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New app lightens social media load - Denton Record Chronicle

New app lightens social media load - Denton Record Chronicle | The Twinkie Awards | Scoop.it
New app lightens social media load
Denton Record Chronicle
University of North Texas student Jesse Stauffer and his peers are tired of hearing people lecture about what they should and should not post on social media.
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10 things your charity needs to know about social media - The Guardian

10 things your charity needs to know about social media - The Guardian | The Twinkie Awards | Scoop.it
10 things your charity needs to know about social media
The Guardian
We ran a live Q&A on Friday 11 July to explore how charities can maximise their social media impact and guarantee success.
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Brand Journalism Is a Modern Marketing Imperative - AdAge.com

Brand Journalism Is a Modern Marketing Imperative - AdAge.com | The Twinkie Awards | Scoop.it
Brand Journalism Is a Modern Marketing Imperative
AdAge.com
In June 2004, McDonald's introduced its "brand journalism" plan at an Advertising Age conference.
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A Brief Look at QIR2: Is Social Marketing an Inexact Science? - Forex Magnates

A Brief Look at QIR2: Is Social Marketing an Inexact Science? - Forex Magnates | The Twinkie Awards | Scoop.it
Forex Magnates
A Brief Look at QIR2: Is Social Marketing an Inexact Science?
Forex Magnates
Marketing has always been a hallmark of a growing business, namely across competitive fields in any industry.
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Want to Win With Content Marketing? Stick to These 3 Basics

Want to Win With Content Marketing? Stick to These 3 Basics | The Twinkie Awards | Scoop.it
Here are three fundamental content marketing principles that from our experiences should never be forgotten (Want to win with content marketing?
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Montco Sheriff Turns To Social Media To Corral Deadbeat Parents - CBS Local

Montco Sheriff Turns To Social Media To Corral Deadbeat Parents - CBS Local | The Twinkie Awards | Scoop.it
CBS Local
Montco Sheriff Turns To Social Media To Corral Deadbeat Parents
CBS Local
NORRISTOWN, Pa. (CBS) — The Montgomery County sheriff is stepping up its efforts on social media in an attempt to find deadbeat parents.
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Why Email Is Only 7 Percent as Effective as Talking

Why Email Is Only 7 Percent as Effective as Talking | The Twinkie Awards | Scoop.it
... and 4 ways to make it better. (Everything we've learned about communication tells us that email and texts come up short.
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4 Keys to Brand Management in the Digital Age - Motor E magazine

4 Keys to Brand Management in the Digital Age - Motor E magazine | The Twinkie Awards | Scoop.it
4 Keys to Brand Management in the Digital Age
Motor E magazine
One of the most essential and valuable aspects of an association is its ability to connect members and provide networking opportunities.
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What The Lego PR Crisis Can Teach You About How To Protect Your Brand

What The Lego PR Crisis Can Teach You About How To Protect Your Brand | The Twinkie Awards | Scoop.it
Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands.
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4 Keys to Brand Management in the Digital Age - Promotion World (press release)

4 Keys to Brand Management in the Digital Age Promotion World (press release) Indianapolis (PRWEB) July 21, 2014 - One of the most essential and valuable aspects of an association is its ability to connect members and provide networking...
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Why Israel is losing the social media war over Gaza

For the first time in a major Arab-Israeli conflict, the world has access to non-traditional sources of reality such as Twitter - and it means Israel is losing the battle for hearts and minds.Sign...
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Husband Wakes Up to Wife's Sweet Social Media Surprise From Strangers - Mashable

Husband Wakes Up to Wife's Sweet Social Media Surprise From Strangers - Mashable | The Twinkie Awards | Scoop.it
Husband Wakes Up to Wife's Sweet Social Media Surprise From Strangers
Mashable
Gary Hamilton is one lucky man — "the luckiest guy in the world," if you ask him.
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27 Years at Nike: "What I Learned about Branding"

27 Years at Nike: "What I Learned about Branding" | The Twinkie Awards | Scoop.it
Nike is one of those brands every entrepreneur strives to emulate. In terms of branding, here is a lesson from a Nike veteran about a new startup.
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Hamas tells social media activists to always call the dead 'innocent civilians' - Jerusalem Post

Hamas tells social media activists to always call the dead 'innocent civilians' - Jerusalem Post | The Twinkie Awards | Scoop.it
International Business Times UK Hamas tells social media activists to always call the dead 'innocent civilians' Jerusalem Post The Interior Ministry of Hamas issued guidelines to Gaza social media users on how they should report events, advising...
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20 Marketing Questions Self-Published Authors Must Answer - Digital Book World

20 Marketing Questions Self-Published Authors Must Answer - Digital Book World | The Twinkie Awards | Scoop.it
20 Marketing Questions Self-Published Authors Must Answer
Digital Book World
Like any small business, you need a marketing strategy.
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Adidas on the new rules of content marketing - Marketing

Adidas on the new rules of content marketing - Marketing | The Twinkie Awards | Scoop.it
Adidas on the new rules of content marketing
Marketing
'All in or nothing' was more than just a World Cup strapline for Adidas, it was a real-time marketing state of mind.
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As Spotify passes one year in Asia, piracy is still its number one challenge - The Next Web

As Spotify passes one year in Asia, piracy is still its number one challenge - The Next Web | The Twinkie Awards | Scoop.it
As Spotify passes one year in Asia, piracy is still its number one challenge
The Next Web
In April 2013, Spotify first entered Asia with its launches in Hong Kong, Malaysia and Singapore.
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Marketing In The Year That we Actually Live In - YouTube

I know I've talked about this a lot, so I wanted to take this opportunity to tie a lot of different talks together into something more... fun ;) Music by my ...
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Why You Can't Let Anything Stand in the Way of Your Entrepreneurial Dream

Mario Godiva was diagnosed with cancer less than a month ago. That hasn't stopped him from pushing ahead with the launch of his business.
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How To Link Inbound Marketing With Trade Show Success - Business 2 Community

How To Link Inbound Marketing With Trade Show Success - Business 2 Community | The Twinkie Awards | Scoop.it
How To Link Inbound Marketing With Trade Show Success
Business 2 Community
For many companies, trade shows have played an important role in reaching their marketing and sales objectives.
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The Stakes for PR Pros When their Brand Gets Into a Fight

The Stakes for PR Pros When their Brand Gets Into a Fight | The Twinkie Awards | Scoop.it
When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.
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Social Media is the new Blackhat - Forbes

Social Media is the new Blackhat - Forbes | The Twinkie Awards | Scoop.it
Forbes
Social Media is the new Blackhat
Forbes
What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes Google. They care because of how intertwined Social Media and SEO rankings are.
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The 10 Most Watched Ads on YouTube in June

The 10 Most Watched Ads on YouTube in June | The Twinkie Awards | Scoop.it
The 10 most watched ads on YouTube in June. http://t.co/C5dpTue1Mi http://t.co/Bn2Io3V3F5
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Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway

Snap! Crackle! Pop Culture! A Big Bowl of Marketing Fun: Intro & iPad Mini Giveaway | The Twinkie Awards | Scoop.it
Pop Culture has long found its way into marketing. It has become more prevalent than ever with the growth of social media. Now, all it takes is a single update to tie your brand into any major event.
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5 Tips to Stand Out When Selling on an Online Marketplace

5 Tips to Stand Out When Selling on an Online Marketplace | The Twinkie Awards | Scoop.it

The advent of online marketplaces, led by eBay nearly 20 years ago, has become a boon for small businesses. Whether they're brick-and-mortar stores or single entrepreneurs operating from home, sellers around the world have been aided in finding customers as never before. New niche marketplaces, as exemplified by Etsy, are bringing exciting new opportunities for growing businesses.


As the popularity of online marketplaces increase, small business owners and online shop creators may find it harder to stand out in the crowd. Customers are more knowledgeable and higher-quality goods are being sold online.


To overcome these challenges, follow these five best practices to make the business and its products stand out in a competitive environment:


Via Brian Yanish - MarketingHits.com
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