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5 Powerful Career Drivers for The Future of Work - Forbes

5 Powerful Career Drivers for The Future of Work - Forbes | The Twinkie Awards | Scoop.it
Have you come up with any worthy New Years’ resolutions yet? Are they already broken? If not, or if so, relax and stay positive. It’s never too late to make a few career-focused resolutions.

Via Hannah Kramer
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Pulling the Trigger on Trigger Marketing | Marketing | CRM Buyer

Pulling the Trigger on Trigger Marketing | Marketing | CRM Buyer | The Twinkie Awards | Scoop.it
A trigger is a device that automatically executes a response to a certain event.
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Do these 10 big brands look better stripped back? | Packaging | Creative Bloq

Do these 10 big brands look better stripped back? | Packaging | Creative Bloq | The Twinkie Awards | Scoop.it
What would happen if you stripped the packaging of well-known brands down to their basics?
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | The Twinkie Awards | Scoop.it
Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015
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How Successful Authors Use Social Media to Sell More Books - The Write Life

How Successful Authors Use Social Media to Sell More Books - The Write Life | The Twinkie Awards | Scoop.it
Expert advice on making your social media channels work to your advantage.
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The Next Marketing Frontier: Your Medical Records - Wall Street Journal

The Next Marketing Frontier: Your Medical Records - Wall Street Journal | The Twinkie Awards | Scoop.it
Practice Fusion is pioneering a new type of data-driven health care. Its software alerts doctors when the a medical record indicates that a patient needs a particular treatment. Some of those alerts are sponsored by drug companies.
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How Much Of Your Income Should You Save?

How Much Of Your Income Should You Save? | The Twinkie Awards | Scoop.it

There’s no question more fundamental to personal finance than how much money we should save. Our savings rate is the cornerstone of virtually every other decision about money we make. It affects everything from buying a home to saving for emergencies to retirement.

Yet the guidance on this important topic is less than stellar. It usually takes the form of a rule of thumb, such as the admonishment to save 10% of our income.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, March 4, 2:53 AM

Read more to learn how long will it take to build up enough investments to fund annual living expenses.

rodrick rajive lal's curator insight, March 4, 3:53 AM

This is an interesting article based on the every debatable topic associated with the question of how much of one's income one should save. The ten per cent rule of thumb might not work in all situations. What matters is whether the country has a robust social security system, which unfortunately India does not have! Take for example,the question of Pension, a Government employee who decides to quit before the mandatory twenty years of minimum service will not get his gratuity or even his pension, that is even if he or she has served for more than fifteen years! In such a case, a ten per cent saving is too little. A person who doesn't have a pension fund might as well save most of his salary as savings for the rainy day! Inflation and devaluation of currency also means that the ten per cent of the salary that you save today will be peanuts by the time you retire from work. While it is true that one should save for the rainy day, it makes sense for responsible governments to provide for social security of its citizens, and the rationalize pension schemes for their employees. Pension rules in India are based on archaic laws stemming from the late eighteenth century Victorian rules, and it is these social security systems that need redress and review so that their is a sense of security in the employees even if they decide to quit before the discriminatory twenty years of mandatory service. In cases where their is no pension benefit, then a better option would be for people to invest in real estate rather than in public instruments like PPF, and Insurance. Unfortunately, returns on Life Insurance Pension schemes in India are so poor and hopeless that one must resort to them only in instances when one is looking for secure savings.

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The science of good storytelling

The science of good storytelling | The Twinkie Awards | Scoop.it
We’re exposed to thousands of marketing messages every day. The best advertising illustrates through stories where the consumer or product is hero.

Via Level343, massimo facchinetti
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Level343's curator insight, March 4, 9:51 AM

Storytelling forms part of the very fabric of human existence.

 

From the make-believe of our childhood to the misunderstood music of our teenage years, and the daydreams and nightmares of our adult lives, stories are our constant companions.

 

In a world where we the number of marketing messages that we’re exposed to every day is in the thousands, the most powerful – and memorable – advertising doesn’t simply inform but illustrates through stories where product is hero, or makes you a hero.

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How To Choose a Top Inbound Marketing Agency

How To Choose a Top Inbound Marketing Agency | The Twinkie Awards | Scoop.it
Learn why every top inbound marketing agency should have the right people and philosophy to help you and your company achieve success.
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What happens to social media after you die?

You can now pick a person to post to your Facebook after you die - what does this mean for the rest of your social media? GET OUR OFFICIAL APP: http://bit.ly/aIyY0w More stories at: http://www.so...
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3 Ways Businesses Can Produce Interesting Social Media Content

3 Ways Businesses Can Produce Interesting Social Media Content | The Twinkie Awards | Scoop.it
One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. While everyo…
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Hiring Wisdom: Do You Know What Your Employment Brand Is?

Hiring Wisdom: Do You Know What Your Employment Brand Is? | The Twinkie Awards | Scoop.it
Every company, no matter how large or small, has an employment brand. In most cases, that brand is created by the general public’s perception of the industry and the same broad-brush brand …
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Social Media Marketing: Try Stuff. Test. Repeat.

Social Media Marketing: Try Stuff. Test. Repeat. | The Twinkie Awards | Scoop.it
Ask any good marketer about their top five most critical best practices for any marketing program. Chances are most of them will include at least one lesson along the lines of: Try stuff. Test.
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Why Brands Are So Important - INSEAD Knowledge (blog)

Why Brands Are So Important - INSEAD Knowledge (blog) | The Twinkie Awards | Scoop.it
Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.
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6 Ways to Kill Your Brand's Online Credibility

6 Ways to Kill Your Brand's Online Credibility | The Twinkie Awards | Scoop.it
Your website is the face of your company and your copy is the voice. Don't give your prospects any reason to question your company's credibility.
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Use Search and Social Media to Monitor TV Advertising

Use Search and Social Media to Monitor TV Advertising | The Twinkie Awards | Scoop.it
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
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Google+ Breakup Is The Future of Social Media - InformationWeek

Google+ Breakup Is The Future of Social Media - InformationWeek | The Twinkie Awards | Scoop.it
The mobile experience makes individual tools the new social media battleground.
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Big Data for Small Business: Don't Be Shy in 2015

Big Data for Small Business: Don't Be Shy in 2015 | The Twinkie Awards | Scoop.it
Your data is unique and can help you grow--make the most of it.
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7 Examples of Great Storytelling For Boring Brands | SEJ

7 Examples of Great Storytelling For Boring Brands | SEJ | The Twinkie Awards | Scoop.it
Some brands are inherently sexy, like the Ford Mustang.

The name evokes an immediate feeling of caution-to-the-wind youth and speed. Even though it’s been around for ages, Ford does a pretty good job of keeping the Mustang image fresh and current. There’s a lot of material to work with: history, style, engineering, innovation (not to mention that it’s a sports car).

Sadly, we don’t all write content for Ford’s Mustang. Most brands are pretty darn boring. Marketers are called on to create compelling stories for things like toilet paper or tile grout and for companies that rent out heavy equipment or manufacture parts that go inside other products.

How do you work with that? And how do you convince an old-school CEO that the company’s story is worth telling?

Creating a great story means digging right into the heart of what makes a company or a product special. Here are some examples of brands big and small making it happen.

Via Gregg Morris, massimo facchinetti
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Kim Zinke (aka Gimli Goose)'s curator insight, March 4, 3:46 PM

It can be challenging to find a great storytelling angle for an uninspiring brand. Sometimes, you have to tackle it from a new angle to make it work.  The key - remain authentic.

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6 Ways to Improve Your Facebook Page Results

6 Ways to Improve Your Facebook Page Results | The Twinkie Awards | Scoop.it
Do you want better Facebook engagement?Are your Facebook posts optimized?How and when you post on Facebook makes an important impact on how fans engage with your content.In this article you'll discover 6 ways to optimize your Facebook posting tactics. #1: Include Properly Sized Ima

Via Peg Corwin
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Peg Corwin's curator insight, March 1, 12:05 PM

To get better results with your Facebook page, include properly sized images, share links the right way, use Facebook targeting options, include calls to action, post at the right time and keep self-promotion light.

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Why we need social media: Press freedom is still declining rapidly

Why we need social media: Press freedom is still declining rapidly | The Twinkie Awards | Scoop.it
The latest global index from Reporters Without Borders shows that freedom of the press is in decline in a majority of the countries surveyed — including the United States — which makes alternative forms of media such as Twitter more important than...
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7 Benefits of Social Media Marketing for Small Businesses

7 Benefits of Social Media Marketing for Small Businesses | The Twinkie Awards | Scoop.it
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right peo…
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How to Leverage Your Event Email List

How to Leverage Your Event Email List | The Twinkie Awards | Scoop.it
When you host an event, like a conference, webinar, or workshop, sometimes it's not the event itself that generates revenue.
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3 Things Inbound Marketers Can Learn From Outbound Marketing - Business 2 Community

3 Things Inbound Marketers Can Learn From Outbound Marketing - Business 2 Community | The Twinkie Awards | Scoop.it
It’s no secret that outbound marketing is no longer an efficient way to advertise your business. The rise of the internet and the omnipresence of social media means that customers are now more…
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Social Media Marketing Tactics to Substantially Boost Engagement

Social Media Marketing Tactics to Substantially Boost Engagement | The Twinkie Awards | Scoop.it
7 social media marketing tactics for today’s top social networks. Boost engagement and take your interaction and shares from so-so to super!
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What Wearable Technology Means For Your Social Media Strategy - AllFacebook

What Wearable Technology Means For Your Social Media Strategy - AllFacebook | The Twinkie Awards | Scoop.it
Social media access is going to change with the practical use of wearable technology and your business will have to adjust to reach the right audience.
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