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Proof Of The Power Of Content Marketing

Proof Of The Power Of Content Marketing | The Twinkie Awards | Scoop.it

Lindsey LaManna of SAP gives us a good infographic that neatly captures the KPIs for her content marketing.

 

"This site has already received 347,709 unique visitors, 395,478 visits and 574,676 page views since its launch just seven months ago.

 

"Visitors are engaging with the content, which is created by both SAP employees and external authors, and spending almost five minutes every visit.

 

"Even more impressive is the statistic that 29% of visitors come to the site from organic sources and 6% come from social sharing."

 

What I like is how simply the infographic tells the story in numbers.  Reach, Engagment and Conversion. The KPIs and supporting metrics. What it doesn't tell is what is happening at micro level (article by article) or how things are changing over time. But for now, this is good.

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Push ! Agencia de estrategia digital's curator insight, February 27, 2013 4:38 AM

Infografia creada por @adrian_kingwell de SAP que refleja muyclaramente los Indicadores Clave de Rendimiento del Marketing de Contenidos.@scoopit http://sco.lt/...

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The Psychology of Social Media Marketing: 4 Ways to Increase Interaction

The Psychology of Social Media Marketing: 4 Ways to Increase Interaction | The Twinkie Awards | Scoop.it
In my marketing career, I often find myself drawing on my background as a former professor of psychology. Psychology informs much of our work and research here at Hinge... Read More
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2015 State of Bank & Credit Union Marketing - The Financial Brand

2015 State of Bank & Credit Union Marketing - The Financial Brand | The Twinkie Awards | Scoop.it
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
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Truck makers focus on branding, advertising; media spends increase ten times - Economic Times

Truck makers focus on branding, advertising; media spends increase ten times - Economic Times | The Twinkie Awards | Scoop.it
ET learns that the spending on mass media has jumped almost 10 times in the past five years to Rs 200 crore at end of FY14 and it is going up in the double digits.
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10 Social Media Stats That Should Influence Your Marketing Plan

10 Social Media Stats That Should Influence Your Marketing Plan | The Twinkie Awards | Scoop.it
In 9 months, Instagram grew by 50%, now with more active users than Twitter. Snapchat is growing at a rate of 56% a year, at a valuation of $10 billion.
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3 Great Choices for a Winning Content-Marketing Strategy - Entrepreneur

3 Great Choices for a Winning Content-Marketing Strategy - Entrepreneur | The Twinkie Awards | Scoop.it
Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
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Selfie awareness: why selfies make the marketing world go around - The Age

Selfie awareness: why selfies make the marketing world go around - The Age | The Twinkie Awards | Scoop.it
The selfie is far more than a simple image you share with your social network.
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Ecuador president's social media counter attack - U.S. News & World Report

Ecuador president's social media counter attack - U.S. News & World Report | The Twinkie Awards | Scoop.it
QUITO, Ecuador (AP) — Far from laughing along with those who poke fun at him on social media, President Rafael Correa has created a website and Twitter account to marshal digital counterattacks by his supporters against the "defamers."...
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Who won the social media Super Bowl? - BBC News

Who won the social media Super Bowl? - BBC News | The Twinkie Awards | Scoop.it
A roundup of the top memes, tweets and trends from Sunday's Super Bowl
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How to Become a Leader in Your Industry Using Social Media

How to Become a Leader in Your Industry Using Social Media | The Twinkie Awards | Scoop.it
Do you want to grow your authority? This article shows you how to effectively use social media to prove your place as an expert in your field.
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LinkedIn Tips & Tricks

LinkedIn Tips & Tricks | The Twinkie Awards | Scoop.it
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, Instagram, Pinterest, Vine, Flickr, LinkedIn and YouTube! #SEO #LocalSearch #SearchEngineOptimization #Google #GoogleSEO
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Drip Marketing: What It Is and Why You Need to Start Using It

Drip Marketing: What It Is and Why You Need to Start Using It | The Twinkie Awards | Scoop.it
If you want to sell to your target market while building a relationship at the same time, then drip marketing is what you need.
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How to Pick the Best Email Marketing Service for Your Small Business - Small Business Trends

How to Pick the Best Email Marketing Service for Your Small Business - Small Business Trends | The Twinkie Awards | Scoop.it
If you don’t have a good email marketing program, you don’t have a good marketing program -- per...
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The Spotlight Post (@TheSpotlightKE): February 2015

The Spotlight Post (@TheSpotlightKE): February 2015 | The Twinkie Awards | Scoop.it
Romance, Lifestyle,Relationships, Fascinating Facts, Fashion and Beauty and Technology
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Social Media - A super Sunday for social media - Internet Retailer

Social Media - A super Sunday for social media - Internet Retailer | The Twinkie Awards | Scoop.it
Internet Retailer - Marketing/Social Media - A super Sunday for social media
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15 Digital Strategies Financial Marketers - The Financial Brand

15 Digital Strategies Financial Marketers - The Financial Brand | The Twinkie Awards | Scoop.it
The major themes dominating banking will include integrated marketing, quality content and multichannel distribution. Are you ready?
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Investigators combing social media to expose insurance scams - CBS News

Investigators combing social media to expose insurance scams - CBS News | The Twinkie Awards | Scoop.it
Firms using powerful data mining software to sift through hundreds of websites
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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | The Twinkie Awards | Scoop.it
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.
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Social Media Tools Marketers Can Be Thankful For

Social Media Tools Marketers Can Be Thankful For | The Twinkie Awards | Scoop.it
Many marketers may be giving thanks for social media tools this Thanksgiving. The right tool(s) can be true time-savers.
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Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualma...
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8 Reasons Your Organization Must Have a Social Media Policy

8 Reasons Your Organization Must Have a Social Media Policy | The Twinkie Awards | Scoop.it
Social media policies at organizations large and small were, as recently as 2012, quite rare.
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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | The Twinkie Awards | Scoop.it
Most recognized Social media Service on planet They have cheapest softwares and packages for pinterest , facebook , tribpro etc. to improve your followers #socialmedia
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The Art of Social Media: LinkedIn Edition

The Art of Social Media: LinkedIn Edition | The Twinkie Awards | Scoop.it
LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+.
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Is Brand Engagement Over on Facebook? - Business 2 Community

Is Brand Engagement Over on Facebook? - Business 2 Community | The Twinkie Awards | Scoop.it
The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages w…
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5 Browser Extensions to Improve Your Social Media Marketing

5 Browser Extensions to Improve Your Social Media Marketing | The Twinkie Awards | Scoop.it
Find out how installing browser extensions for Instagram, Giphy, Bitly, Buffer and Riffle can help you manage your social media more efficiently.
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