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What Google's Hummingbird Update Means for Small Business

What Google's Hummingbird Update Means for Small Business | The Twinkie Awards | Scoop.it

On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001. The search engine's recent overhaul — which affects 90% of searches — aims to filter "fluff" content that is created solely for nabbing search engine optimization and instead deliver better, higher quality search results.

How the Google Hummingbird Update Works

The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for. It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need.


Via Brian Yanish - MarketingHits.com
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CroCanada's curator insight, October 10, 2013 9:35 AM

I think of BB Kings song "My Sweet Humming Bird" while reading this excellent article. 

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach | The Twinkie Awards | Scoop.it

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, August 11, 8:39 PM

Smart re-sharing strategies including "Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme."

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The Changing Face of B2B Marketing

The Changing Face of B2B Marketing | The Twinkie Awards | Scoop.it
The B2B buyer journey has changed, and brand need to react

Via massimo facchinetti, Peg Corwin
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Peg Corwin's curator insight, August 13, 7:35 AM

"...if you're engaged on B2B marketing at any kind of scale, you need to start learning some of the lessons from the B2C space. That means coming to terms with marketing automation, and understanding that it's not just a way to schedule relevant emails: It can help you understand who is visiting your web properties, their behavior when present, and the type of content they're interested in — and will be interested in when they visit again. Yes, I'm talking about predicting interests and needs of purchasers, including the several and different purchaser personas likely to be involved with any one account."

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Content Marketing Doesn't Always Mean Blogging

Content Marketing Doesn't Always Mean Blogging | The Twinkie Awards | Scoop.it
Every brand should engage in content marketing in some way, shape or form, but to what extent? Learn whether a blog or something else is the right strategy for your business.

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Mentoring with a twist: Plugging the generational gap at work

Mentoring with a twist: Plugging the generational gap at work | The Twinkie Awards | Scoop.it
There is renewed pressure on the importance of creative thinking and collaboration in the workplace.

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How to choose a retirement plan for your small business

How to choose a retirement plan for your small business | The Twinkie Awards | Scoop.it
See which is right for you: a defined benefit — or a defined contribution — plan.

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3 Ways Business Owners Can Prepare for Blockchain and Digital Payments

3 Ways Business Owners Can Prepare for Blockchain and Digital Payments | The Twinkie Awards | Scoop.it
How can you ensure that your business is prepared for the digital payments landscape of the future?

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6 Tips to Create a Scalable Content Marketing Campaign

6 Tips to Create a Scalable Content Marketing Campaign | The Twinkie Awards | Scoop.it
As we learned in last week’s post, Guide to Getting Awesome Results From Your Content Marketing Strategy, content marketing is key to better SEO rankings, brand awareness, increased loyalty and tra…

Via Stefano Principato, massimo facchinetti
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The 5 Most Creative Instagram Marketing Campaigns Of 2017 So Far

The 5 Most Creative Instagram Marketing Campaigns Of 2017 So Far | The Twinkie Awards | Scoop.it
People tend to use Instagram to share a range of different photos. From those who love the art of expressing themselves through photography, to those who simply want to take selfies, the social media…

Via Scott McElreath
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David Stapleton's curator insight, July 16, 4:19 PM
So far in 2017 "Business campaigns"
Ulises La Roca's comment, July 16, 8:34 PM
OK
Addy Park's curator insight, July 20, 5:02 AM

This is a must-read. Definitely SFW.

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Snapchat adds multi-snap recording and Photoshop-style editing features

Snapchat adds multi-snap recording and Photoshop-style editing features | The Twinkie Awards | Scoop.it
Snap today announced a pair of new Snapchat features that should make recording and editing new footage a bit easier. The first feature, called multi-snap recording, will let you record up t

Via Scott McElreath
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hawkweather's comment, July 19, 12:20 AM
Pinterest.
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Digital Marketing - Market Your Business online with saad Mohammed

Saad Mohammed is a digital agency made of creative technologists. We create simple and meaningful digital experiences to help our clients attract and engag
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Most users fail to detect fake news on social media

Most users fail to detect fake news on social media | The Twinkie Awards | Scoop.it
As the spread of fake news on social media gains momentum, researchers now reveal that people can detect a fake image of a real-world scene only 60 per cent of the time.
Even then, they can only tell what is wrong with the image only 45 per cent of the time, the researchers added
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Top 5 Reasons Why Email Marketing Still Works

Top 5 Reasons Why Email Marketing Still Works | The Twinkie Awards | Scoop.it
These five research-backed stats will convince you to start sending email content.
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3 Things to Upgrade About Your Website to #KeepBuildingBrilliant

3 Things to Upgrade About Your Website to #KeepBuildingBrilliant | The Twinkie Awards | Scoop.it
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.

Via Mike Allton
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Mike Allton's curator insight, August 15, 11:41 AM
Ready to #KeepBuildingBrilliant? Check out these three ways you can upgrade and improve your website from @Shareaholic @SumoMe & @LiquidWebInc #ad
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12 Scientifically Proven Ways to Reinvent Yourself

12 Scientifically Proven Ways to Reinvent Yourself | The Twinkie Awards | Scoop.it

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to first commit to it and then take action to make those changes a reality. Here are twelve ways you can reinvent yourself at work and in your personal life, backed by science.


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The Learning Factor's curator insight, August 15, 7:00 PM

The data is convincing: even small changes can have big benefits, when done correctly.

Technical bulls's comment, August 16, 12:01 AM
http://www.technicalbulls.com/how-to-easily-activate-and-deactivate-hbogo-on-your-roku-device/
Marc Kneepkens's curator insight, August 16, 2:07 PM

Some good ideas here.

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7 Effective Ways to Run Your Small Business like a Big Business CEO

7 Effective Ways to Run Your Small Business like a Big Business CEO | The Twinkie Awards | Scoop.it
For business individuals, here are 4 effective ways to run your small business like big brand to make it in the long haul.

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Helen Parker's curator insight, Today, 5:26 AM

7 Effective Ways to Run Your Small Business like a Big Business CEO

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Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing | The Twinkie Awards | Scoop.it
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!

Via Mike Allton
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Mike Allton's curator insight, August 7, 2:10 PM
Need some help using Facebook for business? There are actually quite a few tools available to you, both within Facebook itself and provided by other vendors. Today's guest post from Nabeena Mali walks you through some particularly great options! Featuring Socialbakers​, AdEspresso​, CoSchedule​, Meltwater​ & DrumUp​!
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5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success

5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success | The Twinkie Awards | Scoop.it
My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 


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Ask Yourself These 5 Questions Before Deciding On A Leadership Style

Ask Yourself These 5 Questions Before Deciding On A Leadership Style | The Twinkie Awards | Scoop.it

First-time managers often ask themselves how to develop a leadership style that suits them: “Who should I model myself after? What kind of leader should I be?” It’s great to think critically about your approach to managing others, particularly when you’re new to it, but these questions won’t exactly help you.

 

That’s because they assume that leadership is something you try on and show off, a “style” that’s curated and intentional. But especially in the beginning, your style will be based far less on mirroring others’ habits and behaviors and far more on instinct and intuition. And that’s not necessarily a bad thing.


Via The Learning Factor
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The Learning Factor's curator insight, August 8, 6:58 PM

To develop a leadership style that’s authentic to you, let it take shape organically, not through intentional curation.

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When Content Isn’t Enough: Integrated Marketing to the Rescue

When Content Isn’t Enough: Integrated Marketing to the Rescue | The Twinkie Awards | Scoop.it
I gotta tell ya, I’m excited! One of my favorite events of the year is coming soon: My annual fishing trip to Canada’s Lake of the Woods! After a busy summer, this trip always turns my mind t…

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Facebook will tell brands if the people clicking their ads actually made it to their sites

Facebook will tell brands if the people clicking their ads actually made it to their sites | The Twinkie Awards | Scoop.it
Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.

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Pandit Arun Kumar's curator insight, July 3, 1:40 AM

Just one call forget your all problems and change your life / Get your love back/ Vashikaran/Husband wife disput/Inter cast love marriage /Black magic / business prombles and etc. Just one call can change your life +91 8437560891

Michel Charvolin's curator insight, July 3, 3:30 AM

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Get a better deal for your international money exchange: http://bit.ly/2o1u9jo

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Snapchat vs. Instagram Stories: not a case of either/or

Snapchat vs. Instagram Stories: not a case of either/or | The Twinkie Awards | Scoop.it
Instagram recently announced around 250 million people are now using its Stories feature, meaning it has overtaken Snap’s user growth.

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Top Facebook Updates That You Can’t Afford to Miss - July 2017 Edition

Top Facebook Updates That You Can’t Afford to Miss - July 2017 Edition | The Twinkie Awards | Scoop.it
Are you looking for the best Facebook Ads tips&tricks to maximize your ROI in 2017? Here you have the latest Facebook news. Don't miss it!

Via Scott McElreath
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homeplatedusty's comment, July 20, 2:20 AM
Glad you found some helpful information.
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Are You Prepared For Social Media Death

Are You Prepared For Social Media Death | The Twinkie Awards | Scoop.it
Inkwell Inspirations passionate world builders passionate followers of Christ
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Amazon.com: How To Start A Social Media Breakfast Club eBook: Sara Broers: Kindle Store

Amazon.com: How To Start A Social Media Breakfast Club eBook: Sara Broers: Kindle Store | The Twinkie Awards | Scoop.it
How To Start A Social Media Breakfast Club - Kindle edition by Sara Broers. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How To Start A Social Media Breakfast Club.
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How to Growth Hack a Subscription App | AppMasters.co - App Marketing, Business & Promotion with Steve P. Young

How to Growth Hack a Subscription App | AppMasters.co - App Marketing, Business & Promotion with Steve P. Young | The Twinkie Awards | Scoop.it
You're going to discover how to run my favorite growth hacking strategy for a subscription app.
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