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‘The Oscars’ Gets A New Logo

‘The Oscars’ Gets A New Logo | The Twinkie Awards | Scoop.it

The Academy Awards, also known as ‘The Oscars’, has unveiled refreshed logos.

Created by agency 180LA, the new simplified identities were recreated in the colors white and gold, and feature the iconic statuette within the triangular shape of the letter “A”—as if the statuette has a spotlight shining on it from above.

The “A” represents the Academy, and doubles as the “A” in “OSCARS”.

The new logo was inspired by the Academy’s heritage, and its Academy Museum which will be opening in 2017—and was also created in time for The 86th Academy Awards that would be held on 2 March 2014.

The Academy’s Chief Marketing Officer, Christina Kounelias, said in a statement that the organization hopes the logo accurately reflects its “community of artists, their diverse talents, and the creative process they employ to bring disparate ideas together into a single vision.”

What do you think of The Oscars’ and The Academy’s new logo?

Head over here to find out more;

 

http://www.oscars.org/imagination/


Via Niels Biersteker
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15 Habits of Mentally Tough People

15 Habits of Mentally Tough People | The Twinkie Awards | Scoop.it
Mental toughness is not an innate quality bestowed upon a select few. It can be achieved and enjoyed.
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Lean and Mean: How to Scale Your Content Marketing Plan

Lean and Mean: How to Scale Your Content Marketing Plan | The Twinkie Awards | Scoop.it
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard. Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts. Learn...

Via Guillaume Decugis, massimo facchinetti
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Guillaume Decugis's curator insight, August 25, 10:12 PM

This is a webinar BrightTalk asked me to present last week on how to tackle the main obstacle of modern marketers: developing content.


Some say content is the fuel of marketing but as it became so pervasive in all marketing activities, it also became the bottleneck. At Scoop.it, we developed a framework alongside top content marketing influencers to reach ROI with content and that we called lean content marketing. In this webinar, I presented some of the key lean content marketing strategies.

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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | The Twinkie Awards | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek, Jon Turino, Stan Smith
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Jon Turino's curator insight, August 26, 3:07 PM

For my content creation friends.

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How to Achieve Explosive Growth on Pinterest #infographic

How to Achieve Explosive Growth on Pinterest #infographic | The Twinkie Awards | Scoop.it
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

Via Brian Yanish - MarketingHits.com
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How Much Do Public Companies Spend on Marketing and Sales? #Infographic

How Much Do Public Companies Spend on Marketing and Sales? #Infographic | The Twinkie Awards | Scoop.it
The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.

Via Brian Yanish - MarketingHits.com
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Content Strategy for Everything

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…


Via Stefano Principato, massimo facchinetti
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7 Instagram Mistakes Social Media Managers Should Avoid

7 Instagram Mistakes Social Media Managers Should Avoid | The Twinkie Awards | Scoop.it
Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements. To maintain and grow Instagram’s value, brands have to make sure they’re not ruining it for the rest of us by making careless blunders or missing the mark with their images and practices. There’s nothing worse than coming off as clueless when your potential audience is heavily composed of 16–24 year olds.

Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, August 29, 9:53 AM

Instagram Management

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One Man's Journey in The Coffee Industry and Life: Small Business Owner's Want To Save Money And Grow Your Business?#smallbusinessadvice#startups#entrepreneurs

One Man's Journey in The Coffee Industry and Life: Small Business Owner's Want To Save Money And Grow Your Business?#smallbusinessadvice#startups#entrepreneurs | The Twinkie Awards | Scoop.it
smallbusinessadvice,tipsforsmallbusinesses,startupadvice,entrepreneurs,howtogrowasmallbusiness,blogsaboutsmallbusiness,howtorunabusiness,entrepreneurship,costsavingstipsforbusinesses,howtoincreasethebottomline,businessauthorityblogs...

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Smart Ways To Advertise Your Small Business | bremobile.com Blog

RT @BreMobileInc: New #Blog Post: Smart Ways to #advertise Your #smallbusiness http://t.co/RpNFfvoeVI #entrepreneur #marketing #smallbiz

Via Skip Boykin
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Social Media Tip: Partnering Social Content with Hyperlocal Websites

It can be very difficult on social media to get your message out to the right people at the right time. We discuss how you can use social content with hyperlocal ...
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A small business guide to digital marketing on a shoestring

A small business guide to digital marketing on a shoestring | The Twinkie Awards | Scoop.it
RT @BusinessZone: Marketing on a shoestring http://t.co/4TOsUuNXxs http://t.co/EWSrw1uZlA
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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | The Twinkie Awards | Scoop.it
Discover hot social media marketing tools from the pros that will help simplify your social media marketing and save you time.
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13 Quick Tricks to Drive Traffic to Your Blog in Minutes

13 Quick Tricks to Drive Traffic to Your Blog in Minutes | The Twinkie Awards | Scoop.it

The secret to attracting more traffic is doing what others are not doing. This post offers 13 quick tricks to drive traffic to your blog in minutes.


Via Kamal Bennani
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supposefind's comment, August 12, 11:36 PM
Its tremendous :)
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Should You Personalize Your Messages with Mindset Segmentation?

Should You Personalize Your Messages with Mindset Segmentation? | The Twinkie Awards | Scoop.it

Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to set yourself apart from the competition and connect with your audience, and what better way to do that than spend time personalizing? Sounds like a great idea; however getting there can be tougher.


Via Brian Yanish - MarketingHits.com
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How To Start Investing In Social Media Marketing The Right Way

How To Start Investing In Social Media Marketing The Right Way | The Twinkie Awards | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový, Stan Smith
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8 Ways Content Marketing and SEO Can Work Together

8 Ways Content Marketing and SEO Can Work Together | The Twinkie Awards | Scoop.it

SEO and content marketing are distinct disciplines that require different skills and knowledge, but the success of each depends on the other.

 

Content teams should be writing with a knowledge and understanding of SEO goals, ensuring that basics such as internal linking, headline optimization and use of keywords are covered.

 

Read More: http://searchenginewatch.com/sew/how-to/2423464/8-ways-content-marketing-and-seo-can-work-together


Via Antonino Militello
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How to update your resume in 30 minutes - and make an impression in no time

How to update your resume in 30 minutes - and make an impression in no time | The Twinkie Awards | Scoop.it

Let's start with the good news: You just bumped into a well-connected person and impressed the heck out of her. So much so, in fact, that she asked you to follow up with your resume, because she knows someone who's hiring.

You're feeling pretty great. But before you decide which dancing animal GIF accurately sums up your networking victory, you have some work to do. Because, the last time you even thought about your resume was before you got your recent job or started your side gig, and it's seriously out of date.

Well, it's time to open that old document, save it under a new name, and get typing. Here's how to update your resume — fast


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 27, 7:10 PM

How to do a quick refresh if the last time you even thought about your resume was before you got your recent job or started your side gig, and it’s seriously out of date.

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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | The Twinkie Awards | Scoop.it
This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.

Via Mat Loup, massimo facchinetti
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5 Ways That Podcasting Is a Powerful Marketing Weapon

5 Ways That Podcasting Is a Powerful Marketing Weapon | The Twinkie Awards | Scoop.it
Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn, John Lee Dumas and many others into the national spotlight.

So what can you learn from podcasting and why should entrepreneurs consider getting into what may already be seen as a crowded market? Here are five ways that podcasting is a powerful marketing weapon for you and your business.

Via Brian Yanish - MarketingHits.com
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Leadership in the Digital Age

What does it take to be a school leader in the digital age?


Via Stefano Principato, massimo facchinetti
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Kelly Christopherson's curator insight, August 29, 5:47 PM

Some great points and ideas! 

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9 Foolproof Email Marketing Tips for Small Business

9 Foolproof Email Marketing Tips for Small Business | The Twinkie Awards | Scoop.it
At the core of nearly every successful small business digital campaign, you often find email marketing leading other initiatives. While I have talked at length on the importance of email marketing to small businesses, I... #emailmarketingforsmallbusinessowners #smallbusinessemailmarketingtips

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Books for starting one's own small business upon leaving prison. • /r/smallbusiness

Books for starting one's own small business upon leaving prison. • /r/smallbusiness | The Twinkie Awards | Scoop.it
I work with an [organization](http://www.books2prisoners.org/) that sends books free of charge to folks incarcerated in Illinois. One common...

Via Skip Boykin
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5 Tips For a “Frenzy Worthy” Media Briefing Book « Media Frenzy Global

5 Tips For a “Frenzy Worthy” Media Briefing Book « Media Frenzy Global | The Twinkie Awards | Scoop.it
by: Katie Kern, Marketing & PR Director @katiekern Want to know the secret behind a great media interview? The almighty media briefing book.
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Crisis Communications In The 247 Social Media World A Guidebook For CEOs And Public Relations Profes

Get It Now EBOOK (PDF) Here http://bit.ly/1Tc2md2.
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How To Get A Job With Social Media

How To Get A Job With Social Media | The Twinkie Awards | Scoop.it
It has become a bit of a cliché that if you’re looking for a job, you want to make sure your Social Media presence is at the very least refined. You don’t have to spend long in the magical world of...
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How to Maximize Your Brand's Instagram Presence [Infographic]

How to Maximize Your Brand's Instagram Presence [Infographic] | The Twinkie Awards | Scoop.it

The Kissmetrics team have put together a listing of the best brands on the platform and the benefits it offers, but also, they’ve included data on the best times of day and best days to post, along with the most engaging filters, colors and tips on how to maximize your image captions.


Via Kamal Bennani
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