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5 Tips for Better Facebook Live Broadcasts : Social Media Examiner

5 Tips for Better Facebook Live Broadcasts : Social Media Examiner | The Twinkie Awards | Scoop.it
Thinking of going live on Facebook? Discover five tips to succeed with your next Facebook Live broadcast.

Via Peg Corwin
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Peg Corwin's curator insight, June 4, 9:42 AM

Facebook live broadcasting gets huge reach. Here's how to do a good one.

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5 Things I’ve Learned About Marketing Videos on Social | Simply Measured

5 Things I’ve Learned About Marketing Videos on Social | Simply Measured | The Twinkie Awards | Scoop.it
Most social media marketers will tell you that video marketing is their priority in 2016. In 2014, global mobile video traffic grew by 55% and we can expect to see a similar statistics for 2015 as December wraps. Video marketing is no longer a "nice-to-have". Over the course of a couple of years, this content medium has become a "must-have" and brands need to adapt. We at Simply Measured have felt similar pressures to adopt the video medium and have seen an increasing demand via Twitter, Facebo

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Sink Or Swim: A Tidal Wave Of Tech Is Shaping HR

Sink Or Swim: A Tidal Wave Of Tech Is Shaping HR | The Twinkie Awards | Scoop.it

1.  Talent And HR Analytics: Companies need to know how their recruiting efforts and HR departments are performing.  Talent and HR analytic tools can help companies identify best practices and stay up- to-date of trends within their workforce, including hiring practices.  In particular, Talent and HR Analytics can organize and sift through data in ways that help leaders identify the challenges and opportunities their organizations face.  Today, more than ever, HR departments need analytic tools that can help them with the candidate selection process and retention process, or they will quickly lose the most innovative and tech-savvy talent prospects to their competitors and a vicious downward spiral will ensue.


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Facebook Live: What Marketers Need to Know

Facebook Live: What Marketers Need to Know | The Twinkie Awards | Scoop.it
You can broadcast Facebook Live through your profile or through the Mentions app. To broadcast through your profile, tap to update your status and click the Live icon.

Via Peg Corwin
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Peg Corwin's curator insight, January 9, 4:05 PM

You can use Facebook live to showcase behind the scenes, do Q&As, show how to do something, give a product demo and comment on breaking news.

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What makes video content marketing great? Follow these key principles

What makes video content marketing great? Follow these key principles | The Twinkie Awards | Scoop.it

There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.

By throwing another platform into the equation, such as video, it’s simply not good enough to assume the platform you’re using is the differentiator, and just repeat the same content. “The video media landscape is more sophisticated than ever, with Facebook, Twitter, Instagram and Vine revolutionising rich content discovery,” a paper from Cedar Consult argues. “The time has come for branded video to raise its game....”


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Jeff Domansky's curator insight, July 15, 2015 8:09 PM

Thoughtful post and tips to help you maximize the impact of your video marketing.

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LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing

LinkedIn Is Betting on Video Content to Boost Engagement in B2B Marketing | The Twinkie Awards | Scoop.it
Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn's existing ad units.

 

Professional networking site LinkedIn recently added self-serve video ads that connect to YouTube to give marketers a way to insert their videos into LinkedIn’s existing ad units.

 

The videos show up in place of the standard 300 x 250 ad units and play for 30 seconds before giving viewers the option to click through to a website. Rather than pre-roll ads, these are stand-alone YouTube ads that are formatted to work on LinkedIn as well. They can be used to promote a “complex B2B service” or send “an inspiring brand message,” according to the announcement.

 

While hiring solutions are still the top sources of revenue for LinkedIn, B2B content marketing could prove to be an area of growth. A report published by the Content Marketing Institute found that LinkedIn is the number one resource for B2B content marketing, with 83 percent of B2B content marketers using LinkedIn to distribute their content, compared to the 80 percent who use Facebook and Twitter.

 

However, marketing revenue made up only 28 percent of LinkedIn’s total revenue in the second quarter of 2012, down from 32 percent in the second quarter of 2011. In a second-quarter earnings call, SVP and CFO Steve Sordello explained to investors, “Our self-serve LinkedIn Ads platform continued to outpace overall site page views, although revenue declined slightly versus the first quarter as field sales absorbed more of the available inventory. Click-through rates and CPCs steadily improved versus last year and in addition to working to drive further engagement on the site, we continue to look for new ways to add inventory for our self-serve channel.”

 

The video ads appear to fit into this category, as they are on the self-serve platform. A LinkedIn spokesperson told SocialTimes, “We are always exploring new ways to drive engagement and bringing new products like video ads is part of our larger plan to do so.”

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