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18 Growing B2B Content Marketing Trends to Share

18 Growing B2B Content Marketing Trends to Share | The Twinkie Awards | Scoop.it
This benchmark survey of North American B2B marketers shows that the adoption of content marketing and the sharing of it using social media continues to grow.

 

Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow.

 

We have selected some key data points from the survey and listed them for you here, complete with buttons to share on Twitter and LinkedIn. The complete study is embedded at the end of this post.

 

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5 steps to Digital Branding - CardoneZone

Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more. Grant begins the show sharing the following facts about digital media...
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4 ways to benefit from combining Facebook brand & direct marketing - Inside Facebook

4 ways to benefit from combining Facebook brand & direct marketing - Inside Facebook | The Twinkie Awards | Scoop.it
Inside Facebook
4 ways to benefit from combining Facebook brand & direct marketing
Inside Facebook
Many marketers think of Facebook marketing as a brand activity – not one that can drive conversion directly.
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How to Save Six Hours a Week on Social Media

How to Save Six Hours a Week on Social Media | The Twinkie Awards | Scoop.it
Social media shouldn’t be a time waster. It should be an money maker. I wrote this article so you can save at least four hours each week on social media.
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Why You Still Need a Content Marketing Strategy for B2G | Hinge

Why You Still Need a Content Marketing Strategy for B2G | Hinge | The Twinkie Awards | Scoop.it
Learn why it's important to have a content marketing strategy for your B2G firm and the benefits of implementing one. (Content marketing with a #B2G focus.
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Maximize Your EOY Marketing Budget

Maximize Your EOY Marketing Budget | The Twinkie Awards | Scoop.it
Maximize Your EOY Marketing Budget (Maximize Your EOY Marketing Budget http://t.co/wxKN6Elu5G #atlanta #tech #startups)
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Digital Marketing Expert or "Expert"?

I have been reading some of the industry blogs as well and doing a lot of assessments for potential clients over the last month and I am astounded and what I am encountering.
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The Do's and Don'ts of How to Use Hashtags

The Do's and Don'ts of How to Use Hashtags | The Twinkie Awards | Scoop.it
Do you know how to use hashtags? How about how not to use hashtags? This blog posts is a must read for anyone using hashtags.
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Digital Business: 4 Quick Win Social Media Strategies

Digital Business: 4 Quick Win Social Media Strategies | The Twinkie Awards | Scoop.it
Welcome to "The Mailbag" a place where we take the best emails and questions that we receive each day about Digital, Social, Branding and Content Marketing and (...) (Digital Business: 4 Quick Win Social Media Strategies
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Facebook and death Using social news in Facebook worldwide-news jobsila.com

Facebook and death Using social news in Facebook worldwide-news jobsila.com | The Twinkie Awards | Scoop.it
worldwide-news,jobsila.com NewsFacebook, Facebook and death Using social News in Facebook, worldwide-news | news.jobsila.com worldwide-news | news.jobsila.com | news.jobsila.com jobsila.com News - Comprehensive up-to-date news coverage, aggregated...
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2 Essential Qualities of Successful Social Media Strategists

2 Essential Qualities of Successful Social Media Strategists | The Twinkie Awards | Scoop.it
Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.
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Who needs sanctions or military action when you can post snarky comments on…

Who needs sanctions or military action when you can post snarky comments on… | The Twinkie Awards | Scoop.it
Who needs sanctions or military action when you can post snarky comments on social media? #proudtobecanadian   - Viet-Tam Luu – Google+ (Who needs sanctions or military action when you can post snarky comments on social media?
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Hollywood's Big-Money YouTube Hit Factory - Businessweek

Hollywood's Big-Money YouTube Hit Factory - Businessweek | The Twinkie Awards | Scoop.it
Businessweek Hollywood's Big-Money YouTube Hit Factory Businessweek On the heels of the DreamWorks acquisition, other media companies with backgrounds in storytelling and talent management have been piling into the YouTube ecosystem, hungry to...
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Businesses hire lobbyists in push for legal marijuana -- and big profits - Newsday

Businesses hire lobbyists in push for legal marijuana -- and big profits - Newsday | The Twinkie Awards | Scoop.it
Businesses hire lobbyists in push for legal marijuana -- and big profits
Newsday
Manage my account»; Subscribe to TV Weekly » ....
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How to Use Pinterest Messages for Marketing |

How to Use Pinterest Messages for Marketing | | The Twinkie Awards | Scoop.it
Do you want a new way to engage your Pinterest followers? This article explores Pinterest Messages and how you can use it to engage your audience.
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12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | The Twinkie Awards | Scoop.it
Here are the latest Twitter marketing tips from pros. Use these to make a difference in your Twitter marketing today. (This is an article you'll want to save!
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Marketing Analytics for Today’s Marketers [Webinar]

Marketing Analytics for Today’s Marketers [Webinar] | The Twinkie Awards | Scoop.it
If you have a kid – or if you ever were a kid – then you know the age-old question that’s asked on every family car trip: “Are we there yet?” Asking the same question over and over rarely accomplishes much.
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Insightly product blog: More for Your Money: Strategies for Small Business Marketing

Insightly product blog: More for Your Money: Strategies for Small Business Marketing | The Twinkie Awards | Scoop.it
From @insightlyapp: #SMBs Get #More for Your #Money | Marketing Strategies for Your #SmallBiz
http://t.co/WZPm1xSsm1
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Teaser Video for Social Media Branding Webinar - Summit Success Training

Teaser Video for Social Media Branding Webinar - Summit Success Training | The Twinkie Awards | Scoop.it
Branding Yourself on Social Media 3-Part Webinar Series In-depth training in marketing your small business brand on Facebook, Twitter and Instagram. Attend!
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Apple to open Israel sales office - Globes English

Apple to open Israel sales office - Globes English | The Twinkie Awards | Scoop.it
Apple's marketing and sales office will be in Herzliya. (#Apple to open sales & marketing office in #Israel! http://t.co/4vDwyTgBRH. So, will @BDSmovement stop using technology now?
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5 Amazing Tools to Accelerate Your Social Media Presence

Using social media is now a must if you own and run a business. But how many of us make the mistake of broadcasting only our own content? Of course we should be telling everyone about our products... (My new blog post!
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Tips on using social media and web sites

Tips on using social media and web sites | The Twinkie Awards | Scoop.it
Life online is also a fundamental part of modern existence, and firefighters have the same right to take part as anyone else. (RT @john_maggsfbu: Tips for FBU members on using social media.
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How to Use Instagram Video in Your Marketing | Constant Contact Blogs

How to Use Instagram Video in Your Marketing | Constant Contact Blogs | The Twinkie Awards | Scoop.it
You probably are already aware of the good marketing results some small businesses are getting by using Instagram as part of their marketing strategy.
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4 Archetypes of Top 40 Social Media Influencers

4 Archetypes of Top 40 Social Media Influencers | The Twinkie Awards | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the highest ranking influencers in the social media arena led to the following 4 archetyp...
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Survey Shows Multi-Channel Marketing Approach Increases Revenue For Small Businesses - World Newsstand

Survey Shows Multi-Channel Marketing Approach Increases Revenue For Small Businesses - World Newsstand | The Twinkie Awards | Scoop.it
Recent studies reveal that a multi-channel marketing approach can greatly increase revenue for small businesses that market themselves online. (S&S Pro Services' CEO is quoted in this article about Multi-Channel Marketing.
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Jobs of the Future: Where They Are, How to Get Them - Fast Company

Jobs of the Future: Where They Are, How to Get Them - Fast Company | The Twinkie Awards | Scoop.it
Fast Company Jobs of the Future: Where They Are, How to Get Them Fast Company “If you enjoy branding and marketing and love connecting with people, then a role talent acquisition might be an interesting avenue to explore,” she says noting the...
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