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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | The Twinkie Awards | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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Essentials of an Employee Social Media Policy

Essentials of an Employee Social Media Policy | The Twinkie Awards | Scoop.it
There’s still a lot of fear out there around employees’ use of social media related to their company of employment. Employees are scared to mention the company for fear of doing something wrong....
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Successful Content Marketers Do These 5 Things Differently

Successful Content Marketers Do These 5 Things Differently | The Twinkie Awards | Scoop.it

It's not so much what the best marketers know but how they view the elements of the campaign.


Via massimo facchinetti
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Marco Favero's curator insight, September 20, 2:52 PM

aggiungi la tua intuizione ...

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5 Ways to Fall into Instagram Marketing

5 Ways to Fall into Instagram Marketing | The Twinkie Awards | Scoop.it

Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see.


Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, Today, 11:10 AM

     Instagram, with it's 75 million daily users, can be very beneficial to use for marketing today. It focuses on visual content, which is processed 60,000 times faster by the brain than text. Today, 59% of big brands are using social media in their marketing campaigns. According to the article, there are 5 steps to make sure you are making the most of Instagram marketing. The first way is to make sure the profile is set up properly by having a good bio and including the website url. Second, is to utilize hashtags with relevant content. Third, is to share valuable content that shows a fun side, typically things related to the brand. You can also include company events or photos of the staff. Fourth is to include some videos in the profile. It can capture followers' attention if the content is interesting. Lastly, follow and engage prospects. If you search hashtags, you can locate your target audience members. All these things could be a great way to increase brand awareness and gain followers to your company!

 

 

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7 Online Tools to Help You Create Amazing Visual Content

7 Online Tools to Help You Create Amazing Visual Content | The Twinkie Awards | Scoop.it
When it comes to online content creation and marketing, we’re becoming more and more attracted to visuals. Visual content has grown in leaps and bounds in the last 12-18 months with marketers discovering new ways to communicate and engage with their audiences.

With so many ways to get your message across, the sky is the limit. While we all have awesome ideas we would like to share visually, some of us may not have the budget (or the skills) to make it happen.

Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, Today, 4:08 AM

7 Online Tools to Help You Create Amazing Visual Content.

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Facebook testing more audience targeting options to ‘Boost Post’

Facebook testing more audience targeting options to ‘Boost Post’ | The Twinkie Awards | Scoop.it

Once a weaker option for advertisers, Facebook is adding some juice to the Boost Post option.


Via Brian Yanish - MarketingHits.com
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A Practical Guide to Writing an Effective Social Media Policy

A Practical Guide to Writing an Effective Social Media Policy | The Twinkie Awards | Scoop.it
Much like a mission statement provides direction, a social media policy establishes guidelines on how to represent your brand on various social networks.
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ASMSG Scifi Fantasy Paranormal Social Media Hub. Powered by RebelMouse

ASMSG Scifi Fantasy Paranormal Social Media Hub. Powered by RebelMouse | The Twinkie Awards | Scoop.it
News and reviews of science Fiction, fantasy, and paranormal books. Created to share content created by ASMSG writers and help them communicate with their fans.
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Top 6 Blogging Tips from Delray Beach Social Media Marketing Experts | Social Media Marketing Services

Top 6 Blogging Tips from Delray Beach Social Media Marketing Experts | Social Media Marketing Services | The Twinkie Awards | Scoop.it
A well functioning blog is one of the most important parts of a successful SEO or social media campaign. Visit Social Fishing for great blogging tips. (Top 6 Blogging Tips from Delray Beach...
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Social Media Sharing Strategy for More Blog Post Traffic

Social Media Sharing Strategy for More Blog Post Traffic | The Twinkie Awards | Scoop.it
Do you have a social media sharing strategy? Get one here to increase traffic to your blog!
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How to Create Content that Lives the Brand Promise

How to Create Content that Lives the Brand Promise | The Twinkie Awards | Scoop.it
How can brands convey the brand promise through content? Hint: It's about showing, not telling. You don’t need a viral video, you want to make something that they want to watch. Something that educates them, makes them laugh or speaks to them.
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Why "Full Stack" Marketers Are The Future of Digital Branding

Why "Full Stack" Marketers Are The Future of Digital Branding | The Twinkie Awards | Scoop.it
The archetype of the indispensable, jack-of-all-trades startup employee doesn't just apply to engineers anymore.
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Optimize your social media profiles in a few steps with this infographic

Optimize your social media profiles in a few steps with this infographic | The Twinkie Awards | Scoop.it
Yesterday, I published an article containing a list of easy tips to help you improve your Twitter profile. Well, guess what I found today? An infographic on profile optimization for Facebook, Twitt...

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 20, 2:45 AM

aggiungi la tua intuizione ...

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3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales | The Twinkie Awards | Scoop.it

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.

 

Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.


Via Brian Yanish - MarketingHits.com
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Cassandra Roderick's curator insight, September 20, 9:27 PM

This article reviews the different marketing tools that can be used when marketing through social media, specifically Instagram. The three ways that a company can use Instagram to market are humanizing the content, utilizing influencers, and gaining powerful analytics. Instagram is a social media site that most Millenials are influenced by, and the best way to grab the attention of Millenials is to connect with them. They need to feel that the company is actually understanding their needs, and not just voicing off the same old advertisement. Through targeted influencers a company is able to speak to different individuals from different demographics, and be able to relate to them through those parameters. The company must use science and artful advertising in order to build the connection with the consumers. Finally, the meaningful analytics is a tool where Instagram is able to provide useful insights into their users. They can find out about their likes and dislikes, and other data that can be used to find out what would be the best way to reach out to these individuals. 

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9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6

9 Ways To Reuse Your Old iPhone Now That You've Got The iPhone 6 | The Twinkie Awards | Scoop.it
If you were one of the millions of people waiting in line for the iPhone 6, you might be wondering what to do with your old iPhone.
If you haven't traded it in or sold it just yet, there are tons of ways to repurpose your aging phone.

Via Rami Kantari
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How to Optimise the Most Important Pages In Your Marketing Funnel

Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Th…


Via Pedro Da Silva, massimo facchinetti
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How To Find Leads & Develop Your Brand on Social Media

How To Find Leads & Develop Your Brand on Social Media | The Twinkie Awards | Scoop.it

Social media is a great tool to nurture personal relationships with prospects and to build your brand. Learn the dos & don'ts of this kind of marketing.


Via Baochi, www.sercompetitivos.com
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The Small Business Content Marketing Toolbox - #infographic - Digital Information World

The Small Business Content Marketing Toolbox - #infographic - Digital Information World | The Twinkie Awards | Scoop.it
This infographic takes a look at 5 effective ways your business can use to expand its online presence.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing, Kenneth Carnesi, Brian Yanish - MarketingHits.com
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Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses | The Twinkie Awards | Scoop.it
Here are the 3 major challenges of influence marketing for business.
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Upcoming Nokia Phones 2014: Here's One More Proof Microsoft Is Already Phasing Out Nokia's Branding, What's Next?

Upcoming Nokia Phones 2014: Here's One More Proof Microsoft Is Already Phasing Out Nokia's Branding, What's Next? | The Twinkie Awards | Scoop.it
For the past few months, it has been rumored that upcoming Nokia phones for 2014, or at least those will arrive during the 'holiday campaign', would not get the Nokia branding anymore.
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How Social Media can make Your Brand more Personal | Personal Branding Blog - Stand Out In Your Career

How Social Media can make Your Brand more Personal | Personal Branding Blog - Stand Out In Your Career | The Twinkie Awards | Scoop.it
How Social Media can make Your Brand more Personal http://t.co/ePXMGpHRvV
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Facebook Alters News Feed: This Week in Social Media |

Facebook Alters News Feed: This Week in Social Media | | The Twinkie Awards | Scoop.it
Social media news and new developments making social media marketing easier.
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I Want A Social Media Job But Which One? - JobHop

I Want A Social Media Job But Which One? - JobHop | The Twinkie Awards | Scoop.it
I want a social media job. It’s good that there’s focus on what job is wanted but there’s so much to social media you have to ask “what type of job in social media?” (So you would like a #job in #socialmedia but what one would suit you best?
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How Social Media Can Help Attorneys Build a Robust Referral Network | The National Law Review

How Social Media Can Help Attorneys Build a Robust Referral Network | The National Law Review | The Twinkie Awards | Scoop.it
Instead of viewing social media as just another demand on your time, you should be looking at it as a highly effective, low-cost way to beef up your referral network.
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Social media … It is crazy out there!

Social media … It is crazy out there! | The Twinkie Awards | Scoop.it
What social media channel is right for you without causing overload?

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 19, 2:25 PM

aggiungi la tua intuizione ...

Jayne Courts's curator insight, September 20, 5:01 AM

I like donuts too LOL

A.K.Andrew's curator insight, September 20, 8:05 AM

Not all soc. med. are not the same. Make sure you're using the right ones for you

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5 Content-Marketing Hacks Using Social-Media Data

5 Content-Marketing Hacks Using Social-Media Data | The Twinkie Awards | Scoop.it

Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.

 

In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.

 


Via Brian Yanish - MarketingHits.com
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