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The Crazy Mixed up Confusing World of Google+ Local

The Crazy Mixed up Confusing World of Google+ Local | The Twinkie Awards | Scoop.it

WOW! Did someone at StreetFight just reach inside my brain and pen all my Google Local frustrations? He summed up SO many of the complicated Google+ Local issues, that plague consultants and business owners alike.

 

See full article, but Google Places CARTOON above says it all!

 

Head over to the "Local Search Forum" for the link to the VERY comprehensive article about all the Google+ Local complications and confusion and please weigh in with your thoughts.


Via Linda Buquet :: Catalyst eMarketing
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7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | The Twinkie Awards | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
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Social Media Brand Managers and Tragedy

Social Media Brand Managers and Tragedy | The Twinkie Awards | Scoop.it
Social media brand managers are in the tough position of trying to decide what to do in the wake of a public tragedy. Guideline to help.
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How Twitter's New Potential 'Retweet With Comment' Feature Could Help Businesses

How Twitter's New Potential 'Retweet With Comment' Feature Could Help Businesses | The Twinkie Awards | Scoop.it
The recent news that Twitter is testing out a new feature is exciting to some of the site’s most loyal users. The feature would enable a “retweet with comment” option not currently available on the site.
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How To Use Social Media To Demonstrate Thought Leadership

How To Use Social Media To Demonstrate Thought Leadership | The Twinkie Awards | Scoop.it
Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top title that some of us like to use t… (How To Use Social Media To Demonstrate Thought...
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Customer Service 2.0: Satisfying Customers in the Digital Age - BusinessNewsDaily

Customer Service 2.0: Satisfying Customers in the Digital Age - BusinessNewsDaily | The Twinkie Awards | Scoop.it
BusinessNewsDaily
Customer Service 2.0: Satisfying Customers in the Digital Age
BusinessNewsDaily
If your budget allows for it, Bristol advised hiring a dedicated social media manager who is in charge of and accountable for social media.
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21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert | The Twinkie Awards | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, November 19, 2013 5:32 PM

More blocking and tackling. Not being snarky, but admiring the fundamentals.

Miguel Paul Trijaud Calderón's curator insight, July 25, 6:19 AM

Infographic: 21 short tips about how to handle successfully your Social Media strategy.

Josep M Agusti Roca's curator insight, July 25, 6:46 AM
21 Rules For Effective Social Media Marketing Strategies - Social Metrics
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Everything Retailers Need to Know about Discount and Coupon Strategies - Marketing Technology Blog

Everything Retailers Need to Know about Discount and Coupon Strategies - Marketing Technology Blog | The Twinkie Awards | Scoop.it
Everything Retailers Need to Know about Discount and Coupon Strategies by Douglas Karr on Marketing Technology Blog

Via Thomas Faltin
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The 5 Questions That Will Close the Deal

The 5 Questions That Will Close the Deal | The Twinkie Awards | Scoop.it
How asking ‘why’ can help you lock up the sale.

Via Hannah du Plessis
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | The Twinkie Awards | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


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Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 7:10 AM

Content and social are the new SEO

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Back to Basics – The Five Steps of Marketing - Fox Business

Back to Basics – The Five Steps of Marketing - Fox Business | The Twinkie Awards | Scoop.it
Back to Basics – The Five Steps of Marketing
Fox Business
Marketing theory is not as complicated as it seems.
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How the 'Attention Web' is Changing Content Marketing Metrics - WordStream (blog)

How the 'Attention Web' is Changing Content Marketing Metrics - WordStream (blog) | The Twinkie Awards | Scoop.it
WordStream (blog)
How the 'Attention Web' is Changing Content Marketing Metrics
WordStream (blog)
Long gone are the days when clickthroughs and time-on-page were the most important content marketing metrics.
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5 Ways to Build Your Brand in Short Chunks of Time

5 Ways to Build Your Brand in Short Chunks of Time | The Twinkie Awards | Scoop.it
It’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
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Why Aren't You Using Video Marketing-Profits Marketing Group - YouTube

http://ProfitsMarketingGroup.com Video marketing is powerful for local business marketing strategy.
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5 Reasons Every Small Business MUST Leverage Social Media - http://rightmixtech.com

5 Reasons Every Small Business MUST Leverage Social Media - http://rightmixtech.com | The Twinkie Awards | Scoop.it
Do you know what people think about you? Well, if you are anything like most net savvy people, you can’t resist Googling your customer, doctor, or just some unknown person you met at a conference.
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Social media for Small Business Draft

Basic Social Media Tips for Small Business in San Francisco (My Draft Presentation : Social media for Small Business on @slideshare http://t.co/UYbXufQdFN)...
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Social Spam: Why Your Social Media Strategy is BS

Social Spam: Why Your Social Media Strategy is BS | The Twinkie Awards | Scoop.it
But if you're going to broadcast duplicate messages all night and all day, you are doing it wrong. You are killing the trust we've begun to earn for social media and tools like Twitter and Facebook...
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Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion - Wall Street Journal

Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion - Wall Street Journal | The Twinkie Awards | Scoop.it
Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion
Wall Street Journal
Amazon.com, Inc. (NASDAQ:AMZN) today announced financial results for its second quarter ended June 30, 2014.
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5 Strategies To Break Your Bad Marketing Habits - Fast Company | #TheMarketingAutomationAlert

5 Strategies To Break Your Bad Marketing Habits - Fast Company | #TheMarketingAutomationAlert | The Twinkie Awards | Scoop.it

Basic/ Digest...

 

In marketing as in life, simply breaking your bad habits isn't enough. You have to replace your former ineffective habits with new, more productive ones.

 

1. Set your intentions for creating the content.

Decide what you intentions are and set them clearly. For example, if you want to create an emotional connection and awareness, decide how you are going to educate your audience. If you want to move existing buyers through the pipeline, demonstrate how your other customers achieved positive business outcomes.

 

2. Set clear expectations with your customers.

Stick to the basics of learning: We are goal oriented, we want to be able to show our own breadth of experiences, we want to see relevancy, and we are self-directed

 

3. Establish clear measures of success.

Bonnie Thomas, manager of content for Lithium, evaluated the cost per lead from content syndication versus webcasts. She found that webcast leads can be as little as 15% the cost of other lead-generation programs like content syndication.

 

4. Make your content evergreen.

When you do events like webinars, design them so they can be downloaded for several months after the live event has ended.

 

5. Look for inspiration in disparate industries.

Take inspiration from Breaking Bad’s Vince Gilligan for your content strategy. Gilligan shared this in an interview with the Huffington Post: “I think part of entertainment is making people think. It should keep people wondering, it should keep people contemplating. I don't want to make the kind of entertainment where people instantly forget what they just watched as they tune into the next show.”

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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iNeoMarketing's curator insight, November 21, 2013 6:52 PM

As if marketing is equated to content marketing. Insipid nonsense that we already know. Apologizes for scooping this.

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Five Killer Marketing And Distribution Strategies For Your App - Forbes

Five Killer Marketing And Distribution Strategies For Your App - Forbes | The Twinkie Awards | Scoop.it
Five Killer Marketing And Distribution Strategies For Your App
Forbes
Just last month, it introduced a “Best New Updates” section to improve the discoverability of apps long after their initial release.

Via Thomas Faltin
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15 Signs You're an Entrepreneur

15 Signs You're an Entrepreneur | The Twinkie Awards | Scoop.it
Do the following traits, characteristics and quirks describe you?

Via Hannah du Plessis
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Which Social Media Platforms Are Right For Your Small Business? | Staples | Business Hub | Staples.com®

Should you be tweeting, posting to Facebook or pinning? This helpful infographic will help you determine which social media channels make the most sense for your small business.

Via Cendrine Marrouat - www.socialmediaslant.com
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9 Things Exceptionally Smart Entrepreneurs Do to Be Successful

9 Things Exceptionally Smart Entrepreneurs Do to Be Successful | The Twinkie Awards | Scoop.it
The difference between success and failure often comes down to these actions.
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Marketing's New Digital Role Is Shortchanging IT - blogs.hbr.org (blog)

Marketing's New Digital Role Is Shortchanging IT - blogs.hbr.org (blog) | The Twinkie Awards | Scoop.it
Marketing's New Digital Role Is Shortchanging IT
blogs.hbr.org (blog)
But if accounting once led to widespread computerization, marketing is leading today's digital revolution.
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4 Paid Traffic Options to Drive Visitors to Your Website - Huffington Post

4 Paid Traffic Options to Drive Visitors to Your Website - Huffington Post | The Twinkie Awards | Scoop.it
4 Paid Traffic Options to Drive Visitors to Your Website
Huffington Post
If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization ...
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