Ken Carbone: "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...
Via The Digital Rocking Chair, Cheryl Rubin
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Rescooped by The Twinkie Awards from Brand Management and Licensing onto The Twinkie Awards |
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Stephen Dale's curator insight,
February 27, 5:34 AM
A timely call for a dispassionate, unbiassed and "agnostic" analysis of data to discover what it is really telling us, and then acting on this information. Sounds obvious? Then why are we so often misled through our ignorance of good and accurate data analysis? 
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. Delete the scoop?
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