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LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | The Twinkie Awards | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”

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Do You Have a Social Media Addiction?

Do You Have a Social Media Addiction? | The Twinkie Awards | Scoop.it
Sure signs that you're addicted to social media (Girl gets dumped because she was addicted to this >>> • • http://t.co/s426h966tO)...
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Eight online marketing statistics we've seen this week

Eight online marketing statistics we've seen this week | The Twinkie Awards | Scoop.it
Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup. (68% of Fortune 500 CEOs still have no presence on any of the major #social networks inc.
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Content Marketing in a Nutshell #Podcast |

Content Marketing in a Nutshell #Podcast | | The Twinkie Awards | Scoop.it
Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.
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The Project

The Project | The Twinkie Awards | Scoop.it
Social Media Skills for Students is a project based in the English department of Liverpool John Moores University.  It's motivated by the fact that social media skills have become an integral aspect of the… (Pls RT: Social Media Skills for Students.
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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | The Twinkie Awards | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers. (RT @GregorSIDERIS: #marketing #CMO How to Use Instagram to Promote Your Products: Are you using social media...
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Dr. Cabbie weaves a tale of two movie marketing campaigns - Toronto Star

Dr. Cabbie weaves a tale of two movie marketing campaigns - Toronto Star | The Twinkie Awards | Scoop.it
Toronto Star
Dr. Cabbie weaves a tale of two movie marketing campaigns
Toronto Star
In theatres this Friday, Dr.Cabbie is a film about an Indian immigrant who winds up driving a taxi in Toronto because his medical degree isn't recognized here.
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Pay to play: the end of free social media marketing? - The Guardian

Pay to play: the end of free social media marketing? - The Guardian | The Twinkie Awards | Scoop.it
The Guardian
Pay to play: the end of free social media marketing?
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Why social media is the SEO queen of the digital kingdom | memeburn

Why social media is the SEO queen of the digital kingdom | memeburn | The Twinkie Awards | Scoop.it
Why social media is the SEO queen of the digital kingdom | memeburn http://t.co/CIAD6uW7ng #socialmedia #SMB
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Marketing and Branding for Small Businesses

Wholesaling only branding as unchivalrous businesses: kweZ http://t.co/qx3j4BpeS9
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Social Selling: How Social Media, PR and Sales Can Work Together

Social Selling: How Social Media, PR and Sales Can Work Together | The Twinkie Awards | Scoop.it
In most companies, social media falls into the broader “marketing and communications” category.
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How to use social media contests to boost school engagement - Innovate My School

How to use social media contests to boost school engagement - Innovate My School | The Twinkie Awards | Scoop.it
Do you get the most from your students’ love of social media? US Journalist Kayla Matthews discusses the best ways in which Twitter et al can be used to raise school pride and activity.
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How Social Media Is Rewiring Our Brains [Video] - SocialTimes

How Social Media Is Rewiring Our Brains [Video] - SocialTimes | The Twinkie Awards | Scoop.it
New technologies are not just changing our behavior -- they're rewiring our brains.
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10 Essential Social Media Tools for Social Media Managers

10 Essential Social Media Tools for Social Media Managers | The Twinkie Awards | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.
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3 Social Tools That Will Decrease Shopping Cart Abandonment

3 Social Tools That Will Decrease Shopping Cart Abandonment | The Twinkie Awards | Scoop.it
Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways.
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4 Ways to Use Social Media in Public Relations |

4 Ways to Use Social Media in Public Relations | | The Twinkie Awards | Scoop.it
Are you sending out press releases and waiting for the media to write about you? This article shares four ways social support enhances public relations.
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Evidence that your social media work is failing

Evidence that your social media work is failing | The Twinkie Awards | Scoop.it
It's pretty rare now to find an organisation that isn't spending a decent amount on social media, whether this is hiring personnel to manage their social p (Evidence that your social media work is failing http://t.co/atEF3xJknk)...
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Branding Roundtable No. 4: How Branding Agencies Brand Themselves

Branding Roundtable No. 4: How Branding Agencies Brand Themselves | The Twinkie Awards | Scoop.it
The fourth edition of The Branding Roundtable finds eight branding agencies from around the world describing their branding process and their own brand. (Branding Roundtable No.
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Suggestions From Your Friends In Marketing - Procurement Leaders (blog)

Suggestions From Your Friends In Marketing - Procurement Leaders (blog) | The Twinkie Awards | Scoop.it
Procurement Leaders (blog)
Suggestions From Your Friends In Marketing
Procurement Leaders (blog)
There are at least two competing narratives about how business works. One says that nothing happens in business until someone sells something.
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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | The Twinkie Awards | Scoop.it
Although lots of people use LinkedIn, many neglect to utilize the professional network to its full potential. Here are a few incredibly useful features you might not be using.
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Don't Overlook LinkedIn Company Pages for Executive Job Search | Executive Career Brand

Don't Overlook LinkedIn Company Pages for Executive Job Search | Executive Career Brand | The Twinkie Awards | Scoop.it
An important resource for company research, LinkedIn Company pages also provide links to profiles of employees working at your target companies.
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5 Major Email Marketing Mistakes - BusinessNewsDaily

5 Major Email Marketing Mistakes - BusinessNewsDaily | The Twinkie Awards | Scoop.it
BusinessNewsDaily
5 Major Email Marketing Mistakes
BusinessNewsDaily
Email marketing is one of the most cost-effective ways to reach customers and increase sales.
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The Battle to Own Branded Content

The Battle to Own Branded Content | The Twinkie Awards | Scoop.it
Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling like media agency Mindshare...
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6 Tricks To Be A Social Media Pro - YouTube

6 Tricks To Be A Social Media Pro - YouTube | The Twinkie Awards | Scoop.it
We trust you shall use these tricks wisely.
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The Complete Guide to Twitter Measurement

The Complete Guide to Twitter Measurement | The Twinkie Awards | Scoop.it
RT @simplymeasured: Social media marketing on Twitter is changing. Stay ahead of the curve with this eBooK: http://t.co/7VvFbHKzGc http://t…
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10 Reasons Job Seekers Should Embrace Social Media

10 Reasons Job Seekers Should Embrace Social Media | The Twinkie Awards | Scoop.it
10 Reasons Job Seekers Should Embrace Social Media http://t.co/QSVSYhVvww #SocialMedia #news
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