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64 Content Marketing Essentials You Need to Know Before 2013

64 Content Marketing Essentials You Need to Know Before 2013 | The Twinkie Awards | Scoop.it

 

2012 was quite the year for content marketing. As the discipline and marketers mature and social platforms explode, there is no shortage of things we have learned — and there’s always so much more that we can learn. At the Content Marketing Institute, we are so lucky to have the brightest contributors talking about everything from content marketing strategy to distribution.

 

In case you didn’t catch them all, or you want a refresher on some of the ones that are most valuable to you, here are more than 60 essentials we learned:

 


Via Gregg Breward
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Small Businesses Should Invest in Social Media | GMPG

Small Businesses Should Invest in Social Media | GMPG | The Twinkie Awards | Scoop.it
This Fiverr mini-site's purpose would be to give all the info that you need to get started with earning on Fiverr to you.
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Get the Right Focus for Your Social Media

Get the Right Focus for Your Social Media | The Twinkie Awards | Scoop.it
  Get your social media right on track to make you profits in 2014...
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9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6

9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6 | The Twinkie Awards | Scoop.it
If you were one of the millions of people waiting in line for the iPhone 6, you might be wondering what to do with your old iPhone.
If you haven't traded it in or sold it just yet, there are tons of ways to repurpose your aging phone.

Via Rami Kantari
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How to Optimise the Most Important Pages In Your Marketing Funnel

Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Th…


Via Pedro Da Silva, massimo facchinetti
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How To Find Leads & Develop Your Brand on Social Media

How To Find Leads & Develop Your Brand on Social Media | The Twinkie Awards | Scoop.it

Social media is a great tool to nurture personal relationships with prospects and to build your brand. Learn the dos & don'ts of this kind of marketing.


Via Baochi, www.sercompetitivos.com
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The Small Business Content Marketing Toolbox - #infographic - Digital Information World

The Small Business Content Marketing Toolbox - #infographic - Digital Information World | The Twinkie Awards | Scoop.it
This infographic takes a look at 5 effective ways your business can use to expand its online presence.

 

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Via iNeoMarketing, Kenneth Carnesi, Brian Yanish - MarketingHits.com
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Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses | The Twinkie Awards | Scoop.it
Here are the 3 major challenges of influence marketing for business.
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Upcoming Nokia Phones 2014: Here's One More Proof Microsoft Is Already Phasing Out Nokia's Branding, What's Next?

Upcoming Nokia Phones 2014: Here's One More Proof Microsoft Is Already Phasing Out Nokia's Branding, What's Next? | The Twinkie Awards | Scoop.it
For the past few months, it has been rumored that upcoming Nokia phones for 2014, or at least those will arrive during the 'holiday campaign', would not get the Nokia branding anymore.
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How Social Media can make Your Brand more Personal | Personal Branding Blog - Stand Out In Your Career

How Social Media can make Your Brand more Personal | Personal Branding Blog - Stand Out In Your Career | The Twinkie Awards | Scoop.it
How Social Media can make Your Brand more Personal http://t.co/ePXMGpHRvV
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Facebook Alters News Feed: This Week in Social Media |

Facebook Alters News Feed: This Week in Social Media | | The Twinkie Awards | Scoop.it
Social media news and new developments making social media marketing easier.
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I Want A Social Media Job But Which One? - JobHop

I Want A Social Media Job But Which One? - JobHop | The Twinkie Awards | Scoop.it
I want a social media job. It’s good that there’s focus on what job is wanted but there’s so much to social media you have to ask “what type of job in social media?” (So you would like a #job in #socialmedia but what one would suit you best?
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How Social Media Can Help Attorneys Build a Robust Referral Network | The National Law Review

How Social Media Can Help Attorneys Build a Robust Referral Network | The National Law Review | The Twinkie Awards | Scoop.it
Instead of viewing social media as just another demand on your time, you should be looking at it as a highly effective, low-cost way to beef up your referral network.
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Social media … It is crazy out there!

Social media … It is crazy out there! | The Twinkie Awards | Scoop.it
What social media channel is right for you without causing overload?

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 19, 5:25 PM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, September 20, 8:01 AM

I like donuts too LOL

A.K.Andrew's curator insight, September 20, 11:05 AM

Not all soc. med. are not the same. Make sure you're using the right ones for you

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5 Key Steps To Mastering The Social Media Marketing Landscape - Jeffbullas's Blog

5 Key Steps To Mastering The Social Media Marketing Landscape - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
I had the pleasure of  being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of  food selections that an ancient Roman Emperor would have been impressed with.
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Essentials of an Employee Social Media Policy

Essentials of an Employee Social Media Policy | The Twinkie Awards | Scoop.it
There’s still a lot of fear out there around employees’ use of social media related to their company of employment. Employees are scared to mention the company for fear of doing something wrong....
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Successful Content Marketers Do These 5 Things Differently

Successful Content Marketers Do These 5 Things Differently | The Twinkie Awards | Scoop.it

It's not so much what the best marketers know but how they view the elements of the campaign.


Via massimo facchinetti
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Marco Favero's curator insight, September 20, 5:52 PM

aggiungi la tua intuizione ...

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5 Ways to Fall into Instagram Marketing

5 Ways to Fall into Instagram Marketing | The Twinkie Awards | Scoop.it

Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see.


Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, September 21, 2:10 PM

     Instagram, with it's 75 million daily users, can be very beneficial to use for marketing today. It focuses on visual content, which is processed 60,000 times faster by the brain than text. Today, 59% of big brands are using social media in their marketing campaigns. According to the article, there are 5 steps to make sure you are making the most of Instagram marketing. The first way is to make sure the profile is set up properly by having a good bio and including the website url. Second, is to utilize hashtags with relevant content. Third, is to share valuable content that shows a fun side, typically things related to the brand. You can also include company events or photos of the staff. Fourth is to include some videos in the profile. It can capture followers' attention if the content is interesting. Lastly, follow and engage prospects. If you search hashtags, you can locate your target audience members. All these things could be a great way to increase brand awareness and gain followers to your company!

 

 

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7 Online Tools to Help You Create Amazing Visual Content

7 Online Tools to Help You Create Amazing Visual Content | The Twinkie Awards | Scoop.it
When it comes to online content creation and marketing, we’re becoming more and more attracted to visuals. Visual content has grown in leaps and bounds in the last 12-18 months with marketers discovering new ways to communicate and engage with their audiences.

With so many ways to get your message across, the sky is the limit. While we all have awesome ideas we would like to share visually, some of us may not have the budget (or the skills) to make it happen.

Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, September 21, 7:08 AM

7 Online Tools to Help You Create Amazing Visual Content.

sevens digital's curator insight, Today, 1:29 AM

http://sevendigitaltechnology.com/services.html

Seven Digital Technology is a professional website design & web development company in Ahmedabad. We provide SEO/SMO, e-Commerce solution & app development services.

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Facebook testing more audience targeting options to ‘Boost Post’

Facebook testing more audience targeting options to ‘Boost Post’ | The Twinkie Awards | Scoop.it

Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option.


Via Brian Yanish - MarketingHits.com
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A Practical Guide to Writing an Effective Social Media Policy

A Practical Guide to Writing an Effective Social Media Policy | The Twinkie Awards | Scoop.it
Much like a mission statement provides direction, a social media policy establishes guidelines on how to represent your brand on various social networks.
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ASMSG Scifi Fantasy Paranormal Social Media Hub. Powered by RebelMouse

ASMSG Scifi Fantasy Paranormal Social Media Hub. Powered by RebelMouse | The Twinkie Awards | Scoop.it
News and reviews of science Fiction, fantasy, and paranormal books. Created to share content created by ASMSG writers and help them communicate with their fans.
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Top 6 Blogging Tips from Delray Beach Social Media Marketing Experts | Social Media Marketing Services

Top 6 Blogging Tips from Delray Beach Social Media Marketing Experts | Social Media Marketing Services | The Twinkie Awards | Scoop.it
A well functioning blog is one of the most important parts of a successful SEO or social media campaign. Visit Social Fishing for great blogging tips. (Top 6 Blogging Tips from Delray Beach...
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Social Media Sharing Strategy for More Blog Post Traffic

Social Media Sharing Strategy for More Blog Post Traffic | The Twinkie Awards | Scoop.it
Do you have a social media sharing strategy? Get one here to increase traffic to your blog!
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How to Create Content that Lives the Brand Promise

How to Create Content that Lives the Brand Promise | The Twinkie Awards | Scoop.it
How can brands convey the brand promise through content? Hint: It's about showing, not telling. You don’t need a viral video, you want to make something that they want to watch. Something that educates them, makes them laugh or speaks to them.
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Why "Full Stack" Marketers Are The Future of Digital Branding

Why "Full Stack" Marketers Are The Future of Digital Branding | The Twinkie Awards | Scoop.it
The archetype of the indispensable, jack-of-all-trades startup employee doesn't just apply to engineers anymore.
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