The Twinkie Awards
Follow
Find
2.0K views | +0 today
 
Scooped by The Twinkie Awards
onto The Twinkie Awards
Scoop.it!

What B2B content marketing looks like in 2013

What B2B content marketing looks like in 2013 | The Twinkie Awards | Scoop.it

MarketingProfs and the Content Market Institute recently released their annual study on the state of B2B content marketing which focuses on benchmarks, budgets and trends among North American companies. So, if examining what evolved in 2012 shows us any indicators of the future, what does 2013 look like for B2B content marketing?

 

In short, the study says we should expect a lot more of everything. “B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past,” the study states in its overview. Paired with more content, there is also more uncertainty among marketers as to whether or not their tactics are working effectively.

 

Averaging five social distribution channels per company (with Twitter and LinkedIn being the two most popular), the study also finds marketers are increasingly challenged with producing enough content, a change from years past when the top priority was creating engaging content.

 

By far, social media was the No. 1 marketing tactic, with 87% of companies using it, followed by company website articles (83%), enewsletters (78%) and blogs (77%).

 

LinkedIn, with its business friendly grown-up feel, went through an aggressive overhaul in 2012 to make its platform more engaging. And apparently it panned out, as LinkedIn became the most popular social network for B2B companies in 2012, surpassing previous top dog Twitter.

 

Most companies used content marketing for brand awareness (79%), customer acquisition (74%) and lead generation (71%). Overall, content marketing is used to achieved these and other goals more than in previous years, with the one exception being sales, which is down slightly.

 

Here’s the full presentation.

more...
No comment yet.

From around the web

Your new post is loading...
Your new post is loading...
Scooped by The Twinkie Awards
Scoop.it!

How to Use Social Media to Draw Millennials to Your Brand - Chelsea Krost

How to Use Social Media to Draw Millennials to Your Brand - Chelsea Krost | The Twinkie Awards | Scoop.it
How to Use Social Media to Draw Millennials to Your Brand http://t.co/W9lh4jpfGA via @Kontheinternet #socialmedia #millennials #brand
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Five ways to get the most from social media - The Media Online

Five ways to get the most from social media - The Media Online | The Twinkie Awards | Scoop.it
Five ways to get the most from social media
The Media Online
Brands are used to being in complete control of their marketing channels. But in social ...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How Agile mHealth Marketing Is Like Telling a Pop Tart Joke

How Agile mHealth Marketing Is Like Telling a Pop Tart Joke | The Twinkie Awards | Scoop.it
Yes, believe it or not, understanding how Jerry Seinfeld crafts a Pop Tart joke reveals a secret about why an [...]
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

11 Social Media Statistics You Should Have Known Yesterday

11 Social Media Statistics You Should Have Known Yesterday | The Twinkie Awards | Scoop.it
Social stats are always important. Here are 11 social media statistics that will serve as inspiration for an upcoming or existing campaign strategy.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Boost Your Brand Reach With Social Media Giveaways

Boost Your Brand Reach With Social Media Giveaways | The Twinkie Awards | Scoop.it
Take a look at the techniques you can use to boost your brand through social media giveaways.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Media Can Monitor Itself, and Protect Free Speech - New York Times

Social Media Can Monitor Itself, and Protect Free Speech - New York Times | The Twinkie Awards | Scoop.it
The monitoring and restriction of even violent content can have dire consequences, despite being well-intentioned.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Snapchat for Marketing: Takeaways You Can Implement In Your Overall Marketing Strategy

Snapchat for Marketing: Takeaways You Can Implement In Your Overall Marketing Strategy | The Twinkie Awards | Scoop.it
Using Snapchat for marketing is a great way to target your audience – but how can you apply what you’ve learned to other marketing channels? Our new blog post explores.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Content Marketing is Strategic Solution to A Strategic Problem - Business 2 Community

Content Marketing is Strategic Solution to A Strategic Problem - Business 2 Community | The Twinkie Awards | Scoop.it
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just cont…
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | The Twinkie Awards | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Creating a Marketing Plan That Won’t Die a Slow, Miserable Death

Creating a Marketing Plan That Won’t Die a Slow, Miserable Death | The Twinkie Awards | Scoop.it
The new year is fast approaching, and many organizations are busy compiling their annual marketing plans.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Base rate held at 0.5% again | News | Money Marketing

Base rate held at 0.5% again | News | Money Marketing | The Twinkie Awards | Scoop.it
Interest rates have been held for the 69th consecutive month.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How to Generate more Business using Twitter

How to Generate more Business using Twitter | The Twinkie Awards | Scoop.it
How to generate more Business using Twitter? It is really important to know the basic steps that lead to the success of your business.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Add Visuals to 2015 Social Media Marketing

Add Visuals to 2015 Social Media Marketing | The Twinkie Awards | Scoop.it
The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever. ...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

The Integration of Social Media and Community Management | Marketing That Matters

The Integration of Social Media and Community Management | Marketing That Matters | The Twinkie Awards | Scoop.it
Why does one social media campaign go viral while another never gets off the launching pad? Christie Fidura gives her take on the role of integration.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Marine Challenges ISIS On Social Media

Marine Challenges ISIS On Social Media | The Twinkie Awards | Scoop.it
Support is mounting for a Medal of Honor recipient who is threatening terrorists on Twitter after the FBI warned soldiers to lay low on social medial.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Media Archives – Influencing and Problem Solving by Mike Lehr

Social Media Archives – Influencing and Problem Solving by Mike Lehr | The Twinkie Awards | Scoop.it
Exploring the use of social media in the areas of influencing and problem solving.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

7 Social Media Tips for Small Businesses

7 Social Media Tips for Small Businesses | The Twinkie Awards | Scoop.it
Wondering how social media for small businesses can be done? Read about these 7 tips to improve your social media.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Media Strategy for Agents – Use it to Build Your Business

Social Media Strategy for Agents – Use it to Build Your Business | The Twinkie Awards | Scoop.it
To sell houses, agents must reach people. There's no better place to reach people than on social media. Learn how to develop a social media strategy here.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Blogging Is an Art But Attracting the Right Audience Is a Science

Blogging Is an Art But Attracting the Right Audience Is a Science | The Twinkie Awards | Scoop.it
You need knowledge and inspiration to write but finding readers in the vast online world is a step-by-step process.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

No Indictment for Eric Garner Death Sparks Fresh Outrage on Social Media - SocialTimes

No Indictment for Eric Garner Death Sparks Fresh Outrage on Social Media - SocialTimes | The Twinkie Awards | Scoop.it
Following the decision not to prosecute the officer who killed Eric Garner using an illegal choke hold, #ICantBreathe and #CrimingWhileWhite became trending topics.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

6 Ways To Directly Monetize Your Content Marketing Campaign - Forbes

6 Ways To Directly Monetize Your Content Marketing Campaign - Forbes | The Twinkie Awards | Scoop.it
Content marketing can easily build a brand’s reputation, increase engagement and familiarity with a brand, funnel readers into opportunities for conversion, and serve as a platform to build authority for SEO.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

6 Amazing Social Media Productivity Tools - Jeffbullas's Blog

6 Amazing Social Media Productivity Tools - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
Social media is a great place to waste time. Here are 6 social media productivity tools to help you save time, be more productive, successful and efficient
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

8 Free Research Reports to Inform Your 2015 Marketing Plan

8 Free Research Reports to Inform Your 2015 Marketing Plan | The Twinkie Awards | Scoop.it
Need a little extra help in effectively informing your 2015 marketing plan? You may want to consider these 8 free market research reports...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Digital Marketing Predictions for 2015 by the Experts

Digital Marketing Predictions for 2015 by the Experts | The Twinkie Awards | Scoop.it
Our digital marketing experts predict what trends we can expect in 2015 with a focus on content, SEO, mobile, social media and online PR.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Adrian Dater fired by Denver Post for social media abuse - Yahoo Sports (blog)

Adrian Dater fired by Denver Post for social media abuse - Yahoo Sports (blog) | The Twinkie Awards | Scoop.it
Dater announced on his Facebook page that “my long association with the Post came to an end today. That's a really bad thing to have to write, but it's reality.”
more...
No comment yet.