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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | The Twinkie Awards | Scoop.it

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.

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Marshall Van Fleet's curator insight, June 13, 12:34 PM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world

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Social Media Saturday: Apps for fitness - YouTube

http://www.asknaoma.com http://www.wvec.com Social Media Saturday on Weekends with Joe & Julie: Apps for fitness - the Samsung S Health and dietbet (Social Media Saturday: Apps for fitness: http://t.co/C3s4ntj0np...
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Why Digital Really Means Marketing - Forbes

Why Digital Really Means Marketing - Forbes | The Twinkie Awards | Scoop.it
Why Digital Really Means Marketing
Forbes
When I attended the CDO Summit earlier this year I finally understood the true meaning of digital: The application of marketing techniques to all phases of technology adoption.
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Is Your Software Good Enough To Be Free?

Is Your Software Good Enough To Be Free? | The Twinkie Awards | Scoop.it
Freemium has revolutionized the way software companies find their way into large corporations. (RT @MyMarketingFile #sales Is Your Software Good Enough To Be Free? #marketing...
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#1 Supplier for Buying Twitter Followers for Social Media Presence Marketing and reselling

RT @uncensnewsfeed: #Instagram for marketing your brand. http://t.co/Cjnp4qOTht
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How to Determine if a Social Network Is Right for Your Brand | Simply Measured

How to Determine if a Social Network Is Right for Your Brand  | Simply Measured | The Twinkie Awards | Scoop.it
How do you know when it’s time to jump on the Pinterest bandwagon, get started with Instagram, or make establishing a solid presence on Wanelo a priority for this quarter?
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Top 3 Social Media Analytics Tools

Top 3 Social Media Analytics Tools | The Twinkie Awards | Scoop.it
If you’re looking to add a shiny new tool into your analytics toolbox, the following top 3 social media analytics tools are mostly free and should be...
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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | The Twinkie Awards | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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Velocify Recognized as one of the Fastest-Growing Private Companies on Inc ... - MarketWatch

Velocify Recognized as one of the Fastest-Growing Private Companies on Inc ... - MarketWatch | The Twinkie Awards | Scoop.it
Velocify Recognized as one of the Fastest-Growing Private Companies on Inc ...
MarketWatch
29, 2014 /PRNewswire/ -- Inc. magazine today ranked Velocify, the market-leader in cloud-based intelligent sales automation software, No.
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Red Bulls plan for life with NYCFC, and without Henry - Capital New York

Red Bulls plan for life with NYCFC, and without Henry - Capital New York | The Twinkie Awards | Scoop.it
Red Bulls plan for life with NYCFC, and without Henry Capital New York One place Henry cannot be found, however, is in de Grandpre's sales pitch for season-ticket renewals for 2015, an effort taking place as a new club prepares to enter the MLS...
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Run For Your Life: The Perfect Email Templates And Hints For Every Situation

Run For Your Life: The Perfect Email Templates And Hints For Every Situation | The Twinkie Awards | Scoop.it
If every email you sent was perfectly phrased and well-received right out of the inbox, how much time could you save?

Via malek, massimo facchinetti
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malek's curator insight, August 29, 6:39 AM

Save an hour a day halving your email time.

Turn email into a less of chore with templates of responses for almost every situation.

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Financial Services Industry Tackles The Power Of #SocialMedia - Forbes

Financial Services Industry Tackles The Power Of #SocialMedia - Forbes | The Twinkie Awards | Scoop.it
FT Adviser
Financial Services Industry Tackles The Power Of #SocialMedia
Forbes
Sometimes there just isn't any time to wait for a better moment.
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Web Writing Tips for Better Blogposts and Social Media Posts

Web Writing Tips for Better Blogposts and Social Media Posts - Master Plug | LinkPlug (32 Web Writing Tips for Better Blogging and Social Media Posts – Bufferchat Recap http://t.co/IACUKbveKu...
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Damage Control in the Sales & Marketing Relationship - Business 2 Community

Damage Control in the Sales & Marketing Relationship - Business 2 Community | The Twinkie Awards | Scoop.it
Business 2 Community
Damage Control in the Sales & Marketing Relationship
Business 2 Community
Damage Control in the Sales & Marketing Relationship image Damage control One foundational aspect of Revenue Marketing™ is the Revenue Marketing Journey™.
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The Use of Social Media: 5 Benefits for Your Company

The Use of Social Media: 5 Benefits for Your Company | The Twinkie Awards | Scoop.it
It’s no secret that social media hit it big. Facebook has carried the torch it subverted from MySpace and Friendster, and has catapulted social networking into the mainstream, along with its rivals...
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SalesforceVoice: 10 Lessons From The 10 Most Influential Content Marketing Brands

SalesforceVoice: 10 Lessons From The 10 Most Influential Content Marketing Brands | The Twinkie Awards | Scoop.it
Content marketing is a tough nut to crack. According to a report by the Content Marketing Institute, 93% of B2B marketers use it—but only 36% consider themselves effective content marketers.
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5 Reasons Your Visitors Are Leaving Your Website

5 Reasons Your Visitors Are Leaving Your Website | The Twinkie Awards | Scoop.it
Your website is designed to pull in visitors, engage with them, and then eventually convert them into new customers, but what if it is really causing your visitors to leave your site and do business … (5 Reasons Your Visitors Are Leaving Your Website...
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How to Grow Your Social Media Audience with Print - Social Times (blog)

How to Grow Your Social Media Audience with Print - Social Times (blog) | The Twinkie Awards | Scoop.it
Social Times (blog)
How to Grow Your Social Media Audience with Print
Social Times (blog)
Katherine Halek is the content strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country.
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How Content Marketing Drives Engagement: A Manta Success Story

How Content Marketing Drives Engagement: A Manta Success Story | The Twinkie Awards | Scoop.it
Helping small businesses worldwide demands a lot of time and organization. Learn how Hootsuite helped Manta bring their content marketing to the next level.
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Six ways to do more with less when marketing to government - Washington Technology

Six ways to do more with less when marketing to government - Washington Technology | The Twinkie Awards | Scoop.it
Washington Technology
Six ways to do more with less when marketing to government
Washington Technology
Smart chief executives and government marketers know their brands need to stay visible to stay viable.
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MTV Uses Social Media for Global Audience Involvement - Variety

MTV Uses Social Media for Global Audience Involvement - Variety | The Twinkie Awards | Scoop.it
Variety MTV Uses Social Media for Global Audience Involvement Variety 16, the cabler produced eight live music events — from Durban, South Africa, to Italy to Malaysia — sparking sky-high levels of social-media engagement and drawing millions of TV...
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It has never been easier and harder to brand yourself - e27

It has never been easier and harder to brand yourself - e27 | The Twinkie Awards | Scoop.it
e27
It has never been easier and harder to brand yourself
e27
The marketing and sales departments would carefully select the words that would appear in taglines, advertisements, brochures, and more. Designers would brainstorm and create pictures ...
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12 Insane Facts About Social Media

12 Insane Facts About Social Media | The Twinkie Awards | Scoop.it
You won't believe how social media is changing the world! (12 Insane Facts About Social Media http://t.co/OZ7eEozOs2)
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Vine: Short Videos and What Marketers Need to Know

Vine: Short Videos and What Marketers Need to Know | The Twinkie Awards | Scoop.it

Do you want to know more about Vine video? 


Are you wondering how brands and businesses can successfully market with Vine video?


Via Brian Yanish - MarketingHits.com
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20 Things You Should Share On Social Media - Jeffbullas's Blog

20 Things You Should Share On Social Media - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
I recently participated on a marketing panel where the discussion topic was titled “Digital and Online. What’s Next” and a lot of the discussion and questions were about social media and social media marketing.
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6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge - Entrepreneur (blog)

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge - Entrepreneur (blog) | The Twinkie Awards | Scoop.it
Entrepreneur (blog) 6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge Entrepreneur (blog) Social feeds from across the country are chock-full of videos and photos of celebrities, inventors, CEOs, athletes and politicians all taking...
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