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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | The Twinkie Awards | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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Why Hashtagging is the new Branding

Why Hashtagging is the new Branding | The Twinkie Awards | Scoop.it
Recently my 23-year-old daughter asked me for branding advice for her online startup. Immediately my thoughts went to the classic brand lessons I learned from Jack Trout and Al Ries. Three lessons in (What do you think?
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Spotify CEO thinks Apple's Beats deal is more about branding than streaming ... - tuaw.com

Spotify CEO thinks Apple's Beats deal is more about branding than streaming ... - tuaw.com | The Twinkie Awards | Scoop.it
Spotify CEO thinks Apple's Beats deal is more about branding than streaming ...
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For the Brand to Thrive, the Leader Must Be the Brand

For the Brand to Thrive, the Leader Must Be the Brand | The Twinkie Awards | Scoop.it
In today’s hyper-smart and sensitive culture, “brand” is bigger, and more valuable, than ever.
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Vail embraces traditional summer marketing tactics - Vail Daily News

Vail embraces traditional summer marketing tactics - Vail Daily News | The Twinkie Awards | Scoop.it
Vail embraces traditional summer marketing tactics Vail Daily News What they talked about: After working with branding and marketing company Goodness to come up with new concepts for summer advertising, the marketing district advisory council,...
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Social media, mobile tech top seniors' education wish lists - Lawrence Journal World

Social media, mobile tech top seniors' education wish lists - Lawrence Journal World | The Twinkie Awards | Scoop.it
Social media, mobile tech top seniors' education wish lists
Lawrence Journal World
According to the Pew Research Center's Internet and American Life Project, people over the age of 65 are the fastest-growing group on social media.
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Up in the air: Valley real estate firms using drones in marketing of ... - Fresno Bee

Up in the air: Valley real estate firms using drones in marketing of ... - Fresno Bee | The Twinkie Awards | Scoop.it
Fresno Bee
Up in the air: Valley real estate firms using drones in marketing of ...
Fresno Bee
But before this marketing tool can take off, the Federal Aviation Administration needs to consider rules for commercial users.
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Weird Al Is a Marketing Genius With #8videos8days | Scott Monty

Weird Al Is a Marketing Genius With #8videos8days | Scott Monty | The Twinkie Awards | Scoop.it
Such topics are universally recognized, and when it comes to humor, the more broad an artist can be, the more likely he is to reach a wide audience. Weird Al Marketing Rule #1: Understand your audience and create content ...
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Amazon Has the Best Consumer Perception of Any Brand - Adweek

Amazon Has the Best Consumer Perception of Any Brand - Adweek | The Twinkie Awards | Scoop.it
July 16, 2014, 12:52 PM EDT; Advertising & Branding. Target's much-publicized data breach cost the company more than the $400-$450 million that's been estimated—it also levied heavy damage on the retailer's perception among ...
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How to Write Faster: 5 Tips From Our Blog Team

How to Write Faster: 5 Tips From Our Blog Team | The Twinkie Awards | Scoop.it
More and more positions and departments are expected to create content. To help you hone your skill, here are 5 tips on how to write faster.
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Kerry: Ukrainian separatist 'bragged' on social media about shooting down ... - PolitiFact

Kerry: Ukrainian separatist 'bragged' on social media about shooting down ... - PolitiFact | The Twinkie Awards | Scoop.it
Kerry: Ukrainian separatist 'bragged' on social media about shooting down ...
PolitiFact
"We know that the so-called defense minister of the People's Republic of Donetsk, Mr.
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Twitter Releases Organic Tweet Analytics: This Week in Social Media

Twitter Releases Organic Tweet Analytics: This Week in Social Media | The Twinkie Awards | Scoop.it
Social media news and new developments making social media marketing easier. (Organic Tweet Analytics, Facebook Ads on mobile, Google+ profile names)
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Social media erupts on Sutterfield verdict - Baxter Bulletin

Social media erupts on Sutterfield verdict - Baxter Bulletin | The Twinkie Awards | Scoop.it
Social media erupts on Sutterfield verdict
Baxter Bulletin
Those same types of emotions are present today as our readers have responded through social media on Facebook, and the comments run the gamut from support to surprise to shock.
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Bob Stover: KSC a bigger social media hit than 'Naked' - Florida Today

Bob Stover: KSC a bigger social media hit than 'Naked' - Florida Today | The Twinkie Awards | Scoop.it
Bob Stover: KSC a bigger social media hit than 'Naked'
Florida Today
KSC names builder for its new headquarters. • Indialantic man tests mettle on TV's "Naked and Afraid". I immediately recognized it as a trick question.
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Hey, Social Media Experts: Practice What You Post!

Hey, Social Media Experts: Practice What You Post! | The Twinkie Awards | Scoop.it
Are you a social media "expert" who fails to practice what you post? Read this article for tips on spotting social "fauxperts" and being authentic online. (RT @MeghanMBiro: Hey, Social Media Experts: Practice What You Post!
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The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth - VentureBeat

The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth - VentureBeat | The Twinkie Awards | Scoop.it
VentureBeat
The Hard Rock Cafe spotlights how it uses online marketing tech to drive growth
VentureBeat
One industry sector we are dedicated to exploring at VentureBeat includes the data, apps, and science of successful marketing.
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Content Marketing Best Practices for B2B Brands - Huffington Post

Content Marketing Best Practices for B2B Brands - Huffington Post | The Twinkie Awards | Scoop.it
Business 2 Community
Content Marketing Best Practices for B2B Brands
Huffington Post
Content measurement is a critical component to any B2B content marketing process.
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Digital Audience Measurement Tools getting deeper into online behaviour

Digital Audience Measurement Tools getting deeper into online behaviour | The Twinkie Awards | Scoop.it
Holistic Social Media Intelligence #DigitalMarketing http://t.co/zH403NgnJF
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Can Your Business Get Rapid Growth Without Marketing? - Times of San Diego

Can Your Business Get Rapid Growth Without Marketing? - Times of San Diego | The Twinkie Awards | Scoop.it
Times of San Diego
Can Your Business Get Rapid Growth Without Marketing?
Times of San Diego
Most businesses want to know how they can grow without having a marketing budget. There are a couple of options to bypass marketing.
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Facebook Ads: Creative Application to Help Your Marketing | Social ...

Facebook Ads: Creative Application to Help Your Marketing | Social ... | The Twinkie Awards | Scoop.it
Social Media Marketing Podcast 102, in this episode Rick Mulready shares creative and inexpensive ways to use Facebook ads to market your business.
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Brands Like Jim Beam, Microsoft and Beats Are Going Digital in ...

Brands Like Jim Beam, Microsoft and Beats Are Going Digital in ... | The Twinkie Awards | Scoop.it
Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend ...
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10 Online Video Marketing Terms Translated Into Plain English - Business 2 Community

10 Online Video Marketing Terms Translated Into Plain English - Business 2 Community | The Twinkie Awards | Scoop.it
10 Online Video Marketing Terms Translated Into Plain English
Business 2 Community
The marketing connotation for programmatic is a reflection of its simple definition: of the nature of, or according to, a program, schedule or method.
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Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community

Forrester thinks Content Marketing Isn't Working – They're Half Right - Business 2 Community | The Twinkie Awards | Scoop.it
Business 2 Community Forrester thinks Content Marketing Isn't Working – They're Half Right Business 2 Community Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“Marketers Still Struggling to Get Results...
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The Art of Branding by Guy Kawasaki

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition.
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App of the Week: Xpire sets social media posts to self-destruct - GeekWire

App of the Week: Xpire sets social media posts to self-destruct - GeekWire | The Twinkie Awards | Scoop.it
App of the Week: Xpire sets social media posts to self-destruct
GeekWire
One of the hot trends in social media these days is ephemerality.
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What Entrepreneurs Can Learn From Stephen King

What Entrepreneurs Can Learn From Stephen King | The Twinkie Awards | Scoop.it
Lessons from the master of horror can apply to startups, too.
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