NEW DATA: How The Tablet Revolution Is Already Turning Ecommerce On Its Head | The Twinkie Awards | Scoop.it
Charts, numbers and analysis....

 

Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.


In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.

 

Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.

 

See how tablets have changed online shopping here.