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The Changing Face of B2B Marketing

The Changing Face of B2B Marketing | The Twinkie Awards | Scoop.it
The B2B buyer journey has changed, and brand need to react

Via massimo facchinetti, Peg Corwin
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Peg Corwin's curator insight, August 13, 7:35 AM

"...if you're engaged on B2B marketing at any kind of scale, you need to start learning some of the lessons from the B2C space. That means coming to terms with marketing automation, and understanding that it's not just a way to schedule relevant emails: It can help you understand who is visiting your web properties, their behavior when present, and the type of content they're interested in — and will be interested in when they visit again. Yes, I'm talking about predicting interests and needs of purchasers, including the several and different purchaser personas likely to be involved with any one account."

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The 20 biggest logo design trends

The 20 biggest logo design trends | The Twinkie Awards | Scoop.it

You don't have to follow them, but you need to be aware of them. We reveal the latest trends in branding, identity and logo design.

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Javier Díaz González's curator insight, March 12, 2013 5:37 AM

Tendencias e influencias

Brandsupply's curator insight, March 20, 2013 7:24 AM

Les dernières tendances dans la création de logo

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9 Consumer Social Media Trends That Could Impact Marketers

9 Consumer Social Media Trends That Could Impact Marketers | The Twinkie Awards | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
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Gonçalo Hall's curator insight, February 14, 2013 8:15 PM

Great article about social media trends.

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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | The Twinkie Awards | Scoop.it

Via Robin Good
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 2014 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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7 Hot Trends for Small Business in 2013

7 Hot Trends for Small Business in 2013 | The Twinkie Awards | Scoop.it

2013 trends for small business
SUMMARY: More people are striking out on their own to escape the difficult job market, which could be good news for business owners, Barry Moltz writes. "It's now less costly for small-business owners to find the exact resource they need when they need it," he writes. "There's no longer a requirement to hire employees with skills that are only utilized sparingly." In addition, reviews and referrals are becoming more important as paid advertising declines in influence

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