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How Can Brands Combine Social Media And Mobile Marketing?

How Can Brands Combine Social Media And Mobile Marketing? | The Twinkie Awards | Scoop.it
Social media has had a profound effect on consumer behavior. Consider that nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50%…
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Your Step-by-Step Guide to Social Media for Small Business

Your Step-by-Step Guide to Social Media for Small Business | The Twinkie Awards | Scoop.it
In this fast moving world, it’s a major accomplishment to launch a small business. There can be years of preparation and when your business is finally open to the public, it’s a huge feat. Yet ke…
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9 Visual Tools to Create Awesome Social Media Images #marketingtools

9 Visual Tools to Create Awesome Social Media Images #marketingtools | The Twinkie Awards | Scoop.it
Do you want to create professional-grade social media visuals?

Are you looking for budget-friendly tools to help?

Visual content can increase your visibility on social media and support your branding.

In this article, you’ll discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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SENAME Interactive's comment, June 17, 2016 1:03 AM
Use Adobe Spark and that's so easy.
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Twitter now lets you retweet yourself

Twitter now lets you retweet yourself | The Twinkie Awards | Scoop.it

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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | The Twinkie Awards | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed.Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search costs per click (CPCs) are at all-time highs in established markets.Organic reach in social media? It’s pretty much dead. Half of all content gets zero shares, and less than 0.1 percent is shared more than 1,000 times.Additionally, the typical internet marketing conversion rate is less than one percent.
Via Brian Yanish - MarketingHits.com
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Building Brands On What People Value | Branding Strategy Insider

Building Brands On What People Value | Branding Strategy Insider | The Twinkie Awards | Scoop.it
Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our audiences value.
Via Dennis Bailen, CMO, Chief Outsiders
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Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement

Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement | The Twinkie Awards | Scoop.it

"When we think about traditional measurements of advertising, reach and frequency were at the top of everyone’s brief. How many people are watching my commercial? How many people are driving past my billboard on the highway? 


However, applying traditional advertising measurement models to social media is like asking Henry Ford to make the horse faster instead of inventing a car."


Via Jay
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | The Twinkie Awards | Scoop.it
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.
Via massimo facchinetti, Stefano Principato
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Social Media Tools: The Complete List (112 Free & Paid Tools)

Social Media Tools: The Complete List (112 Free & Paid Tools) | The Twinkie Awards | Scoop.it

If you are looking for a complete list of the best social media tools, then you’re in the right place!


Via Brian Yanish - MarketingHits.com, Stefano Principato
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Brian Yanish - MarketingHits.com's curator insight, June 6, 2016 12:49 AM

Here's a great list of social media tools. Many of these I use.

Jeff Domansky's curator insight, August 11, 2016 2:26 PM

Now that's a toolkit! 112 free and paid social media tools.

Steve Whitmore's curator insight, August 12, 2016 8:19 AM
This is quite a list of Social Media Tools.  A little overwhelming, but worth two or three read-throughs.
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149 Marketing Acronyms that Every Online Marketer Needs to Know

149 Marketing Acronyms that Every Online Marketer Needs to Know | The Twinkie Awards | Scoop.it
This article reveals a comprehensive list of the marketing acronyms that you should be familiar with if you are going to go anywhere in the digital world.
Via Alameda Internet Marketing
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The 9 Most Common Local SEO Myths, Dispelled

The 9 Most Common Local SEO Myths, Dispelled | The Twinkie Awards | Scoop.it
Have you taken any of these statements as truth? In this post, Google My Business Top Contributor Joy Hawkins shares and debunks the Local SEO myths she runs into most frequently.
Via Alameda Internet Marketing
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7 Tips to Stay on Top of Social Media Customer Service

7 Tips to Stay on Top of Social Media Customer Service | The Twinkie Awards | Scoop.it
Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.

Via Kamal Bennani, Alameda Internet Marketing
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Analyzing the Effectiveness of Hamburger Menus

Analyzing the Effectiveness of Hamburger Menus | The Twinkie Awards | Scoop.it
The hamburger menu serves its purpose of condensing information, achieving a minimalist aesthetic, and keeping a site uncluttered, it may have drawbacks.
Via Cyber Bums
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Social media 'outstrips TV' as news source for young people - BBC News

Social media 'outstrips TV' as news source for young people - BBC News | The Twinkie Awards | Scoop.it
Social media and smartphones are becoming the main news source for young people, according to a major report into the future of news.
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How to Structure Content Marketing Campaigns That Actually Increase Demand

How to Structure Content Marketing Campaigns That Actually Increase Demand | The Twinkie Awards | Scoop.it
We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content is King!” posts that seem to spam our marketing resource sites.
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Do you use voice search? How Voice Search Will Forever Change SEO 

Do you use voice search? How Voice Search Will Forever Change SEO  | The Twinkie Awards | Scoop.it
Voice search is the fastest growing type of search, according to the keynote speech given by Behshad Behzadi at SMX West in March, Principal Engineer at Google Zurich. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing. The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, June 14, 2016 9:56 PM

Very interesting article that really makes you rethink how you write web content.

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6 Tips to Increase Your Social Media Shares

6 Tips to Increase Your Social Media Shares | The Twinkie Awards | Scoop.it
Do you want more people to share your content?Looking for more reach via social shares?By making a few adjustments to how you create, publish, and post your content, you can increase the likelihood that others will share it more often.In this article, you’ll discover six tips to help you maximize your social shares
Via Brian Yanish - MarketingHits.com
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Instagram report: How to Win like Fashion Brands | Socialbakers

Data-based answers to all your Instagram strategy questions!
Via Rami Kantari
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B2B vs. B2C Content Marketing: Stuff You Need to Know

B2B vs. B2C Content Marketing: Stuff You Need to Know | The Twinkie Awards | Scoop.it
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Conten

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, June 16, 2016 12:35 PM
Know the difference between B2B & B2C content marketing? Here are some things to keep in mind.
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5 Instagram Changes: What Marketers Need to Know

5 Instagram Changes: What Marketers Need to Know | The Twinkie Awards | Scoop.it
Instagram rolled out updates to its ad products, video features & news feed algorithm. Discover how the most recent Instagram changes affect your marketing.

Via Stefano Principato
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How To Make Your Content, And Your Business, Stand Out - The SiteSell Blog

How To Make Your Content, And Your Business, Stand Out - The SiteSell Blog | The Twinkie Awards | Scoop.it
There’s a little-known feature within WordPress you can use to create different kinds of content, leading to a truly unique experience.

Via Mike Allton, massimo facchinetti, Stefano Principato
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Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It | The Twinkie Awards | Scoop.it
Learn more about Facebook's new Messenger Platform, and how businesses are using bots to create unique customer experiences.
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How to Steal the Best SEO Tricks From TOP 5 Online Marketing Experts

How to Steal the Best SEO Tricks From TOP 5 Online Marketing Experts | The Twinkie Awards | Scoop.it
Do you want the inside scoop on our gurus’ favorite SEO tricks? Robbie Richards, Ramsay Taplin, Bryan Harris, Brian Dean, Neil Patel!
Via Alameda Internet Marketing
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Your Definitive Guide to Social Media Image Sizes

Your Definitive Guide to Social Media Image Sizes | The Twinkie Awards | Scoop.it
We've gathered everything you need to know about social media image sizes into one place, continuously updated for your convenience.
Via Alameda Internet Marketing
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Rescooped by The Twinkie Awards from Web Design & Resources
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Want to Raise a Tech Entrepreneur? Give Your Child These Chores.

Want to Raise a Tech Entrepreneur? Give Your Child These Chores. | The Twinkie Awards | Scoop.it
These simple household tasks will help children develop the skills they need to become tech entrepreneurs
Via Cyber Bums
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