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Native Advertising: The Intersection of Content Marketing and Advertising

Native Advertising: The Intersection of Content Marketing and Advertising | The Twinkie Awards | Scoop.it

How do marketers reach a large audience with their content?

 

Publishers have audiences that dwarf marketer's own audiences, yet advertising leaves content a step removed from those audiences. Native advertising is emerging as a new solution for marketers. Here we look at keys to success, sample programs costs and examples of large B2B marketers driving significant distribution of their content through native advertising programs.

 

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Marketing to men with razors - Marketplace.org

Marketing to men with razors - Marketplace.org | The Twinkie Awards | Scoop.it
Marketplace.org Marketing to men with razors Marketplace.org When it comes to marketing products to men, it helps to play up how technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth...
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Senior dining solutions: Activities, re-branding - Portage Daily Register

Senior dining solutions: Activities, re-branding - Portage Daily Register | The Twinkie Awards | Scoop.it
Senior dining solutions: Activities, re-branding Portage Daily Register Penny-ante poker -- literally played with pennies -- is a Thursday afternoon tradition for several attendees at the Columbus Area Senior Center, including, left to right, Wayne...
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Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola | The Twinkie Awards | Scoop.it
The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market the product on the food label.
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Get to Know the New Starring Roles of Content Marketing - MarketingProfs.com (subscription)

Get to Know the New Starring Roles of Content Marketing - MarketingProfs.com (subscription) | The Twinkie Awards | Scoop.it
MarketingProfs.com (subscription)
Get to Know the New Starring Roles of Content Marketing
MarketingProfs.com (subscription)
So this marketing approach isn't just another new and shiny thing...
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Brand Management Strategies | How to Manage Your Company's Brand...

Brand Management Strategies | How to Manage Your Company's Brand... | The Twinkie Awards | Scoop.it
Brand Management Strategies | Starting a new company comes with more than a fair share of problems, but it is the potential for true formation... (#Brand Management Strategies | How to Manage Your Company's Brand...
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Biz Break: LinkedIn hits milestone ahead of wave of social-media earnings reports - San Jose Mercury News

Biz Break: LinkedIn hits milestone ahead of wave of social-media earnings reports - San Jose Mercury News | The Twinkie Awards | Scoop.it
Biz Break: LinkedIn hits milestone ahead of wave of social-media earnings reports
San Jose Mercury News
Today: LinkedIn announces membership has reached 300 million ahead of important earnings reports for Facebook, Zynga, Twitter and more.
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How BlackBerry got me off of social media

How BlackBerry got me off of social media | The Twinkie Awards | Scoop.it
I can’t tell you how many times I get a strange or confused look whenever I mention that I’m not on Social Media. Even Kevin admitted his envy when he discovered that I’m not on Instagram, Twitter, foursquare, Facebook or anything else.
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100 Days to Define Branding - Huffington Post

100 Days to Define Branding - Huffington Post | The Twinkie Awards | Scoop.it
100 Days to Define Branding
Huffington Post
"What is that?
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Personal Branding Management | Strategy NYC

Understanding your competition�s social media inventory and strategy is vital when creating your social media strategic plan. � (No time for personal branding online? StrategyNYC will manage your online brand for you.
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Build social media into your marketing - Asheville Citizen-Times

Build social media into your marketing - Asheville Citizen-Times | The Twinkie Awards | Scoop.it
Build social media into your marketing
Asheville Citizen-Times
What's more, nearly half of the respondents said gaining and targeting prospective customers is the most valuable benefit of networking online.
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Tom Pick's curator insight, March 30, 9:46 AM

Great stuff.

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TWITTER: Here's How You Can Still Tweet From Turkey

TWITTER: Here's How You Can Still Tweet From Turkey | The Twinkie Awards | Scoop.it
Turkey's government shut down access to Twitter in some parts of the country, after Prime Minister Recep Tayyip Erdoğan threatened to shut it and other social media sites down.

Via Rami Kantari
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The Illustrated History of Twitter

The Illustrated History of Twitter | The Twinkie Awards | Scoop.it
How did Twitter go from a 140-character experiment to trading on the NYSE? Follow the social network’s growth over the years.

Via Chiraag
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6 ways to rethink corporate knowledge sharing

The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn? 

While we never had more ways to disseminate intelligence and knowledge within companies, it's easy to feel overwhelmed so that we're still often perceiving a lack of communication in the corporate world.


Via Guillaume Decugis, heidi groshelle
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malek's curator insight, March 19, 10:22 AM

How to move from knowledge hoarding to knowledge sharing in  organizations?

José Antônio Carlos - O Professor Pepe's curator insight, March 19, 10:54 AM

O uso da curadoria para auxiliar a gestão do conhecimento corporativo.

Terry Yelmene's curator insight, March 20, 8:05 AM

This is a simple breakdown of the problem-prospective solution mechanics involved in organizational information sharing - nice!

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HTC Hires Successful Former Samsung US Marketing Executive To ...

HTC Hires Successful Former Samsung US Marketing Executive To ... | The Twinkie Awards | Scoop.it
HTC has reportedly snagged up Paul Golden, a former Samsung US marketing executive who helped turn the Galaxy brand into a household name (or at least the... by Bertel King, Jr. in HTC, News.
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Adweek's Top 5 Commercials of the Week: April 11-18

Adweek's Top 5 Commercials of the Week: April 11-18 | The Twinkie Awards | Scoop.it
You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one leg teaches us about perseverance for Powerade.
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4 Ways to Maximize Your Network With Social Media | Social Media ...

4 Ways to Maximize Your Network With Social Media | Social Media ... | The Twinkie Awards | Scoop.it
Find out how the basics of engagement on Facebook, Twitter and LinkedIn can help you easily build a valuable network and meet market influencers.
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Brand Development - Marketing / Sales / Management Jobs in Columbia, MD - GVG

#Albert_Stanlie INF: Brand Development - Marketing / Sales / Management: Details: Full Time Openings - APPLY N... http://t.co/wKdYf8Tzyx
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Cleaning up social media could benefit future - WJXT Jacksonville

Cleaning up social media could benefit future - WJXT Jacksonville | The Twinkie Awards | Scoop.it
Cleaning up social media could benefit future
WJXT Jacksonville
When you put something on social media you're not immediately thinking of the effects it might have in the future.
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LinkedIn user base touches 300 million mark - The Times of India

LinkedIn user base touches 300 million mark - The Times of India | The Twinkie Awards | Scoop.it
The career-focused social network LinkedIn announced it has 300 million members, with more than half the total outside the US. (LinkedIn user base touches 300 million mark: The career-focused social network LinkedIn announced it has 300 m...
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For branding, many places adopt signature scents - Los Angeles Times

For branding, many places adopt signature scents - Los Angeles Times | The Twinkie Awards | Scoop.it
For branding, many places adopt signature scents Los Angeles Times Scent marketing is divided into two main categories: ambient scenting, which fills a space with a pleasant smell; and scent branding, which develops a signature scent specific to a...
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A First Step in Fixing Student Loans: Better Branding - Businessweek

A First Step in Fixing Student Loans: Better Branding - Businessweek | The Twinkie Awards | Scoop.it
A First Step in Fixing Student Loans: Better Branding
Businessweek
Earlier this week the Lumina Foundation, which focuses exclusively on higher education, released 15 different papers on revamping the way people pay for college.
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​5 tips to improve your company's email marketing - Business Journal

​5 tips to improve your company's email marketing - Business Journal | The Twinkie Awards | Scoop.it
​5 tips to improve your company's email marketing
Business Journal
Small businesses spend more on email marketing than they do on print advertising, television ads, SEO, or tradeshows, according to a survey released by Vocus / Edge Research in 2013.
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The challenges of real-time marketing in social

The challenges of real-time marketing in social | The Twinkie Awards | Scoop.it
51% of brands find extracting insights and data from real-time social marketing a challenge. (51% of brands find extracting insights and data from real-time social marketing a challenge.
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19 Apps and Tools To Help You Create Better Content

19 Apps and Tools To Help You Create Better Content | The Twinkie Awards | Scoop.it
Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content.
Via Stefano Principato, massimo facchinetti
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Great Business Card Design | Guidelines for an Effective #BusinessCard

Great Business Card Design | Guidelines for an Effective #BusinessCard | The Twinkie Awards | Scoop.it
Great Business Card Design | Business cards are used by individuals in big and small time business. It represents who an individual is. It gives people an idea of what someone is capable of doing in the event that the service one offers is desirable in the future. Leaving a new contact with your business card provides a reminder of your meeting. When they pull your card from their pocket, they’ll recall your discussion and be more likely to follow up with you. A creative or custom designed card represents more than just a name and phone number, it is also your brand character. But with so many business cards in the field, it’s essential to have one that will stand out among all the rest. Following these modest tips will help you design an exceptional business card that will be remembered even in the largest mass.

Via Brian Yanish - MarketingHits.com
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