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Branding vs Direct Response

Branding vs Direct Response | The Twinkie Awards | Scoop.it
The dichotomy of branding vs direct response is not trivial. Both sides have merits and advocates touting the value of each. In the past, the majority of internet advertising dollars spent, over 80%, have been on direct response.
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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Social Media Marketeers

Social Media Marketeers | The Twinkie Awards | Scoop.it
Incorporating social media marketing strategies can quickly increase the success of your business. The Social Media Marketeers help you use the right tools to communicate with a wide audience quickly and to interact with that audience.
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See If You Can Solve These 6 Fiendish Brain-Teasers Written By NSA Employees

See If You Can Solve These 6 Fiendish Brain-Teasers Written By NSA Employees | The Twinkie Awards | Scoop.it
See If You Can Solve These 6 Fiendish Brain-Teasers Written By NSA Employees.

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Heineken launches mid-strength brand extension – its first ever in Australia | Marketing Magazine

Heineken launches mid-strength brand extension – its first ever in Australia | Marketing Magazine | The Twinkie Awards | Scoop.it
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The Role of Curation in B2B Content Marketing

The Role of Curation in B2B Content Marketing | The Twinkie Awards | Scoop.it
In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages.
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The Unbreakable Genius Of Mark Zuckerberg

The Unbreakable Genius Of Mark Zuckerberg | The Twinkie Awards | Scoop.it
The Most Social Man On The Planet
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | The Twinkie Awards | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's comment, August 25, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
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How the blockchain is changing money and business

How the blockchain is changing money and business | The Twinkie Awards | Scoop.it
What is the blockchain? If you don't know, you should; if you do, chances are you still need some clarification on how it actually works. Don Tapscott is here to help, demystifying this world-changing, trust-building technology which, he says, represents nothing less than the second generation of the internet and holds the potential to transform money, business, government and society.

Via Brian Yanish - MarketingHits.com
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UPDATE: How to manage your 401(k) to ensure your retirement doesn't suck

UPDATE: How to manage your 401(k) to ensure your retirement doesn't suck | The Twinkie Awards | Scoop.it

"401(k)s and 403(b)s are two common workplace plans. Putting money in these plans immediately cuts your tax bill because your contribution comes out of your paycheck before taxes. You don't have to pay tax on your 401(k) savings until you withdraw the money in retirement."


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Best budgeting and personal finance apps for Android and iOS smartphones

Best budgeting and personal finance apps for Android and iOS smartphones | The Twinkie Awards | Scoop.it
With increasing tech dependency, mobile finance apps have become an essential component for managing modern life. Our financial decisions such as – budgeting, saving, spending, and investing – affect our financial health in both present and future. Times have gone when it used to be a challenging task to keep track of your financial activities. …

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7 Awesome Apps That Help You Save Money

7 Awesome Apps That Help You Save Money | The Twinkie Awards | Scoop.it
"There’s an array of apps that enable you to create and follow your budget, provide you with coupons at the touch of a button, and help you save on gas."

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Trending Content Topics in B2B Marketing - Profs

Trending Content Topics in B2B Marketing - Profs | The Twinkie Awards | Scoop.it
Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

Via marketingIO
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marketingIO's curator insight, July 6, 8:57 PM

QR codes?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.

You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next. | The Twinkie Awards | Scoop.it
You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.

Via Peg Corwin
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Peg Corwin's curator insight, July 2, 3:47 PM

Good list for content marketers on what promotion to do AFTER you publish.  I suggest creating a Google Doc or Excel sheet and making sure each post receives the full treatment.

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Why Multilingual People Have Healthier, More Engaged Brains

Why Multilingual People Have Healthier, More Engaged Brains | The Twinkie Awards | Scoop.it

Prior to the 1960s, scientists thought children who spoke more than one language had a handicap for learning because they had to spend too much time distinguishing between languages. With more modern brain imaging technology, researchers can now see how multilingualism actually strengthens the brain. People who speak more than one language have a higher density of gray matter that contains most of the brains neurons and synapses.

 


Via Gust MEES, massimo facchinetti
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Gust MEES's curator insight, August 29, 7:29 AM

Prior to the 1960s, scientists thought children who spoke more than one language had a handicap for learning because they had to spend too much time distinguishing between languages. With more modern brain imaging technology, researchers can now see how multilingualism actually strengthens the brain. People who speak more than one language have a higher density of gray matter that contains most of the brains neurons and synapses.

 

 

Pradistiani's curator insight, August 29, 8:11 AM
Will read later
manukadroopy's comment, August 30, 5:37 AM
Fabulous
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6 Creative Navigation Examples (With Free Downloads) - E-Learning Heroes

6 Creative Navigation Examples (With Free Downloads) - E-Learning Heroes | The Twinkie Awards | Scoop.it

One way to make your course easy to use is having intuitive, attractive navigation. Spending just a little extra time perfecting the menu will help learners understand where they are in th
Via steve batchelder, massimo facchinetti
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | The Twinkie Awards | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.


Via Antonino Militello, donhornsby, massimo facchinetti
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donhornsby's curator insight, August 28, 9:50 AM
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
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6 Blogging Tools to Eliminate Writing Friction

6 Blogging Tools to Eliminate Writing Friction | The Twinkie Awards | Scoop.it
Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using?
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How to Unleash The Great Perfection of Creativity

How to Unleash The Great Perfection of Creativity | The Twinkie Awards | Scoop.it
From the profound teachings of Dzogchen, the Great Perfection, Geshe Tenzin Wangyal tells us how to unleash powerful creative energy.
Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, August 24, 2:01 PM
This is SO lovely! It's about a 5 minute read, but the lessons are profound.It's all about being in the moment and not worrying about the result.
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7 Signals You Can’t Ignore With Your Content Marketing Metrics

7 Signals You Can’t Ignore With Your Content Marketing Metrics | The Twinkie Awards | Scoop.it
If you’re not tracking these key content marketing metrics, then you’re going to find it nearly impossible to hit your goals and grow your business.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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19 Tools to Create Social Media Content #contentmarketing

19 Tools to Create Social Media Content #contentmarketing | The Twinkie Awards | Scoop.it
Are you looking for new ways to create content?

Interested in tools that can help you?

In this article, you’ll discover 19 tools to create and share content on social media.

Via Brian Yanish - MarketingHits.com
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Why Every Artist Should be a Great Storyteller

Why Every Artist Should be a Great Storyteller | The Twinkie Awards | Scoop.it
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.

Via Ariana Amorim, massimo facchinetti
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Master the One-on-One Meeting

Master the One-on-One Meeting | The Twinkie Awards | Scoop.it

Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training and the promise of success—professionally and financially. But how we treat them as individuals can determine the way their DNA will impact the fabric of your organization. What are you doing, as their manager, to make sure they are satisfied and making the best contribution to your organization?

 

Whether it’s an hour a week or 30 minutes once a month, making time for an individual says you give a damn about them as a person.

The 1:1 is the only forum where you can have an honest, private, conversation with each other about what’s really going on—professionally and personally.

This is a routine opportunity for you, as a manager, to assess the parts (your employees) that lead to the productive whole (your team)—which we all know is more powerful than the sum of said parts.
Via The Learning Factor
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The Learning Factor's curator insight, August 25, 6:37 PM

The one-on-one meeting between supervisor and staff is an invauable tool for managing, but requires much attention to detail. 

rodrick rajive lal's curator insight, August 26, 4:09 AM
The one on one meetings usually take place before annual assessments of employee performance. Appraisal reports are often preceded by a one on one meeting with the employee. In many cases, misunderstandings are removed when these 1-1 meetings take place.
Walter Gassenferth's curator insight, August 26, 7:41 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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Improve Your Content Marketing With Machine Learning Tools

Improve Your Content Marketing With Machine Learning Tools | The Twinkie Awards | Scoop.it

The old method of publishing tons of content isn’t effective anymore. The future of content marketing is all about machine learning tools.


Via Kamal Bennani, massimo facchinetti
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6 Ways to Improve Your Facebook Ads 

6 Ways to Improve Your Facebook Ads  | The Twinkie Awards | Scoop.it
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.

Via Stefano Principato
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History of Content Marketing | Content Marketing Institute

History of Content Marketing | Content Marketing Institute | The Twinkie Awards | Scoop.it

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.


As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 10, 1:57 AM

Explore the updated History of Content Marketing infographic to gain insight from the past from the Content Marketing Institute.

Jeff Domansky's curator insight, July 10, 2:11 AM

Twitter, Facebook and Instagram are all testing some small, but important, refinements to their systems.

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How a content marketing strategy fosters business growth

How a content marketing strategy fosters business growth | The Twinkie Awards | Scoop.it

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