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The Cost of Speaking the Truth

The Cost of Speaking the Truth | The Twinkie Awards | Scoop.it

Speak the truth and the truth will set you free. That's exactly what happened to Stephen after he dared to speak out at work. The IT consultant was working for a media company when cracks in the project began to surface. After he chose to highlight the problems he was shown the door.

 

“The project was in a shambles and everyone was turning a blind eye to the elephant in the room. The managers and executive officers were lying about impossible deadlines and deliverables. Other department heads knew that something was wrong, but kept quiet. It was like some mafia situation between the certain levels of management and the steering committee."


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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Trending Content Topics in B2B Marketing - Profs

Trending Content Topics in B2B Marketing - Profs | The Twinkie Awards | Scoop.it
Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.

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marketingIO's curator insight, July 6, 8:57 PM

QR codes?

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.

You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next. | The Twinkie Awards | Scoop.it
You Just Published a Blog Post. Here Are the 14 Things You Need to Do Next.

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Peg Corwin's curator insight, July 2, 3:47 PM

Good list for content marketers on what promotion to do AFTER you publish.  I suggest creating a Google Doc or Excel sheet and making sure each post receives the full treatment.

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Having Trouble Converting Your SEO Traffic? This Is Probably Why

Having Trouble Converting Your SEO Traffic? This Is Probably Why | The Twinkie Awards | Scoop.it
It’s a problem I see all too often... Marketers learn about SEO tactics and actually do a good job applyin

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Peg Corwin's curator insight, May 11, 3:40 PM

Website "traffic from SEO itself is not the goal. The goal is to have traffic that actually converts into customers." Learn how to get them with SEO here.

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10 techniques to successfully amplify your content marketing (6/6)

10 techniques to successfully amplify your content marketing (6/6) | The Twinkie Awards | Scoop.it
If you want to generate better results, you have to do more than just produce content. Learn how to amplify your content to maximize distribution and impact

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Peg Corwin's curator insight, June 14, 5:19 PM

Meaty post with many suggestions to get more mileage out of your current and valuable content.

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How to Write Engaging Content About “Boring” Subject Matter

How to Write Engaging Content About “Boring” Subject Matter | The Twinkie Awards | Scoop.it
This is a guest contribution from Anna Johansson. Unfortunately, if you’re an industry expert in construction, finance, software development, or other similar “dry” field, you’ve already been handed the short end of the content stick. Your industry is important, and the subject matter is interesting to you and other industry ...more

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Peg Corwin's curator insight, May 28, 1:25 PM

A dramatic story instead of repetition of boring details is one option for creating lively content. See more thoughtful tips too.

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5 Phenomenal Tips To Make Your Content Go Viral On Medium

5 Phenomenal Tips To Make Your Content Go Viral On Medium | The Twinkie Awards | Scoop.it
Writing on Medium can have a big impact on your business. The best thing about Medium is that you can make your content go viral on a small budget.

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Peg Corwin's curator insight, June 18, 2:47 PM

Good tips for getting traction for your content on Medium or for that matter, Linkedin Publisher.

Patricia Lynn's curator insight, July 2, 2:30 PM
5 Phenomenal Tips To Make Your Content Go Viral On Medium
Ez Promotions's curator insight, July 4, 6:07 PM
Everyone dreams there videos or posts will go viral here's some creative ways to make that happen http://www.ezvidio.com/
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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump | The Twinkie Awards | Scoop.it
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year

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Peg Corwin's curator insight, July 2, 3:57 PM

Power ideas from high effort, high reward content marketing to rev up your traffic. Most I had never heard of.

Philippe Mercier's curator insight, July 15, 3:05 AM

e-marketing e-commerce référencement conseils 2016

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A B2B Marketer Spends a Month with Snapchat

A B2B Marketer Spends a Month with Snapchat | The Twinkie Awards | Scoop.it
LinkedIn's own Jason Miller used Snapchat for a month. Here are his take
on what value B2B marketers can find.
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3 Tactics For Creating More Human-Centered Marketing

3 Tactics For Creating More Human-Centered Marketing | The Twinkie Awards | Scoop.it
3 Tactics For Creating More Human-Centered Marketing https://t.co/FYosuV21o5 https://t.co/YbXk2o3esD
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Social Media Success Summit 2016: Largest Online Event

Social Media Success Summit 2016: Largest Online Event | The Twinkie Awards | Scoop.it
Social Media Success Summit: Discover how to use social media to attract and engage quality customers, and quickly grow your business at largest online conference.
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How Social Media Can Impact Corporate Culture

How Social Media Can Impact Corporate Culture | The Twinkie Awards | Scoop.it
#SocialMedia, 5 articles around company culture, #engagement, #essentials, #visual & tools https://t.co/Q2aiPLb6Vb https://t.co/afX3ED7Xfm
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6 Ways to Improve Your Facebook Ads 

6 Ways to Improve Your Facebook Ads  | The Twinkie Awards | Scoop.it
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.

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History of Content Marketing | Content Marketing Institute

History of Content Marketing | Content Marketing Institute | The Twinkie Awards | Scoop.it

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been.


As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication....


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Jeff Domansky's curator insight, July 10, 1:57 AM

Explore the updated History of Content Marketing infographic to gain insight from the past from the Content Marketing Institute.

Jeff Domansky's curator insight, July 10, 2:11 AM

Twitter, Facebook and Instagram are all testing some small, but important, refinements to their systems.

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How a content marketing strategy fosters business growth

How a content marketing strategy fosters business growth | The Twinkie Awards | Scoop.it

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6 Ways to Get More Traffic to Your Webinars

6 Ways to Get More Traffic to Your Webinars | The Twinkie Awards | Scoop.it
Webinars are one of the ways, if not the best way, to convert traffic and subscribers into actual customers. Even wit

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Peg Corwin's curator insight, May 15, 7:04 AM

Are you using webinars for marketing?  Here are excellent recommendations to drive more traffic to them.

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | The Twinkie Awards | Scoop.it
These businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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Peg Corwin's curator insight, May 28, 1:18 PM

Good summaries about how specific sites, including some product brands, curate content. A lesson for us all.

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A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates

A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates | The Twinkie Awards | Scoop.it
I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to revie

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Peg Corwin's curator insight, June 19, 10:02 PM

To get your content to convert into sales, you must deeply understand your readers problems, drive the pain home and then craft a narrative that supplies solutions.

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B2B Marketers Struggle to Create Effective Content Marketing Materials - eMarketer

B2B Marketers Struggle to Create Effective Content Marketing Materials - eMarketer | The Twinkie Awards | Scoop.it
B2B marketers are focusing on outsourcing some of their work to specialists

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Peg Corwin's curator insight, July 11, 9:26 AM

Lead magnet ideas for your content marketing campaigns,.

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5 Social Media Listening Tips and Advantages

5 Social Media Listening Tips and Advantages | The Twinkie Awards | Scoop.it
Market Research has evolved, propelled largely by the development of technology, the proliferation of data and a broader consumer reach. The shift from stores
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How To Be Consistent With Your Social Media Marketing - Weigh Your Mind

How To Be Consistent With Your Social Media Marketing - Weigh Your Mind | The Twinkie Awards | Scoop.it
How To Be Consistent With Your Social Media Marketing
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Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android | The Twinkie Awards | Scoop.it
As consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile
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Rock Your Enterprise Social Selling Brand

Rock Your Enterprise Social Selling Brand | The Twinkie Awards | Scoop.it
Description: Are you in B2B enterprise sales? Are you aware that 75% of B2B buyers are influenced by information found on social media? Are you taking advantage of this?
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Top 5 B2B content marketing influencers on social media | B2B Marketing

Top 5 B2B content marketing influencers on social media | B2B Marketing | The Twinkie Awards | Scoop.it
Content marketing is still the most important subject in the B2B space.
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