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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | The Twinkie Awards | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


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Joan Stewart's curator insight, December 26, 2012 7:35 AM

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

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15 Habits of Mentally Tough People

15 Habits of Mentally Tough People | The Twinkie Awards | Scoop.it
Mental toughness is not an innate quality bestowed upon a select few. It can be achieved and enjoyed.
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Business Support Helpline Selfies for Social Media Day 30th June 2015 - YouTube

Check out our #BSHSelfies for #SMDay Social Media Day on 30th June 2015. Look out for our #BSHSelfie day's each week on Twitter @businessgov to get involved ...
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16 Best Free Social Media Icon Sets for WordPress - YouTube

Finding social media icon sets to use on your website can sometimes be difficult. There are plenty of plugins that allow you to add social media icons in Wor...
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13 Lesser-Known Techniques for Battling Burnout

13 Lesser-Known Techniques for Battling Burnout | The Twinkie Awards | Scoop.it
Feeling uninspired or sluggish about your job? Kick things back into gear by trying these methods.
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This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter

This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter | The Twinkie Awards | Scoop.it
Available as a sweatshirt, blazer, windbreaker or bomber, BauBax has everything from a built-in neck pillow and gloves to earphone holders and a drink pocket.
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Majority of Social Media Users Look to Twitter and Facebook for News Reading

Majority of Social Media Users Look to Twitter and Facebook for News Reading | The Twinkie Awards | Scoop.it
Nearly two thirds of social media junkies now use Facebook and Twitter to find news, according to a new study from Pew Research. Here's a look at how users interact with content on specific platforms.
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The Top 10 Paid Social Media Hacks of All Time

The Top 10 Paid Social Media Hacks of All Time | The Twinkie Awards | Scoop.it
It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous poten…
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How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years - Entrepreneur

How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years - Entrepreneur | The Twinkie Awards | Scoop.it

The CEO of Zaycon Fresh shares the entrepreneurial lessons he learned from taking his circumstances and turning them into a major business opportunity.


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Nkem Mpamah's curator insight, July 9, 6:02 AM

What Can You Learn From This?

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How Mobile Apps can Help to Market Your Brand Successfully - Business 2 Community

How Mobile Apps can Help to Market Your Brand Successfully - Business 2 Community | The Twinkie Awards | Scoop.it
When App Store first emerged in 2009, few could have estimated how quickly this market would advance or the impact that it would have in the world of business.
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Personal Branding - YOU As a Person Are Important, Too

Personal Branding - YOU As a Person Are Important, Too | The Twinkie Awards | Scoop.it
Personal Branding: Instead of “only” branding a company, a product you should also brand yourself as a person.
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Facebook Testing ‘View Insights’ Button for Page Posts?

Facebook Testing ‘View Insights’ Button for Page Posts? | The Twinkie Awards | Scoop.it
Some Facebook page administrators are seeing “View Insights” buttons on their pages’ posts.

Via Brian Yanish - MarketingHits.com
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What makes video content marketing great? Follow these key principles

What makes video content marketing great? Follow these key principles | The Twinkie Awards | Scoop.it

There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.

By throwing another platform into the equation, such as video, it’s simply not good enough to assume the platform you’re using is the differentiator, and just repeat the same content. “The video media landscape is more sophisticated than ever, with Facebook, Twitter, Instagram and Vine revolutionising rich content discovery,” a paper from Cedar Consult argues. “The time has come for branded video to raise its game....”


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Jeff Domansky's curator insight, July 15, 8:09 PM

Thoughtful post and tips to help you maximize the impact of your video marketing.

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7 Key LinkedIn Stats: When to Post, What to Post & How to Improve

7 Key LinkedIn Stats: When to Post, What to Post & How to Improve | The Twinkie Awards | Scoop.it
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.

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The Power of Visual Content Used with Social Media - Mathew Siltala

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5 Tips for Getting Your Analytics Game on Point

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Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
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How to Create a Budget for Your Startup

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Failing to plan financially might mean you're unknowingly planning to fail. Learn how to develop short- and long-range plans to control your cash flow.
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7 Interview Questions That Determine Emotional Intelligence

7 Interview Questions That Determine Emotional Intelligence | The Twinkie Awards | Scoop.it
Determining who you hire for a job plays a big part in forming your company’s culture and ensuring its future success. Selecting informative interview questions can be a key factor in finding the right employees -- as well as weeding out the ones that won’t fit.
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15 Tips for Improving Your Skills Interviewing Job Candidates

15 Tips for Improving Your Skills Interviewing Job Candidates | The Twinkie Awards | Scoop.it
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Grow your Business with Brand Marketing Zone’s Social Media Optimization

Video Description: Increasing online visibility, traffic, and engagement is the main goal of marketing today. In the digital age, this can be achieved by online ...
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Using social media to reach news-seeking audiences

Using social media to reach news-seeking audiences | The Twinkie Awards | Scoop.it
RT @Socialfave: #Favor: How To Use #SocialMedia To Reach A News-Seeking Audience?!
http://t.co/pod5DTnwvP @coxbusiness #Business http://t.c
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Resilience: How to Overcome the Stress Myth - Huffington Post

Resilience: How to Overcome the Stress Myth - Huffington Post | The Twinkie Awards | Scoop.it
Stress is one word we don't like to talk about. I've listened to those in leadership call for it when they say, "I'm so stressed," "I'm stressed out"!

Via OWLS Dr. Joel
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Coca-Cola And The Shift To The 'Branded House': Should Other Marketers Consider A Similar Move?

Coca-Cola And The Shift To The 'Branded House': Should Other Marketers Consider A Similar Move? | The Twinkie Awards | Scoop.it
This article is by Larry Lucas, partner at Vivaldi Partners Group. Last month, Coca-Cola launched a bold shift in branding, called the “One Brand” strategy in 11 markets, starting with the U.K.
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Why Personal Branding Is Essential To Career Success | Fast Company ... - Fast Company

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Creating a strong personal brand for yourself establishes you as a natural leader and opens doors.
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6 campaigns you can learn from to rock social media

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In 2014, there were some very successful and inspiring campaigns whose lessons can be applied to pretty much every business.

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365 Creative Writing Prompts - ThinkWritten

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