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A Business Is More than Just Content: 4 Areas You Should Worry About

A Business Is More than Just Content: 4 Areas You Should Worry About | The Twinkie Awards | Scoop.it
Many content marketers and business owners are pumping out content without having any clue of how it makes them money.

You need to understand that content is just one part of marketing, let alone a business as a whole.

Via Brian Yanish - MarketingHits.com
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5 Ways to Sharpen Your Headline Writing Skills

5 Ways to Sharpen Your Headline Writing Skills | The Twinkie Awards | Scoop.it

Headline writing is an important skill to master for every online publisher today. In a previous episode of the podcast we talked about how it's just as important to spend time promoting your existing archives of content as it is to keep churning out new content. In this episode, my goal is to take that concept of promoting your existing content a step further. by giving you concrete examples of ways you can use good headline writing skills to promote your existing content. Whether you have a blog post, a YouTube video, SlideShare presentation, or even a Periscope video you'll hear how to tweak your headlines and make them so intriguing, that you'll start seeing results right away. http://traffic.libsyn.com/msileanespeaks/5_Ways_to_Sharpen_Your_Headline_Writing_Skills.mp3


Via Ileane Smith
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Ileane Smith's curator insight, January 24, 6:37 PM

Best Headline Writing Tips You Will Read All Year and 

Are You Making These Common Headline Writing Mistakes? Or How Can You Protect Yourself from Poor Headline Writing. Listen to the podcast and you'll understand :)

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How B2B Marketers Use Facebook to Reach Customers

How B2B Marketers Use Facebook to Reach Customers | The Twinkie Awards | Scoop.it
Is your business struggling to connect with other businesses on Facebook? Discover nine ways B2B marketers can use Facebook to connect with customers.

Via Peg Corwin
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Peg Corwin's curator insight, January 16, 5:47 PM

Solid recommendations on reaching B2B clients and prospects professionally but socially on Facebook.

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8 Web Design Predictions For 2016 – 2017

8 Web Design Predictions For 2016 – 2017 | The Twinkie Awards | Scoop.it
In the dynamic web industry trends don’t last very long. New and exciting concepts, techniques, and tools are constantly being introduced. Creative minds are always working hard to keep the industry fresh by challenging norms and developing innovative new styles. In other words, a lot can change in a year, and as 2015 comes to an end, Tipping Point has an eye on 2016-2017 and what a new year could bring to the table for the world of web design. As any web designer knows, keeping your finger on the pulse of the industry is incredibly important. What new trends will we see pop up and which trends will finally be laid to rest? Continue reading as we explore what 2016-2017 could have to offer for the wonderful world of web design.

Via Brian Yanish - MarketingHits.com
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Why You Won't Recognize SEO in Five Years

Why You Won't Recognize SEO in Five Years | The Twinkie Awards | Scoop.it
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 
To this point, SEO has predominantly revolved around browser-based search engines. More precisely, it's been linked directly to Google. That's where all the search activity has been. That's where content consumption has historically started. Not anymore. 

Via Brian Yanish - MarketingHits.com
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How to Optimize Your Video Content Strategy for Mobile

How to Optimize Your Video Content Strategy for Mobile | The Twinkie Awards | Scoop.it
Video consumption on the web has changed. Content Marketers need to adjust their content strategy to make sure their video content is optimized for SmartPhones and Tablets.

Why your Video needs to be Mobile Friendly

Via Brian Yanish - MarketingHits.com
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Rescooped by The Twinkie Awards from SEO Blog for Internet Marketing Resources
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Content Promotion Checklist

Content Promotion Checklist | The Twinkie Awards | Scoop.it
What are the best methods of content distribution? In our #seocafe chat, we took a look at what worked in 2015 and best practices moving forward.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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How to Create Shareable Content: 46 Tips From the Experts [Infographic]

How to Create Shareable Content: 46 Tips From the Experts [Infographic] | The Twinkie Awards | Scoop.it
Venngage asked over 140 different experts to share their top tactics for creating addictive, shareable content. Check out what they had to say.

Via massimo facchinetti
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The Meaning of and How To "Create Valuable Content"

The Meaning of and How To "Create Valuable Content" | The Twinkie Awards | Scoop.it

Everybody is talking about creating content that speaks to your audience. But what does that even mean? And how do you do that? 4 crucial elements you need, to create that content that speaks to your audience.


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, January 22, 4:00 AM

aggiungere la vostra comprensione ...

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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | The Twinkie Awards | Scoop.it

In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.

 

Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.

 

To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer....


Via Jeff Domansky, Cendrine Marrouat - cendrinemarrouat.com
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Jeff Domansky's curator insight, January 20, 1:12 AM

Lindsay Kowolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 21, 9:24 PM

A fantastic list. You will probably learn a thing or two!

Philippe Trebaul's curator insight, March 20, 4:36 PM

Lindsay Kowolowich shares a list of 15 little-known Instagram tips and features for beginners and advanced users alike.

Rescooped by The Twinkie Awards from The Perfect Storm Team
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3 Things About Marketing to Millennials That Might Surprise You

3 Things About Marketing to Millennials That Might Surprise You | The Twinkie Awards | Scoop.it
Millennials are a unique generation of consumers, and they don't necessarily hate advertisements, but rather care deeply about its value and the experience. If you ever try to reach Millennial consumers, here are three things to know.

Via Ivo Nový, John van den Brink, Stan Smith
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malek's curator insight, January 20, 8:06 AM

Not all cord-cutters: Millennials exhibit a much higher concentration of online video subscription services than older generations

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How Mojo Makes Your Content Marketing 9,400 Times More Effective

Curata marketing team recently found that long-form blog posts — the ones that they put these extra resources into — generate 9x more leads than short-form blog posts.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, January 16, 4:45 PM

Mojo is confidence, attitude and energy.


"Curata marketing team recently found that long-form blog posts — the ones that they put these extra resources into — generate 9x more leads than short-form blog posts."

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This Solopreneur Spun Her Legal Questions Into Legal Tender - The SiteSell Blog

This Solopreneur Spun Her Legal Questions Into Legal Tender - The SiteSell Blog | The Twinkie Awards | Scoop.it
In the spirit of A Christmas Carol, we’re looking back at stories of successful SBIers, sharing key lessons for your own solopreneur career.

Via Mike Allton
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Mike Allton's curator insight, December 23, 2015 9:55 AM

In today's installment of A Christmas Carol, we’re visiting with Antoinette Sawyer, of Free-Legal-Document.com, who decided in 2004 that she wanted to start an online business. She saw how important the web was, and was going to be, for people looking for and finding information, and wanted to be a part of that.

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Facebook Audience Optimization: What Marketers Need to Know

Facebook Audience Optimization: What Marketers Need to Know | The Twinkie Awards | Scoop.it
Discover how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Via Marylene Delbourg-Delphis, Stan Smith
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How content curation marketing is part of your future as a business

How content curation marketing is part of your future as a business | The Twinkie Awards | Scoop.it
From content we've moved to conversations and to context. Content curation marketing is the next part of your business strategy.

Via Vladimir Kukharenko, massimo facchinetti
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Marco Favero's curator insight, January 25, 3:57 AM

aggiungere la vostra comprensione ...

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How to generate ROI out of your content marketing in 2016

As Content Marketing matures, the ROI question becomes a burning one. Where is the ROI in content marketing? How do you achieve it? These are the slides of the…


Via Guillaume Decugis, massimo facchinetti
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Guillaume Decugis's curator insight, January 22, 11:01 AM
If you missed our webinar with Buzzsumo on Content Marketing ROI, these are the slides of what we presented with Steve Rayson. You can also read a couple write ups on this topic on Buzzsumo's blog (http://buff.ly/20hArIN) and on our blog (http://sco.lt/9BiOQL).
Emin Boynukara's comment, March 3, 9:00 AM
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Use More GIFs to Boost Customer Engagement This Year

Use More GIFs to Boost Customer Engagement This Year | The Twinkie Awards | Scoop.it

Content - GIFs are making a comeback as engaging and fun marketing tools. So, this year, be sure to include them in your marketing plans.


Via Rami Kantari
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A Harvard psychologist says people judge you based on 2 criteria when they first meet you

A Harvard psychologist says people judge you based on 2 criteria when they first meet you | The Twinkie Awards | Scoop.it
In her new book, "Presence," Amy Cuddy says people quickly answer two questions when they first meet you.

Via Marylene Delbourg-Delphis, Stan Smith
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How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide #Infographic

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide #Infographic | The Twinkie Awards | Scoop.it
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways -- whether they're searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments. No matter how or why they stumble on your profile, it better be darn impressive.

Via Brian Yanish - MarketingHits.com
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Tom Lademann's curator insight, January 26, 9:57 AM

Some great tips no matter which social media platform you are curating  

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Top 5 Facebook Marketing Mistakes You Need To Avoid

Top 5 Facebook Marketing Mistakes You Need To Avoid | The Twinkie Awards | Scoop.it

Facebook is an integral part of a successful social media strategy. To make your brand shine avoid these Facebook marketing mistakes.


Via Kamal Bennani, heidi groshelle
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VisionFunder's curator insight, March 8, 12:36 PM
Marketing mistakes can be costly. Just think of all the conversions, engagement and reach you might have had but for some silly errors
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Link Wars: The Force Awakens

Link Wars: The Force Awakens | The Twinkie Awards | Scoop.it

Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.


Via Level343
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To Connect Across Cultures, Find Out What You Have in Common

To Connect Across Cultures, Find Out What You Have in Common | The Twinkie Awards | Scoop.it

The first thing most of us do when working with people from a new culture is to learn about differences. And there are very sensible reasons to do so. It helps you avoid cultural faux pas. For example, if your Korean employee will likely be embarrassed if you praise him in public, it would be good to know that ahead of time so you can anticipate his reaction and alter your own behavior plan. Similarly, if you know that an American employer expects you to look her in the eye, give a firm handshake, and speak positively about yourself, it’s important for you to know that as well, even if those very same behaviors would be considered inappropriate where you come from. Focusing on cultural differences also helps you learn to correctly interpret and make sense of the behavior of others.


Via The Learning Factor
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The Learning Factor's curator insight, January 21, 5:05 PM

Focusing on differences won’t help you build trust.

Shona Leitch's curator insight, January 27, 3:32 PM

Look for the similarities not the differences

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How to Plan Your Social Media Posts to Get More Engagement

How to Plan Your Social Media Posts to Get More Engagement | The Twinkie Awards | Scoop.it

Want to learn how to strategically plan your social media posts? We can help! Post Planner CEO Josh Parkinson explains how it's done in this training.


Via Rami Kantari
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The State of Social Media

The State of Social Media | The Twinkie Awards | Scoop.it

If I were to summarize the state of social media in 2016, the sound bite would be that it is strong and getting stronger by the day.


Via Rami Kantari
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The Complete Guide to Building a Successful YouTube Channel

The Complete Guide to Building a Successful YouTube Channel | The Twinkie Awards | Scoop.it

'There are opportunities everywhere for content marketers.

 

Different channels, different types of content, and different websites.

 

One that I think is criminally underutilized is a little site you might have heard of: YouTube.

 

YouTube is a fantastic marketing opportunity for businesses interested in content marketing.

 

Almost all audiences use YouTube, and there really isn’t too much competition yet'.

 

Read More: http://www.quicksprout.com/2016/01/22/the-complete-guide-to-building-a-successful-youtube-channel/


Via Antonino Militello
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