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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | The Twinkie Awards | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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SEO Marketing For Global Brand Awareness

Seo the business world vice unlimited branding iron intentness: LfDwTQua http://t.co/42ZBq32f4Y
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The Incredible Business Savvy Behind Taylor Swift, Inc.

Music phenom Taylor Swift debuted the fastest-selling album of last 12 years. Here's how the star continues to stay on top.
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Six ways charity chief executives are using social media for good - The Guardian

Six ways charity chief executives are using social media for good - The Guardian | The Twinkie Awards | Scoop.it
From dealing with trolls to giving beneficiaries a voice – Zoe Amar on how leaders in the voluntary sector are using social media
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3 Lessons from the Marketing Festival #mktfest - CMSWire

3 Lessons from the Marketing Festival #mktfest - CMSWire | The Twinkie Awards | Scoop.it
Organizers of last weekend's Marketing Festival in the Czech Republic analyzed 500 conferences from around the world before choosing 18 promising speakers.Having soaked up their collective wisdom, I found three lectures gave me the most to think...
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Channel 4 wins battle to screen John Lewis Christmas ad

Channel 4 wins battle to screen John Lewis Christmas ad | The Twinkie Awards | Scoop.it
TV advert featuring CGI penguin Monty will debut during Gogglebox on Friday. By Mark Sweney
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The Problem with Social Media; or, Why I Don't Seek to be an Influencer - Inkling Media

The Problem with Social Media; or, Why I Don't Seek to be an Influencer - Inkling Media | The Twinkie Awards | Scoop.it
Send to Kindle Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
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Proposed social media rules 'unrealistic', say agency bosses - MRM

Proposed social media rules 'unrealistic', say agency bosses - MRM | The Twinkie Awards | Scoop.it
Proposed social media rules ‘unrealistic’, say agency bosses http://t.co/RjNc7uTrh4 via @TweetsizedMRM
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Content Remarketing: How to Double Leads from Your Content Channel

Content Remarketing: How to Double Leads from Your Content Channel | The Twinkie Awards | Scoop.it

How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by The Twinkie Awards from MarketingHits
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Marketers Now Need to Think Data First

Marketers Now Need to Think Data First | The Twinkie Awards | Scoop.it
Marketing veterans -- remember what life used to be like? We spent our days brainstorming new campaigns, creating advertising slogans and, at the end of the day, creativity was what mattered. We were “ideas men” -- or women -- and if we wanted to succeed, we had to find a way to bring those ideas to life.

But, it’s time to face facts: marketing as we once knew it is undergoing some serious changes. The industry has gone from an era of trial-and-error practices to a careful science, leaning heavily on the balance between big ideas and hard facts.

Via Brian Yanish - MarketingHits.com
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Entitlement Might Make You More Creative (But You Probably Knew That Already) - Co.Design

Entitlement Might Make You More Creative (But You Probably Knew That Already) - Co.Design | The Twinkie Awards | Scoop.it
According to a new study, the more entitled people feel, "the more willing and able they will be to generate creative solutions."

Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, November 6, 2:19 PM

Interesting study.  Do you feel entitled?  You may be more creative!

Steven Saura's curator insight, November 7, 9:08 AM

A justification for entitlement? At what cost?    

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How to Get an Enormous User Base Without Spending a Dime on Marketing

How to Get an Enormous User Base Without Spending a Dime on Marketing | The Twinkie Awards | Scoop.it
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.

Via Hannah Kramer
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Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds

Top 100 Internet Marketing Blogs to Read Often, With RSS and Twitter Feeds | The Twinkie Awards | Scoop.it

#38. BasicBlogTips (RSS) BasicBlogTips posts an average of 2 blog posts per week. With a focus on blogging tips, social media and Youtube tutorials, BasicBlogTips has quickly become a trusted source of inspiration for aspiring bloggers.

 

#38. BasicBlogTips (RSS) BasicBlogTips posts an average of 2 blog posts per week. With a focus on blogging tips, social media and Youtube tutorials, BasicBlogTips has quickly become a trusted source of inspiration for aspiring bloggers.


Via Ileane Smith
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Ileane Smith's curator insight, November 7, 3:37 AM

I read a lot of these blogs and got introduced to some new ones too! Honored to be mentioned here as well!

Rescooped by The Twinkie Awards from Business Brainpower with the Human Touch
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How Stress Is Making You Lose Your Mind

How Stress Is Making You Lose Your Mind | The Twinkie Awards | Scoop.it

Stress is affecting your brain much more than you think. Sure, you've experienced the distraction, forgetfulness, negativity or anxiety that comes from stressful situations, but did you know it's also shrinking your brain? Hormones released in response to stress not only affect brain function, they also change the physical structure of your brain.

The stress hormone cortisol can kill, shrink, and stop the generation of new neurons in a portion of the brain called the hippocampus. The hippocampus is critical for learning, memory and emotional regulation, as well as shutting off the stress response after a stressful event is over: all much-needed processes in both our professional and personal lives.


Via Vicki Kossoff @ The Learning Factor
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Brotman Nusbaum Ibrahim's curator insight, November 7, 12:29 PM

Read this carefully, take a deep breathe and relieve the stress of the day. 

Alfonso Gomez hernandez's curator insight, November 8, 11:49 AM
Stop saying to ylurself that a problem, a situation o sceary of your work, marriage or school is killing you. Yur brain is listening and give you on return a payment in stress
Graeme Reid's curator insight, November 10, 5:52 PM

Another good reason to keep exercising.

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What’s the Difference Between Content Marketing and Social Media...

What’s the Difference Between Content Marketing and Social Media... | The Twinkie Awards | Scoop.it
Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It's important to know how these two strategies can be quite similar, or sometimes very different.
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Measuring Clout: 4 Music Charts Powered By Social Media

Measuring Clout: 4 Music Charts Powered By Social Media | The Twinkie Awards | Scoop.it
Fifty-three years ago this week, Billboard launched its "Hot 100 Chart," which at the time tracked top singles based on radio play and sales. A lot has changed since 1958 when i...
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Skype is breaking down the language barrier with Skype Translate

Skype is breaking down the language barrier with Skype Translate | The Twinkie Awards | Scoop.it
#Skype #Translate - Skype is calling for users of their popular voice and video chat service to test a brand new service that they’re testing out, Skype Translator.
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Marketing Mistakes: Are you inadvertently losing ground to business competitors? ... | 40Billion

Marketing Mistakes: Are you inadvertently losing ground to business competitors? ... | 40Billion | The Twinkie Awards | Scoop.it
Harendra Jani posted on their whiteboard: Marketing Mistakes: Are you inadvertently losing ground to business competitors? ...
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Guidelines for Managing Your Company's Social Media Policy

Guidelines for Managing Your Company's Social Media Policy | The Twinkie Awards | Scoop.it
As water cooler chats have been replaced by instant messages and email. Managing your company's social media policy and employees can be a challenging.
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Facebook post puts Utah cafe in social media 'war zone' - Salt Lake Tribune

Facebook post puts Utah cafe in social media 'war zone' - Salt Lake Tribune | The Twinkie Awards | Scoop.it
A tiny cafe in Santaquin has become the center of a social media “war zone” after a former cook’s anti-police post drew hundreds of commenters to the restaurant’s Facebook page and led to the employee’s ...
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8 Online Review Statistics Every Business Should Know

8 Online Review Statistics Every Business Should Know | The Twinkie Awards | Scoop.it

Wondering if online reviews matter? These online review statistics will answer that question 8 times over


Via Pedro Da Silva, massimo facchinetti
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Rescooped by The Twinkie Awards from SEO Blog for Internet Marketing Resources
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Social Media Marketing Tactics For 12 Top Social Networks

Social Media Marketing Tactics For 12 Top Social Networks | The Twinkie Awards | Scoop.it
A sneak preview of expert sessions happening at SMX Social Media Marketing Conference November 19-20th in Las Vegas. Social media marketing tactics for 12 top social networking platforms.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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Rescooped by The Twinkie Awards from MarketingHits
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Mobile Marketing: Building A Digital Asset To Get More For Your Money

Mobile Marketing: Building A Digital Asset To Get More For Your Money | The Twinkie Awards | Scoop.it
Now that marketers have determined mobile is an effective method of reaching target audiences, more and more brands are beginning to shift dollars toward mobile. In fact, mobile budgets have increased more than 735% between 2011 and 2014, according to eMarketer (PDF), and spending is expected to continue to grow at more accelerated rates in the future.

Via Brian Yanish - MarketingHits.com
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How To Create An Infographic To Promote Any Business

How To Create An Infographic To Promote Any Business | The Twinkie Awards | Scoop.it

You don’t have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there’s only one thing you need to have to create a great infographic… a…


Via massimo facchinetti
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7 Ways to Get People to Believe, Like and Respect You

7 Ways to Get People to Believe, Like and Respect You | The Twinkie Awards | Scoop.it
These timeless practices can be the cornerstone of your everyday reperatoire.

Via Hannah Kramer
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Rescooped by The Twinkie Awards from Business Brainpower with the Human Touch
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Top 5 Reasons Why Job Hunters Aren't Getting Hired

Top 5 Reasons Why Job Hunters Aren't Getting Hired | The Twinkie Awards | Scoop.it

Most candidates don’t stand out enough from their competition, according to one poll.

At first glance, it’s puzzling. The job market is finally looking something like its old self, with unemployment at 5.9%, a bit below its 6% pre-recession rate.

Yet, as anyone trying to change jobs (or get one) these days knows all too well, plenty of employers are dragging their feet, taking longer to hire than at any time in more than a decade.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, November 7, 4:01 AM

Most candidates in recruitment don’t stand out enough from their competition, according to one poll.

Amena Capital's curator insight, November 7, 4:23 AM

http://capitalamena8.wordpress.com/tag/amena-capital/

Kathy's curator insight, November 10, 2:20 AM

If you are looking for best career change ideas that can pay, Uber has recently emerged as one of the best options for people looking for something new and different.