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HR and Business Leaders: The Disconnect - Study

HR and Business Leaders: The Disconnect - Study | The Twinkie Awards | Scoop.it
A new study from the CIPD highlights the importance of demonstrating and communicating the HR function’s ROI.

 

A new study from the UK’s Chartered Institute of Personnel and Development (CIPD) has revealed a strong disconnect between HR leaders and other business leaders when it comes to HR’s contribution to the organisation.

 

“There is a large proportion of business leaders who either have no opinion about HR’s contribution to the business or do not know one way or the other,” the study stated.

 

The report revealed that just 27% of business leaders believe the HR function helps their ‘organisation to become more flexible and agile’, while 40% disagree and 39% have no opinion on this statement. In addition, almost half (44%) of business leaders think that HR fail ‘to address the operational issues facing the organisation’ and 52% think that HR prioritise ‘what matters to HR over wider organisation issues’.


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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Stats and 12 Quotes About Overcoming Fear in Business

Stats and 12 Quotes About Overcoming Fear in Business | The Twinkie Awards | Scoop.it

12 Quotes on Overcoming Fear + Common Workplace Phobias They say that fear is a good thing, because it proves the worth of something you want. Here are twelve quotes on overcoming fear and doubt in pursuit of business goals.


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How To Leverage Your Social Media Campaigns For SEO

How To Leverage Your Social Media Campaigns For SEO | The Twinkie Awards | Scoop.it
Your next social media marketing campaign can do a little SEO work for you as well. Here's how to use social media and SEO together.

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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | The Twinkie Awards | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon, John van den Brink, Stan Smith
The Twinkie Awards's insight:
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janlgordon's comment, September 13, 3:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
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Use Website Retargeting to Increase Your Business Sales

Use Website Retargeting to Increase Your Business Sales | The Twinkie Awards | Scoop.it
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience …

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janlgordon's comment, September 14, 10:40 AM
Thank you @Fretz Genosa :-)
janlgordon's comment, September 14, 2:59 PM
Thank you The Twinkie Awards :-)
janlgordon's comment, September 15, 10:41 AM
Thank you @Ricard Lloria & @BSN :-)
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How To Launch A Successful Content Marketing Plan In 6 Weeks

How To Launch A Successful Content Marketing Plan In 6 Weeks | The Twinkie Awards | Scoop.it
If you only have six weeks to launch a content marketing program, what do you need to do? Here's a schedule to get you moving with your content marketing plan.

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7 Video Marketing Hacks for Social Media

7 Video Marketing Hacks for Social Media | The Twinkie Awards | Scoop.it
Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures.
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Snapchat Secrets for Business Owners

Snapchat Secrets for Business Owners | The Twinkie Awards | Scoop.it
#Snapchat Secrets Guaranteed to Build Your Audience, Get More Leads, and Grow YOUR Business. https://t.co/cliw38iCQc https://t.co/tde4wmT6VH
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Facebook Company History: The Mother of all Social Networks

Facebook Company History: The Mother of all Social Networks | The Twinkie Awards | Scoop.it
When Zuckerberg set up Facebook in February 2004, he was studying psychology at Harvard University where the Facebook Company History starts.
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10 Disruptive Marketing Trends | Branding Strategy Insider

10 Disruptive Marketing Trends | Branding Strategy Insider | The Twinkie Awards | Scoop.it
Ten disruptive marketing trends that will shape the leading brands of tomorrow.
Via Dennis Bailen, CMO, Chief Outsiders
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Content Promotion Strategies: 50 Ways to Drive Traffic To Your Next Article

Content Promotion Strategies: 50 Ways to Drive Traffic To Your Next Article | The Twinkie Awards | Scoop.it
Content marketers work hard at content promotion. Here’s a checklist of 50 content promotion strategies that will make your life easier. 

Via Peg Corwin
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Peg Corwin's curator insight, August 27, 3:55 PM

Bloggers and marketers, check these 50 ways to get the word out. Who doesn't want more reach?

Jesus Alvarez's curator insight, September 3, 5:05 AM
Content Promotion Strategies: 50 Ways to Drive Traffic To Your Next Article
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Why content marketing and native advertising are the future of publishing - TechRepublic

Why content marketing and native advertising are the future of publishing - TechRepublic | The Twinkie Awards | Scoop.it
Contently's publisher and VP of content explains how content marketing works, why native advertising helps publishers on mobile, and how technology proves the public is fed up with bad ads.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 2, 11:30 AM
Want to know why content marketing and native advertising are getting increasing attention by digital marketers? See this view point.
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How your social media reputation could secure you a loan - BBC News

How your social media reputation could secure you a loan - BBC News | The Twinkie Awards | Scoop.it
The majority of people in Africa don't have a bank account or access to formal financial services, but mobile and web tech is stepping in to fill the gap.

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How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes | The Twinkie Awards | Scoop.it
Main Outlets

Content marketing. SEO. Social media marketing. Important Variables

Niche. Competition. Priorities. Pacing. Getting Started

fixing any SEO issues with your site,establishing a blogging or content marketing platform, andbuilding and optimizing your social media profiles.

Via marketingIO, massimo facchinetti
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marketingIO's curator insight, September 23, 10:26 AM

Blocking 'n tackling.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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6 Things Brands Should Do in Light of New Facebook Page Layout

6 Things Brands Should Do in Light of New Facebook Page Layout | The Twinkie Awards | Scoop.it
Discover some best practices and tips that will help you adapt your Facebook strategies in light of the most recent business page layout changes.
Via Brian Yanish - MarketingHits.com
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How do stakeholders participate in Scrum projects?

How do stakeholders participate in Scrum projects? | The Twinkie Awards | Scoop.it
A program manager asked me how one makes sure that all necessary information from different stakeholders is considered in a Scru

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8 Brilliant Content Marketing Innovations from the World’s Best Brands

8 Brilliant Content Marketing Innovations from the World’s Best Brands | The Twinkie Awards | Scoop.it
Discover how eight familiar brands innovate their content marketing in eight unique ways – Content Marketing Institute

Via TechinBiz, massimo facchinetti
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rodrick rajive lal's curator insight, September 15, 3:56 AM
Neil has based his writeup on eight very powerful elements. While not being too serious might surprise the reader, (seriousness might negate good cheer) being able to update and evolve is a given in today's times. In the same way, the ability to educate and empower the customer with expert tips (even if he doesn't buy your product) will go a long way to win customer trust and loyalty. It all boils down to being able to  create a universal yet unique experience for the customer. The customer believes that you have created a specific product just for him, tailormade, custom made and unique (although this is bought by many).
Rescooped by The Twinkie Awards from Small Business, Social Media and Digital Marketing
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How to market your small business (if you're not a natural marketer) - Valuable Content

How to market your small business (if you're not a natural marketer) - Valuable Content | The Twinkie Awards | Scoop.it
Here's an approach to marketing that feels natural and do-able, to help your small business thrive. 

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10 Customer Experiences You Need To Deliver Today!

10 Customer Experiences You Need To Deliver Today! | The Twinkie Awards | Scoop.it
Looking for a way to gain a competitive advantage? Check out these 10 must-provide customer experiences!
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Small Business Ideas and Resources for Entrepreneurs

Small Business Ideas and Resources for Entrepreneurs | The Twinkie Awards | Scoop.it
Visit Inc.com for the latest issue of Inc. Magazine and get advice, tools, and services that help your small business grow.
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Discover How Social Media Created $350,000 of New Business In 12 months

Are you wondering how to get ROI with social media? Discover how we provide a real story that has resulted in over $350,000 of new business in just 12 months.
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Facebook Releases New Data on How People Plan Their Weddings on Facebook and Instagram #Infographic

Facebook Releases New Data on How People Plan Their Weddings on Facebook and Instagram #Infographic | The Twinkie Awards | Scoop.it
Facebook recently conducted a study into how people use Instagram and Facebook to plan their weddings - and how marketers can tap into that flow.

Via Brian Yanish - MarketingHits.com
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Amazon launching physical bookstores in Chicago, San Diego, Portland, report says

Amazon launching physical bookstores in Chicago, San Diego, Portland, report says | The Twinkie Awards | Scoop.it
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Via AKQA, massimo facchinetti
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AKQA's curator insight, September 2, 12:51 PM
Why it matters:
- Amazon's quiet march toward direct competition with brick and mortar bookstores will expand with the launch of an additional store in Chicago and expanding to other cities, following last year’s Seattle location.
- The Seattle shop features book displays that focus on presenting books that have been highly rated on Amazon's online bookstore, but the store also acts as a marketing opportunity for Amazon's other ventures, such as the Kindle, Fire TV and Amazon Echo.
- Ironically, the rise of Amazon's print outlets comes as the last remaining national bookseller, Barnes & Noble, continues to struggle in the rapidly changing book publishing landscape.

Implications for Verizon: 
Even though Internet-based brands may contribute to the decline of the physical retail space, they also recognize its relevance and importance. Verizon can utilize its data to understand where consumer's shopping habits lie and adjust its retail offerings according to leverage certain products and offerings for marketing or sales opportunities. 
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Social Media Tips For Leaders

Social Media Tips For Leaders | The Twinkie Awards | Scoop.it
It can be easily said that social media is a part of everybody's day-to-day life. For leaders, it's a great tool to raise your profile, positio

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Jesus Alvarez's curator insight, September 3, 5:04 AM
Looking for a detailed guide on email marketing automation?
Rescooped by The Twinkie Awards from SEO Blog for Internet Marketing Resources
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People Pay, Not Pageviews. Here’s Why People Are Leaving Your Website Without Converting

People Pay, Not Pageviews. Here’s Why People Are Leaving Your Website Without Converting | The Twinkie Awards | Scoop.it
If you’re struggling and want to improve your conversion rates, you should look beyond the traditional CRO recommendations and A/B testing recommendations for bottlenecks.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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