The Twinkie Awards
Follow
Find
1.4K views | +0 today
Scooped by The Twinkie Awards
onto The Twinkie Awards
Scoop.it!

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | The Twinkie Awards | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by The Twinkie Awards
Scoop.it!

How to Use Google Analytics to Run a Social Media Split Test |

How to Use Google Analytics to Run a Social Media Split Test | | The Twinkie Awards | Scoop.it
Have you tried split testing? Here's how to use Google Analytics to run a social media split test, to see which social media tactics are working.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How Social Gaming Operators Can Improve Every Customer Marketing Campaign

How Social Gaming Operators Can Improve Every Customer Marketing Campaign | The Twinkie Awards | Scoop.it
Pini Yakuel is co-founder and CEO of Optimove.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Make Money On The Internet with Great-Online-Income - A Newbies Guide To Online Success

Make Money On The Internet with Great-Online-Income - A Newbies Guide To Online Success | The Twinkie Awards | Scoop.it
RT @johnchablo: New to Online marketing? Get your FREE guide to making money online.http://t.co/pknEM8GqZY
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Lobster saved by social media

Social media helps find home for rare lobster. Central Florida News 13 has the story. (Rare lobster saved by social media: Social media helps find home for rare lobster. Central Florida News 13 has...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

The Real World of Character Marketing and Brand Fan Fiction

The Real World of Character Marketing and Brand Fan Fiction | The Twinkie Awards | Scoop.it
Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

10 Quick and Easy Digital Marketing Tools for Authors

10 Quick and Easy Digital Marketing Tools for Authors | The Twinkie Awards | Scoop.it
Regardless of whether you're self-published or have a Big 5 publisher behind your book, all authors are doing the same thing: promoting themselves and their book. While marketin...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Whole Foods Plans Major Marketing Push - CBS Local

Whole Foods Plans Major Marketing Push - CBS Local | The Twinkie Awards | Scoop.it
CBS Local
Whole Foods Plans Major Marketing Push
CBS Local
AUSTIN (AP) - Whole Foods Market Inc. is getting ready to launch its first national marketing campaign and expand home delivery.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Jim Boykin and Chris Boggs to Speak at ClickZ Live in San Francisco – 3cseo

#SocialMedia Jim Boykin and Chris Boggs to Speak at ClickZ Live in San Francisco http://t.co/OhyiD3fFBO
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Why Aren't You Using Video Marketing-Profits Marketing Group - YouTube

http://ProfitsMarketingGroup.com Video marketing is powerful for local business marketing strategy.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

5 Reasons Every Small Business MUST Leverage Social Media - http://rightmixtech.com

5 Reasons Every Small Business MUST Leverage Social Media - http://rightmixtech.com | The Twinkie Awards | Scoop.it
Do you know what people think about you? Well, if you are anything like most net savvy people, you can’t resist Googling your customer, doctor, or just some unknown person you met at a conference.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social media for Small Business Draft

Basic Social Media Tips for Small Business in San Francisco (My Draft Presentation : Social media for Small Business on @slideshare http://t.co/UYbXufQdFN)...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Spam: Why Your Social Media Strategy is BS

Social Spam: Why Your Social Media Strategy is BS | The Twinkie Awards | Scoop.it
But if you're going to broadcast duplicate messages all night and all day, you are doing it wrong. You are killing the trust we've begun to earn for social media and tools like Twitter and Facebook...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion - Wall Street Journal

Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion - Wall Street Journal | The Twinkie Awards | Scoop.it
Amazon.com Announces Second Quarter Sales up 23% to $19.34 Billion
Wall Street Journal
Amazon.com, Inc. (NASDAQ:AMZN) today announced financial results for its second quarter ended June 30, 2014.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Marketing Tips 4 Authors - by Clive Eaton: Sell more books with CreateSpace

Marketing Tips 4 Authors - by Clive Eaton: Sell more books with CreateSpace | The Twinkie Awards | Scoop.it
RT @CliveEaton: MARKETING TIPS 4 #Authors - Sell more books with CreateSpace: http://t.co/kALjJzPzsd #ASMSG #IAN1 #ArtKNB @AuthorAlliance @…
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

10 Unconventional Take-Aways from #BlogHer14

10 Unconventional Take-Aways from #BlogHer14 | The Twinkie Awards | Scoop.it
Yes, I (10 Unconventional Take-Aways from #BlogHer14 http://t.co/zOA7aOhbTg)
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

6 Quick Tips for Creating Useful Content Fast

You do not need to be a Pulitzer Prize winning writer to create content. You just need to be efficient.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs - Hollywood Reporter

$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs - Hollywood Reporter | The Twinkie Awards | Scoop.it
This article first appeared in the Aug. 8 issue of The Hollywood Reporter magazine.
In only a few weeks, Paramount's Transformers: Age of Extin...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

The Perils of Facebook and Other Social Media Platforms #facebook #linkedin #google+

The Perils of Facebook and Other Social Media Platforms #facebook #linkedin #google+ | The Twinkie Awards | Scoop.it
For one month I've studied my social media habits and I am not pleased. For one, I got into an argument with a friend over the difference between racism and humanitarianism. A mutual friend had...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

You’re Not Selling Software…and Other Tips for Marketing Open Source Products

You’re Not Selling Software…and Other Tips for Marketing Open Source Products | The Twinkie Awards | Scoop.it
Marketing open source product means engaging customers and building long-term relationships. There are many ways to accomplish this , from targeted...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

“Intuitive Eating”

“Intuitive Eating” | The Twinkie Awards | Scoop.it
RT @soundbites258: “Intuitive Eating” http://t.co/8cwMDpJPvn via @sharethis #trends #marketing #biz
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | The Twinkie Awards | Scoop.it
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | The Twinkie Awards | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

Social Media Brand Managers and Tragedy

Social Media Brand Managers and Tragedy | The Twinkie Awards | Scoop.it
Social media brand managers are in the tough position of trying to decide what to do in the wake of a public tragedy. Guideline to help.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How Twitter's New Potential 'Retweet With Comment' Feature Could Help Businesses

How Twitter's New Potential 'Retweet With Comment' Feature Could Help Businesses | The Twinkie Awards | Scoop.it
The recent news that Twitter is testing out a new feature is exciting to some of the site’s most loyal users. The feature would enable a “retweet with comment” option not currently available on the site.
more...
No comment yet.
Scooped by The Twinkie Awards
Scoop.it!

How To Use Social Media To Demonstrate Thought Leadership

How To Use Social Media To Demonstrate Thought Leadership | The Twinkie Awards | Scoop.it
Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top title that some of us like to use t… (How To Use Social Media To Demonstrate Thought...
more...
No comment yet.