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Mobile should drive more personalized Web communications

Mobile should drive more personalized Web communications | The Twinkie Awards | Scoop.it

Mobile invites more engaging digital experience for marketing

 

Moving marketing from PCs to mobile devices should mean more than simply downsizing established sites, writes Darren Guarnaccia. Mobile platforms invite a different type of engagement by users, who are often multitasking and demand a different, more personalized experience for meaningful engagement.

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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The Psychology of Color in Marketing and Branding

The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?
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Indian Startups, Entrepreneurs, Founders, Stories, News, Resources, Research, Business Ideas, Product and App Reviews, Small Business

Indian Startups, Entrepreneurs, Founders, Stories, News, Resources, Research, Business Ideas, Product and App Reviews, Small Business | The Twinkie Awards | Scoop.it
YourStory.com is India’s biggest and definitive platform for startups and entrepreneurs related stories, news, resources, research reports and analysis of the startup eco-system, mobile app developers and more dedicated to promote the startup ecosystem...
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5 Unusual Personal Branding Tips

5 Unusual Personal Branding Tips | The Twinkie Awards | Scoop.it
Everyone says you absolutely need to build a personal brand. But do you, really? Here are five things to consider.
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Distraction Overload! 7 Ways to Get Back on Track at Work

Distraction Overload! 7 Ways to Get Back on Track at Work | The Twinkie Awards | Scoop.it

There’s a disturbance in the workforce—a lot of them, actually.

You know the ones: the persistent ding of social media alerts, the unending stream of “urgent” emails, the cubicle mate who conducts every call on speakerphone.

 

How can we get any work done with so many distractions afoot?

 

The answer is that most of us aren’t accomplishing as much as we could be. Research from the University of California, Irvine, found that the typical office worker spends only 11 minutes on a task before getting interrupted or abandoning it for another project. And once workflow has been disrupted, it can take about 23 minutes to get back on track, explains professor Gloria Mark, who led the study.


Via The Learning Factor
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The Learning Factor's curator insight, June 26, 6:59 PM

Water cooler chit-chat and social media FOMO begone—these hacks will zap office disruptions to help you get more done

ranginkaman's comment, June 30, 10:36 AM
it's my problem.http://mehgostarco.com/Default.aspx?lang=fa&page=2239&paggenumber=2239
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The Two Minute Warning: Why Two Minute Tasks Don’t Work — The Ascent

The Two Minute Warning: Why Two Minute Tasks Don’t Work — The Ascent | The Twinkie Awards | Scoop.it
“If it will take less than two minutes to do it, then do it now.”

Via Jay
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12 Creative Ways to Use Facebook Cover Images for Business : Social Media Examiner

12 Creative Ways to Use Facebook Cover Images for Business : Social Media Examiner | The Twinkie Awards | Scoop.it
Do you want to do more with your Facebook cover image? Discover 12 creative ways to use your Facebook cover image for business.

Via Peg Corwin
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Peg Corwin's curator insight, June 18, 2:21 PM

Use your Facebook cover image to encourage a purchase, declare your value prop, express personality, appeal to senses, address a niche audience, inspire creativity, give visibility to a hashtag, showcase fans, share memories, sell an experience, give a boost to giveaways, or cross-promote. Get ideas here.

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Interactive Content Is More Than Just an Attention-Grabber - eMarketer

Interactive Content Is More Than Just an Attention-Grabber - eMarketer | The Twinkie Awards | Scoop.it

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.


Together the Content Marketing Institute (CMI) and ion interactive polled 341 content marketers in North America during February and March 2016 on the value of content that spurs readers to participate in a dialogue.


Four in five (81%) respondents concurred that interactive content was more effective in grabbing readers’ attention.


More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, June 27, 11:38 AM

Interactive rules, static drools.

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4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

4 Ways Copywriting Can Boost Your E-commerce Conversion Rates | The Twinkie Awards | Scoop.it
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.

Via Kamal Bennani, heidi groshelle
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4 Top Twitter Habits of Successful Leaders

4 Top Twitter Habits of Successful Leaders | The Twinkie Awards | Scoop.it
Over the past several years, business executives have taken to Twitter to stay connected with employees and customers - and the best of them have been able to leverage the platform to great effect. 

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Three Mistakes in Content Marketing & How to Avoid Them

Three Mistakes in Content Marketing & How to Avoid Them | The Twinkie Awards | Scoop.it
Here are three mistakes you may be making with your content marketing and information about a great free tool to help!

Via Stefano Principato
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How to Leverage Your Social Media Analytics

How to Leverage Your Social Media Analytics | The Twinkie Awards | Scoop.it
Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategi…

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Are marketers missing the real story with Virtual Reality?

Are marketers missing the real story with Virtual Reality? | The Twinkie Awards | Scoop.it
The applications that marketers are developing for VR are missing the
big creative opportunity. This isn’t a way to make experiences more
accessible – it’s a way to tell life-changing stories:
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Powerful Personal Branding Tips to Take You from Digital Zero to Social Media Hero

Powerful Personal Branding Tips to Take You from Digital Zero to Social Media Hero | The Twinkie Awards | Scoop.it
I don’t know about you, but I like to know who I’m doing business with. I always appreciate when I know a little about the owner of a business and not just the business name—it helps me feel mo…
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Crowdfire - Social Media Engagement App for Twitter & Instagram

Crowdfire - Social Media Engagement App for Twitter & Instagram | The Twinkie Awards | Scoop.it
Looking for a Social media engagement tool to grow? Crowdfire is one of the online marketing tools where you can have social media strategy and marketing plans.
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How to Measure Social Media Using Google Analytics Reports : Social Media Examiner

How to Measure Social Media Using Google Analytics Reports : Social Media Examiner | The Twinkie Awards | Scoop.it
Do you want to see how social media impacts your business? Discover four ways to use Google Analytics to measure the impact of your social media marketing.
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Science Says You Shouldn't Work More Than This Number of Hours a Week

Science Says You Shouldn't Work More Than This Number of Hours a Week | The Twinkie Awards | Scoop.it

Do you work more than 40 hours a week? If you're an entrepreneur or small business owner, it's hard not to, but all that extra time in the workplace isn't necessarily a good thing. After a certain point, it can be counterproductive and even hazardous to your health, so it's imperative to know when to say no to more hours. 

 

Various organizations and independent researchers have looked at the physical, mental, emotional, and social effects of working beyond the standard 40 hours a week. Notable findings include the following:

Working more than 10 hours a day is associated with a 60 percent jump in risk of cardiovascular issues.10 percent of those working 50 to 60 hours report relationship problems; the rate increases to 30 percent for those working more than 60 hours.Working more than 40 hours a week is associated with increased alcohol and tobacco consumption, as well as unhealthy weight gain in men and depression in women.
Via The Learning Factor
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bob drainville's curator insight, June 27, 4:25 PM

In order to comply with the impending DOL overtime rule change, business owners are going to have to start carefully tracking employee hours. Compliance isn't optional ... and could present a major upheaval, depending on your industry.

 

Turns out, there might be a silver lining in restricting employee hours. According to research sourced by Inc., workers who put in more than 40 hours per week are not only less productive, but also at greater risk for a host of stress-related illnesses.

 

Keep headaches at bay, for both business owners and their employees, by implementing a time and money saving system for monitoring regular and overtime hours. 

Adele Taylor's curator insight, June 27, 8:35 PM
Some very interesting statistics particularly around absenteeism associated with overtime! 
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3 Weird Ways To Turn Procrastination Into Work-Horse Productivity

3 Weird Ways To Turn Procrastination Into Work-Horse Productivity | The Twinkie Awards | Scoop.it
About a year ago I came up against my biggest obstacle in my career as a freelance copywriter. I had just taken on a big name client and I was so excited. “This was it.” I thought, “My big brea…

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How to Target Local Customers With Facebook Ads #facebookmarketing

How to Target Local Customers With Facebook Ads #facebookmarketing | The Twinkie Awards | Scoop.it
Do you want to connect with local customers on Facebook?

Have you considered targeting them with Facebook ads?

Facebook ads offer a quick, easy, cost-effective way to reach consumers in your local area.

In this article, you’ll discover how to get your business in front of local customers using Facebook ads.

Via Brian Yanish - MarketingHits.com
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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | The Twinkie Awards | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet

Via janlgordon
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janlgordon's comment, June 28, 12:12 PM
Thank you for sharing @The Twinkie Awards & @fredericblue :-)
janlgordon's comment, June 28, 3:38 PM
Thank you for sharing @Daniel Depaz :-)
janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
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4 Key Ways to Optimize Your YouTube Channel and Content

4 Key Ways to Optimize Your YouTube Channel and Content | The Twinkie Awards | Scoop.it
Looking to make the most out of YouTube? Here are some tips on how to build an effective YouTube presence.

Via Kamal Bennani, heidi groshelle
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Facebook content strategy is a timebomb for inbound marketing

Facebook content strategy is a timebomb for inbound marketing | The Twinkie Awards | Scoop.it
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Via brandinmind, massimo facchinetti
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The future of video is vertical, texted & emotional

The future of video is vertical, texted & emotional | The Twinkie Awards | Scoop.it
This week saw Econsultancy's Future of Digital Marketing conference take place in London.
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That’s Not Content Marketing (Yes It Is)

That’s Not Content Marketing (Yes It Is) | The Twinkie Awards | Scoop.it
Are you confused by what is and isn’t content marketing? With all of the rhetoric out there about content marketing, it’s easy to see why there is so much confusion. Content marketing is a strate…

Via Stefano Principato
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The 5 Marketing Tools eCommerce Businesses Need

The 5 Marketing Tools eCommerce Businesses Need | The Twinkie Awards | Scoop.it
eCommerce is one of the fastest growing industries in the world. Think about it. Ten years ago, you couldn’t buy things off the Internet the way you can now. You can order something today and have…
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5 Keys to Integrating Content Marketing into Social Media

5 Keys to Integrating Content Marketing into Social Media | The Twinkie Awards | Scoop.it
Thanks to the vast wonders of the internet, the way we use conventional marketing strategies have drastically changed over the years.
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