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How 3 Different Generations Use The Internet - Edudemic

How 3 Different Generations Use The Internet - Edudemic | The Twinkie Awards | Scoop.it
There's a stark difference between how different generations use and share content on the web. This visual breakdown sheds some light on the future.

Via Ivo Nový, Alessandro Rea, Firas Ghunaim
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Rim Riahi's curator insight, September 15, 2013 4:00 AM

There's a stark difference between how different generations use and share content on the web. This visual breakdown sheds some light on the future.

Angie Mc's curator insight, September 16, 2013 1:17 AM

"The millennial generation seems to be far and away the most connected and ready to share online. 20% of all members of that generation have posted a video of themselves online. That’s compared to just 2% of the boomer generation."

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Four Steps to Using Social Media to Promote Your Small Business

Four Steps to Using Social Media to Promote Your Small Business | The Twinkie Awards | Scoop.it
The days of relying on a website as the only way to generate leads are long gone -- try about eight years ago. The reality is that small businesses can’t affor…
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18 clouds in 5 buckets: The 5 different kinds of marketing clouds - VentureBeat

18 clouds in 5 buckets: The 5 different kinds of marketing clouds - VentureBeat | The Twinkie Awards | Scoop.it
In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to...
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Tips On Designing Effective Branding - DesignTAXI.com

Tips On Designing Effective Branding - DesignTAXI.com | The Twinkie Awards | Scoop.it
Logo design company DesignMantic has come up with a useful guide to help you with effective branding.

Titled 'The Branding Manifesto',...
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How to Market on Instagram: 14 Tips and 6 Tools

How to Market on Instagram: 14 Tips and 6 Tools | The Twinkie Awards | Scoop.it
Are you currently using Instagram for your eCommerce store? If you’re not, then it is definitely time to start!
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Coca-Cola explains move to scrap brand campaigns in favour of ‘One brand’ plan

Coca-Cola explains move to scrap brand campaigns in favour of ‘One brand’ plan | The Twinkie Awards | Scoop.it
Coca-Cola is harmonising its four distinct brands into one marketing strategy that scraps brand campaigns in order to level the playing...
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For worried brand managers: How the online sale culture is affecting their equity - Economic Times

For worried brand managers: How the online sale culture is affecting their equity - Economic Times | The Twinkie Awards | Scoop.it
A substantial proportion of the marketing budget at many companies currently goes to satisfying the increasingly powerful retailers that stand between manufacturers & consumers.
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3 Signs That Your Social Media Campaign is On The Right Track

3 Signs That Your Social Media Campaign is On The Right Track | The Twinkie Awards | Scoop.it
It’s necessary to analyze your social media campaign on a regular basis to determine if you are properly utilizing the social channels.
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Pulling the Trigger on Trigger Marketing | Marketing | CRM Buyer

Pulling the Trigger on Trigger Marketing | Marketing | CRM Buyer | The Twinkie Awards | Scoop.it
A trigger is a device that automatically executes a response to a certain event.
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Do these 10 big brands look better stripped back? | Packaging | Creative Bloq

Do these 10 big brands look better stripped back? | Packaging | Creative Bloq | The Twinkie Awards | Scoop.it
What would happen if you stripped the packaging of well-known brands down to their basics?
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | The Twinkie Awards | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015
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How Successful Authors Use Social Media to Sell More Books - The Write Life

How Successful Authors Use Social Media to Sell More Books - The Write Life | The Twinkie Awards | Scoop.it
Expert advice on making your social media channels work to your advantage.
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The Next Marketing Frontier: Your Medical Records - Wall Street Journal

The Next Marketing Frontier: Your Medical Records - Wall Street Journal | The Twinkie Awards | Scoop.it
Practice Fusion is pioneering a new type of data-driven health care. Its software alerts doctors when the a medical record indicates that a patient needs a particular treatment. Some of those alerts are sponsored by drug companies.
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How Much Of Your Income Should You Save?

How Much Of Your Income Should You Save? | The Twinkie Awards | Scoop.it

There’s no question more fundamental to personal finance than how much money we should save. Our savings rate is the cornerstone of virtually every other decision about money we make. It affects everything from buying a home to saving for emergencies to retirement.

Yet the guidance on this important topic is less than stellar. It usually takes the form of a rule of thumb, such as the admonishment to save 10% of our income.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, March 4, 2:53 AM

Read more to learn how long will it take to build up enough investments to fund annual living expenses.

rodrick rajive lal's curator insight, March 4, 3:53 AM

This is an interesting article based on the every debatable topic associated with the question of how much of one's income one should save. The ten per cent rule of thumb might not work in all situations. What matters is whether the country has a robust social security system, which unfortunately India does not have! Take for example,the question of Pension, a Government employee who decides to quit before the mandatory twenty years of minimum service will not get his gratuity or even his pension, that is even if he or she has served for more than fifteen years! In such a case, a ten per cent saving is too little. A person who doesn't have a pension fund might as well save most of his salary as savings for the rainy day! Inflation and devaluation of currency also means that the ten per cent of the salary that you save today will be peanuts by the time you retire from work. While it is true that one should save for the rainy day, it makes sense for responsible governments to provide for social security of its citizens, and the rationalize pension schemes for their employees. Pension rules in India are based on archaic laws stemming from the late eighteenth century Victorian rules, and it is these social security systems that need redress and review so that their is a sense of security in the employees even if they decide to quit before the discriminatory twenty years of mandatory service. In cases where their is no pension benefit, then a better option would be for people to invest in real estate rather than in public instruments like PPF, and Insurance. Unfortunately, returns on Life Insurance Pension schemes in India are so poor and hopeless that one must resort to them only in instances when one is looking for secure savings.

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4 costly marketing mistakes for start-ups - CNBC

4 costly marketing mistakes for start-ups - CNBC | The Twinkie Awards | Scoop.it
Learning to walk the walk the hard way, a top marketing exec reveals the mistakes he made when first trying to market his company.
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The Anatomy of a Perfect Digital Marketing Audit For 2015

The Anatomy of a Perfect Digital Marketing Audit For 2015 | The Twinkie Awards | Scoop.it
Here's 5 steps to conduct a digital marketing audit to help you objectively examine your online presence.
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Why email marketing is still in style — and thriving - VentureBeat

Why email marketing is still in style — and thriving - VentureBeat | The Twinkie Awards | Scoop.it
GuestEmail might not be the flashiest digital marketing channel, but it’s definitely the most likely to succeed. So what’s the future of email, and how can marketers innovate on this tried-and-true channel?
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How Women Entrepreneurs Bypass Obstacles To Fund Innovation

How Women Entrepreneurs Bypass Obstacles To Fund Innovation | The Twinkie Awards | Scoop.it
Crowdfunding lets entrepreneurs bypass stereotyping to reach investors who are sympatico with their business models.
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5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015

5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015 | The Twinkie Awards | Scoop.it
Are you looking to drive traffic to your site, then you need to have a clear content marketing strategies to grow your email subscriber base. Come see how.
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The 10 Most Popular Brands Online - MarketingProfs.com (subscription)

The 10 Most Popular Brands Online - MarketingProfs.com (subscription) | The Twinkie Awards | Scoop.it
Brand Management - Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
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5 Pinterest Image Styles That People Love to Share |

5 Pinterest Image Styles That People Love to Share | | The Twinkie Awards | Scoop.it
Are you looking to improve your Pinterest engagement? This article shares the Pinterest images people love to share and why they are so popular.
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6 Ways to Kill Your Brand's Online Credibility

6 Ways to Kill Your Brand's Online Credibility | The Twinkie Awards | Scoop.it
Your website is the face of your company and your copy is the voice. Don't give your prospects any reason to question your company's credibility.
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Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | The Twinkie Awards | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
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Google+ Breakup Is The Future of Social Media - InformationWeek

Google+ Breakup Is The Future of Social Media - InformationWeek | The Twinkie Awards | Scoop.it
The mobile experience makes individual tools the new social media battleground.
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Big Data for Small Business: Don't Be Shy in 2015

Big Data for Small Business: Don't Be Shy in 2015 | The Twinkie Awards | Scoop.it
Your data is unique and can help you grow--make the most of it.
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | The Twinkie Awards | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris, massimo facchinetti
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.