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What B2B content marketing looks like in 2013

What B2B content marketing looks like in 2013 | The Twinkie Awards | Scoop.it

MarketingProfs and the Content Market Institute recently released their annual study on the state of B2B content marketing which focuses on benchmarks, budgets and trends among North American companies. So, if examining what evolved in 2012 shows us any indicators of the future, what does 2013 look like for B2B content marketing?

 

In short, the study says we should expect a lot more of everything. “B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past,” the study states in its overview. Paired with more content, there is also more uncertainty among marketers as to whether or not their tactics are working effectively.

 

Averaging five social distribution channels per company (with Twitter and LinkedIn being the two most popular), the study also finds marketers are increasingly challenged with producing enough content, a change from years past when the top priority was creating engaging content.

 

By far, social media was the No. 1 marketing tactic, with 87% of companies using it, followed by company website articles (83%), enewsletters (78%) and blogs (77%).

 

LinkedIn, with its business friendly grown-up feel, went through an aggressive overhaul in 2012 to make its platform more engaging. And apparently it panned out, as LinkedIn became the most popular social network for B2B companies in 2012, surpassing previous top dog Twitter.

 

Most companies used content marketing for brand awareness (79%), customer acquisition (74%) and lead generation (71%). Overall, content marketing is used to achieved these and other goals more than in previous years, with the one exception being sales, which is down slightly.

 

Here’s the full presentation.

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | The Twinkie Awards | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

Via janlgordon
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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:28 AM
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Nine mobile trends to help you stand out in 2017 and beyond

Nine mobile trends to help you stand out in 2017 and beyond | The Twinkie Awards | Scoop.it
The way we ask for information is changing. The way we optimise must change too.Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015.How can we keep up with this fast paced device to stay ahead of the game tomorrow?
Via Brian Yanish - MarketingHits.com
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The Top 10 Blog Posts from The Social Media Hat in 2016

The Top 10 Blog Posts from The Social Media Hat in 2016 | The Twinkie Awards | Scoop.it
As I always do, the end of the year is a time to look back at what we've accomplished together over the past 12 months. I say together because, without you, none of what I do would be possible.

Via Mike Allton
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Mike Allton's curator insight, January 2, 10:53 AM
As I always do, the end of the year is a time to look back at what we've accomplished together over the past 12 months. I say together because, without you, none of what I do would be possible.
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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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What Most Marketers Are Missing in Their Drip Emails

What Most Marketers Are Missing in Their Drip Emails | The Twinkie Awards | Scoop.it
Marketing automation doesn't have to be thoughtlessly mechanical. Here's how modern drip email campaigns take context into consideration.
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What is Content Marketing | Definition, Types & Metrics

What is Content Marketing | Definition, Types & Metrics | The Twinkie Awards | Scoop.it
Wondering what content marketing is? Whether you're new to content marketing or just need a refresher course, get caught up in this in depth post.

Via Level343, massimo facchinetti
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Level343's curator insight, December 28, 2016 9:39 AM
What is content marketing? What is it good for? 
Is there more to it than just writing a blog post and telling people about it? 

 Last week, we started a “What is it in online marketing” series, with “What is Organic SEO?” Today, we’ll cover a few areas about content marketing, starting with that all-important question: What is it?
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Is Your Strategic Plate Too Full? 

Is Your Strategic Plate Too Full?  | The Twinkie Awards | Scoop.it
Where are we going?
Refocuses and resets the destination
Prioritizes where we deploy our assets, including our time
Is measured
Is communicated constantly
Helps us make appropriate trade offs/intentional choices 
How will we get there?
Identifies who will do what, by when, with what resources
Defines how we will interact with each other and our customers during the journey
Peers into the future to see what it will look like when we get there and works backwards to achieve the goal
Who cares?
Clarifies who we serve, why and how (values)
Clarifies why winning/reaching the destination is important – to management and employees
Helps people understand how we make a difference to our customers and the community at large
Slow Down to Go Fast
Strategy seems more difficult than ever because it has become counter-intuitive in today’s hyper-paced world to slow down and be intentional about anything. We even take our phones into the bathroom with us for gosh sake! Who has time to work on strategy when we’re answering “important” text messages and voice mails from a bathroom?
As a result, being intentional is no longer the default or even a consideration. Instead, just running has become the norm, and defining our strategy seems like a time consuming-process we no longer have time for.
How do we increase our chances of success?

Via Don Dea, Exceptional Transcription Services
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7 Content Marketing Tips for New Entrepreneurs

7 Content Marketing Tips for New Entrepreneurs | The Twinkie Awards | Scoop.it
After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.

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Stay Ahead of the Competition With These 6 Content-Marketing Trends

Stay Ahead of the Competition With These 6 Content-Marketing Trends | The Twinkie Awards | Scoop.it
Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.

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5 Steps to Make Livestreaming Part of Your Content Strategy

5 Steps to Make Livestreaming Part of Your Content Strategy | The Twinkie Awards | Scoop.it
Americans can’t get enough livestreaming video. In fact, according to Deloitte’s 10th Digital Democracy Survey, nearly one-third of Americans binge on a weekly basis, and almost half now subscribe to streaming video services.
Via Stefano Principato
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Mobile Is Eating the World (2016)

In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans…
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Building a YouTube Content Strategy: Lessons From Google BrandLab

Building a YouTube Content Strategy: Lessons From Google BrandLab | The Twinkie Awards | Scoop.it
Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster.
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5 Ways to Grow Your Business Through Social Media

5 Ways to Grow Your Business Through Social Media | The Twinkie Awards | Scoop.it
Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though--growing your business through social media is very possible.
Via John van den Brink, Stan Smith
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donhornsby's curator insight, January 3, 4:06 PM
(From the article): Creates a unique voice. A brand is a crucial part of a business; it creates a particular image that people bear in mind and associate certain values with. Having a strong social media presence naturally creates a unique voice through which a company can engage with their audience, who will appreciate the content more than ever. A bland presence does nothing whatsoever for a company, so have a bit of personality when managing social media. The effects on overall operations can be staggering. Timothy Olmstead, a Manassas divorce lawyer, says, "With so many law firms competing for clients, social media is the ideal platform to highlight the unique qualities of your firm. Legal professionals that want to develop a specific brand or reach a specific clientele now have more control than ever, through social media marketing."
 
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The 10 things in advertising you need to know today

The 10 things in advertising you need to know today | The Twinkie Awards | Scoop.it
From Snapchat's push on measurement in Europe to the list of tech IPOs to watch in 2017.

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12 Professional New Year's Resolutions You Should Actually Keep

12 Professional New Year's Resolutions You Should Actually Keep | The Twinkie Awards | Scoop.it
Don't have professional New Year's Resolutions yet? Here are a few ideas of things you can do next year.

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10 Powerful Ways You Can Be a Successful Leader

10 Powerful Ways You Can Be a Successful Leader | The Twinkie Awards | Scoop.it
Great Leaders have certain traits that make them stand out from the rest. If we want to achieve what they've achieved, we have to learn to do as they do.

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Successful Solopreneurs Share Their Best Real-World Online Business Advice

Successful Solopreneurs Share Their Best Real-World Online Business Advice | The Twinkie Awards | Scoop.it
Read 23 real, ACTIONABLE pieces of advice from successful solopreneurs, folks just like you, who have built their own profitable online businesses.

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Mike Allton's curator insight, January 3, 1:47 PM
Want to read some *real* pieces of advice from solopreneurs just like you? People who started their own businesses out of their homes and have achieved success? Here are 23:
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How to Better Serve Customers With Twitter Direct Messages #socialmediamarketing

How to Better Serve Customers With Twitter Direct Messages #socialmediamarketing | The Twinkie Awards | Scoop.it
social media how to Looking for ways to improve customer care on Twitter?Do your customers tweet you for support?Moving customer service discussions to private Twitter Direct Message (DM) threads can help your support team quickly resolve issues.In this article, you’ll discover how to use the latest Twitter Direct Message features to improve your customer service.
Via Brian Yanish - MarketingHits.com
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50 Motivational Quotes to Ignite Your Sales Drive in 2017

50 Motivational Quotes to Ignite Your Sales Drive in 2017 | The Twinkie Awards | Scoop.it
Need to inject some motivation into your day? Lift your spirits with quotes from great thinkers, leaders, and businesspeople.
Via Rami Kantari, Exceptional Transcription Services
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Timing is Everything: 7 Tips for Well Timed Content Marketing

Timing is Everything: 7 Tips for Well Timed Content Marketing | The Twinkie Awards | Scoop.it
This time of year, we are drowning in holiday ads that are designed to inspire gift purchases. Clearly, marketers are taking advantage of this seasonal urgency. Stores are vying for consumers’ atte…

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5 Team Building Games That Can Teach Critical Thinking Skills

5 Team Building Games That Can Teach Critical Thinking Skills | The Twinkie Awards | Scoop.it
Here are 5 team building games to try out with your students that also develop critical thinking skills. Collaboration and team spirit await you!

Via Chris Carter, Lars-Göran Hedström, Jim Lerman, Mark E. Deschaine, PhD, massimo facchinetti
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Chris Carter's curator insight, December 1, 2016 8:36 PM
Combining two of my favorite things!
GwynethJones's curator insight, December 4, 2016 5:49 PM

Yup! 2 of my fav things, too Chris!

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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | The Twinkie Awards | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.

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janlgordon's curator insight, December 23, 2016 9:01 PM

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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7 Steps to Documenting Your Content Marketing Strategy

7 Steps to Documenting Your Content Marketing Strategy | The Twinkie Awards | Scoop.it

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing


Via Stefano Principato
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Your Content Marketing Machine Is Broken—And There's Only One Thing That Can Save It

B2B content marketing is broken. Learn why user-generated content is the solution, and how other brands are leveraging their customer's voices to tell powerful…
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How to Create a Successful B2B Content Strategy

How to Create a Successful B2B Content Strategy | The Twinkie Awards | Scoop.it
Find out why having a dedicated B2B content strategy is worth the effort, and how you can create your own effective strategy.
Via Stefano Principato
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