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7 Ways To Build A Brand Like Bond

7 Ways To Build A Brand Like Bond | The Twinkie Awards | Scoop.it

Ken Carbone:  "A compelling story helps create the emotional attachment to a brand, and the right balance of the familiar and the new is at the heart of all great storytelling" ...


Via The Digital Rocking Chair, Cheryl Rubin
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Social Media Marketing Tactics to Substantially Boost Engagement

Social Media Marketing Tactics to Substantially Boost Engagement | The Twinkie Awards | Scoop.it
7 social media marketing tactics for today’s top social networks. Boost engagement and take your interaction and shares from so-so to super!
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What Wearable Technology Means For Your Social Media Strategy - AllFacebook

What Wearable Technology Means For Your Social Media Strategy - AllFacebook | The Twinkie Awards | Scoop.it
Social media access is going to change with the practical use of wearable technology and your business will have to adjust to reach the right audience.
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5 Simple Ways to Make Your Social Media Goals Stick

5 Simple Ways to Make Your Social Media Goals Stick | The Twinkie Awards | Scoop.it
Map your success! Here are 5 simple ways to make your social media goals stick including a FREE social media goal setting worksheet.
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Pinterest makes a push into ecommerce with “Buy” button

Pinterest makes a push into ecommerce with “Buy” button | The Twinkie Awards | Scoop.it
Utilizing the massive quantity of visual content generated by 70 million users, Pinterest is working on launching a purchasing function that would allows users to buy items that have been pinned on the site.
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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | The Twinkie Awards | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.
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The Spotlight Post (@TheSpotlightKE): February 2015

The Spotlight Post (@TheSpotlightKE): February 2015 | The Twinkie Awards | Scoop.it
Romance, Lifestyle,Relationships, Fascinating Facts, Fashion and Beauty and Technology
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Social Media - A super Sunday for social media - Internet Retailer

Social Media - A super Sunday for social media - Internet Retailer | The Twinkie Awards | Scoop.it
Internet Retailer - Marketing/Social Media - A super Sunday for social media
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15 Digital Strategies Financial Marketers - The Financial Brand

15 Digital Strategies Financial Marketers - The Financial Brand | The Twinkie Awards | Scoop.it
The major themes dominating banking will include integrated marketing, quality content and multichannel distribution. Are you ready?
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Investigators combing social media to expose insurance scams - CBS News

Investigators combing social media to expose insurance scams - CBS News | The Twinkie Awards | Scoop.it
Firms using powerful data mining software to sift through hundreds of websites
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12 Trends Search Marketers Can’t Ignore in Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing | The Twinkie Awards | Scoop.it
Content marketing is an increasingly important part of a search marketer's job. Here are 12 trends those in the SEO business can't afford to ignore.
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Social Media Tools Marketers Can Be Thankful For

Social Media Tools Marketers Can Be Thankful For | The Twinkie Awards | Scoop.it
Many marketers may be giving thanks for social media tools this Thanksgiving. The right tool(s) can be true time-savers.
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Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualma...
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8 Reasons Your Organization Must Have a Social Media Policy

8 Reasons Your Organization Must Have a Social Media Policy | The Twinkie Awards | Scoop.it
Social media policies at organizations large and small were, as recently as 2012, quite rare.
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Social Media Marketing: Try Stuff. Test. Repeat.

Social Media Marketing: Try Stuff. Test. Repeat. | The Twinkie Awards | Scoop.it
Ask any good marketer about their top five most critical best practices for any marketing program. Chances are most of them will include at least one lesson along the lines of: Try stuff. Test.
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Why Brands Are So Important - INSEAD Knowledge (blog)

Why Brands Are So Important - INSEAD Knowledge (blog) | The Twinkie Awards | Scoop.it
Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.
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Three Tips to Improve Your E-Commerce Content Marketing Strategy - Huffington Post

Three Tips to Improve Your E-Commerce Content Marketing Strategy - Huffington Post | The Twinkie Awards | Scoop.it
Regardless if you are selling a product or service, having a proper content marketing strategy plan in place is a necessity to succeed in the world of e-Commerce....
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Why You Need A Social Media Content Calendar For Your Business

Why You Need A Social Media Content Calendar For Your Business | The Twinkie Awards | Scoop.it
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
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The Psychology of Social Media Marketing: 4 Ways to Increase Interaction

The Psychology of Social Media Marketing: 4 Ways to Increase Interaction | The Twinkie Awards | Scoop.it
In my marketing career, I often find myself drawing on my background as a former professor of psychology. Psychology informs much of our work and research here at Hinge... Read More
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2015 State of Bank & Credit Union Marketing - The Financial Brand

2015 State of Bank & Credit Union Marketing - The Financial Brand | The Twinkie Awards | Scoop.it
This annual marketing study reveals some surprises: financial institutions struggle in social channels, and branches are hanging tough.
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Truck makers focus on branding, advertising; media spends increase ten times - Economic Times

Truck makers focus on branding, advertising; media spends increase ten times - Economic Times | The Twinkie Awards | Scoop.it
ET learns that the spending on mass media has jumped almost 10 times in the past five years to Rs 200 crore at end of FY14 and it is going up in the double digits.
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10 Social Media Stats That Should Influence Your Marketing Plan

10 Social Media Stats That Should Influence Your Marketing Plan | The Twinkie Awards | Scoop.it
In 9 months, Instagram grew by 50%, now with more active users than Twitter. Snapchat is growing at a rate of 56% a year, at a valuation of $10 billion.
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3 Great Choices for a Winning Content-Marketing Strategy - Entrepreneur

3 Great Choices for a Winning Content-Marketing Strategy - Entrepreneur | The Twinkie Awards | Scoop.it
Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
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Selfie awareness: why selfies make the marketing world go around - The Age

Selfie awareness: why selfies make the marketing world go around - The Age | The Twinkie Awards | Scoop.it
The selfie is far more than a simple image you share with your social network.
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Ecuador president's social media counter attack - U.S. News & World Report

Ecuador president's social media counter attack - U.S. News & World Report | The Twinkie Awards | Scoop.it
QUITO, Ecuador (AP) — Far from laughing along with those who poke fun at him on social media, President Rafael Correa has created a website and Twitter account to marshal digital counterattacks by his supporters against the "defamers."...
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