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Where Digital Marketing Fails – Missed Opportunity For Growth

Where Digital Marketing Fails – Missed Opportunity For Growth | The Twinkie Awards | Scoop.it
Marketers continue to miss out on an enormous opportunity for growth. Many buy into content strategy and inbound marketing, but they’re often overlooking how significant SEO is to their overall suc…

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How to Easily Create Quality Social Media Images 

How to Easily Create Quality Social Media Images  | The Twinkie Awards | Scoop.it

Do you use images to support your social media marketing?

Are you looking for an easier way to create strong visual content?

You don’t have to be a designer to create quality images.

This article shows you how to create a variety of social media images quickly and affordably.


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Brenda West Mccullers's curator insight, March 6, 7:47 PM
quick tips for creating quality images for your social media sites
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How to Whistle While You Work

How to Whistle While You Work | The Twinkie Awards | Scoop.it

I like being happy. I like it so much that I’ve made more than a few difficult career decisions in order to avoid things that make me unhappy — things like working with people who treat me badly, long days trotting after carrots that always seem to hang just out of reach, and countless hours on planes, trains, and buses. Each “I would prefer not to” came at a professional and financial cost. But, hey, I figured, I’ve only got one life.

So you can imagine the dismay I felt upon reading The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success (Harper One, 2016), by Emma Seppälä. In it, Seppälä, the science director of Stanford School of Medicine’s Center for Compassion and Altruism Research and Education, argues that the pursuit of happiness is actually a key to achieving professional success — not an obstacle to it.

Unlike much of the literature about happiness at work, The Happiness Track doesn’t approach its subject from an organizational perspective. There are no free lunches on offer. Instead, Seppälä focuses on six personal “strategies for attaining happiness and fulfillment [that] may, in fact, be the key to thriving professionally.” If you’re familiar with the discipline of Positive Psychology, it’s likely that you’ll have run across these ideas before: be in the moment; nurture your resilience; manage your energy; access your creativity; be good to yourself; be compassionate.


Via The Learning Factor
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In The Happiness Track, Emma Seppälä describes six strategies that will make you happier and more successful at work.

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Maggie Lawlor's curator insight, March 8, 8:17 PM

In The Happiness Track, Emma Seppälä describes six strategies that will make you happier and more successful at work.

Dodd Carmichael's curator insight, March 9, 9:22 AM

In The Happiness Track, Emma Seppälä describes six strategies that will make you happier and more successful at work.

rianne krielaart's curator insight, March 11, 6:59 AM

In The Happiness Track, Emma Seppälä describes six strategies that will make you happier and more successful at work.

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20 Powerful Ways to Use Twitter to Grow Your Business

20 Powerful Ways to Use Twitter to Grow Your Business | The Twinkie Awards | Scoop.it
Try one, try them all -- because they all work.

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Social Media Strategy Templates Recommendations | Dragan Varagic English

Social Media Strategy Templates Recommendations | Dragan Varagic English | The Twinkie Awards | Scoop.it
Social Media Strategy Templates Recommendations | Blog
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Hack Your Inbound Marketing for Increased Lead Generation with These Tips

Hack Your Inbound Marketing for Increased Lead Generation with These Tips | The Twinkie Awards | Scoop.it
Distributing content, boosting SEO, and developing a strong social media presence are essential when it comes to effective inbound marketing.
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How Community Outreach Can Boost Customer Acquisition & Retention

How Community Outreach Can Boost Customer Acquisition & Retention | The Twinkie Awards | Scoop.it
Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach.
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Social media consultants: WRITE SOMETHING, for Heaven's sake! | HowToWriteBetter.net

Social media consultants: WRITE SOMETHING, for Heaven's sake! | HowToWriteBetter.net | The Twinkie Awards | Scoop.it
Social media consultants need to write something original when posting for clients - not just cut-and-paste the minimum, which isn't social at all.
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The New Power of Brand Design: Branding Roundtable #19

The New Power of Brand Design: Branding Roundtable #19 | The Twinkie Awards | Scoop.it
International design leaders from Pentagram, Fjord, UnderConsideration and IA Collaborative explore the role and power of design in branding today
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10 Interesting Startups to Watch Out For This Year

10 Interesting Startups to Watch Out For This Year | The Twinkie Awards | Scoop.it
Almost every young person wants to be an entrepreneur. But only a few attempt it and even fewer succeed. Here are some interesting startups to look out for.

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13 Ways to Speed Up Your WordPress Site - The SiteSell Blog

13 Ways to Speed Up Your WordPress Site - The SiteSell Blog | The Twinkie Awards | Scoop.it
People demand that websites load fast, and therefore Google demands it too. Make sure your WordPress site is up to the challenge!

Via Mike Allton
The Twinkie Awards's insight:

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here:

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Mike Allton's curator insight, February 29, 11:37 AM

If you think your site is fast enough, think again.

As mobile usage continues to rise, and the amount of time people are willing to spend waiting for a site to load continues to fall, search engines like Google are placing a premium on site speed.

That means poor site performance will hurt your search engine rankings.

Find out how to speed up your WordPress site here:

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What Does It Mean To Be Social On Social Media?

What Does It Mean To Be Social On Social Media? | The Twinkie Awards | Scoop.it
Businesses are often advised to "Be Social" on social media, but what does that mean, exactly? What does it look like, and is it even worth the effort?

Via Mike Allton
The Twinkie Awards's insight:

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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Mike Allton's curator insight, February 29, 12:20 PM

To Be (social) Or Not To Be (social)

That is the question which no doubt plagues many a blogger and business owner. Whether 'tis nobler in the mind to use social media a certain way, or oppose the sea of get rich quick and touted shortcuts.

It's not an easy road, but I believe it's far from the undiscover'd country Hamlet might make it out to be.

Let's open this door together.

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Startup marketing for everyone

Startup marketing for everyone | The Twinkie Awards | Scoop.it
by Jonah Bliss Starting a business? Whether online or off, any new business needs to be marketed to succeed. In this course, you’ll learn the fundamentals of

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7 Social Media Myths That Cripple Marketing Campaigns

7 Social Media Myths That Cripple Marketing Campaigns | The Twinkie Awards | Scoop.it

If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions.


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What You Need to Know About Account-Based Marketing #Infographic

What You Need to Know About Account-Based Marketing #Infographic | The Twinkie Awards | Scoop.it
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.

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14 Content Marketing Habits that Will Help You Get Ahead

14 Content Marketing Habits that Will Help You Get Ahead | The Twinkie Awards | Scoop.it
Content Marketing Habits that Will Help You Get Ahead. Whether you’re a mom blogger or a marketer, you ARE a content marketer. Content marketing is the cornerstone of an online business—whether y…

Via Stefano Principato, massimo facchinetti
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50 Totally Un-Boring Ideas for Social Media Marketing Content

50 Totally Un-Boring Ideas for Social Media Marketing Content | The Twinkie Awards | Scoop.it
Hey, social media managers! Check out 50 fresh and totally innovative ideas to inspire your social media marketing.
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6 Photographers Prove That Customer Experience Is All About Marketing

6 Photographers Prove That Customer Experience Is All About Marketing | The Twinkie Awards | Scoop.it
How our perception truly does become our reality.
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7 Ways to Make Your Business Storytelling Awesome

7 Ways to Make Your Business Storytelling Awesome | The Twinkie Awards | Scoop.it
The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.
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Frugal Business & Digital Marketing: The Most Annoying Social Media Profile Buzzwords

Frugal Business & Digital Marketing: The Most Annoying Social Media Profile Buzzwords | The Twinkie Awards | Scoop.it
Mike Schiemer of Frugal Business & Schiemer Consulting addresses the Most Annoying Social Media Profile Buzzwords such as "Growth Hackers".
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Think you're average? No, you're not

Think you're average? No, you're not | The Twinkie Awards | Scoop.it

When Todd Rose was 21 years old, he was a high-school dropout struggling to support his wife and two small children on state benefits. He had done 10 minimum-wage jobs in two years.

"My favourite job was administering enemas to elderly people, because this meant I was allowed to drive around, rather than being stuck behind a desk or stamping aluminium on the factory floor," he says. "My father-in-law told me I was lazy, and I can't blame him. If this was my daughter, I'd be the same."

Today, aged 41, he's a Harvard professor with a string of accolades to his name, still happily married, with both kids at college. "So I didn't mess them up," he says with a smile - and one hopes his relationship with his in-laws is less fraught these days.


Via The Learning Factor
The Twinkie Awards's insight:

How to stand out from the crowd.

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T Rob's curator insight, February 29, 7:08 AM

Not a big fan but this makes sense.

u.grow's curator insight, March 4, 8:44 AM

How to stand out from the crowd.

Adele Taylor's curator insight, March 9, 7:31 PM

How to stand out from the crowd.

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Why Sarcastic People Are More Successful

Why Sarcastic People Are More Successful | The Twinkie Awards | Scoop.it
"The highest form of intelligence."
The study, titledThe Highest Form of Intelligence: Sarcasm Increases Creativity Through Abstract Thinking for Both Expressers and Recipients, was conducted by a team of researchers from Harvard, Columbia, and Insead. The team tested the effects of sarcasm by having volunteers engage in a sincere, a sarcastic, or a neutral (control) exchange before completing a task designed to assess their creativity.

What did the researchers find? Sarcasm, it turns out, is a pretty good mental workout. "To create or decode sarcasm, both the expressers and recipients of sarcasm need to overcome the contradiction (i.e., psychological distance) between the literal and actual meanings of the sarcastic expressions. This is a process that activates and is facilitated by abstraction, which in turn promotes creative thinking," Harvard's Francesca Gino, who participated in the study, explained in the Harvard Gazette.

The result was "those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition. This suggests that sarcasm has the potential to catalyze creativity in everyone," Adam Galinsky, another member of the research team, added. In short, sarcastic comments make your whole team more creative, so go ahead and let fly with the occasional snide-but-hilarious comment. Thanks, science!

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Kristin Elliott's curator insight, March 8, 8:45 PM

"The highest form of intelligence."
The study, titledThe Highest Form of Intelligence: Sarcasm Increases Creativity Through Abstract Thinking for Both Expressers and Recipients, was conducted by a team of researchers from Harvard, Columbia, and Insead. The team tested the effects of sarcasm by having volunteers engage in a sincere, a sarcastic, or a neutral (control) exchange before completing a task designed to assess their creativity.

What did the researchers find? Sarcasm, it turns out, is a pretty good mental workout. "To create or decode sarcasm, both the expressers and recipients of sarcasm need to overcome the contradiction (i.e., psychological distance) between the literal and actual meanings of the sarcastic expressions. This is a process that activates and is facilitated by abstraction, which in turn promotes creative thinking," Harvard's Francesca Gino, who participated in the study, explained in the Harvard Gazette.

The result was "those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition. This suggests that sarcasm has the potential to catalyze creativity in everyone," Adam Galinsky, another member of the research team, added. In short, sarcastic comments make your whole team more creative, so go ahead and let fly with the occasional snide-but-hilarious comment. Thanks, science!


Dennis Swender's curator insight, March 13, 9:47 AM

"The highest form of intelligence."
The study, titledThe Highest Form of Intelligence: Sarcasm Increases Creativity Through Abstract Thinking for Both Expressers and Recipients, was conducted by a team of researchers from Harvard, Columbia, and Insead. The team tested the effects of sarcasm by having volunteers engage in a sincere, a sarcastic, or a neutral (control) exchange before completing a task designed to assess their creativity.

What did the researchers find? Sarcasm, it turns out, is a pretty good mental workout. "To create or decode sarcasm, both the expressers and recipients of sarcasm need to overcome the contradiction (i.e., psychological distance) between the literal and actual meanings of the sarcastic expressions. This is a process that activates and is facilitated by abstraction, which in turn promotes creative thinking," Harvard's Francesca Gino, who participated in the study, explained in the Harvard Gazette.

The result was "those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition. This suggests that sarcasm has the potential to catalyze creativity in everyone," Adam Galinsky, another member of the research team, added. In short, sarcastic comments make your whole team more creative, so go ahead and let fly with the occasional snide-but-hilarious comment. Thanks, science!


Fernando de la Cruz Naranjo Grisales's curator insight, March 14, 4:13 PM

"The highest form of intelligence."
The study, titledThe Highest Form of Intelligence: Sarcasm Increases Creativity Through Abstract Thinking for Both Expressers and Recipients, was conducted by a team of researchers from Harvard, Columbia, and Insead. The team tested the effects of sarcasm by having volunteers engage in a sincere, a sarcastic, or a neutral (control) exchange before completing a task designed to assess their creativity.

What did the researchers find? Sarcasm, it turns out, is a pretty good mental workout. "To create or decode sarcasm, both the expressers and recipients of sarcasm need to overcome the contradiction (i.e., psychological distance) between the literal and actual meanings of the sarcastic expressions. This is a process that activates and is facilitated by abstraction, which in turn promotes creative thinking," Harvard's Francesca Gino, who participated in the study, explained in the Harvard Gazette.

The result was "those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition. This suggests that sarcasm has the potential to catalyze creativity in everyone," Adam Galinsky, another member of the research team, added. In short, sarcastic comments make your whole team more creative, so go ahead and let fly with the occasional snide-but-hilarious comment. Thanks, science!


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6 Social Media Trends That Will Transform Your Business

6 Social Media Trends That Will Transform Your Business | The Twinkie Awards | Scoop.it
The social media landscape continues to evolve at a rapid pace, but then, you already know that. Like me, you live and breathe it daily.

Via Ivo Nový, Stan Smith
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Ivo Nový's curator insight, February 28, 11:31 AM

Interesting social media trends that could transform your marketing efforts.

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3 Ways Digital Advertising Supports Your Content Marketing Mission

3 Ways Digital Advertising Supports Your Content Marketing Mission | The Twinkie Awards | Scoop.it
Learn how digital advertising gives your content marketing strategy the tactical support it needs to reach your campaign objectives and drive content creation.

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