Marketing, Link Building is Obsolete… Right? - Marketing Land

With Content Marketing, Link Building is Obsolete… Right? - Marketing Land | The Twinkie Awards | Scoop.it
Business 2 Community
With Content Marketing, Link Building is Obsolete… Right?
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Authenticity Vs. Transparency | Social Media Today

Authenticity Vs. Transparency | Social Media Today | The Twinkie Awards | Scoop.it
The biggest mistake people make when it comes to building their social brand is blurring these two words. They may wind up holding back and never letting people really get to know or connect with them.
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Athletes Offer Support to Michael Sam on Social Media - New York Times

Athletes Offer Support to Michael Sam on Social Media - New York Times | The Twinkie Awards | Scoop.it
ABC News Athletes Offer Support to Michael Sam on Social Media New York Times Following the news that Michael Sam was poised to become the first publicly gay player in the National Football League, if, as expected, he is chosen in an early round of...
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4 Ways to Engage Customers on Social Media

4 Ways to Engage Customers on Social Media | The Twinkie Awards | Scoop.it
Over the last decade media usage has shifted from print, radio, and TV to social media -based platform. For businesses to get the most...
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Social media sizzles with story of man killed over Sochi Olympic rings failure - The Denver Channel

Social media sizzles with story of man killed over Sochi Olympic rings failure - The Denver Channel | The Twinkie Awards | Scoop.it
The Denver Channel Social media sizzles with story of man killed over Sochi Olympic rings failure The Denver Channel A rumor that a man was killed over the Winter Olympic Games Opening Ceremony Olympic Rings snafu made a big splash across social...
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Marketing and attention spans - Daily Record (subscription)

Marketing and attention spans - Daily Record (subscription) | The Twinkie Awards | Scoop.it
Marketing and attention spans
Daily Record (subscription)
People have short attention spans, so when marketing your business, it is crucial to get things right the first time and to get your message across as quickly as possible.
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3 Branding Lessons Learned from Mad Men (#Demand13) : The ...

3 Branding Lessons Learned from Mad Men (#Demand13) : The ... | The Twinkie Awards | Scoop.it
After missing two flights from Europe, taking a red eye to New York and driving to DC in order to attend the event, Huffington spoke about her opinions on the current communications environment and specifically how brands ...
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Understanding Your Social Media Audience To Grow Your Brand - Business 2 Community

Understanding Your Social Media Audience To Grow Your Brand - Business 2 Community | The Twinkie Awards | Scoop.it
Understanding Your Social Media Audience To Grow Your Brand: So, social media is a minefield where an open doo... http://t.co/01Q2MMKWZN
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Top Marketing and Advertising Jobs from MTV, The Onion and More - Mashable

Top Marketing and Advertising Jobs from MTV, The Onion and More - Mashable | The Twinkie Awards | Scoop.it
Top Marketing and Advertising Jobs from MTV, The Onion and More
Mashable
Below are 5 recently posted job openings, specifically in Marketing and Advertising.
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