The Twinkie Awards
Follow
Find
1.3K views | +0 today
Scooped by The Twinkie Awards
onto The Twinkie Awards
Scoop.it!

What B2B content marketing looks like in 2013

What B2B content marketing looks like in 2013 | The Twinkie Awards | Scoop.it

MarketingProfs and the Content Market Institute recently released their annual study on the state of B2B content marketing which focuses on benchmarks, budgets and trends among North American companies. So, if examining what evolved in 2012 shows us any indicators of the future, what does 2013 look like for B2B content marketing?

 

In short, the study says we should expect a lot more of everything. “B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past,” the study states in its overview. Paired with more content, there is also more uncertainty among marketers as to whether or not their tactics are working effectively.

 

Averaging five social distribution channels per company (with Twitter and LinkedIn being the two most popular), the study also finds marketers are increasingly challenged with producing enough content, a change from years past when the top priority was creating engaging content.

 

By far, social media was the No. 1 marketing tactic, with 87% of companies using it, followed by company website articles (83%), enewsletters (78%) and blogs (77%).

 

LinkedIn, with its business friendly grown-up feel, went through an aggressive overhaul in 2012 to make its platform more engaging. And apparently it panned out, as LinkedIn became the most popular social network for B2B companies in 2012, surpassing previous top dog Twitter.

 

Most companies used content marketing for brand awareness (79%), customer acquisition (74%) and lead generation (71%). Overall, content marketing is used to achieved these and other goals more than in previous years, with the one exception being sales, which is down slightly.

 

Here’s the full presentation.

more...
No comment yet.
Your new post is loading...
Scooped by The Twinkie Awards
Scoop.it!

27 Years at Nike: "What I Learned about Branding"

27 Years at Nike: "What I Learned about Branding" | The Twinkie Awards | Scoop.it
Nike is one of those brands every entrepreneur strives to emulate. In terms of branding, here is a lesson from a Nike veteran about a new startup.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

4 Essential Social Trends for 2014 | Social Media Today

4 Essential Social Trends for 2014 | Social Media Today | The Twinkie Awards | Scoop.it
A new infographic leads with some of the most important tenets of social business. It's titled Social Media Trends Shaping 2014, and lists seven trends. I narrowed this down to four essential points for 2014.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Can Social Media Really Help Nigerian Girls? - NBCNews.com

Can Social Media Really Help Nigerian Girls? - NBCNews.com | The Twinkie Awards | Scoop.it
Can Social Media Really Help Nigerian Girls?
NBCNews.com
Top Stories. Can Social Media Really Help Nigerian Girls? Ukrainian Guards Fire at Crowd During Referendum · It's Back!
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Amanda Hess / The branding of Monica Lewinsky - Press of Atlantic City

Amanda Hess / The branding of Monica Lewinsky - Press of Atlantic City | The Twinkie Awards | Scoop.it
Amanda Hess / The branding of Monica Lewinsky
Press of Atlantic City
Monica Lewinsky has spoken.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Sony Creates 'Social Media Broadcast Channel' for World Cup - Advertising - NewsLocker

Sony Creates 'Social Media Broadcast Channel' for World Cup - Advertising - NewsLocker | The Twinkie Awards | Scoop.it
Sony has created a single online platform, called One Stadium Live, to bring together conversations and content across Twitter, Facebook and Google+ before and during the World Cup.One Stadium Live starts May 1 and is part of Sony's tier one...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Marketing Bad Habits and Practices | Social Media Today

Social Marketing Bad Habits and Practices | Social Media Today | The Twinkie Awards | Scoop.it
Obviously, there are plenty of ways to get your social media marketing wrong—but getting it wrong can be very costly. All the components need to be in alignment for social marketing to be a moneymaker, so fall into these traps at your own peril!
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

CNN unveils new branding campaign - Broadband TV News

CNN unveils new branding campaign - Broadband TV News | The Twinkie Awards | Scoop.it
Broadband TV News
CNN unveils new branding campaign
Broadband TV News
Go there is the theme of the new branding campaign that CNN International has unveiled.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

No Such Thing As Bad Publicity? Apparently There Is - Small Business Trends

No Such Thing As Bad Publicity? Apparently There Is - Small Business Trends | The Twinkie Awards | Scoop.it
Small Business Trends
No Such Thing As Bad Publicity? Apparently There Is
Small Business Trends
The study co-authored by Dr.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social media a tool, potential pitfall for police agencies - The Oregonian

Social media a tool, potential pitfall for police agencies - The Oregonian | The Twinkie Awards | Scoop.it
Social media a tool, potential pitfall for police agencies
The Oregonian
That sort of exchange is why the Portland Police Bureau and a growing number of agencies are pressing into sites like Facebook and Twitter.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Facebook launches Audience Insights, a marketing tool offering trends around ... - The Next Web

Facebook launches Audience Insights, a marketing tool offering trends around ... - The Next Web | The Twinkie Awards | Scoop.it
Facebook launches Audience Insights, a marketing tool offering trends around ...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly

Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly | The Twinkie Awards | Scoop.it
Nowadays all businesses are trying to establish their positions in social media. Here are some tips for businesses to be unique and social media standouts!
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Monitoring Social Media Among Teens - WCJB

Monitoring Social Media Among Teens
WCJB
NORTH CENTRAL FLORIDA - Kids are on social media whether parents like it or not and some may be concerned with the effects social networking online has on minors.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

6 Branding Lessons from the Pioneers of Weed Design

6 Branding Lessons from the Pioneers of Weed Design | The Twinkie Awards | Scoop.it
Four experts in cannabis culture explain how to brand a high-demand, once-illegal product.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Mobile divided: Why social media app "unbundling" still has risks - GigaOM

Mobile divided: Why social media app "unbundling" still has risks - GigaOM | The Twinkie Awards | Scoop.it
Mobile divided: Why social media app "unbundling" still has risks GigaOM When it comes to the mobile strategy of social media companies this year, one notable trend is the rise of “unbundling.” Facebook CEO Mark Zuckerberg touted the company's...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Should Companies Monitor Their Employees' Social Media? - Wall Street Journal

Should Companies Monitor Their Employees' Social Media? - Wall Street Journal | The Twinkie Awards | Scoop.it
Should Companies Monitor Their Employees' Social Media?
Wall Street Journal
It's becoming an increasingly important question.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

More marketing needed for green homes - Worcester Telegram

More marketing needed for green homes - Worcester Telegram | The Twinkie Awards | Scoop.it
More marketing needed for green homes Worcester Telegram WORCESTER — Energy-efficient technology and sustainable building practices are becoming more popular in new home and condominium construction, but the marketing of these properties often does...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Facebook Video Metrics: This Week in Social Media | Social Media ...

Facebook Video Metrics: This Week in Social Media | Social Media ... | The Twinkie Awards | Scoop.it
Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How Washington Uses Social Media to Topple Governments and ...

How Washington Uses Social Media to Topple Governments and ... | The Twinkie Awards | Scoop.it
Theme: Intelligence, US NATO War Agenda. The U.S. government's latest attempt to topple Cuba using social media is just the tip of the iceberg, but what's really interesting is how connects to the Ukrainian crisis.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How Social Media can help with your B2B Marketing | Social Media Today

How Social Media can help with your B2B Marketing | Social Media Today | The Twinkie Awards | Scoop.it
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

LinkedOut and MisTweeted: Ethical Uses of Social Networking in Marketing Your Law Practice - Marketing Attorney Blog

LinkedOut and MisTweeted: Ethical Uses of Social Networking in Marketing Your Law Practice - Marketing Attorney Blog | The Twinkie Awards | Scoop.it
It is hard to believe that I've been teaching the "advertising/marketing" ethics hour for the Pennsylvania Bar Institute for more than a decade now. But what makes it particularly interesting is that my space (pun intended, if you get it)...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

18 Things You Never Knew Started As Marketing Ploys

18 Things You Never Knew Started As Marketing Ploys | The Twinkie Awards | Scoop.it
Everything you know is a lie.(18 Things You Never Knew Started As Marketing Ploys http://t.co/RcwTrBQ4K3 http://t.co/QSdW7Eyc0N)...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

5 Small Business Branding Guidelines - Heidi Cohen

5 Small Business Branding Guidelines - Heidi Cohen | The Twinkie Awards | Scoop.it
Here are 5 small business branding guidelines help make your brand look bigger than it is as well as 3 reasons to use small business branding.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Would Social Media Guidance for Young Athletes Prevent Bad Conduct, Lawsuits? - Forbes

Would Social Media Guidance for Young Athletes Prevent Bad Conduct, Lawsuits? - Forbes | The Twinkie Awards | Scoop.it
Would Social Media Guidance for Young Athletes Prevent Bad Conduct, Lawsuits?
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social media playing increasing role in police investigations - Deseret News

Social media playing increasing role in police investigations - Deseret News | The Twinkie Awards | Scoop.it
Deseret News Social media playing increasing role in police investigations Deseret News While Winder thanked the still at-large Webb for returning the child, Unified police detectives essentially made their own luck by putting photos of Sophea and...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Tech Tips: 10 Tips on SEO Basics & "Online Branding"

Subscribe & Share!: http://jouz.es/sub-to-me Blog post with more info & links: http://jouz.es/good-seo-branding Info on le wig: http://jouz.es/rpgwig002 Check out my Tech Playlist here: http://jo...
more...
No comment yet.