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2 Essential Qualities of Successful Social Media Strategists

2 Essential Qualities of Successful Social Media Strategists | The Twinkie Awards | Scoop.it
Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.
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Who needs sanctions or military action when you can post snarky comments on…

Who needs sanctions or military action when you can post snarky comments on… | The Twinkie Awards | Scoop.it
Who needs sanctions or military action when you can post snarky comments on social media? #proudtobecanadian   - Viet-Tam Luu – Google+ (Who needs sanctions or military action when you can post snarky comments on social media?
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Hollywood's Big-Money YouTube Hit Factory - Businessweek

Hollywood's Big-Money YouTube Hit Factory - Businessweek | The Twinkie Awards | Scoop.it
Businessweek Hollywood's Big-Money YouTube Hit Factory Businessweek On the heels of the DreamWorks acquisition, other media companies with backgrounds in storytelling and talent management have been piling into the YouTube ecosystem, hungry to...
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Businesses hire lobbyists in push for legal marijuana -- and big profits - Newsday

Businesses hire lobbyists in push for legal marijuana -- and big profits - Newsday | The Twinkie Awards | Scoop.it
Businesses hire lobbyists in push for legal marijuana -- and big profits
Newsday
Manage my account»; Subscribe to TV Weekly » ....
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The Lonely Brand Story Meets Social Media by @TheGrok

The Lonely Brand Story Meets Social Media by @TheGrok | The Twinkie Awards | Scoop.it
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well.
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Create a PR Plan (with our help)

Create a PR Plan (with our help) | The Twinkie Awards | Scoop.it
If you don't know where you're going, you'll never get there. We'll help you create and set out a plan of action. (Need a marketing plan? How about a PR plan?
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8 Skills Every Entrepreneur Should Have

8 Skills Every Entrepreneur Should Have | The Twinkie Awards | Scoop.it

Time is a finite resource, making it very valuable. You cannot repurchase or reproduce time once it has been used. You must understand and be ready for the actual volume of decisions you will be making as an entrepreneur.


Via Alena Cloud
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It’s Not Just Business, It’s Personal

It’s Not Just Business, It’s Personal | The Twinkie Awards | Scoop.it
Simple personal touches makes a huge difference in business. Never forget the two P's in marketing, people and personalisation.

Via Alena Cloud
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The 10 Biggest Social Media Stories This Week

The 10 Biggest Social Media Stories This Week | The Twinkie Awards | Scoop.it
From disliking on Facebook, to the launch of the Motorola Droid, to the debut of Twitter Lists, it's been an exciting week in the social media and tech space. Here's our pick of...
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Four social media tips that will take you over the top.

Four social media tips that will take you over the top. | The Twinkie Awards | Scoop.it
Following are social media tips and tricks that can help you make sure that your social media marketing strategy does not backfire on you. We don’t want that ha (Four social media tips that will take you over the top.
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How Has the Brand Advocacy Changed Sales & Management?

How Has the Brand Advocacy Changed Sales & Management? | The Twinkie Awards | Scoop.it
How Has the Brand Advocacy Changed Sales & Management?
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Attention Time-Deprived Business Owners, Read "Social Media Overload"

Attention Time-Deprived Business Owners, Read "Social Media Overload" | The Twinkie Awards | Scoop.it
Rush out and grab a copy of the book Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses. Here's why.
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8 Advanced Webmaster Tools You Should Be Using for Better SEO

8 Advanced Webmaster Tools You Should Be Using for Better SEO | The Twinkie Awards | Scoop.it
The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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4 Archetypes of Top 40 Social Media Influencers

4 Archetypes of Top 40 Social Media Influencers | The Twinkie Awards | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the highest ranking influencers in the social media arena led to the following 4 archetyp...
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Survey Shows Multi-Channel Marketing Approach Increases Revenue For Small Businesses - World Newsstand

Survey Shows Multi-Channel Marketing Approach Increases Revenue For Small Businesses - World Newsstand | The Twinkie Awards | Scoop.it
Recent studies reveal that a multi-channel marketing approach can greatly increase revenue for small businesses that market themselves online. (S&S Pro Services' CEO is quoted in this article about Multi-Channel Marketing.
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Jobs of the Future: Where They Are, How to Get Them - Fast Company

Jobs of the Future: Where They Are, How to Get Them - Fast Company | The Twinkie Awards | Scoop.it
Fast Company Jobs of the Future: Where They Are, How to Get Them Fast Company “If you enjoy branding and marketing and love connecting with people, then a role talent acquisition might be an interesting avenue to explore,” she says noting the...
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Lidl focuses on quality in £20m brand campaign - Marketing Week

Lidl focuses on quality in £20m brand campaign - Marketing Week | The Twinkie Awards | Scoop.it
Marketing Week Lidl focuses on quality in £20m brand campaign Marketing Week Lidl has unveiled a £20m brand campaign that will run over the next six months and focuses on the quality of the discount grocer's food as it looks to build on strong...
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Values and Marketing Quiz for Coaches.

Values and Marketing Quiz for Coaches. | The Twinkie Awards | Scoop.it
Are you out of alignment with the marketing you do? Find out with this 5 question quiz.
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Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth?

Ever Tell Yourself That Your Startup is Going to Make It Instead of Facing the Truth? | The Twinkie Awards | Scoop.it
I know I’ve been there before and, sadly, more than once. Chances are you are going to be there too. Why? Sometimes solving problems and executing f

Via Stacy Jackson
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Stacy Jackson's curator insight, August 11, 2014 1:20 PM

Even successful entrepreneurs like Neil Patel have had to face the hard truth of failure. Patel points out some key points that can help you avoid failure:


  • Don't get distracted by by press, potential acquisition, or possible funding -- those things can fall through. Focus on making the business work.
  • Get the right team in place -- they can't just be smart people: they have to be able to execute your vision, too.


Read the full post at quicksprout.com

Stacy Jackson's curator insight, August 11, 2014 1:21 PM

Even successful entrepreneurs like Neil Patel have had to face the hard truth of failure. Patel points out some key points that can help you avoid failure:


  • Don't get distracted by by press, potential acquisition, or possible funding -- those things can fall through. Focus on making the business work.
  • Get the right team in place -- they can't just be smart people: they have to be able to execute your vision, too.


Read the full post at quicksprout.com

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Seth's Blog: The reason they call it a browser

Seth's Blog: The reason they call it a browser | The Twinkie Awards | Scoop.it
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have...

Via Alena Cloud
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Alena Cloud's curator insight, May 14, 2013 7:42 AM

When dealing with a community that browses, you'll need new math:

More pageviews to make a transaction is the norm, like it or notSharing is more important than ever before, because transactions require more viewsSponsorships and unclickable banners outperform measurable media (think about the signs on the boards at a hockey game--everyone sees them all night, but no one interacts with them)The price paid for each advertising impression is going to go down
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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | The Twinkie Awards | Scoop.it
Review 13 examples of brands using LinkedIn company page features effectively.

Via Alena Cloud
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The 4 Biggest Marketing Implications From Amazon's Fire Phone - Adweek

The 4 Biggest Marketing Implications From Amazon's Fire Phone - Adweek | The Twinkie Awards | Scoop.it
Adweek The 4 Biggest Marketing Implications From Amazon's Fire Phone Adweek Amazon's New Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing...
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How your affiliate marketing business should be in 2014

How your affiliate marketing business should be in 2014 | The Twinkie Awards | Scoop.it
There are many reasons to be an affiliate marketer. One of the biggest things is that you don't really have to spend a lot of time and resources on churning out a high quality product. You really o...
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biz tips

biz tips | The Twinkie Awards | Scoop.it
64 Pinterest Marketing Tips and Tactics – Infographic

Via massimo facchinetti
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