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Social Media Engagement: 9 Reasons Why Less is More | UVa Global Network

Social Media Engagement: 9 Reasons Why Less is More | UVa Global Network | The Twinkie Awards | Scoop.it
RT @RyanCatherwood: Social Media Engagement: 9 Reasons Why Less is More via Courtney Hunt @Denovati http://t.co/cuW2DIiECf #HoosNetwork
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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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10 Ways to Increase Facebook Engagement

10 Ways to Increase Facebook Engagement | The Twinkie Awards | Scoop.it
With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long time, brands saw a lot of success on Facebook and were able to reach their target audience fairly easily. More importantly, they were able to do it organically (without using paid ads). But that all changed in 2014-2015 when business pages started seeing significantly less organic reach for their posts.

Via Brian Yanish - MarketingHits.com
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Are You Always The Decider? That's No Way to Grow

Are You Always The Decider? That's No Way to Grow | The Twinkie Awards | Scoop.it

Every day, you and the people who work for you need to make decisions. Many decisions. As the leader, you may take it upon yourself to make the most critical ones, but for the company to thrive you have to be sure that the people who work for you develop this essential skill. One of the best decisions you can make, therefore, is to devote time to helping your team improve their decision-making. Here's how.

1. Encourage autonomy

If you have delegated authority to your employees and solicited their input, avoid dictating to them how they should do their jobs or micro-managing their approach to problem solving. Instead, spell out the goals or desired outcomes and then let them decide how to achieve them.


Via The Learning Factor
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The Learning Factor's curator insight, April 17, 8:33 PM

Teach your employees how to sharpen their decision-making and you'll reap many rewards, including a better workforce.

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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | The Twinkie Awards | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, April 18, 8:35 AM
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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Seven Disastrous Data Don'ts for Marketing and Sales

Seven Disastrous Data Don'ts for Marketing and Sales | The Twinkie Awards | Scoop.it
One of the biggest challenges Marketing Operations faced in 2015 was Big Data—where it comes from, what it means, who takes care of it, and what to actually do with it.

But once you figure out what to do with the influx of data, it's just as important to understand what not to do.

Here are seven disastrous data don'ts for Marketing and Sales.

Via Brian Yanish - MarketingHits.com
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The Marble Racing Craze That's Captivated The Internet - BBC News

The Marble Racing Craze That's Captivated The Internet - BBC News | The Twinkie Awards | Scoop.it
Millions of people are watching marbles race through intricate custom made tracks online.
Via Chiraag
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3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO | The Twinkie Awards | Scoop.it
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.

Via Jay
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How User Generated Content Can Light Up Your Social Media

How User Generated Content Can Light Up Your Social Media | The Twinkie Awards | Scoop.it
Are people talking about your products or services on social media? Are they saying good things about you, your business or your content?

That's great!

Now the question is -- what can you do with all those comments, images and other fun stuff?

A lot, actually!

It's called user generated content, and it can be valuable to you.

You can use a mix of built-in social media features along with 3rd party tools to turn that juicy stuff into content you can use to put your best foot forward.

Think of it as bragging -- but you don't have to do the talking!

In this post, I'll show you 7 ways you can use user generated content from social media to impress your potential customers.

Via Brian Yanish - MarketingHits.com
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Why 2016 Will Be the Year of Video Marketing

Why 2016 Will Be the Year of Video Marketing | The Twinkie Awards | Scoop.it
Video isn’t just a nice afterthought anymore. Here's why video is becoming an essential part of every content marketing strategy.
Via Brian Yanish - MarketingHits.com
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How storytelling can boost a business

How storytelling can boost a business | The Twinkie Awards | Scoop.it
Carmine Gallo explains how storytelling can help businesses grow, attract new talent and improve morale.

Via José Carlos, massimo facchinetti
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7 Essential Lessons From The Harvard Innovation Lab

7 Essential Lessons From The Harvard Innovation Lab | The Twinkie Awards | Scoop.it

Over the years, Goldstein has learned some important lessons about how to create an environment where innovation thrives. Here are seven essentials.

 

Be A Sponge

 

Innovators are intellectually curious and thrive on absorbing new information that may help their ideas. The I-lab holds regular programming and has a mentoring program to help innovators learn as much as they want to learn. Even if you don’t have the benefit of the I-lab, continually seeking out the information you need and people who can teach you essential skills and information is an important part of being innovative, she says.

o edit the content


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The Learning Factor's curator insight, April 14, 6:26 PM

Here's what Harvard students learn about how to create an environment where innovation thrives.

Lisa Gorman's curator insight, April 16, 4:21 AM
It's a year for creativity and innovation is also on my horizon.  This quick read provides some insight into a few ways into this important space!
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How to Automate the Discovery of Twitter Leads

How to Automate the Discovery of Twitter Leads | The Twinkie Awards | Scoop.it
Do you use Twitter to find new customers?Looking for a way to streamline the process?By combining the right Twitter search queries with If This Then That (IFTTT), you can start generating a steady stream of relevant leads for your business.In this article you’ll discover how to save time and connect with more prospects using Twitter and IFTTT
Via Brian Yanish - MarketingHits.com
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8 Common Ways Small Businesses Waste Money Marketing

8 Common Ways Small Businesses Waste Money Marketing | The Twinkie Awards | Scoop.it
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

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7 Trends Impacting Customer Service in 2016

7 Trends Impacting Customer Service in 2016 | The Twinkie Awards | Scoop.it
With competition high and customers expecting top quality attention, business owners should know the trends impacting customer service.
Via Brian Yanish - MarketingHits.com
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Content Curation Grows Up: What You Need To Know - Heidi Cohen

Content Curation Grows Up: What You Need To Know - Heidi Cohen | The Twinkie Awards | Scoop.it
Content Curation Grows Up and what it means for your content marketing strategy. Defines sophisticated content curation with examples to follow.

Via Laura Brown, massimo facchinetti
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Laura Brown's curator insight, April 17, 1:17 PM

Quite a lot of this seems to be bringing existing content creation under the umbrella of curation and giving it a new name. Everything old is new again. 

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Seth's Blog: Awareness, trust and action

Seth's Blog: Awareness, trust and action | The Twinkie Awards | Scoop.it
Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It's about three things. Awareness is a simple ping: Oh, she's running for President. Oh, they just opened one in our neighborhood. Oh, they're having a sale. Trus

Via Dennis Bailen, CMO, Chief Outsiders
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Logo Design For Responsive Websites #logodesign #responsivedesign

Logo Design For Responsive Websites #logodesign #responsivedesign | The Twinkie Awards | Scoop.it

The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites.
Often logos end up suffering within responsive website design. Many have not been designed with responsive frameworks and variable sizes in mind, and are just resized to fit whatever available space has been provided for them or not.


However, there are brands that do well within the responsive web space. These are brands that have been designed carefully and with consideration as to how they will display within changing formats. The very best logos are simple and flexible, with varying formats and layout options so that when a site is optimized for a device, the brand is also optimized to the space allocated for it.


Via Brian Yanish - MarketingHits.com
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Instagram is growing up: Everything you need to know about Instagram’s latest update - Marketing Eye

Instagram is growing up: Everything you need to know about Instagram’s latest update - Marketing Eye | The Twinkie Awards | Scoop.it
As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well. On March 15th 2016, Instagram, the
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Starting a Side Business? Here are 5 Steps to Avoid Getting Fired

Starting a Side Business? Here are 5 Steps to Avoid Getting Fired | The Twinkie Awards | Scoop.it
Take these steps to ensure your side business won't land you in legal trouble.

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When bloggers, plugging products, break the law... - BBC Three

When bloggers, plugging products, break the law... - BBC Three | The Twinkie Awards | Scoop.it
Ever looked at a social media post and thought it was all a bit TOO complimentary about a certain company or product? Celebrities appearing in TV ads and on posters is nothing new, but when they start promoting products on social media, the lines can become far more blurry.When posts and articles are clearly labelled as adverts, then it’s all within the law. But a few day

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 16, 1:05 AM
This post is very timely.

I keep receiving inquiries for "honest" sponsored content. All I have to do is ask a couple of questions and the senders will stop responding.
 
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The Best Video Content for Every Step of the Marketing Funnel

The Best Video Content for Every Step of the Marketing Funnel | The Twinkie Awards | Scoop.it
Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster.

What has this got to do with video content marketing?

Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around.

How do you make those leads speed up and move down the funnel faster? Well, it’s simple. You just need to energize the situation.

Via Brian Yanish - MarketingHits.com
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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

Millions being wasted as the mobile marketing gap remains dangerously wide (event) | The Twinkie Awards | Scoop.it
You know that the customer is completely mobile now, but apparently you don’t take marketing to them seriously. In fact, you’re wasting your money.

Via Jay
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5 Ways for a New Entrepreneur to Get Ahead

5 Ways for a New Entrepreneur to Get Ahead | The Twinkie Awards | Scoop.it
Set yourself up for success in the business world with these tips.

Via Jay
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Why Retirement Is a Flawed Concept

Why Retirement Is a Flawed Concept | The Twinkie Awards | Scoop.it

For many of us, it’s starting to feel like the light at the end of the tunnel of life has been blocked by a triple-bolted steel door. Who’s to blame for this mess?

 

The Germans.

 

Yes, back in 1889, German Chancellor Otto von Bismarck invented the idea of retirement, establishing the concept for the rest of us. “Those who are disabled from work by age and invalidity have a well-grounded claim to care from the state,” he said at the time. He wanted to address high youth unemployment by paying those 70 and older to leave the workforce, and other countries followed suit with retirement ages around 65 or 70.

 

But there is one big difference between 1889 Germany and the world we live in today: The average lifespan then was 70 years. Now we’re all living much, much longer. And many of us would like to retire much earlier. But the scary headlines — and the realities that we see around us — cast doubt on our ability to ever retire. The entire concept of retirement is starting to feel flimsy at best.


Via The Learning Factor
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The Learning Factor's curator insight, April 14, 6:35 PM

Stop worrying that you won’t ever be able to retire. You’ll be far better off if you don’t.

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3 Social Image Tools That Increase Exposure and Engagement

3 Social Image Tools That Increase Exposure and Engagement | The Twinkie Awards | Scoop.it
Wondering how to improve the impact of your social media images?Looking for tools to optimize your visual content?In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing.
Via Brian Yanish - MarketingHits.com
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4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe

4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe | The Twinkie Awards | Scoop.it
The nature of attracting customers has changed. The quality of your digital content now drives nearly every aspect of successful customer engagement.

Via Frank Delmelle, massimo facchinetti
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