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LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | The Twinkie Awards | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”

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15 Habits of Mentally Tough People

15 Habits of Mentally Tough People | The Twinkie Awards | Scoop.it
Mental toughness is not an innate quality bestowed upon a select few. It can be achieved and enjoyed.
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Digital Marketeers: Stop Mass-Media Stealing Your Thunder

Digital Marketeers: Stop Mass-Media Stealing Your Thunder | The Twinkie Awards | Scoop.it
You're working hard on your digital content marketing efforts. But how do you stop mass-media campaigns from taking all the credit? Here are 3 tips.
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Marketing Clouds and Video: A relationship just beginning to bloom

Marketing Clouds and Video: A relationship just beginning to bloom | The Twinkie Awards | Scoop.it
John Koetsier’s recent report, “Marketing Clouds: How the best companies are winning via marketing technology,” was full of great insights into where marketing clouds are headed.
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Top trends in cinema | Social Media | News7 Tamil |

Top trends in cinema | Social Media | News7 Tamil | Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: ...
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5 Myths of Social Media Marketing - Business 2 Community

5 Myths of Social Media Marketing - Business 2 Community | The Twinkie Awards | Scoop.it
Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap…
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How To Pick The Best Digital Marketing Agency - Forbes

How To Pick The Best Digital Marketing Agency - Forbes | The Twinkie Awards | Scoop.it
Internal marketing teams constantly struggle with picking the right outsourcing agency, and for good reason. I’ve seen people lose their jobs and entire marketing departments get the axe when they’ve put their trust in the wrong agency.
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Georgia Property Management: Marketing Your Rental Property

Georgia Property Management: Marketing Your Rental Property | The Twinkie Awards | Scoop.it
Georgia Property Management: Your Rental Property Marketing http://t.co/lHPB8Uk4k0 http://t.co/CRL5liEMcb
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These 15 Rockstar Entrepreneurs Built Lucrative Businesses on Social Media - Huffington Post

These 15 Rockstar Entrepreneurs Built Lucrative Businesses on Social Media - Huffington Post | The Twinkie Awards | Scoop.it
Have you heard this advice before: "Follow your passions!" "Do what you love!"? And have you thought, what if my passions are my hobbies? Things that I could never be paid for?
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Should You Personalize Your Messages with Mindset Segmentation?

Should You Personalize Your Messages with Mindset Segmentation? | The Twinkie Awards | Scoop.it

Online marketing success is becoming trickier to find as more and more companies start to get creative, advanced, and above all else, personal. Being able to personalize someone’s experience, whether that be through personalized content, homepages, deals, coupons, or more, is crucial. You want to set yourself apart from the competition and connect with your audience, and what better way to do that than spend time personalizing? Sounds like a great idea; however getting there can be tougher.


Via Brian Yanish - MarketingHits.com
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How To Start Investing In Social Media Marketing The Right Way

How To Start Investing In Social Media Marketing The Right Way | The Twinkie Awards | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový, Stan Smith
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8 Ways Content Marketing and SEO Can Work Together

8 Ways Content Marketing and SEO Can Work Together | The Twinkie Awards | Scoop.it

SEO and content marketing are distinct disciplines that require different skills and knowledge, but the success of each depends on the other.

 

Content teams should be writing with a knowledge and understanding of SEO goals, ensuring that basics such as internal linking, headline optimization and use of keywords are covered.

 

Read More: http://searchenginewatch.com/sew/how-to/2423464/8-ways-content-marketing-and-seo-can-work-together


Via Antonino Militello
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How to update your resume in 30 minutes - and make an impression in no time

How to update your resume in 30 minutes - and make an impression in no time | The Twinkie Awards | Scoop.it

Let's start with the good news: You just bumped into a well-connected person and impressed the heck out of her. So much so, in fact, that she asked you to follow up with your resume, because she knows someone who's hiring.

You're feeling pretty great. But before you decide which dancing animal GIF accurately sums up your networking victory, you have some work to do. Because, the last time you even thought about your resume was before you got your recent job or started your side gig, and it's seriously out of date.

Well, it's time to open that old document, save it under a new name, and get typing. Here's how to update your resume — fast


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, August 27, 7:10 PM

How to do a quick refresh if the last time you even thought about your resume was before you got your recent job or started your side gig, and it’s seriously out of date.

LONJA DE NORTE SANTANDER Y ARAUCA's curator insight, September 1, 4:02 PM

#CUCUTA #ARAUCA #LONJA #COLOMBIA

También estamos en TWITTER https://twitter.com/NSantanderLONJA

en FACEBOOK: https://www.facebook.com/lonjanortesan

y en PINTEREST:  https://es.pinterest.com/LonjaPropRaiz/

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Why You Need Content Strategy Before Editorial Planning

Why You Need Content Strategy Before Editorial Planning | The Twinkie Awards | Scoop.it
This four-step process helps you generate content ideas that lead to better results for your business and your audience. – Content Marketing Institute.

Via Mat Loup, massimo facchinetti
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How To Use Social Media To Give Your Supporters A Voice

How To Use Social Media To Give Your Supporters A Voice | The Twinkie Awards | Scoop.it
Supporters are the lifeblood of any nonprofit organization; from donations to volunteers, supporters are the fuel that help propel your mission.
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How to Future Proof Your Mobile Marketing Strategy | SEJ

How to Future Proof Your Mobile Marketing Strategy | SEJ | The Twinkie Awards | Scoop.it
There is a lot to take into consideration when it comes to future-proofing your mobile marketing strategy.
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Coach Marketing Made Simple: How To Show Up In Social Media

http://www.theguruproject.awakentheguruwithin.com In this video you'll learn: - What keeps most coaches showing up powerfully and impactfully in social media ...
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The Best Social Media Channels For Your Store - Independent Retailer

The Best Social Media Channels For Your Store - Independent Retailer | The Twinkie Awards | Scoop.it
In today's competitive retail environment, there is no time to waste on marketing that won't help raise awareness, increase sales and grow your business.
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Top 10 Social Media Marketing Tips for Small Business - Huffington Post Canada

Top 10 Social Media Marketing Tips for Small Business - Huffington Post Canada | The Twinkie Awards | Scoop.it
As a small business owner, social media can feel overwhelming. So what are the best methods to market your small business using social media?
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Why These Three Retail Marketing Measurables Matter - Apparel Magazine

Why These Three Retail Marketing Measurables Matter - Apparel Magazine | The Twinkie Awards | Scoop.it
For many retailers, marketing analytics can help make the critical back-to-school season a success by focusing on the three key measurables
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10 Tips for Marketing Your Business through Your Facebook Profile

10 Tips for Marketing Your Business through Your Facebook Profile | The Twinkie Awards | Scoop.it
One of the best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some
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12 ways to achieve emotional marketing for your B2B company

12 ways to achieve emotional marketing for your B2B company | The Twinkie Awards | Scoop.it
Four common complaints often keep businesses from creating emotional marketing success. We offer 12 solutions to overcome your fears.
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Lean and Mean: How to Scale Your Content Marketing Plan

Lean and Mean: How to Scale Your Content Marketing Plan | The Twinkie Awards | Scoop.it
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard. Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts. Learn...

Via Guillaume Decugis, massimo facchinetti
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Guillaume Decugis's curator insight, August 25, 10:12 PM

This is a webinar BrightTalk asked me to present last week on how to tackle the main obstacle of modern marketers: developing content.


Some say content is the fuel of marketing but as it became so pervasive in all marketing activities, it also became the bottleneck. At Scoop.it, we developed a framework alongside top content marketing influencers to reach ROI with content and that we called lean content marketing. In this webinar, I presented some of the key lean content marketing strategies.

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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | The Twinkie Awards | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek, Jon Turino, Stan Smith
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Jon Turino's curator insight, August 26, 3:07 PM

For my content creation friends.

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How to Achieve Explosive Growth on Pinterest #infographic

How to Achieve Explosive Growth on Pinterest #infographic | The Twinkie Awards | Scoop.it
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

Via Brian Yanish - MarketingHits.com
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How Much Do Public Companies Spend on Marketing and Sales? #Infographic

How Much Do Public Companies Spend on Marketing and Sales? #Infographic | The Twinkie Awards | Scoop.it
The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.

Via Brian Yanish - MarketingHits.com
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Content Strategy for Everything

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…


Via Stefano Principato, massimo facchinetti
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