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Das Samsung GALAXY S4 bricht weltweit wohl derzeit sämtliche Verkaufsrekorde, es wurden in 5 Tagen ganze 4 Millionen Samsung GALAXY S4 verkauft
Via Android News
This post will explore why all turnover is not created equal. Measuring sales turnover as a percentage can be misleading. A lower percentage isn’t always better. Yet turnover is probably the most measured sales metric. HR, sales leaders, and Sales ops all measure it. Blogs concerning issues and developments in the automotive industry
Via Bill Cosgrove
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” – the cold calling world to the Twitter world, the salespeople who call prospects incessantly to the salespeople who educate their prospects with relevant content. Keenan’s argument in the The Rise of Social Salespeople is that using social media to sell – increases profits. But up until now, we’ve had no real data. So sensing an opportunity, Keenan’s firm recently released a report on the impact of social media on quota attainment and the results were impressive.
Via Vicki Kossoff @ The Learning Factor
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges... ... Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for. In general, both groups are similarly challenged with producing the kind of content that engages — and it is the top challenge for enterprise companies. In a way, I think it’s encouraging to see this as a top challenge, as it shows that marketers are focusing on the value of quality over quantity. And, there is good reason why engaging content matters: Customers and prospects who engage with content are more likely to reach out or initiate a relationship with your organization....
Via Jeff Domansky
...Yes, there is a lot more to content marketing than just one campaign, but the lesson from this very simple idea is as solid as they come – it doesn’t have to be complicated, it just has to relate to your clients and give them some value. Next time you are racking your brain struggling to think about what you can write about, take a moment, look around ask the people on the front lines of your business what they think. Take the pressure off – a little creativity and fun might just solve all your problems and win the hearts of some new fans. Giving that little extra...
Via Jeff Domansky
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal was to get the employees to use our internal processing and database services, rather than outsourcing. Our solution: We created a monthly print newsletter focused on educating employees on the latest Microsoft Office updates and enhancements. Over the following six months, employees did start to use more of our services. The newsletter was part of the solution that made this achievement possible. Now, 15 years later, I’ve seen all sides of this little, booming industry, and it has afforded me a bit of perspective. We’ve come so far, and yet there is still so much to be accomplished. Here are some of the things we (at CMI) have learned along the way. I hope you find one or two helpful nuggets of wisdom in here....
Via Jeff Domansky
Since the early 2000s, online social media has made rapid growth in shaping the Internet. Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and...
Via Jesus Alvarez
Forget spreadsheets, swot analysis and risk management, the latest topic on the business school agenda is happiness. Those academics who research the topic prefer to classify it a bit differently, however. “Meaning” is the term used by Lee Newman, dean of innovation and behaviour at IE Business School in Spain. At Michigan Ross in the US, Jane Dutton, university professor of business administration and psychology, says it is about “human flourishing”. Christie Scollon at Singapore Management University describes it as “subjective wellbeing”. But however they describe it, they all agree that happiness makes good business sense. Moreover, employers and policy makers need to consider the happiness factor if they are to promote strong economies and profitable companies.
Via Vicki Kossoff @ The Learning Factor
Infographic on Why to use Social Media for Search Engine and use Content for Search Engine result position with viral marketing lessons from Google for business
Via Brian Yanish - MarketingHits.com
Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming. Over the past year, mobile coupons have created a stir – in a good way. Companies are incorporating mobile coupons into Apple’s Passbook, through a variety of mobile applications and even SMS-based programs to incentivize consumers. “Consumers are searching for coupon content not just when shopping online on their desktops at home, but also while they are visiting bricks and mortar stores,” said John Faith, senior vice president of external affairs at RetailMeNot Inc., Austin, TX. “Retailers have an opportunity to combat showrooming by reaching those consumers when they are engaged and ready to make a purchase,” he said. “In addition, retailers are starting to shift their coupon strategy from a CPM model to a pay-for-performance model.”
Via Brian Yanish - MarketingHits.com
These days, one hears a lot more about mobile mania than the business of search.
Rather than replacing search, however, the mobile boom has made it more popular than ever.
In fact, for more than half of all mobile device users, the No. 1 function via their Web browser is search, according to the latest local search-usage study from comScore, Neustar’s Localeze service and agency 15 Miles.
Over the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25% -- with local searches playing a particularly important role, according to the study of some 3,000 users of local business Web search.
Stateside, nearly 86 million people now seek local business information on their mobile phones, while more than half of those who conduct local business search said they use mobile phones for searching because they are on the move.
On a weekly basis, 56% of those who use local search sites primarily for local business information use them across all devices, the research partners found.
What’s driving this trend? In large part, consumers’ lust for new gadgets, said Jeff Beard, senior vice president/GM at Neustar Localeze. “Tablet adoption is growing at a blistering pace,” according to Beard. “It took smartphones nearly a decade to reach 40 million users, while that number was crossed only two years after the iPad arrived.”
The findings show that the total number of U.S. searchers on mobile phones grew steadily last year -- from 90.1 million mobile phone visitors to search/navigation sites or apps in March 2012 to 113.1 million in December 2012.
Tablets also grew as a source for online searches, with 19% growth between April 2012 and December 2012.
What are mobile searchers looking for? Both mobile phone and tablet searchers find accuracy of information to be more important than depth of content, according to the researchers.
Tablet searchers, however, are placing more importance on depth of content over time, while mobile phone searchers are placing less importance on this measure.
In addition, mobile phone searchers are more likely to cite maps, driving directions and distance as key information, while tablet searchers are more likely to find consumer reviews and online promotions most helpful.
Via Brian Yanish - MarketingHits.com
What's the best time to tweet? To blog? To post? to get the most attention? Interactive clock will show you the best time when most the world is awake.
Via Adrian Kingwell, Mezzo Labs
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Learn how Sales and Marketing Leaders can collaborate to achieve success
Via Bill Cosgrove
2013 sales performance results across multiple industries and company sizes.
Via iNeoMarketing
I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing technologies and tools alike to the right one that fits your needs. Click to enlarge the graphic above.
Why am I doing this
In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.
Via Russ Merz, Ph.D.
Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...
Via Jeff Domansky
Brands may be pleased with their paid social efforts, but they still need content marketers to create compelling copy for the web. Excerpt... Marketers still need editorial and creative teams to develop and publish compelling paid social media content. Simply pushing an article or short ad copy to the top of social networks won’t generate leads, clicks or purchases. In fact, this action might annoy prospects more than anything, further distancing brands from their target audiences.
Via iNeoMarketing
Everyone wants to cut the fat from their work flows. Good news: Applying lean methodology to your efforts is simple, and can result in more effective content marketing. Use these 6 steps to go lean...
Via Ally Greer, Jeff Domansky
Business 2 Community
A Quick Business Analytics How-To For Professional Services Firms
Business 2 Community
Performance insights can help professional services firms move from “What's happening today?
Via Robert Craven
If you are serious about turning a blog into income and then your business, then laying the right foundations is important. It means sitting down and doing some planning. It means asking some questions.
Via Gregg Breward
Landline phones were largely replaced by mobile phones in 2001 and 11 years later it appears personal computers are headed in the same direction. The number of Internet-connected mobile devices are projected to surpass the number of desktop and laptop personal computers in use in 2013. According to The Economist’s Daniel Franklin, mobile companies received $3.9 billion in venture capital investments in the first half of 2012 -- 46% of all venture capital invested. More funding went into mobile firms in 2011 than in any year since 2001, Franklin tells The Daily Ticker.
Via Brian Yanish - MarketingHits.com, Gerrit Bes
Get Shareaholic Social media for business? mobilemarketingofmaine.com or text your name and email to 207-358-4767 for more information about using social media to grow your business.
Via Alan Horton
Mobile Marketing in the Wild: After school yesterday, my daughter and I went to Jamba Juice. I spotted a really cute QR Code on the wall.
Via QRCArtist
"There are two components to listening to needs:" 1 - The skills of listening 2 - The importance of understanding people’s needs "Listening and hearing are not the same thing. Most people are born with the ability to hear; but few of us are truly good listeners." "Well-developed listening skills that include asking good questions, combined with striving to satisfy needs will create long-lasting, trusting relationships with team members, internal colleagues and client/customers." by Caroline Rowan Read more: http://www.tac-focus.com/article/listening-needs#.UWfwAfMo603
Via Karen Dietz, streetsmartprof
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