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18 Growing B2B Content Marketing Trends to Share

18 Growing B2B Content Marketing Trends to Share | The Twinkie Awards | Scoop.it
This benchmark survey of North American B2B marketers shows that the adoption of content marketing and the sharing of it using social media continues to grow.

 

Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. And just like last year, the adoption of content marketing and the sharing of it using social media continues to grow.

 

We have selected some key data points from the survey and listed them for you here, complete with buttons to share on Twitter and LinkedIn. The complete study is embedded at the end of this post.

 

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Account-Based Marketing: What Content Marketers Need to Know

Account-Based Marketing: What Content Marketers Need to Know | The Twinkie Awards | Scoop.it
Most marketers think a webinar with six people is a failure. But what if the campaign had the best effect sales in the quarter? – Content Marketing Institute

Via C. Todd Livengood, massimo facchinetti
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C. Todd Livengood's curator insight, April 26, 1:30 PM
Combining content marketing and account-based marketing requires close collaboration between marketing and sales.
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How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads : Social Media Examiner

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads : Social Media Examiner | The Twinkie Awards | Scoop.it
Do you advertise on Instagram? Discover how to create Instagram Stories ads that take up the full screen, creating a more immersive viewing experience.

Via Peg Corwin
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Peg Corwin's curator insight, April 22, 9:46 AM

The key to Instagram story ads?  A high quality visual and simple, powerful text.  You have only 10 seconds in the middle of an Instagram story.

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How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert | The Twinkie Awards | Scoop.it
While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how!

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Mike Allton's curator insight, March 28, 10:42 AM
Whether we're talking about a blog post, article, email or video, the basic responses from our audience remain: yes, no, and WOW! The question then becomes, how do we go about raising the quality and impact of our design and content so that whomever sees it says, "WOW!"?
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The Missing Link to Measuring Content Marketing Success

The Missing Link to Measuring Content Marketing Success | The Twinkie Awards | Scoop.it
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.

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Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | The Twinkie Awards | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, March 29, 9:48 AM
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
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How to Optimize Your Sales Funnel Using Content

How to Optimize Your Sales Funnel Using Content | The Twinkie Awards | Scoop.it
The key to generating more sales is by one; targeting the right audience, two; generating content that specifically helps to drive more people through your sales funnel, and three; giving them a pleasant experience. In short, Targeting, optimizing sales funnel, and providing value.  Generating sales for any business is a primary goal, yet many businesses …

Via Laurent J.V. Dubois, massimo facchinetti
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Old-School On-Page Optimization: 6 Methods That Google Hates

Old-School On-Page Optimization: 6 Methods That Google Hates | The Twinkie Awards | Scoop.it
SEO is a process. It's no wonder, then, that on-page optimization never stop evolving. Learn these 6 old-school techniques to avoid Google penalty.

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Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | The Twinkie Awards | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.

Via janlgordon, Stan Smith
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janlgordon's curator insight, March 28, 4:00 PM

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | The Twinkie Awards | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin

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janlgordon's curator insight, March 29, 4:50 PM

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Instagram Stories: How to Create Engaging Stories : Social Media Examiner

Instagram Stories: How to Create Engaging Stories : Social Media Examiner | The Twinkie Awards | Scoop.it
Social Media Marketing Podcast 236. In this episode, Sue B Zimmerman explores Instagram Stories, the short-form video blogging feature from Instagram.

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Peg Corwin's curator insight, February 11, 11:57 AM

Why create Instagram Stories?   1), Instagram stories direct followers to your actual Instagram feed, where your posts are always available. (Instagram stories disappear after 24 hours.)   2), Stories that are entertaining and engaging give your followers a quick and easy way to consume your content.  3) Engagement is important to the new algorithm that determines what people see in their Instagram feed. Because Instagram stories boost engagement with your Instagram posts, they improve your chances of showing up at the top of people’s news feeds.

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What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement? | The Twinkie Awards | Scoop.it

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Peg Corwin's curator insight, February 18, 10:37 AM

Maxemize engagement on your Facebook Page with a great cover photo, relevant About info and custom page tabs using great labels.

Kiet Duong's curator insight, March 8, 4:29 AM

Maxemize engagement on your Facebook Page with a great cover photo, relevant About info and custom page tabs using great labels.

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Facebook now ranks your ❤️️'s above your �'s

Facebook now ranks your ❤️️'s above your �'s | The Twinkie Awards | Scoop.it
It seems like just yesterday that people were clamoring for something other than a Like button on Facebook, yet it’s now been a little over a year since they arrived in the form of five cutesy reactions. Now Facebook informs us it’s changing how these interact with your News Feed: reactions will affect post ranking slightly more than Likes. …

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Peg Corwin's curator insight, March 11, 10:19 AM

Facebook Likes vs Reactions?  "Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see."

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Your Guide to the Best Kinds of Videos for Facebook, Twitter, Instagram, and YouTube 

Your Guide to the Best Kinds of Videos for Facebook, Twitter, Instagram, and YouTube  | The Twinkie Awards | Scoop.it
Social video can boost both your company's brand awareness and its sales.

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Why You Should Ask All Your Clients for Reviews (Even the Unhappy Ones)

Why You Should Ask All Your Clients for Reviews (Even the Unhappy Ones) | The Twinkie Awards | Scoop.it
Regardless of whether your business is online or offline, you need to focus on getting reviews.

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52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success

52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success | The Twinkie Awards | Scoop.it
How do solopreneurs achieve online business success? Learn from 52 who’ve done it! Start with the “wisdom of crowds” tabulation at th

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How to Grow Your Instagram 300% in 5 Months and Begin Selling

How to Grow Your Instagram 300% in 5 Months and Begin Selling | The Twinkie Awards | Scoop.it
So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how.

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How This Solopreneur Groomed a Passion for Small Dogs into a Big Business

How This Solopreneur Groomed a Passion for Small Dogs into a Big Business | The Twinkie Awards | Scoop.it
At age 60, Janice Jones rediscovered a passion from her youth: dog breeding. Find out how she groomed it into a profitable solopreneur business.

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Mike Allton's curator insight, March 30, 9:42 AM
This story will get your tail wagging...
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Instagram vs. Snapchat: Which is Best for Business?

Instagram vs. Snapchat: Which is Best for Business? | The Twinkie Awards | Scoop.it

Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform.


Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming.


As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target. This article will lay out the features for you so you can make the best decision for your business when it comes to Instagram vs. Snapchat.


Via Brian Yanish - MarketingHits.com
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Noelle Tolliver's curator insight, March 30, 9:45 AM

like it

Guillaume Fierens's curator insight, March 31, 9:18 AM
Instagram vs. Snapchat: Which is Best for Business?
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How to boost the effectiveness of your blog in 2017 - Smart Insights Digital Marketing Advice

How to boost the effectiveness of your blog in 2017 - Smart Insights Digital Marketing Advice | The Twinkie Awards | Scoop.it

It’s no secret that the most, if not all, profitable niches in online marketing are already highly saturated. If you think you have an idea for a new blog topic, there are probably a thousand blogs that already published the same post. If you want your blog to stay relevant for the upcoming years, you need a solid strategy that efficiently produces and delivers great content to your target audience.


Via Christopher Jan Benitez, malek, massimo facchinetti
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Christopher Jan Benitez's curator insight, March 28, 5:25 AM

It’s no secret that the most, if not all, profitable niches in online marketing are already highly saturated. If you think you have an idea for a new blog topic, there are probably a thousand blogs that already published the same post. If you want your blog to stay relevant for the upcoming years, you need a solid strategy that efficiently produces and delivers great content to your target audience.

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5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
These content marketing trends will help you make the most of this cost-effective method of marketing your business in a digital world in 2017.

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website

How to Blast Away the Top 15 Conversion Roadblocks on Your Website | The Twinkie Awards | Scoop.it
Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rat

Via malek, Os Ishmael, massimo facchinetti
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malek's curator insight, March 28, 5:31 PM

Research has found that “nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.”

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7 Hidden Facebook Power Editor Features to Save You Time 

7 Hidden Facebook Power Editor Features to Save You Time  | The Twinkie Awards | Scoop.it
Do you advertise on Facebook?

Are you taking advantage of all of the features in Power Editor?

Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time.

In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently.

Via Brian Yanish - MarketingHits.com
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8 Instagram Marketing Predictions for 2017 From the Pros 

8 Instagram Marketing Predictions for 2017 From the Pros  | The Twinkie Awards | Scoop.it
Wondering how marketing on Instagram will change in 2017? To get a feel for what's next, we reached out to social media pros to get their thoughts.

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Peg Corwin's curator insight, February 17, 8:59 PM

Just one of the Instagram predictions: "My prediction is that Instagram is going to become a shopping haven for end users and a cash cow for marketers."

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How to Verify a Facebook Page for a Local Business

How to Verify a Facebook Page for a Local Business | The Twinkie Awards | Scoop.it
Wondering how to add a layer of legitimacy to your local business's Facebook page? Discover how to get your local Facebook page verified.

Via Peg Corwin
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Peg Corwin's curator insight, March 5, 8:07 PM

Facebook marketers, "With Facebook’s implementation of location tracking data, reviews, beacons, and upcoming “buy now” integration for local businesses, it’s important for your page to look official. Take a few minutes today to verify your Facebook business page (even if it’s not local) because it will have some impact on your influence and long-term sales."

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How to Use Instagram Multiple Image Posts

How to Use Instagram Multiple Image Posts | The Twinkie Awards | Scoop.it
Wondering how to combine multiple images and videos into one post on Instagram? Discover how to add up to 10 photos and videos to a single Instagram post.

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Peg Corwin's curator insight, March 11, 9:45 AM

Instagram marketers, click that + and select up to 10 images. Encourage people to swipe in the copy.  Learn more here.