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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | The Twinkie Awards | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


Via Letitia Owens
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How to Use and Repurpose Live Video Streams

How to Use and Repurpose Live Video Streams | The Twinkie Awards | Scoop.it
This article will help you incorporate video into your business marketing strategy by leveraging the available live streaming video platforms.

Via Mike Allton
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Mike Allton's curator insight, February 2, 10:00 AM
 
How To Use Live Streaming Video

Have you been on an HOA? Blabbed? Scoped? Do those terms mean anything to you?

There are now at least a half dozen apps specifically crafted to connect you with an audience using live video... and if you aren't yet learning how to use them and incorporate one or more into your business, you really are missing out.

But I'm not just saying that because they're shiny objects. These platforms present real opportunities for you to:

☞  Easily create content that can be used and reused
☞  Connect with more or different audiences
☞  Leverage the expertise and influencer of others

Ready to #GetYourLearnOn? Let's dive in.

P.S. We'll cover how to use live streaming video, of course, as well as a quick review of some of the top platforms (Google+ Hangouts On Air, YouTube Live Events, Meerkat, Periscope, Blab and Facebook Live). We will also go over the equipment you're going to need, and most importantly, all the ways you can turn those live videos into tremendous pieces of content that can power your marketing for weeks and months.

#SocialMedia   #StreamingVideo   #ContentMarketing  
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Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | The Twinkie Awards | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Via Jesús Hernández, John van den Brink, Stan Smith
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Why You Need a Social Media Marketing Plan

Why You Need a Social Media Marketing Plan | The Twinkie Awards | Scoop.it

More than 74 percent of adults use a social networking site. Of those, 78 percent say a company’s social media posts influenced their buying decisions.


Via Rami Kantari
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The Advantages of Having Podcast Episodes Transcribed | Transcription services blog

Transcripts are also a great way to improve search rankings and get to a wider audience which is very beneficial as it helps to make the podcast more successful.

Via Jessica Miller, Exceptional Transcription Services
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Three Cash Flow Musts That Your Small Business Needs to Make

Three Cash Flow Musts That Your Small Business Needs to Make | The Twinkie Awards | Scoop.it

"Cash flow is a common concern among many small business owners, with many business models dependent on incoming cash flow at various, often unpredictable times a year versus a steady flow of income. Sound familiar to you, by chance? If you are among the thousands of businesses that are not sure when your next paycheck will come in, pay attention."


Via Jay
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Why Acting as One Company Isn’t Easy

Why Acting as One Company Isn’t Easy | The Twinkie Awards | Scoop.it

A sales manager recently told me about an embarrassing scene that unfolded before an important client meeting. “Two teams from our firm were waiting in the lobby when the client walked in, and the groups didn’t recognize each other,” she said. “What a contradiction of our promise to provide integrated solutions! We looked like the Keystone Kops.”


Via The Learning Factor
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The Learning Factor's curator insight, January 31, 7:17 PM

Firms that want to unite far-flung units often struggle to get employees to collaborate.

Marja van Solkema's curator insight, February 1, 2:59 AM

This piece actually touches the important subjects of System Thinking and Value Thinking, two important cornerstones of Agile organizations. System Thinking covers the subject of knowing your own organization: understand the impact of your (team's) activities on the organization, on the product, on the service your provide. Value Thinking covers the subject of adding value to the end-result with everything you do. 

It's not a simple task to implement this. Start with dialogue, with inquiring about what this looks like in your organization. Tell your stories from top CEO level to the cleaning lady and all roles in between and around, as those stories make your company's story... Dream your dream together and make this dream come true, together! Grow Appreciative Inquiry (cause that's what I'm referring to) into your company's DNA and make the Agile mindset work!

 

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What The Best Brands Will Do in 2016 - Marketing Trends 2016

In 2016 marketing will move more than ever from a “Mad Men creativity-driven marketing era“ to an age of "Predictive analytics and holistic software platforms.“ This will enable marketers and organizations alike to create compelling new content being engineered by data and focusing on building huge distribution in a scalable manner.

Via Brian Yanish - MarketingHits.com
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7 Creative Ways Regular People Made $1 Million

7 Creative Ways Regular People Made $1 Million | The Twinkie Awards | Scoop.it
While your best bet to accumulate wealth is to curb your spending, start investing and develop "rich habits," there are some less conventional ways to make millions relatively quickly.

Via Brian Yanish - MarketingHits.com
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javelindenim's comment, January 31, 11:59 PM
Nice
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7 Ways to Make Boring Web Content a Lead-Generating Weapon

7 Ways to Make Boring Web Content a Lead-Generating Weapon | The Twinkie Awards | Scoop.it
Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.

Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations:

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Doing your taxes? What to expect from the new Form 1040

Doing your taxes? What to expect from the new Form 1040 | The Twinkie Awards | Scoop.it
Tax time is coming.

Via Jay
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Stop Sabotaging Your Business Success

Stop Sabotaging Your Business Success | The Twinkie Awards | Scoop.it
Spotlight on Success Show – Episode #28 Did you know that you could be actively sabotaging your business success with your thoughts? Do you tend to approach your work day from a proactive or reac... (Stop Sabotaging Your #Business #Success!

Via Barry Deutsch, Exceptional Transcription Services
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10 ways brands are using social media marketing for good 

10 ways brands are using social media marketing for good  | The Twinkie Awards | Scoop.it
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.

Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization.

Via Brian Yanish - MarketingHits.com
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9 Powerful Ways Gratitude Can Change Your Life

9 Powerful Ways Gratitude Can Change Your Life | The Twinkie Awards | Scoop.it

Although a lot of people are reminded to be thankful on Thanksgiving, gratitude shouldn't be reserved for special occasions. Showing just a little appreciation for what you have could greatly improve your life year-round. Here are nine powerful ways gratitude can change your life:


Via The Learning Factor, Exceptional Transcription Services
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The Learning Factor's curator insight, November 29, 2015 4:52 PM

Not only will gratitude affect the quality of your life, it may also change the length of it.

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Six Things You Don't Owe Your Boss

Six Things You Don't Owe Your Boss | The Twinkie Awards | Scoop.it

The typical workday is long enough as it is, and technology is making it even longer. When you do finally get home from a full day at the office, your mobile phone rings off the hook, and emails drop into your inbox from people who expect immediate responses.

 

While most people claim to disconnect as soon as they get home, recent research says otherwise. A study conducted by the American Psychological Association found that more than 50% of us check work email before and after work hours, throughout the weekend, and even when we’re sick. Even worse, 44% of us check work email while on vacation.

 

A Northern Illinois University study that came out this summer shows just how bad this level of connection really is. The study found that the expectation that people need to respond to emails during off-work hours produces a prolonged stress response, which the researchers named telepressure.


Via The Learning Factor
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The Learning Factor's curator insight, February 2, 4:48 PM

When you don’t have good boundaries between your work and personal lives, your health and performance suffer. Dr. Travis Bradberry helps you set things straight.

Adele Taylor's curator insight, February 3, 3:41 PM

I am definitely guilty of checking my emails before and after work, but I have taken to disconnecting them when I am on holiday otherwise I know I will look.   Anyone else guilty of the same?

Also, there are some interesting points about where the balance lies between work and family, particularly points 4 and 5.

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'Everyone could know what I was doing': the millennials not using social media

'Everyone could know what I was doing': the millennials not using social media | The Twinkie Awards | Scoop.it
75% of millennials have created at least one social media account – which makes the small percentage who don’t tweet or Instagram an unconventional group

Via Manuel Pinto, Stan Smith
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How To Successfully Record Conferences | Transcription services blog

Conferences are important events which are held for varied reasons and attended by a large number of people. Due to this nature of conferences; specialized recording equipment may be required to capture audio recordings for the event.

Via Jessica Miller, Exceptional Transcription Services
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The Beginner’s Guide To Facebook Groups For Brands

The Beginner’s Guide To Facebook Groups For Brands | The Twinkie Awards | Scoop.it
This guide shows you all you need to know about Facebook groups when it comes to branding.

Via Peg Corwin
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Peg Corwin's curator insight, January 27, 10:01 AM

This pro says, build a REAL marketing list with Facebook Groups.  Learn how here.  Takes investment and time.

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7 Motivational Lessons In Leadership From Top CEOs That Nobody Told You

7 Motivational Lessons In Leadership From Top CEOs That Nobody Told You | The Twinkie Awards | Scoop.it
7 Motivational Lessons In Leadership From Top CEOs That Nobody Told You

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10 Daily Habits of the Most Confident People

10 Daily Habits of the Most Confident People | The Twinkie Awards | Scoop.it

 

I'm not here to patronize you.  We know if you walk with better posture, force a fake smile, or get a new haircut you can trick your brain and boost your self-confidence.  Perhaps for 20 minutes you'll think you're the next Richard Branson. 

I'm here to tell you there are proven ways to improve your self-confidence that will drive real, long lasting change in your life.


Via The Learning Factor
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HOME GIRAFFE's curator insight, February 1, 4:11 AM

A great little article I wanted to share with you

Adele Taylor's curator insight, February 1, 3:50 PM

I can imagine that a lot of people will read this and think that they are good ideas but just don't have the time.

You can always find time when you need to...

Marianne Naughton's curator insight, February 5, 8:44 AM

Great Habits

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How to Make a Good Story Great in 7 Simple Ways

How to Make a Good Story Great in 7  Simple Ways | The Twinkie Awards | Scoop.it
This is a partial reprint from Writers Digest 7 Simple Ways to Make a Good Story Great Here are seven ways successful authors make their stories crackle with authority and get the gatekeepers on their side. These techniques will work on any kind of fiction: literary, romance, mystery, sci-fi, you name it. What’s more, you…

Via José Carlos, massimo facchinetti
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Why Small Businesses Need Internet Marketers

Why Small Businesses Need Internet Marketers | The Twinkie Awards | Scoop.it
Most internet marketers can relate to the feeling of talking to a small business owner, and having them question the value of the service they provide. Once, in a perfect setup, an individual asked us this question, and followed it up by whipping out their phone to google for a good lunch place. Needless to say, the conversation wasn’t too difficult after that point.

The Internet Is The New Primary Marketing Medium

Via Brian Yanish - MarketingHits.com
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10 Honest DIY Hacks For Small Business Owners That Really Work | DIY Masters

10 Honest DIY Hacks For Small Business Owners That Really Work | DIY Masters | The Twinkie Awards | Scoop.it

Running your own small business is no easy feat. It takes creativity, drive, hard work and a whole lot of guts.


Via Jay
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Kick Off 2016 With Content Marketing Audits That Work | SEJ

Kick Off 2016 With Content Marketing Audits That Work | SEJ | The Twinkie Awards | Scoop.it

Welcome to 2016! It is a new year, which makes it a great time to start fresh. And what better place to start than with your content?


Via massimo facchinetti
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7 Marketing Ideas for Manufacturers and Distributors 

7 Marketing Ideas for Manufacturers and Distributors  | The Twinkie Awards | Scoop.it
Supply Chain Marketing: 7 Marketing Ideas for Manufacturers and Distributors

Growing a supply chain business requires mastery of promoting sales to supply chain organizations as well as end users. Here are seven marketing ideas for manufacturers and distributors that can help.

Via Elizabeth Kraus
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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | The Twinkie Awards | Scoop.it
Heinz Ketchup Fans to Share Their Happiness

Via Sylvain Leroux
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Sylvain Leroux's curator insight, December 24, 2014 5:17 AM

After Coca-cola, Heinz try to spread happiness.

Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)